"During the most difficult period, RB's Mitsubishi Pen Company came to me and proposed that the lead be converted into a Mitsubishi OEM factory......"

Director Xu's words continued, and Jiang Shan took a sip of tea from his water cup.

If he hadn't sat in the office of the Light Industry Bureau, he really didn't know that China Lead had almost been "processed" by foreign brands.

"The pencil that Wu Ding gave me is the weapon I commanded thousands of troops, do you know who said this?"

Several people in the room shook their heads, including Jiang Shan.

Director Xu reached out and picked up a green pencil on the table, and then said slowly:

It was the chairman who said that during the Anti-Japanese War, whether it was combat marking or cultural and educational propaganda in the rear, domestic pencils came in handy.

Not only that, but China Lead also produced a large number of military wooden boxes for the arsenals of our army.

Therefore, when China Lead was in a predicament, the relevant departments of the state immediately gave the greatest support.

After the rapid integration of the three domestic pencil manufacturing factories, Wu Dinglai still served as the general manager.

As a result of the nation's efforts, China Lead, which had previously had a debt of 4.5 billion, was finally able to turn around its losses in 1953.

In 1954, in order to present the National Day, China Lead developed and launched the 'Zhonghua 101' drawing pencil.

By 1976, after technological improvement, 101 had reached the world's advanced level in all indicators......"

It turns out that our country already had its own drawing pencil as early as 1954.

Jiang Shan nodded slightly, listening to Xu Ju's continuous narration, and felt that Zhonglead had survived the most difficult period.

"During the WG period, the public-private partnership of China Lead fell into a new predicament......

It was not until this year that the dirty and messy phenomenon in the lead plant area was comprehensively improved.

The appearance of the factory is completely new, and the production capacity and output have been improved in an all-round way.

But ......"

As soon as he talked about the "but" place, Director Xu's eyes slowly looked at the country.

As soon as Jiang Shan saw this posture, he knew that he was going to be sent to work!

Sure enough, Xu Ju's next words were only said to him alone:

"Due to the blind expansion of production during the WG period, the China Lead Factory produced a large number of substandard Zhonghua brand pencils.

For a time, there were a large number of products on the market with broken lead and short lead, and the pen barrel was brittle and easy to crack.

This kind of Chinese brand pencil, which is called "sharpening pen" by the market, has been returned by a large number of foreign businessmen.

You know, as early as the 50s, due to the low price and good quality of Chinese brand pencils, they were exported to more than 50 countries at the peak.

Today, the production capacity of medium lead has been greatly improved, and the quality has also been restored.

However, the export share lost during the WG period still shows no signs of starting. ”

Facing Xu Ju's focused gaze, Jiang Shan nodded thoughtfully.

It seems that the Light Industry Foreign Trade and Export Bureau, which is in charge of the Xu Bureau, has begun to prepare for the export of China Lead to earn foreign exchange.

"I have two documents in my hand now," Xu Ju opened the drawer: "One of them is the ...... on medium lead"

After Jiang Shan reached out and took it, he immediately looked at it.

In addition to a group of comparative data between Chinese pencils and foreign brands, more are the publicity methods of foreign pencil brands.

"It's a death order for us this time, you know what it means, right?"

"Only succeed," Jiang Shan's gaze still stayed on the document in his hand: "Don't fail." ”

"In the previous panel meeting,"

Director Xu stood up as he spoke: "We don't have a clue at all......"

"Xu Ju," Jiang Shan first wanted to say something about the material in his hand: "Your analysis report is very comprehensive." ”

"What's the use of doing a good job of analyzing the report, I want someone who can help me solve the problem,"

The Xu Bureau is very clear about this, and some people rely on this data to shirk the task.

"Xiao Jiang," Director Xu pointed to the information in Jiang Shan's hand through the air: "Do you want to see the advertisement on this?" ”

"Do you have this?"

"Yes!"

"Of course it's great to be able to see it."

"Xiao Han," Director Xu waved his hand at Section Chief Han: "Put all those advertisements to Section Chief Jiang and take a look!" ”

"Okay, Director!"

Section Chief Han, who had been waiting for a long time, immediately got busy in front of the video recorder.

After a while, the color TV screen in the office lit up.

The first one that pops up on the screen is the advertisement that Jiangshan wants to see the most: RB Mitsubishi.

On a gray screen, a white and slender hand holds a red Mitsubishi pencil and slowly strokes a straight line on the white paper.

Everywhere I passed, there were street lamps, high-rise buildings, and cars on white paper...... and the flashlights in the hands of the children, which were lit one by one.

When the red pencil stopped sliding, a miniature city on paper with thousands of lights appeared on the TV screen.

Jiang Shan, who had been staring at the screen, slowly lit a cigarette until this time.

In today's era, Mitsubishi's pencil advertisement can be among the ranks of model students.

"Among these advertisements, it is the most powerful," Huang Hua next to him asked in a low voice: "How do you feel?" ”

"Pretty good," Jiang Shan said honestly, "It's an eye-catching advertisement." ”

In later generations, there was a similar advertisement.

But what is even more remarkable is that with the advancement of the paintbrush in his hand, each flat building on the drawing paper stands up one by one while lighting up the window.

In contrast, the visual effect is more agile.

Just when Jiang Shan and Huang Hua were communicating in a whisper, a second advertisement popped up on the TV screen.

Jiangshan took a closer look, and it was still Mitsubishi.

In the opening credits of the commercial, only a green Christmas tree is drawn on a white piece of paper.

Then, a small chubby hand holding a yellow pen appeared on the screen.

When the hand disappeared from the screen, a small yellow teddy bear appeared on the Christmas tree on the drawing paper.

After that, small hands holding colored pencils appeared on the drawing paper one by one.

When each little hand leaves, a small pendant will appear on the green Christmas tree.

Red bows, blue airplanes, and small colored leather balls......

Finally, when a jingling Christmas theme song comes out on the TV, the Christmas tree on the drawing paper immediately comes to life from the paper.

A Christmas tree full of hanging lights appeared on the screen.

Finally, I jumped on a line of Japanese on the screen, and clearly told Jiangshan that this was Mitsubishi advertising his own colored pencils!

Calculating the time, Mitsubishi Stationery in this era should have launched mechanical pencils.

However, they still invest a lot of money in the ordinary pencil for publicity.

Whether it's a drawing pencil or a colored pencil, no one is willing to let go.

In the next few advertisements, none of them can enter the discerning eyes of Comrade Jiangshan.

When a snowflake appeared on the TV screen, Jiang Shan raised his hand and took a cigarette thrown by Xu Ju.

"How?" Xu Ju asked while lighting a cigarette, "How do you feel after watching it?" ”

"Except for the two advertisements of Mitsubishi at the beginning," Jiang Shan's opinion at this time is exactly the same as in the analysis report: "Nothing else is a threat." ”

"It's the same as the opinion in the bureau."

"In the end, it is a time-honored pencil giant," Jiang Shan said: "Mitsubishi is very willing to pay for it in this regard!" ”

"In recent years, Mitsubishi's pencils," said Han, "have been rolled out in several neighboring countries, and with the increase in advertising investment, the sales of Mitsubishi pencils have also continued to hit new highs." ”

"So," Jiang Shan felt that Xu Ju's ambition was really big: "The benchmark competition brand of our Chinese pencil is Mitsubishi?" ”

"You...... You guessed it! ”

Originally, Xu Ju couldn't make up his mind, but since he watched several of Jiangshan's works:

"Compared with Mitsubishi's pencils, our Chinese pencils have an advantage in terms of quality and price.

Twenty years ago, India, Singapore, and Malaysia were the main exporters of Chinese pencils.

These countries are also the next countries that we will focus on advertising......"

"Looks like you're going to make a big deal?"

"In terms of advertising funding, Xiao Jiang, you don't have to worry," Since it has been decided to send Chinese brand pencils abroad, Xu Ju will naturally not be soft.

Huang Hua, who was on the side, also said with a smile: "As long as the export volume can be pulled up, this advertising fee is nothing at all." ”

Manager Huang's words were deeply recognized by the Xu Bureau.

"So, the most important thing at the moment is ......" Xu Ju looked at Jiang Shan and said: "Can we have a loud advertisement!" ”

When, after Xu Ju's words were revealed, several eyes in the office looked at Jiangshan one after another.

"What specific pencils do you want to enter the international market this time?"

"There is no limit to the specific variety," replied Section Chief Han, "but first draw pencils and colored pencils." ”

Coincidentally, the two Mitsubishi advertisements that were just played for Jiangshan happened to be these two varieties of pencils.

It seems that the Light Industry Bureau has taken these two advertisements of Mitsubishi pencils as its own imaginary enemies.

Thinking of this, Jiang Shan turned around and took out a sketchbook from his backpack.

"How?" Huang Hua looked at Jiang Shan in surprise and asked, "You already have an idea?" ”

Xu Ju was also stunned, could it be that Jiangshan wanted to take the route of auspicious words again this time.

"Xiao Jiang," Xu Bureau reminded early: "Although this advertisement will indeed be broadcast in Hong Kong and Macao, more of it will be broadcast abroad, and not many people there can understand Chinese." ”

"I see what you mean." Jiang Shan was in no hurry to explain anything.

I just laid out the sketchbook on both sides and laid it flat on the table.

Then, he took out a pencil stripper and unhurriedly sharpened the two Chinese brand drawing pencils on the table.

Seeing his unhurried posture, the three people in the room all frowned to varying degrees, among them, Section Chief Han was the most profound.

However, seeing that Director Xu and Manager Huang were desperate, they could only wait and see without saying a word.

"To evaluate whether an advertisement is excellent, the first data to refer to is its retention rate.

If every time it is broadcast, the audience can be retained, then this commercial can no longer be described as excellent......"

When, after a series of advertising knowledge points popped out of Jiang Shan's mouth, the three comrades in the office didn't even listen to a word.

At this moment, they were staring at Jiang Shan's hands with shocked eyes.

I was reluctant to move away for a second.

"Drawing a circle with the left hand and a square with the right hand has always been a challenge to the human brain......"

Jiang Shan, who held a paintbrush in each hand, was already outlining one side, one circle and two frames on the blank sketch paper on both sides of the blank sketch paper at the same time.

Then, Jiang Shan's two brushes, in these two frames with a circle and one side, from the outside to the inside, the left hand keeps drawing the circle and the right hand drawing the square.

Under the constant gaze of the three onlookers, the seemingly repeated outline in Jiang Shan's hand actually faintly appeared two familiar figures.

"What are you painting ......" Huang Hua was the first to look at it: "Mickey Mouse? ”

When the two frames of one circle and one side were constantly painted, two lively and cute Mickey Mouse, one male and one female, appeared on the left and right pieces of drawing paper respectively.

Xu Ju didn't speak, just staring at Jiang Shan's hands without blinking.

It was the first time in his life that he had seen such a wicked painting method.

In fact, it's not just Xu Ju, everyone present is the same.

Anyone who goes up the mountain can't underestimate the god who comes down the mountain!

(End of chapter)