The night is dark and the wind is high, and the residual snow illuminates the road.

On the sidewalk of On Wo Street, Chen Peisi still has fantasies about steak.

"It seems that this capitalist country also has its merits, just say this Western meal tonight, it's really enjoyable!"

"It's not fun," in fact, Jiangshan didn't eat less: "Steak, pork chops, chicken chops, what did you fall on?" ”

"This meal of meat can be regarded as making me strong," Chen Peisi has been looking forward to this day for a long time: "And the prawn and mushroom soup at noon, why is it so fragrant?" ”

"That thing is very simple, pull the shrimp from the middle, cover it with cheese and put it in the pan to fry it, and it will live!"

"It's better to say than to sing."

"Don't provoke me," Jiang Shan was the most resistant: "I won't do it for you." ”

The two of them, dressed in standing in the coats of the leaders, walked all the way with their hands in their hands.

Since getting off the sightseeing cruise ship in the morning, they have accompanied Huang Zhan and Lin Yanni to run on the beach for a day.

From the meat steak at the Red House Western Restaurant to the burger at the De Grand Hotel......

After eating it one day, Chen Peisi immediately experienced the happiness of a capitalist.

"You go back to the house first,"

After entering the small courtyard, Jiang Shan decided to go to the second brother's room and sit for a while: "I'll come in a while." ”

Chen Peisi waved her hand without looking back: "Where are you in love, I'm not your daughter-in-law, tell me something!" ”

"Hey," Jiang Shan also didn't look back: "I know that I can't let you eat too much, don't follow me tomorrow, I fall in love with wherever I go." ”

Chen Peisi hurriedly turned around: "Don't, big brother, I'll follow you in this life!" ”

“……”

Jiang Shan didn't pay attention to him anymore, and heard Jiang Hai's voice in Jiang He's house, so he went straight in: "Second brother, you haven't slept yet!" ”

As soon as I entered the door, I saw my second sister-in-law Lu Xiao sitting on the edge of the bed knitting a sweater.

"Sister-in-law, are you busy?"

Lu Xiao smiled at Jiang Shan: "You guys are busy." ”

After saying that, he got up and walked out.

"A few words," Jiang He said behind Lu Xiao, "It'll be over in a while." ”

Lu Xiao didn't squeak, and when he went out, he took the door with him.

Jiang Hai, who was sitting next to the two heads of Shen, shook his head: "Tut-tut! ”

"Tut-tut," Jiang Shan accompanied him while scattering smoke.

Jiang He ignored the two of them, silently walked to the window and pushed it open.

A beautiful night, after walking in from the river and sea, turned into half a good.

By the time the third child came in, half of it was gone!

"You two are talking about it?" Jiang He looked left and right: "Why is this hour coming?" ”

Jiang Hai looked at his watch: "It's only nine o'clock." ”

Jiang Shan: "It's not yet nine o'clock." ”

Jiang Hai: "Second brother, are you going to lie down before nine o'clock?" ”

“……”

Jiang He directly ignored this problem.

The colder it gets, the more he loves to lie under the covers with his daughter-in-law and watch TV.

"Big brother, do you have something to do with me?"

"Of course there is something," but Jiang Hai wanted to ask more: "What?" It's okay, I can't talk to you anymore? ”

When I was still in the duration of my marriage, I didn't seem to have snubbed my two younger brothers, right?

I think about it, and my younger brothers went to be intellectual youths at that time.

Don't talk about it, I can't even meet a few times.

"Our newspaper is going to learn from the big newspapers and expand the subdivision," Jiang Hai came for this tonight:

"From the supplement department, a department of literature and art, and a department of industry and agriculture were expanded. Second, are you interested in becoming an art editor? ”

"Me?" Jiang He was stunned, he really hadn't thought about this problem.

Jiang Shan was also stunned for a moment, but he quickly reacted: "Second brother, this is a good thing, I feel that you should promise the boss." ”

Jiang He: "What exactly does an art editor do?" ”

Jiang Shan: "Draw illustrations, take pictures." ”

Jiang Hai: "It's not that difficult, you can get started when you come." ”

"If there is something you don't understand, just ask," Jiang Shan was afraid that the second brother would say a word: "The newspaper is full of acquaintances." ”

"But there is one thing," Jiang Hai said officially: "If you are assigned the task of painting wall posters in the future, you will definitely not be able to leave according to the previous manuscript fee." ”

Jiang Shan on the side nodded silently.

He understands that Jiang Hai, as the head of a society, is private wherever he can show favoritism.

There is a degree to everything, and once there is lawlessness, it is very likely that someone will serve it to the pot.

Although Jiang Shan would like to persuade the second brother that there are more places to make money, there are not many opportunities to learn!

At the beginning, he introduced his second brother to paint the wall poster, and it was not all for the manuscript fee of one or two hundred.

The main thing is to add a practice project for the second brother.

"It doesn't matter about the post fee," Jiang He hesitated for a moment: "If I really want to enter the newspaper, I will definitely follow the rules of the organization." ”

"But ......" Jiang He looked at Jiang Shan: "Third child, what should I do with the comic book I promised the Art Publishing House?" ”

"Huh?"

If he didn't mention this stubble, Jiangshan would have almost forgotten why he was here tonight: "Second brother, have you passed the assessment of the publishing house?" ”

"Editor-in-Chief Pan has already assigned me a task."

"What task?"

"Grimm's fairy tales."

"Children's comic strips?"

"Yes," Jiang He was happy at the mention of this, "The Art Publishing House is going to release a set of color comic books, and I am tasked with "Sleeping Beauty" and "Puss in Boots". ”

"A comic book must not be lost,"

After hearing the news, Jiang Shan smiled with the second brother: "But it doesn't affect you to go to work at the newspaper at all, right, big brother?" ”

"That's right," Jiang Hai pointed at Jiang Shan: "Second child, look at the third child, you know better than me how much private work he has done, right?" ”

"Well," Jiang He nodded, he knew too well: "I have always thought that the task of the newspaper is his private work, and leaving the newspaper is all about business." ”

After a burst of laughter, the three brothers got down to business.

Jiang Shan: "So, your decision is ......?" ”

Jiang Hai didn't want to urge him: "Do you want to discuss it with your younger siblings again?" ”

"There is no need to discuss this matter with her," Jiang He has always been clear, and his brother's persuasion still needs to be heard: "Boss, when will I report to the newspaper?" ”

"At eight o'clock in the morning the day after tomorrow, I'll wait for you in the office," Jiang Hai finished speaking, got up and prepared to leave: "Don't worry about the preparation, there will be a chance in the future." ”

"I listen to you," Jiang He followed behind his eldest brother and walked out: "Don't be too reluctant, just do business." ”

The three brothers in the family are all in the newspaper office, and it is impossible not to be tongue-in-cheek.

Fortunately, the third child is a talent, which not only helped the newspaper increase its circulation, but also brought a lot of benefits.

However, the second child is not a mediocre talent, as far as his hand-drawn skills are concerned, he can eat anywhere.

Being recruited into the newspaper office is also reasonable.

Therefore, Jiang Hai, who didn't feel weak at all, said as he walked: "When I enter the newspaper office in the future, I should scold when I paint, none of the mouths in this line are fuel-efficient, as long as you think you are right, don't keep quiet." ”

Jiang Shan knew what the boss was worried about: "Don't worry, big brother, the second brother just doesn't like to talk, it's not that he doesn't like to scold." ”

They were confused, and he always felt that the atmosphere of the newspaper was very harmonious: "A cultural unit, why are there so many things?" ”

"It's okay now, but it won't be necessarily in the future,"

With the continuous development of the newspaper, Jiang Hai's leadership art is also gradually improving: "Fortunately, it is your own people who are in charge, so you don't have to worry too much." ”

"Don't worry, second brother, our newspaper doesn't have so much to do," Jiang Shan smiled happily: "It's okay now, we have all become colleagues." ”

Jiang He chuckled slightly and nodded silently.

Standing in the small courtyard, he silently opened his mouth to Lu Xiao in the hall.

"Go in, go in," Jiang Hai really couldn't see this: "Don't let your younger brother and sister wait in a hurry." ”

"Then you go slowly."

As soon as Jiang Hai's words fell, Jiang He's words landed.

Looking at his back as he turned around and entered the house, the eldest and the third suddenly felt that the cigarette in their mouths was not fragrant.

After one person stepped on it, they turned and left.

……

At noon on the second day, after leaving the studio.

Jiang Shan and Chen Peisi carried a bag of things and went straight to the Peace Hotel.

Familiar floors, familiar room numbers.

Today is the day when Jiangshan delivers the second set of advertising plans.

In the guest room, Huang Zhan, Lin Yanni, and Chen Peisi sat around the rivers and mountains in one direction and one direction.

watched Jiang Shan take out three glass bottles from his bag.

To be exact, they don't know what to say.

Three transparent glassware, roughly divided into two parts.

They are different and have different shapes.

They are all thin in the middle and fat at both ends.

Part of the glass is also filled with layers of colored sand.

Huang Zhan, who was already familiar with Jiang Shan, asked directly: "Jiang Sheng, what is this?" ”

Lin Yanni looked at the strange shape of the glass bottle: "Is it an hourglass, but why is it like this?" ”

Chen Peisi asked the same question yesterday, but he would definitely not interject.

"They're the hourglass,"

The three glass bottles that fell asleep were set up one by one: "But it's not an ordinary hourglass......"

In the guest room, four people sit around a round table.

On the round table, inside the three transparent glass containers, a column of fine sand is flowing rapidly from top to bottom.

Huang Zhan and Lin Yanni, this meeting looked very carefully.

The upper part of the three hourglasses is in the shape of a heart, and the lower part is of a different shape.

At this time, the layers of colored sand are rapidly sliding vertically.

Dozens of seconds later, Huang Zhan and Lin Yanni looked out of the doorway.

As the colored sand continues to fill, the bottom bottle has taken on its original shape.

"Wonderful,"

Lin Yanni looked at the one who completed the task first: "It turns out that the other half of the hourglass is McDonald's fries!" ”

The amount of red sand is immediately depleted as soon as it fills the shape of the french fries box.

At this time, only the yellow sand remains in the upper half of the hourglass.

The yellow sand that continues to slide fills the shape of the glass fries.

This time, I looked at the hourglass on the table, and it was a box of McDonald's fries.

And in the upper part of the unloaded, only a large bright yellow M icon was left in the transparent love glass.

Soon, the other two hourglasses were also completed.

Orange, yellow, green, brown, green, yellow, orange.

Slices of bread, cheese, lettuce, meatloaf......

The sand that the rivers and mountains have packed in turn has completely filled a Big Mac.

The same goes for another McDonald's cone hourglass.

"This one is so interesting,"

Huang Zhan cautiously picked up the hourglass on the table, turned it over and looked at it: "Jiang Sheng, how did you come up with such an interesting hourglass?" ”

Jiang Shan smiled, is this something that can be honestly explained?

"Until now, whether it is McDonald's or Bao Jiajing's advertisements, they are either playing music to introduce food or introducing new toys, and the audience has long been tired of watching them."

A while ago, Xiangjiang McDonald's launched a plastic elastic ball.

The size of a ping-pong ball, with a picture of a McDonald's clown in it.

Huang Zhan nodded vigorously: "Don't talk about them, even I am annoyed by them." ”

"Look at me again,"

Jiang Shan pointed to the three glass hourglasses on the table: "I didn't know what it was when I first saw it, but after the dust settled, it turned out to be McDonald's!" ”

Looking at Jiang Shan's performative expression, Chen Peisi touched her nose and held back a smile.

Lin Yannicole didn't care so much, and laughed directly: "Yes, yes, yes, I just felt like this, a very interesting process." ”

"Actually, I could already see it halfway through the hourglass,"

Huang Zhan poured all the colored sand back: "But I still want to continue to look down, if I don't see it full with my own eyes, it's just not happy." ”

"This is called visual satisfaction in psychology,"

Jiangshan is playing tricks again, and people at this stage are very fond of this: "Even if the brain has a premonition of the future, I still want to witness it with my own eyes." ”

"That's right, that's how it feels," Huang Zhan felt that what Jiang Shan said was reasonable: "In our industry, what we pay attention to is a retention rate." ”

Jiang Shan nodded in agreement.

Huang Zhan: "And your hand fully meets this requirement." ”

"When it was time to shoot," Jiang Shan pulled out a photo: "I suggested using dark red as the background, which makes good use of the yellow McDonald's logo in the glass bottle." ”

Lin Yanni took the photo.

The photograph shows three glass hourglasses that have not yet begun their mission, side by side in front of a dark red scene.

At this time, there was no clue to the layout, which gave people a strong sense of mystery......

The advertisement planned by Jiang Shan for McDonald's was inspired by Shat-A-Ra-Bo in the previous life.

The country of Islan has a tradition of Ramadan.

According to custom, the adult Muyislin must not eat or drink for a specified period of time.

Not only that, but there are also rules for food and beverage businesses to avoid displaying food in their advertisements during this period.

This regulation is really brain-burning for advertisers.

But McDonald's is not afraid, and the huge advertising fee it collects every year makes it respond to every call.

Under the heavy reward, advertisers soon came up with clever ideas.

As a result, electronic hourglass billboards appeared on the land of Shat-Tea-Ra-Bo.

The hourglass on these electronic billboards does not have the flow rate of the hourglass.

The daily stream starts at 3 a.m. and ends at 4 p.m.

When the hourglass on the electronic screen fully shows McDonald's food, it is also the time for the local people to drink tea and eat.

In one fell swoop, it solves the problem that food cannot be advertised within the specified time.

Unexpectedly, after the publication of this advertisement, it not only caused a sensation in the country of A-Lab.

It has also attracted the attention of the media in other countries.

For a time, wheat people from all over the world rushed to reprint it and collectively petitioned McDonald's to release a single product.

It didn't take long for these cute, colorful McDonald's hourglass timers to appear.

For the first time, the masses forced the production of McDonald's around the company, and shouted repeatedly: The longer you live, the better the money will be!

At this moment, looking at the three glass hourglasses in the photo, Lin Yanni always felt that something was missing: "If you shoot an advertisement like this...... Wouldn't it be a bit monotonous? ”

"In the end, it's a professional," Jiang Shan was not ambiguous when he should praise: "I can see the point at a glance." ”

So, here comes the point......

(End of chapter)