"Huang and Lin" has many tasks, from outdoor advertising to radio and television.

To put it bluntly, it is an all-round promotion of McDonald's.

Don't look at Jiangshan's opening this time is an offer of 100,000, but the party that takes advantage is definitely Party A.

If this is left to the next generation, it will not even be enough to pay for the storyboard fee of a burger.

But since it seems that he has made a lot of money, Jiangshan has to make a big deal for his Party A.

In order to give a sample of the advertising business in the future.

In the dark night, there are still three windows in the small courtyard No. 51 that are shining brightly.

Relying on the light of a table lamp, Comrade Jiang Shan, who was holding a pen in one hand and a cigarette in the other, quickly drew a McDonald's restaurant on a huge piece of manuscript paper.

As the brush continues to extend, another crossroads appear not far from the McDonald's restaurant.

Next, the sidewalks also appeared.

Looking at the drawing paper under Jiang Shan's pen this time, it seems that he is not drawing an outdoor advertisement, but a street view map.

The tick-tock hour hand and the nib advance almost simultaneously.

The sidewalks, which were originally empty, were filled one by one.

Billboards, art altars, street lamps, bus stops...... One by one, they appeared on the drawing paper.

After swallowing two sips of tea, a large bucket of colored pencils was brought to the table by Jiang Shan.

After some detail retouching and coloring, a large outdoor promotional design drawing centered on the McDonald's restaurant appeared in a decent way.

"Eye-catching, fun, stylish...... Remember, you must overshadow the limelight of Burger King. ”

Looking at the design draft in front of him, Jiang Shan remembered Huang's repeated advice on the phone.

He understands that, like in his previous life, McDonald's in this life is being targeted by Burger King again.

But Jiang Shan understands better that he has not yet reached the time for mutual black advertising.

A few years ago, in 1977, Burger King released a series of commercials for "fire-grilled, non-fried" burgers.

None of the many comparison tests listed in it were not aimed at McDonald's.

Although the advertisement is not very gentlemanly, the effect is unexpectedly good.

After market share and reputation went hand in hand to each other, McDonald's sued Burger King with a complaint.

Soon, Burger King's first "rye advertisement" was urgently stopped.

In fact, for Burger King, this is not the first time it has made a move to McDonald's.

Back in 1973, Burger King filmed an ad attacking McDonald's.

The effect is also amazing.

However, the subsequent verdict forced Burger King to quickly retract its scolding posture.

A few years later, Burger King, who had been riding on his head by McDonald's, decided to roll up his sleeves again.

After digging up the third-in-command of McDonald's with a lot of money, the "Big Umbrella Plan" was fully launched.

To put it bluntly, it's copying homework (opening breakfast, adding fried chicken).

After confirming that there was no bird use, he invited marketing strategy masters Jack and Al.

With the unanimous advice of the two tent advisors, Burger King has returned to the old path of "rye".

Later, in response to the children's paradise launched by McDonald's restaurants, Burger King formulated a series of slogans "When you grow up, go to Burger King to eat burgers".

The goal is to create an atmosphere where "adults should go to Burger King".

With the arrival of Burger King in 1979, this series of advertisements was also spread out in Hong Kong.

At first, in the face of this new ashore enemy, McDonald's, which was gaining momentum, did not take it seriously at all.

It wasn't until the performance was suppressed that it was decided to fight back in an all-out way.

"Eye-catching, interesting, and fashionable", these advertising requirements that McDonald's must be able to overwhelm Burger King in the eyes of McDonald's, but they have not been looked down upon.

In his opinion, instead of spending a huge amount of money on billboards all over the city, it is better to gather all the firepower into one point.

Attacking it is unexpected and unheard of.

Because only the unheard can be news.

Luring various media to join the propaganda team for free has always been a favorite way of publicity.

This time is the same, this outdoor combination advertisement on the table will definitely help McDonald's win the attention of all Hong Kong media.

And those Xiangjiang diners, there is no need to mention.

Regardless of whether he was a customer of foreign fast food before, in front of Jiangshan's advertisement, at least he would look back and forth, left and right, for a while.

Because Jiangshan's design this time completely brings together all the outdoor advertising experience of McDonald's in later generations.

After decades of hard work and advertising spending on 4% of each store's turnover, McDonald's advertising is not comparable to KFC and Burger King in terms of quantity and quality.

One of the most eye-catching outdoor advertising strategies is the headline that Jiang Shan is writing: McDonald's Town.

"Huh......?"

After thinking for a few seconds, the word "town" was wiped clean again.

"Or McDonald's Avenue sounds more accessible."

According to the plot of "Avenue" in Xiangjiang City, Jiangshan still changed the theme of the advertisement to "McDonald's Avenue" in accordance with public opinion.

In fact, if you really want to talk about it, there is already a "McDonald's Avenue" in the market in Xiangjiang.

But just as there was no queen on Queen's Road, there was no McDonald's on McDonald's Avenue before.

The avenue designed by Jiangshan for McDonald's is completely a McDonald's image endorsement.

On the paper, a set of red and yellow fries sidewalks stretch all the way to the entrance of the McDonald's restaurant.

A street lamp in the shape of a McDonald's coffee pot, a burger billboard that has been bitten in, an hourglass bus stop in the shape of a hamburger......

As soon as you set foot on this street, it is a novelty of "McDonald's", which will hook visitors all the way into the world of McDonald's.

Not to mention 1980, even decades later.

The new human beings, who are accustomed to seeing strong winds and waves, will also be subdued by this scene.

Following the opening of the first McDonald's in the mainland in 1990, the people of Shenzhen will welcome the first McDonald's town in the mainland in 2023.

Hamburg factory, fries boulevard, cone skatepark...... The McDonald's theme is real-life, and I feel pleasing just by looking at it.

"Have you heard, McDonald's Town has come to Shenzhen?"

"It's worthy of Mai Mai, who almost didn't kill me."

"There are new products on the Internet celebrity check-in place!"

With the wave of people from all walks of life visiting the store, the praise rate of McDonald's Town is also refreshing day by day.

However, just as they announced in unison that the cutest McDonald's restaurant was in Shenzhen, the people of Pujiang expressed a different opinion.

In their opinion, the McDonald's small western-style building located in the Pujiang Baoshan Road Creative Park is the most lovely existence.

For this McDonald's yellow building surrounded by greenery, hipsters are either on the way to the check-in place or on the zebra crossing on the check-in road.

And this set of McDonald's zebra crossings, which even later generations are crazy about, now appear on the drawings of Jiangshan.

Not only that, Jiang Shan also moved a set of McDonald's billboards on the streets of Paris in 2020.

Although the billboards on the drawing paper are short in size, McDonald's signature food items are clearly visible.

What's even funnier is that the billboards with burgers, fries, and cones have all been bitten off.

All that remains on the street is a lantern sign that has been tasted.

Because the painting is too realistic, Jiang Shan will actually paint himself hungry.

"Alas, there is still the fragrance of Meituan!"

After muttering a word, Chen Peisi, who had already fallen asleep on the bed, actually spoke: "The mouth is full of isms, and the heart is full of business." ”

Jiangshan: "......"

After a few seconds of silence, the cry rang out again.

Jiang Shan: "It turned out that he was talking in a dream." ”

After he lay down, the dream words on that end came again.

"As long as you can't kill me with one shot, we can still do business, as long as the price is fair."

Jiangshan in the dark, listening silently.

I guessed in my heart that the radio drama "Latent" was nearing the end.

While thinking about the next schedule, the schedule suddenly disappeared.

Then, the snoring in the darkness came and went.

Outside the window, small white snowflakes began to fall in the wind.

It wasn't until it was dawn that Xiao Xuehua, who had been busy for half a night, stopped working.

It just so happened that at this time, a pair of talented and beautiful women (JFYF) from the south walked out of the cabin with surprise in their eyes.

"Look, it's snow,"

Lin Yanni shouted and laughed excitedly: "We are so lucky, we just saw snow when we arrived in the mainland!" ”

"This is snow?" Huang Zhan grabbed a ball of snow in his hand: "It seems to be similar to a smoothie." ”

After carefully taking a few photos, although they had been wrapped tightly in advance, Huang Zhan and Lin Yanni, who still felt very cold, decided that it was the best policy to go back to the hotel first.

On the way to the Peace Hotel, the two people sitting in the taxi enjoyed the snow scenery of the Pujiang River all the way.

In the eyes of the people in the north, this scene is at most a thin snow with light makeup, but in the eyes of the southerners, it is already a treasure.

……

At noon, Comrade Jiang Shan led Chen Peisi into the Peace Hotel.

As soon as he stepped into the Chinese restaurant on the 9th floor, he immediately recognized his joint target.

Huang Zhan and Lin Yanni, who had been waiting here for a long time, didn't realize that this was the person they wanted to see until they saw each other approaching.

Huang Zhan pushed his glasses: "Excuse me...... Which of you is Mr. Jiang? ”

"Hello Mr. Huang, I am Jiangshan!" Jiang Shan generously pointed to the side: "This is my friend, Chen Peisi." ”

Looking at the smiling face in front of him, who was nearly 40 years old, Jiang Shan couldn't believe that he had met Huang Zhan so soon.

Similarly, Huang Zhan also had an expression of disbelief.

"Mr. Jiang is so young!"

Although he has heard of it for a long time, looking at the other party's advertising masterpieces, Huang Zhan still imagines Jiangshan as a young and old talent.

But when you see the real person, you don't see where the "old" is?

What a young man!

Are those advertisements in Hong Kong from his handwriting?

Isn't it time to reconsider the promise of paying money in one hand and delivering the manuscript in the other?

After a series of chemical reactions, Huang Zhan visibly began to hesitate.

Although he still has a smile on his face, he has already beaten the drum in his heart.

Looking at the country again, he still looks unhurried.

"Please sit down," Huang Zhan made a gesture of please, "This is Ms. Lin Yanni, the general manager of our Huang & Lin advertising agency." ”

After greeting Jiang Shan one by one, Chen Peisi sat down beside Jiang Shan.

The skin has been tight, and I have long forgotten what I came for!

Fortunately, both sides are trying their best to say things that the other can understand as soon as they hear them.

After a friendly exchange with each other, the topic of the two sides gradually got on the right track.

"Mr. Jiang, in fact, I usually like to write and draw,"

Lin Yanni, who has entered middle age, still looks very attractive, and a black waist-cinching long coat adds a lot of mystery to herself: "Since I saw your two-handed painting advertisement, I have also learned to draw a few pictures, but I have not succeeded once." ”

"That's right," Huang Zhan, who was wearing a gray suit, asked, "Mr. Jiang, last time on the phone, you introduced that the two-handed painting in the advertisement is your work, can you let us see it?" ”

After listening to Lin Yanni's inquiry, Huang Zhan couldn't help but shout hello in his heart.

Instead of swaying, let the other party show their strength.

As long as Jiang Shan really has this hand, then his strength is still worth trusting.

Counting the hearts and minds of the two in front of him, Jiang Shan knew that he had to show his hand.

"Actually, there's no trick to this thing," Jiang Shan said as he picked up his backpack: "With it, practice makes perfect." ”

Open the sketchbook and take out the drawing pen.

Jiangshan, who was already ready to put pen to paper, suddenly regretted it a little.

Why do you tell me to paint, I have to paint?

Even if it's for the sake of performance at the end of the year, you can't be led by the other party!

As long as the other party has not paid successfully, it cannot be its own Party A.

Since he is not his own Party A, there is no need for him to perform at all.

Thinking of this, Jiang Shan decided to change his hands to one hand and continue to perform in a different position.

For the sake of "100,000", he still has to give the other party a little thought.

Looking at the sudden change in the painting style of the country, the corners of Huang Zhan and Lin Yanni's eyes showed a hint of joy.

Look, it's really exposed!

Thankfully, the trade was not executed.

Otherwise, I don't know what kind of advertising planning I have in exchange for my heavy money?

However, before they could rejoice for a while, this pair of talented and beautiful women from Xiangjiang got up and walked behind Jiangshan.

As the brush rotates from the center of the circle to the periphery, a Mickey Mouse becomes visible.

Although it was not operated with both hands, Huang Zhan and Lin Yanni, who watched this scene with their own eyes, couldn't help but shout in their hearts: Talent!

"Mr. Jiang, you are really ...... this hand"

Just when Huang Zhan opened his mouth and was about to praise two sentences, Jiang Shan's brush turned and continued to draw back from the outer circle inward.

This time, it's faster than before!

Gradually, Mickey in the layers of circles turned into a Minnie Mouse again!

Don't look at the bow that is only more than the previous pair, but Jiangshan is still invincible enough to show this hand!

Looking at the changes on the drawing paper, Huang Zhan and Lin Yanni's thoughts also changed.

At the moment when Jiang Shan stopped the brush, Lin Yanni, whose eyes had been opened to the limit, finally let go of the hands that had been covering her mouth.

"Mr. Jiang is really young and promising, it seems that our company has made the right bet this time!"

"Since ancient times, the back waves have pushed the front waves," Huang Zhan, who retracted his gaze, couldn't help but sigh when he looked at the country again: "I, Huang someone, am completely convinced this time!" ”

"Next ......"

Looking at Jiang Shan, who slowly closed the painting book, Lin Yanni smiled and stretched out a hand: "Just wish us a happy cooperation!" ”

Compared with the advertising song that has already heard two sentences, they are more interested in the outdoor advertising design in the hands of Jiangshan.

I am also interested in this, and there is also a group of Huimei Company who are sitting not far away.

(End of chapter)