On the night of the first day of the Lunar New Year, Pujiang TV broadcast a 5-minute video: "I Love You, China" MTV plus the interior and exterior scenes of the Wanti Pavilion arrived as scheduled.

The 5-minute film is not long, but it is not short.

The main thing is a wonderful:

Pan Hong on the Happy Cola assembly line, Liu Xiaoqing in the fourth workshop of the second garment factory, and Chen Peisi in a green uniform in the fire brigade,

Some of the employees of the "Avanti" studio of the American Film Studio, the "Latent" translation team of the recording studio of the translation studio, and all the editors of the Oriental Metropolis Daily......

Following the movement of the camera, groups from all walks of life sang on the screen.

For a time, the song "I Love You, China", which is composed of various singing voices, has become the most dazzling new star in the Spring Festival.

The crowd in front of the screen all shouted wonderful and called for another time.

Jiangshan's publicity plan for the "Rising Star Concert" was originally interlocking.

First, there was "Young Friends Come to Meet" sung by the "Latent" team of the translation studio, and then "I Love You, China" sung by the big group.

Although it is only a piece of flowers, it is indeed enough flowers.

The purpose is to get the masses to run to tell each other and then line up to buy tickets.

The other, of course, is to hook up with ads.

After all, a billboard of 5,000 to 50,000 yuan is not something that ordinary units can afford.

When the newspaper and the television station jointly negotiated the offer for the billboard in different locations, there were different voices.

In the end, it was Comrade Jiang Shan who stepped forward at the most critical moment.

In the name of the "Chunfengdu" advertising company, we won this rare advertising agency opportunity.

And under pressure, an offer was made that neither unit could solve.

For a time, the three units were all happy.

If this transaction can be executed smoothly, more than 30 advertising spaces will bring more than 100,000 yuan of agency income to "Chunfengdu".

But a plan is a plan, and reality is reality.

It's still pretty ...... to execute There is no difficulty.

For example, it is not surprising that the unexpected appeared.

Representatives of more than a dozen units of Hula gave up their holidays and came to the Oriental Newspaper office.

After inquiring about the quotation, I ran home for the New Year.

They have said that advertisements at this price are only for fools.

Not to mention them, many insiders think so too.

Just when Ding Lingling and Jiang Zhuangzhuang thought that wealth and nobility came and went in a hurry,

Greater riches have come in a different way.

……

In the editor-in-chief office of Pujiang Metropolis Daily.

Before the other editors arrived, the editor-in-chief Jiang Hai's eyes were completely opened.

"Three pieces of radar and five pieces of Panasonic?" Jiang Hai felt that the bidding for the advertisement was about to be announced: "Coke named Coca, ten billboards have been ordered? It's crazy! ”

How can it be crazy? It's fine!

What my family hasn't realized yet, outsiders are already using the "Rising Star Concert" to build momentum.

Jiang Shan tried his best to cooperate with the boss and opened his eyes wide:

"Director Zhang of the Propaganda Department personally called my office, and when he heard that I was not there, he called the TV station again.

"I really didn't expect it," Jiang Hai shook his head in disbelief: "They're not expensive?" The billboard on Nanjing Road is only a piece of money! ”

Jiang Shan: "A piece on the Nanjing-Beijing Road costs 100,000, how much do we have?" ”

Comrade Jiang Hai said truthfully: "Those on the Nanjing-Beijing Road can meet the masses every day, but what about you? It's only been three days. ”

Seeing this, Jiang Shan also laid out the facts for him:

"Don't forget, the commercial at the Wantikan is going to be on TV. You don't want to think that when this concert is broadcast on Pujiang TV, the people of the whole country will be able to see it. ”

Judging from the current development of the situation, Jiangshan has regretted setting the price low.

"The doorway is here," Jiang Hai realized, but then thought about it: "When we had a meeting that day, why didn't you mention this stubble?" ”

"If I had explained everything at that time, would they still be able to let me be an advertising agency?"

"Tut-tut," Jiang Hai shook his head: "Lao Sannon is not authentic, even I can't hide it to death." ”

"If I sincerely want to hide it, I won't find out," Jiang Shan aggrieved himself: "It's not that I'm not busy." ”

"It's the same," Jiang Hai admitted, "I haven't sat down with you properly except for the Chinese New Year's Eve for a while." ”

"You don't have time to talk to me,"

Jiang Shan said as he put a box of Chinese cigarettes on the table into his pocket: "I have taken care of watching "Chu Liuxiang" with my second brother." ”

Knowing that the third child was wider than himself, Jiang Hai was still used to throwing the match over: "Don't mention "Chu Liuxiang" to me, the second child and Xiao Chen refuse to wait for me to watch it together, I have already missed several episodes." ”

"It's okay," Jiang Shan said with a smile: "In two days, I'll bring you the video recorder from the office downstairs, and you can watch it as much as you want." ”

Before he finished speaking, footsteps were already heard in the hallway.

Jiang Hai pointed outward: "With this office environment, you can look at it however you want?" ”

"Okay," Jiang Shan patted the boss on the shoulder: "Let's talk about the concert advertisement later, Coca-Cola's money is not so easy to make." ”

Otherwise, the Propaganda Department would not have called itself in a hurry.

Knock knock

After three knocks on the door, several editors-in-chief walked in one after another.

After each of them sat down in the corner, a set of smooth work processes walked up.

Normal manuscripts have been finalized long before entering the door.

What can be kept to the end are all manuscripts that dare not make claims.

But what Cai Wensheng wants to say is an article that has been signed by the editor-in-chief.

"Lao Jiang,"

Cai Wensheng, who is familiar with each other, speaks without seeing the outside: "Look at this manuscript...... Should we be cautious again? ”

"Which one?"

Jiang Hai took a look, then looked at the country first, and then said, "It's okay, let's send it normally." ”

The editor-in-chief's glance made the editor-in-chief in the room mistakenly think that this was another arrangement of the country.

So, Jiang Shan hurriedly stretched out his head and looked at the manuscript.

Then he decided, admit it!

Sure enough, Editor-in-Chief Cai turned his face to look at Jiangshan again:

"Section Chief Jiang," he shook the manuscript in his hand: "Why do we need to wade into this troubled water, the common people can't understand this." ”

Rong Bin on the side also reminded: "Yes, Jiangshan, this Xie Zhiliu is the director of the Pujiang Museum, you don't know, right?" ”

Clearly, they had already crossed heads.

"That's what I think." Jiang Shan said without hurry: "Even if we publish this article, it does not mean that our newspaper agrees with the views in the article, but it is just that it has been delivered to the masses." ”

In fact, if a journal agrees to publish an article, it at least means that it does not object to the views in the article.

But, the country is strong.

So when Cai Wensheng opened his mouth again, he preemptively said again: "Haven't you said it all now, everyone is allowed to express their opinions, and a hundred flowers are welcome to bloom." ”

Cai Wensheng: "......"

Moreover, what Jiangshan wants to see most is:

"Since we can publish articles by experts from Yanjing, we can also publish articles from the Pujiang Museum, and if Director Xie has objections, he can also submit articles to us."

But don't calm things down, you must be angry.

"This is the director of the Pujiang Museum," Cai Wensheng emphasized, "Can you have a relationship with the Municipal Ministry of Culture?" ”

"What does Lao Cai mean," Rong Bin helped explain: "It's not a topic that ordinary people like to watch, so don't cause more trouble." ”

Jiang Hai smiled and took the manuscript over:

"To tell you the truth, this article is indeed from the north. As far as I know, it is because of Director Xie's prestige in the industry that there is nowhere to post this expert's article, and the friend who asked me to help publish it is actually from our Pujiang people. ”

Listening to the editor-in-chief's explanation, the editors-in-chief also know whose idea it was.

"Section Chief Jiang was right just now," Jiang Hai continued:

"The leaders above have called for each to express their opinions, and if we as a news unit do not support it, we will also express our own opinions."

Jiang Hai opened the drawer and took out a work cigarette: "Besides, why did the above put forward their own opinions, isn't it just that they are afraid of a single family!" ”

"It makes sense," Comrade Rong Bin nodded, accompanied by a cigarette: "Now the phenomenon of one family dominance is still very serious. ”

Seeing this, the office was soon filled with light smoke.

There is no way, the meetings of this era are just cigarettes.

Cai Wensheng thought about it carefully: "I, in fact, I don't want to protect anyone, the main thing is that I think the people don't care about this matter at all." ”

"Whether the people will care or not depends on what we say," Jiang Shan suggested: "Isn't there a content question on the front page of our newspaper, and then we will write like this: The mystery of thousand-year-old paintings." ”

"The Mystery of a Thousand Years Old Painting?" Cai Wensheng muttered a few times: "Hey, this title is wonderful!" ”

When Ning Hua, the typesetting editor, heard this, she quickly reached out and took the manuscript over: "What are you talking about, I am curious to death when I say this to Section Chief Jiang." ”

"No," Rong Bin frowned and said, "Can there be anything wrong with the cultural relics hanging in the museum?" ”

……

The identification of Chinese calligraphy and painting is the most difficult and complex classification of all cultural relics.

This "difficult" does not refer to the degree of "difficulty", but to the end of "difficulty" in a word.

There is a special rule in the museum of Ma Weidu: no calligraphy and paintings are collected.

Why?

It's a long story, and it's hard to say.

Cultural relics of other categories generally only need to be accurately dated as long as they are judged.

And the appraisal of calligraphy and painting ......

Even if you can tell the exact age of it, it's still not enough.

Because the author of cultural relics, calligraphy and paintings is the foundation that determines the value.

So there are many problems, even if the painting has already been signed by the author, there are friends, disciples, brothers, and even wives who may write on their behalf.

This happened to Qi Baishi.

getting along day and night made his wife Hu Baozhu very familiar and attained.

One day, Qi Baishi saw a painting on the table and thought it was his work.

He signed the signature with ink and stamped three times.

A day later, I found out that it was the handwriting of my beloved wife, and quickly inscribed to explain: This small amount is the presence of Bao Ji.

This was discovered in time, and there are many that were not.

In addition, as we all know, even if the possibility of ghostwriting by relatives and friends is ruled out, it is necessary to identify what this calligraphy and painting is:

Facsimile (rubbing)

Proben (a work copied according to a drawing)

Imitation (according to the style and penmanship of famous calligraphy and painting. This is the most common, and is freer than both facsimiles and copies. ）

ghostwriting (this is the most fascinating, Tang Bohu and Song Huizong have done it)

Fakes (everyone understands)

Listen, my scalp is numb when I listen to it, is it hard to explain?

Fortunately, there are several national treasure-level calligraphy and painting appraisal masters in our country.

From the perspective of the country, there are two major schools in the appraisal of domestic calligraphy and painting, namely the Sword Sect and the Qi Sect.

One is more physics, objectively analyzing the details of the evidence.

The other school is profound and subtle, caring about personal cultivation and comprehension, and pursuing the ancient aura of calligraphy and painting.

The boss of the Sword Sect is Mr. Half a Foot Xu Bangda.

There is a saying in the calligraphy and painting circle that since the death of Mr. Xu Bangda, there has been no appraisal master in the Chinese calligraphy and painting circle, only appraisal experts.

And Qi Sect refers to looking at qi, observing its charm, and judging its authenticity.

This kind of advanced identification method cannot be explained in one or two sentences.

It is a great test of the talent and eyesight of experts, and its representative figure is Mr. Xie Zhiliu.

As Zhang Daqian's best friend, Xie Zhiliu's skills are beyond the reach of ordinary people.

Like Xu Bangda, he can not only identify calligraphy and painting, but also have one of the best skills in the circle.

The appraisal style of the two experts is particularly prominent.

Xu Banchi's main focus is to seek truth from facts, and what is fake is fake, and the king of heaven and Lao Tzu cannot change it when he comes.

And Xie Zhiliu is different, he is a particular person.

Pay attention to ways and means.

For example, if a well-known person holds a collection, ask two people to appraise it.

Xie Zhiliu carefully examined it: good, good, good, regardless of the authenticity of this painting, judging from its artistic value alone, it is a very rare painting.

Look at Xu Bangda again, if you see a well-imitated one: keep it for yourself!

There is no technical content at all: the fake is gone.

Then, this article that will be published in the "Oriental Metropolis Daily" is a contest between these two sects.

In the Pujiang Museum, a "Snow Bamboo Map" has been collected very early.

It measures 155 centimeters in length and 99 centimeters in width. (This is important)

This painting has no style, unique painting style, and extremely rare expression techniques.

Xie Zhiliujing believes that "Snow Bamboo Picture" is the masterpiece of Xu Xi, a great painter known as "Huang Qian's wealth and Xu Xi's hare" in the painting circles of the five dynasties in the late Tang Dynasty.

After reaching this conclusion, Xie Zhiliu published an article in 1973 entitled "Xu Xi's Ink and Snow Bamboo Drawings".

What does this identification mean?

It means that the authentic works of the five generations of great painters have appeared, and this discovery is comparable to the "Marquis of Haidu" in the archaeological world.

You must know that whether it is paper or silk, it is extremely difficult to preserve it for thousands of years.

This is also one of the reasons why Zhang Boju's donation of "Pingfu Post" can become a national treasure.

Soon, this untitled painting was suddenly identified as Xu Xi's authentic work, which attracted widespread attention.

But in view of Xie Lao's status in the calligraphy and painting world, where do ordinary people dare to question it.

However, Mr. Xu Bangda stepped forward.

He made it clear: impossible, absolutely impossible.

Subsequently, he also wrote an article.

However, in view of Xie Lao's status, Xu Bangda's "Xu Xi's "Ink" Painting Temptation" has been undelivered.

It was not until 1983 that it was published in the magazine Art & Beauty.

Based on a large number of historical materials, the article provides a comprehensive and thorough analysis of the paintings.

To put it simply, "Snow Bamboo Picture" has reached the technical content, and it is the level of painting skills that only appeared after the Southern Song Dynasty.

After Xie Zhiliu saw the article questioning him, he wrote again "On Xu Xi's Ink - Answer to Mr. Xu Bangda".

After that, the two sides went back and forth several times, but neither could convince anyone.

The melon-eating expert group said that they didn't care what year the "Snow Bamboo Picture" was painted, they just wanted to listen to the two masters discuss.

In the end, Xu Bangda came up with a killer feature: research from the size of the silk.

"Xu Xi is a fifth-generation person, and the width of the scroll at that time was not wide, no more than 60 centimeters, but the "Snow Bamboo Picture" was about one meter wide.

Brother Xie, as long as you can find a silk painting with a width of one meter before the Northern Song Dynasty, even if I lose. ”

As soon as this remark came out, Xie Lao still couldn't agree.

Said: When you talk about painting, you talk about painting, what kind of cloth are you pulling from me?

That's it.

"There's no controversy about the museum? I can't say for sure,"

Jiang Shan opened the lid of the cup like a master, and waved: "Maybe, I really caught a hot news for our newspaper." ”

As soon as he saw the third child's dead expression, Jiang Hai sighed: "Maybe, someone will talk to me tomorrow." ”

(End of chapter)