Xiangjiang, Huimei Advertising Company.

Around nine o'clock in the morning, almost all the top executives of the department walked into one of the largest conference rooms.

After sitting down one by one, I learned that the company's vice president Ju Jin would personally preside over today's morning meeting.

But what surprised you even more was that in the middle of the oval conference table, there were actually a few snow-white stuffed rabbits.

As soon as you see this thing, you can basically guess what the theme of this morning's meeting is!

Sure enough, Mr. Ju's first words after sitting down were: "I believe everyone is familiar with these rabbits, right?" ”

Everyone smiled slightly, saying that they already understood.

"White Rabbit Milk Candy has a new packaging!"

"500 grams of toffee, it was so messed up that it actually sold for 1,000 grams."

"Indeed, now the profits of the White Rabbit are as high as those of imported goods."

"The key is still very popular!"

"Before the enamel box of toffee, my wife finally bought two boxes."

"That candy-shaped wooden handle, the design is wonderful!"

……

Huimei has recently been expanding its market share for the "Meiji" brand of candy and the "Happiness" brand of Mai Lisu.

Therefore, several high-level executives have recently paid attention to the every move of the "White Rabbit" toffee.

"It's really very sought-after,"

The pen in his hand pointed to the stuffed rabbit on the table:

"Just to buy these rabbits, my secretary has run to no less than four or five supermarkets."

At this time, several white rabbits on the table have been carried by some high-level executives.

Compared with the cartoon stickers of Meiji candy, the sale of this "white rabbit" in the mainland is no longer limited to children. ”

"Compared with the previous enamel box, the rabbit backpack should be more loved by little girls."

"If you look at it this way, the two new packaging launched by White Rabbit are to develop customers of all ages into their own potential customers."

"Judging by the current market reaction, their expectations have been realized."

"Hmm~" Mr. Ju, who was sitting in the chief, nodded:

"According to the data collected in the past few days, the sales of White Rabbit have exceeded that of Meiji and Mai Lisu combined."

Hearing the news, everyone sitting there showed surprised expressions.

It was a lot more than they expected.

But when I think about it carefully, I feel that there are early signs.

"Mr. Ju, the reason why the sales of White Rabbit Milk Candy can increase so quickly is actually a lot related to its new advertisement this time."

"Yes, the company has not held a meeting to study the advertisement of their New Year's article!"

"Yes, it's a wonderful advertisement, and I see it in front of me."

"The timing is also wonderful, and on the day the ad is broadcast, the new packaging of the stuffed rabbit will be launched at the same time."

……

"I'm sure everyone has learned that the company that achieved a marketing breakthrough for White Rabbit is actually an advertising agency based in the mainland," Ju Jin said slowly.

While marketing White Rabbit, the company is also promoting another mainland brand, which has already surpassed all similar products in sales. It took only two months to achieve this achievement. ”

As soon as Mr. Ju's words fell, a muttering exchange sounded in the conference room again.

Compared to the previous meetings within the group, the company has clearly done its homework this time.

Below, let's take a look at what promotional activities this advertising company has done for "White Cat" laundry detergent in the past two months. ”

As the swivel chair moved under him, the projector behind him lit up.

The first thing that appeared on the screen was a solicitation advertisement for the "Elvis Presley" beauty pageant.

The next photos on the screen, in addition to the cute participating cats, there is also a young lady in a white cat maiden dress.

Always standing in the C position, it is Miss Zhong Chuhong, who has the sweetest smile.

Looking further down, there are two live matches of "Xiangjiang Elvis" broadcast by TVB.

The host on the stage, Shen Dianxia, actually wore a fluffy cat suit.

Under the decoration of this white cat girl's dress, the fat who would have come to things is even more naughty and cute than in the past.

It is precisely because of the white cat's outfit that Shen Dianxia and Zhong Chuhong have become the female stars with the highest appearance rate in Xiangjiang newspapers and magazines recently.

For a time, the popularity of "white cat" laundry detergent also increased again and again......

The next second, when the familiar MGM cat roared on the screen.

The conference room, which was still muttering quietly, fell silent in an instant.

I don't know if I don't look at it, but I don't know it until I look at it again.

This mainland advertising company, with its online and offline marketing methods, has already thrown the self-proclaimed elite of the industry out of the Xiangjiang advertising company.

Facing a room of silent elites, Mr. Ju knocked on the table and reminded:

According to reliable sources, the name of this advertising company in the mainland is "Chunfengdu".

The reason why the company wants to summarize their marketing routine is to remind everyone of the movements of this new company.

Another and most important thing is that we must work out a set of solutions in the shortest possible time.

For Meiji candy and happiness Mai Lisu, do a good all-round counterattack. ”

The silent elite continues to be silent.

After a few minutes, someone finally responded.

"Mr. Ju, in fact, there is no need to be too nervous." The head of the planning department said: "We already have some directions. ”

Another senior executive also said: "After all, Huimei is an advertising agency with a ten-year foundation, and it is not difficult to deal with a new company that occasionally appears." ”

"Yes, Mr. Ju, we were careless before, if we really want to go all out, a small company in the mainland is still not a problem."

Although he has noticed the difference in the advertising style of "Chunfengdu", the fighting spirit of "Huimei" company at this time has also been completely stimulated.

The style of acting in a timely manner made these advertising companies in Hong Kong make a lot of money in the next 8 and 90 years.

It's just a new company in the industry that occasionally emerges, and they really don't pay attention to it.

Not only Huimei, but all the Xiangjiang advertising companies at this time have studied the creative techniques of "Spring Breeze" clearly and thoroughly.

In the next creation, the advertising cases of "White Cat" and "White Rabbit" will also become a new creative direction.

Just when the elites of "Huimei" were full of confidence and ready to fight back.

A new ad aired on television that night pinned them all to the spot.

Accompanied by a string of crisp background music, two hands holding green pencils repeat the trajectory of a circle and a square on the white paper at the same time.

After repeating the seemingly simple but not simple again and again, the two Chinese brand pencils in the close-up gradually drew faster and faster.

The universe in the radius gradually became clear.

Looking at the strange way of drawing on TV, all the executives of Emi have not yet realized that this is just a brand new advertisement.

A pair of eyes staring at the TV have been completely attracted by the tip of the pen on the screen.

The moment the two hands on the drawing paper stopped at the same time, the executives finally saw the complete image of one side and one circle.

To their surprise again, the classic logos of "white cat" and "white rabbit" were clearly displayed on the repeated pencil lines.

By the time you realize it's an advertisement, a line of subtitles is fixed on the screen:

——Ingenuity refill, Chinese brand pencil

When the eyes of the whole audience lit up and shouted wonderful.

The commercials in front of the TV are staring at the three letters "CFD" in the lower right corner of the screen.

They know that as long as these three letters appear in the advertisement, the producer of this advertisement must be the "Spring Breeze" advertising company.

The first Chinese brand pencil advertisement in Hong Kong once again firmly pressed the advertisers in front of the TV.

Vice President Ju of the "Huimei" company even moved out the camera.

Until the pencil ad reappears, he will definitely not leave half a step.

……

Pujiang City, Kai Ling Cafe.

The day after sending Yu Sigui away, Jiang Shan walked into the café as promised.

"Teacher Gu, why do you have time to come to Pujiang to play?"

Looking at the surprise on Jiang Shan's face, Gu Jianfen still had that crisp smile: "I am very free now, and I may not even have to go to work in the future." ”

Zhu Fengbo, who was sitting next to her, beckoned Jiang Shan to sit down quickly: "Xiao Jiang, what kind of coffee do you like to drink?" ”

"I can do it, don't be too sweet."

After watching the waiter turn to leave, Zhu Fengbo said slowly:

"Xiao Jiang, I deliberately went to Xinhua Bookstore yesterday to take a sneak peek, but I didn't expect that the front of the counter of "Roses Bloom Everywhere" began to line up."

"It's the same with Yanjing," Gu Jianfen said, "Before I came, Li Guer and I just went to see it. ”

"Li Guer? Who is Li Guer? Teacher Li Guyi's younger sister? ”

Gu Jianfen laughed: "Li Guer is your Teacher Li." ”

"Ha," Jiang Shan also smiled, it was the first time he had heard someone call Li Guyi like this: "In fact, not only Yanjing and Pujiang, as long as there are cities where "Roses Bloom Everywhere" are sold, they are all in a similar situation. ”

"Yes," Zhu Fengbo's face immediately burst into laughter: "In this way, there is still hope that the 800,000 cassette tapes in the Pacific will be sold." ”

"Of course," Jiang Shan nodded affirmatively: "I just talked to Manager Liao on the phone yesterday, and now the merchants who are looking for him to get the goods have started with five thousand boxes." ”

"Great," Zhu Fengbo almost recited Amitabha: "You don't know how worried I am these days, for fear that my song will affect the development of a new company." ”

Previously, when he heard that the "Pacific" audio-visual that did not realize its sales plan would close its doors in April, Zhu Fengbo had been complaining about himself.

"If the masses ask in the future, "How did the Pacific collapse?" Zhu Fengbo asked himself and replied: "It's because Zhu Fengbo's tapes are too difficult to sell that they went out of business, then I really can't live." ”

Hahaha......

Jiang Shan and Gu Jianfen laughed together.

"That sounds like a point!"

"Fortunately, Xiao Jiang helped you to make a move, otherwise you would have carried this burden."

"Yes," the more Zhu Fengbo thought about it, the more scared he felt: "Xiao Jiang, this time it's really thanks to you, I haven't thanked you properly!" ”

"What are you talking about," Jiang Shan said politely: "I want to thank him too, besides, this was originally my job." ”

"You can't say that, it's about my tapes, after all."

"Yes," Gu Jianfen also said: "I still wanted to help you sell it in the group before, but fortunately I don't need it now, otherwise it ......."

Seeing that the other party didn't say any more, Jiang Shan asked straight to the point: "Mr. Gu, how is your song now?" Are you still teaching everyone to sing everywhere? ”

"You're asking about "Young Friends Come to Meet", right?" Zhu Fengbo replied for his friend: "I have also sung a few times in the group, but it is popular." ”

Gu Jianfen smiled and took out a small notebook from her small leather bag: "Look, this is the factory and school I went to in Yanjing......"

Jiang Shan and his party looked at it.

As the date progressed day by day, he felt that Gu Jianfen had been running around for this song for half a year.

"Every time I teach a place, I ask them if they like this song," Gu Jianfen's smiling eyes couldn't help but burst into tears: "The answers I got were all loud affirmations, but ......"

Gu Jianfen, who was emotional, finally couldn't go down.

"But at the music association conference two days ago," Zhu Fengbo's face also lost a smile: "Some leaders once again criticized the song by name, and also threatened to stop broadcasting all Jian Fen's songs. ”

"They have so much power?" Jiang Shan was surprised: "The radio station still has to listen to their command? ”

"That's not true," Zhu Fengbo said, "but once their suggestion becomes the climate, it is impossible to say what will happen after that." ”

"That is, there is a chance that the radio station will take their advice."

"Definitely, can you hear "Hometown Love" on the radio now?"

"Hey, I don't think I heard it."

Jiang Shan always can't figure out one thing, why some leaders of the Music Association are so resistant to "Young Friends Come to Meet".

After thinking about it, he came to a conclusion: "Mr. Gu, I feel that those leaders are not opposed to your new song, but to you. ”

"Huh?" Gu Jianfen said strangely: "Didn't I tell you before? They really hate me as a person. ”

"Do you know Xiao Jiang," Zhu Fengbo elaborated:

"When the music association criticized me and Gu Yi, Jian Fen stood up and quarreled with them several times, and every time she quarreled, she would loudly announce that she not only thought our songs were okay, but also wrote songs for us."

"I'll just say it," Jiang Shan said with an expression that was really like this: "This song is well tuned and has a good meaning, and those who oppose it must have ulterior motives." ”

"Do you really think it's a good tune and a good moral?"

Zhu Fengbo tightly grasped Jiangshan's words: "That...... Xiao Jiang, can you think of a way to let more people hear this song? ”

“……”

Jiang Shan pursed his lips and laughed, thinking about how to answer this question.

Suddenly, a gay man in his 40s walked up.

As soon as he saw this figure, Zhu Fengbo quickly stood up with a smile: "Let me introduce to you, this is Director Chen of the sales department of China Record Society......"

When Jiang Shan's hand and the other party held it, the loss news of the China Record Society also appeared in his mind.

The origin of this company is much more than that of the "Pacific" audio-visual cow.

(End of chapter)