The light-hearted background music marks a string of smart notes after the little boy's wish.

Then, the picture and the music are drawn together, leaving only a line of "To be continued" subtitle.

Advertisements that are less than three minutes long, say no, no.

Deputy Director Gong of the Second Commercial Bureau and Deputy Bureau Liu of the Cultural Bureau, looking at the picture that has been suspended, it is called a difficult peace!

"Gone?" Gong Ju pointed to the TV and looked at Xu Muchun: "It's gone, so short?" ”

Director Liu, who was on the side, asked unsatisfactorily: "Then, did this pair of young brothers really go to the moon?" ”

"That's right," Director Gong hurriedly asked, "Have the wishes of those two children come true?" ”

Director Liu frowned and said, "Isn't this advertisement still filmed yet?" ”

Who can understand their mood at the moment!

In just three minutes of advertising, they went from surprise to shock and then to curiosity.

First of all, there are Leonardo da Vinci and Mona Lisa who look exactly like history on the screen.

Then, these characters, who originally only existed in the paintings, not only came to life, but also started daily conversations.

The commercial screen that appeared on TV made the two leaders seem to have really witnessed the magical moment when the art students realized their dreams.

Then, when a wisher appeared again in the advertisement, Gong Ju and Liu Ju's eyes widened unconsciously.

Waiting for the moment when the miracle will appear again on TV.

According to the unexpected surprise in the first wish, there may be a surprise in the next "moon rising" wish.

But they never thought that while they were excitedly waiting to see the follow-up, the advertisement ended here.

At this moment, Xu Muchun, who was smiling at the corner of his mouth, could understand their mood.

Earlier, he was also in the same mood, and ordered Section Chief Han to quickly change his belt: "Does it feel like a cat's claw in your heart?" ”

What is the level of Liu Bureau and Gong Bureau?

While this is true, it is not easily revealed.

Even if it's in his old comrades-in-arms at the moment.

Unexpectedly, Xu Muchun will be more and more popular: "Are you particularly curious about the follow-up plot of the advertisement?" ”

Gong Ju picked up the teacup and blew it gently: "I know, you must have the next episode, right?" ”

Deputy Liu's brows still did not loosen: "It's just an advertisement, why do you still start the upper and lower episodes?" ”

Xu Muchun: "Haven't you seen the advertisements played in the first and second episodes, right?" ”

"Unheard of?"

"You'll see it today," Xu Muchun also picked up the teacup:

"Any idea what it's called? This is called the retention rate of the advertisement. The most important way to measure the success of an ad is to look at its retention rate. ”

"Oh, I understand," Deputy Liu's waist leaned a lot towards Bureau Xu: "In other words, only advertisements that retain the audience are the best advertisements." ”

"Of course," Xu Muchun: "This advertisement is for the audience to see, if there are no people who don't even watch it, what kind of effort is there to shoot!" ”

"If you look at it this way, your ad is definitely a success," Liu said, "not only did it leave me from beginning to end, but it also made me wait to see the second half of the story." ”

"The advertisement in my hand, which one is not successful," Xu Ju will be a little floating: "It is the most basic operation to let the audience see the end from the beginning, and it is the ability to let the audience watch the last episode and read the next episode." ”

"Okay, okay," Gong Ju couldn't help it: "I know you're good, let's put an advertisement next!" ”

Xu Muchun smiled slightly and nodded to Section Chief Han who was waiting on the side.

Finally, the TV in the office came back on.

The familiar picture still presents a warm artistic conception.

The pair of young brothers in the end of the previous commercial are still sitting on the roof facing each other.

Two small faces red by the firelight looked at a lit match expectantly.

"Now, you can say what you want."

"I'm going to play on the moon with my sister!"

Relaxing background music that instantly changes the style.

Then, the screen suddenly dimmed.

A few seconds later, a dazzling point of light appeared on the screen.

Soon, the point of light gradually rose, and the originally gray screen suddenly appeared in a shocking picture of outer space.

The planets are slowly swept by in the light of the sun.

With the sound of distant and rich music, the world in the lens has become a desolate gray world.

Sitting in front of the TV, the two guests looked at the screen and were shocked at the same time, although they had never been to the moon.

But at this time, they still recognized the place in the picture that was full of craters.

The surface of the moon under the light and shadow looks more real than the real thing.

As the camera slowly moved, the backs of four people, two large and two small, finally appeared in the picture.

The older two wore white spacesuits, and the younger two wore cute sweaters.

Although it was just two backs sitting together, it could be seen from the color of the sweater that they were the two children who made a wish on the roof before.

Just when everyone saw the picture clearly, a dazzling point of light slowly appeared in front of the four backs.

Immediately after, a huge aqua-blue planet rises in front of the moon dotted with craters.

As the camera gradually zoomed out, two children with their backs to the camera waved their little hands towards the blue earth.

At this time, the camera finally stopped pulling back.

Just when the screen stopped moving, the shoe prints of three humans appeared on the surface of the moon on the screen.

The three footprints on the gray earth seem to tell the audience in front of the TV that there is really a miracle happening on the distant moon......

At the moment when the commercial was about to end, a match with a sparkling star suddenly appeared on the screen.

Subsequently, the subtitles of a line of magic bodies also flashed: Wishing match series, unified to send you good luck.

When the screen of the TV was covered with snowflakes again, the excited Deputy Bureau Liu immediately turned his face to look at Deputy Bureau Gong: "Old Gong, we are really here today." ”

"Hmm,"

Director Gong, who was still reminiscing about the wonderful picture, nodded slowly.

After that, he looked at Xu Muchun: "Old Xu, can you do us a favor?" ”

Director Liu of the Cultural Affairs Bureau took out a document at this time: "This favor is not only helping us, but also helping our Chinese cuisine." ”

"The most important object of help is," Gong Deputy Director of the Second Commercial Bureau, emphasized:

"There are 84 monosodium glutamate enterprises in the country, and 16 of them are exporters, the largest of which is our Tianchu monosodium glutamate factory in Pujiang......"

"You two wait a minute......

Xu Muchun, who was looking down at the information, raised his hand to stop him: "The New York advertising festival written on this information? …… Is it the same thing as the MSG advertising you are talking about now? ”

"I'll explain this to you in detail...... Director Liu of the Cultural Affairs Bureau got up and walked to Xu Muchun's side:

"Speaking of which, if this ad is successful, it will be a ...... that kills three birds with one stone."

……

Another day passed, and the information in Xu Muchun's hand was handed over to Jiang Shan again.

Jiang Shan, who was sitting in the office, listened to the introduction of Xu Ju while flipping through the information.

"If it succeeds, it's going to be a triple campaign," said Xu Muchun, who sat at his desk.

"As long as we can win the award at the New York Advertising Festival, we can not only help more than a dozen MSG manufacturers in our country resume exporting and earning foreign exchange, but also restore the reputation of our Chinese restaurant......

"Sounds like a triple win,"

Jiang Shan nodded, and continued to look at the familiar investigation report on the data: "If this key matter cannot be solved, it will definitely cause future troubles." ”

"Who's to say it isn't,"

Xu Muchun's face showed the usual seriousness, and he understood what the aftermath of Jiangshankou was: "Actually, if it weren't for this reason, I wouldn't have added a new task to Ling at this time." ”

"But...... If we want to make it to the New York advertising festival in May, we have to start preparing now, "and that's where the tricky part is:

"This will inevitably affect the shooting schedule of the match commercial."

"I also thought of this question," Xu Muchun frowned tightly: "But in comparison, they seem to be more urgent than us." ”

Listening to the two in front of you, you and I are discussing the progress of the words.

Section Chief Han, who was sitting on the side, wondered: "Comrade Jiangshan, look at what this means...... Have you agreed to take on the advertising assignment from the Cultural Affairs Bureau? You don't feel pressured at all? ”

Are you so sure you can complete the task and resolve the crisis?

Xu Muchun also realized this problem at this time: "Xiao Jiang, although this matter is urgent, you must also think about it."

I am also skeptical about the idea of the Cultural Affairs Bureau, and I want to use an advertisement to rekindle the interest of foreign diners in Chinese cuisine...... I don't think it's very practical.

"To the ...... of Chinese cuisine Interest? Half-ringing, Jiang Shancai muttered to himself: "...... for Chinese cuisine"

After muttering a few words, Jiang Shan's eyes suddenly lit up.

"There is," after closing the information with a snap: "Xu Bureau, in fact, this task of the Cultural Bureau can be carried out at the same time as our advertisement." ”

Xu Muchun was stunned for a moment: "At the same time?" ”

"Yes," Jiang Shan nodded affirmatively: "Not only can it be carried out at the same time, maybe with the help of the Cultural Affairs Bureau, our match advertisements can be filmed more exciting." ”

Xu Muchun looked at Jiang Shan and told with a serious expression:

"The comrades of the Cultural Bureau have made it clear yesterday that the significance of this advertising on behalf of the country is not trivial, not to mention Pujiang and Yanjing, even the National Cultural Bureau will fully support it."

As soon as he heard this, Jiang Shanteng stood up suddenly: "Then what are we waiting for?" ”

"Waiting for your idea?"

"Xu Ju," Jiang Shan asked word by word, "Have you ever heard of the Manchu and Han banquets?" ”

In Jiang Shan's eyes, all food movies are not as good as Tsui Hark's only food New Year film "Full of Gold and Jade".

(End of chapter)