Every encounter in life has the potential to turn into an encounter.

Whether it is a battlefield or a shopping mall, the care that soldiers give to their opponents is far from being comparable to that of their partners.

On the same night, an advertisement for Meiji candy in Japan also appeared on Xiangjiang TV.

【Chocolate ...... Chocolate...... Chocolate is Meiji ......】

Accompanied by the traditional theme song of Meiji Chocolate, a spinning red windmill appears on the screen.

Then, as the camera continues to expand, the owner of this windmill turns out to be carried by her father on his shoulder.

Every now and then, the little girl who is humming "chocolate" will break off a piece of Meiji chocolate in her hand and put it in her father's mouth.

【Chocolate ...... Chocolate ......】

With the continuous singing of the TV, a father and daughter on the screen walked happily towards the sunset at the end of the trail.

【Chocolate is Meiji】

This Meiji commercial, which plays immediately after the "White Rabbit Toffee" commercial, has a warm picture and a light music.

However, it did not attract much attention from the audience.

Because, the audience in front of the TV at this time has not taken time out of the advertisement of "White Rabbit Milk Candy".

What every household talks about and says is all the unheard of rabbit words in the advertisement.

"You can see the White Rabbit advertisement just now, right?"

"Of course I saw it, Happy New Year Rabbit you!"

"There is also a big display of rabbits and raised eyebrows."

"So many blessings, my eyes can't be busy!"

"What an interesting advertisement!"

"I really didn't expect that after changing one word, these idioms actually look more cheerful."

"Don't you think it's foreign?"

"Yes, yes, it turns out that as soon as I saw these words, I felt dirty, and I felt very foreign when I was changed by the White Rabbit advertisement!"

"I don't know how they came up with it?"

"I really didn't pay attention to it before, it turns out that so many auspicious words can be replaced with a rabbit word!"

"Now you know!"

"The rabbit is advancing rapidly, the rabbit is getting rich, and suddenly I think the white rabbit's advertisement is so smart!"

"I only remember a former rabbit immeasurable, what do you remember?"

"Jumping out so much at once, looking at the front, you can't take care of the back."

"I'm sure I'll replay it later, so we'll see it later."

"Good~"

"When the White Rabbit ad is broadcast later, I must watch it carefully!"

……

In the early 80s, Xiangjiang was full of lights and drunken gold.

At the moment when you are about to fade your Christmas makeup and change into a Chinese New Year red outfit.

The new advertisement of "White Rabbit" toffee has become the hottest topic of conversation at this moment without suspense.

Collective, individual, professional, enemy camp...... None of them are missing.

Like the people of Xiangjiang, people in the advertising industry in Xiangjiang also noticed this "White Rabbit" advertisement that played with words for the first time.

On the surface, it seems to be easy, but on the inside, it is actually a seven-trick and exquisite expression.

The professionals in front of the TV immediately kept their seats, waiting for the "White Rabbit" advertisement to appear again.

Xiangjiang Emi Advertising Agency, the advertising creative team that was waiting to celebrate the new launch of "Meiji Advertising".

They were staring at the TV in the VIP room.

Along with them, there is also the person in charge of Meiji in Hong Kong.

A group of people can't accept this, and the wonderful little advertisement on TV before will show the logo of "White Rabbit Milk Candy".

If you switch to any candy brand, maybe they can feel better.

However, the only thing that can't be "White Rabbit Milk Candy".

Unfortunately, the facts are very realistic.

Hop on the TV screen again

The classic logo of "White Rabbit Milk Candy" is clearly displayed.

This time, the "Emi" creative team, who carefully looked at it from beginning to end, no longer dared to pick up the champagne glasses on the table.

Because, they have to admit a fact.

The small advertisement of the "big white rabbit" in front of me can not only pinch the point on Chinese New Year's Eve, but also send New Year's wishes to the audience.

also joyfully staged a gorgeous text feast.

In comparison, what can be compared to the "Meiji Advertisement" launched in the same issue?

Not at all!

……

The advertisement designed by Jiangshan Gang "White Rabbit Milk Candy", although it looks like an online advertisement, it is actually a strung advertising copy.

Compared with later generations, the current advertising copy can only be regarded as a pure girl.

That is, there is no enchantment of the young women of the later waves, and it is not as cheerful as the words of the later generations.

After the promulgation of the environmental protection rules for China's service industry, McDonald's launched a poster for removing straws from the shelves [For the sake of the earth, I don't care". 】

On the eve of Mother's Day, Zhihu United Sesame Paste launched a limited edition of Zhihu Black Sesame Paste [Zhimahu! 】

Tao Xianda fresh: "shrimp worry" live shrimp, "too mang" mango, "strange potato millet" sweet potato, "no melon family" watermelon.

Mosquito coil advertising: silently mosquito-free,

Electric iron advertising: 100 clothes 100 smooth,

Cough syrup: cough without delay

Stone Hospital: Big petrified small, small petrified.

The advertising words of homophonic stalks, one by one, are more slippery than the other.

While the masses of the people are shouting wonderful, they are also repeatedly asking themselves: What are the words of the original version?

But compared with Dures's copywriting, the advertising words of homophonic stalks can only be regarded as small and fresh green onions.

In Jiang Shan's view, writing jokes is Dures's main business, and selling sets can only be regarded as a side business for this product.

Seize the opportunity and hit the nail on the head.

Study hard and want to go to school every day.

Thanksgiving: Thank you for your tolerance and support,

Qixi Festival: more happy nights,

Labor Day: If you want to do a good job, you must first sharpen your tools,

May Fourth Youth Day: People don't waste young people five times,

Christmas: Jingle Bell, Tintin Crotch,

New Year's Day: The earthquake is rising, and the sets are endless.

Day and night, year and year...... Every once in a while, Dures' copywriting team has to jump out and show off their skills.

In the previous life, the country would be hit by the thunder of this goods from time to time.

Every time he thinks of these, Jiang Shan will have an idea: one day, he will package and sell all the "thunder" he has suffered in his previous life to Dures in this life.

……

"Xiao Jiang, what are you thinking?"

Tonight, when Jiangshan was about to leave the Light Industry Bureau, because Director Xu said: It's not too early, you two will stay in the guest house next to it!

Therefore, Jiang Shan and Huang Hua at this meeting stayed in a room with a cup of coffee to spend Chinese New Year's Eve together!

"I'm asking myself,"

Comrade Jiangshan, who was standing in front of the window and enjoying the snow scene, was really asking himself: "How could I stay with you on such a beautiful night?" ”

"Ha," Huang Hua took a sip of coffee: "Don't I want to go home?" It's not that I don't dare to refute Xu Ju's face. ”

"Brother Hua," Jiang Shan knew that his New Year's Day holiday was gone: "Is the matter of the Chinese pencil so urgent, Xu Ju won't even let us go home?" ”

"It seems that he is in a hurry," Huang Hua thought back: "The style of the Xu Bureau has always been like this, and it has happened from time to time that people live in the unit and work overtime overnight. ”

"That's right," Jiang Shan took a sip of coffee: "If we don't quickly figure out the second advertisement, we really don't want to go home early." ”

"How?" Huang Hua laughed: "I just got the house in my hand, and I want to take a look?" ”

"I definitely want to," Jiang Shan happily admitted: "Tomorrow I will find an opportunity, I will take a look." ”

"No problem, I'll drive you there then."

"Brother Hua," Jiang Shan remembered: "I remember the last time I went to Xuhui New Village, you also drove me there. ”

"No," Huang Hua remembered clearly: "The female comrade from the Housing Management Department of the Industrial and Commercial Bureau also asked you whether you want three rooms or four rooms." Now it's okay, all three bedrooms and four bedrooms are alive. ”

"If you don't mention this stubble, I forgot,"

Jiang Shan hurriedly took out the envelope from his pocket: "I haven't noticed how many floors the Light Industry Bureau has allocated to the house this time." ”

"Hurry up and take a look," Huang Huaye wondered, "Where is it written?" ”

The two of them got together and looked for it carefully.

“606！”

"Not bad, not bad," Jiang Shan felt very satisfied: "This room number is auspicious." ”

"The floor is good, I remember last time because the 80-square-meter one was a second floor, you asked for a smaller one."

"Yes!"

"Xiao Jiang, are your two houses ready to be renovated?"

"I think about it," but Jiang Shan really can't spare time: "But I'm too busy at the moment to take care of this." ”

"What are you afraid of, I'm here," Huang Hua looked at Jiang Shan and said with a smile: "How can you do it yourself when it comes to decorating the house." ”

"You?"

"Have you forgotten what our company was called?"

"Oh," Jiang Shan thought about it: "Pujiang Decoration Company!" ”

"I remembered!"

Don't look at Jiangshan getting two houses in a row, although Huang Hua was a little surprised to hear it, he felt that he should take it for granted.

After all, he was fortunate to witness Jiangshan's several divine operations.

Not only that, but he also followed the country to occupy a lot of light.

Therefore, after learning that Jiangshan had obtained two houses in a row, Huang Hua not only did not blush, but also thought about decorating the house for the other party with public and private interests.

"When the time comes, you take the time to draw a drawing for me," Huang Hua decided: "The decoration level of our unit, there is no second one in Pujiang." ”

"I listen to my brother," who doesn't want to move in with their bags, especially Jiangshan's lazy goods: "Don't worry about the decoration drawings, let me think about it more." ”

"What's there to worry about," Huang Hua still wanted to take a good look at the decoration plan from the hands of Jiang Shan: "You think slowly, you can hand it over to me whenever you want." ”

"Okay," we're done! ”

……

Outside the window, the snowflakes in the sky are getting denser and more beautiful.

The foreman and the owner, who had just been talking happily in the house, were already shouting in their respective beds.

With the ups and downs, the first rays of sunshine in 1980 were finally summoned.

The golden sunlight sprinkled in the small courtyard No. 51 with silver makeup in the first snow.

The family who was still enjoying a leisurely life was stunned for a while.

In the small courtyard, a group of people came out of nowhere, busy back and forth.

"The color TV has already been wired for you, you can take a look."

"Is it okay to put the VCR in this position?"

"The telephone line is being arranged, what do you think should be the right place for this telephone?"

“……”

Early in the morning, when the door of the Jiang family was knocked, the office supplies that Director Xu had purchased for Jiangshan overnight began to enter the door one after another.

Looking at the luxurious New Year's gifts delivered to the door, the old and young of the Jiang family have already put on a festive expression!

"Remember what I said last night when it snowed?"

"Ruixue Mega Year!"

"Look, it's snowing again!"

"It seems ......"

The family looked towards the alley in unison: "There is still ...... behind"

(End of chapter)