Early in the morning, when Huang Yongyu's wife pushed open the door of the study, the three old men who were staggering around in the room really frightened her.

was scared with her, as well as Wang Shixiang's wife, who was found because his wife did not return overnight.

If it weren't for the snoring in the house, they would have almost gone outside to call someone.

"What are they doing all night?"

Faced with Wang Shixiang's wife's question, Huang Yongyu's wife pointed to the table full of sawdust.

"Oh, I'm busy with this!"

It was close to noon.

When Huang Yongyu, Wang Shixiang, and Zhu Jiajun stood in the small courtyard full of sunshine in their coats.

Shen Congwen, who was not far away, actually saw a trace of the glory of revolutionaries in their smiling eyes.

"Let's go," Shen Congwen joined the team: "I haven't eaten much this morning." ”

……

At this meeting, the three old comrades sitting in the Tingli Pavilion watched the molds made all night and were held in their hands by the two state cadres like babies.

With a smile of relief, they touched each other with a cup of Moutai with a "ping pong".

At this time, Lu Xuzhang, who didn't need to do anything, had already taken the initiative to turn the sketch to the next one: "Is this again?" ”

"This picture," Jiang Shan said, dotting, "is the method I mentioned to you to earn foreign exchange in the future, the more money you make." ”

As soon as these words came out, Lu Ju and Director Hou realized that the original money-making formula had not yet been opened.

"I remember," Director Lu looked at Jiang Shan, "You seem to have mentioned something yesterday...... Accounting methods that have been practiced abroad. ”

"This way," the country dotted the map: "That's it." ”

"Is that it?" Director Lu looked down at the picture: "What is it?" ”

At this time, not only the Lu Bureau, but even Director Hou, Wang Fulin, and Zhang Lu beside him also frowned.

The left and right circles on the sketch, like the pattern of the circuit map, they were confused.

"Director Lu," Jiang Shan: "Have you heard of Disney Studios?" ”

"Disney?" Director Lu: "Mickey Mouse's cartoons? ”

The age is too far away, and Lu Xuzhang doesn't remember it very clearly.

Jiang Shan: "That's right, Mickey Mouse belongs to his family." ”

As early as the 30s, with the landing of Disney sound movies, Disney's cartoon image gradually became familiar to the Chinese people.

In the same era, Disney series of comic books also began to become popular in China.

"In 1923 the Disney Company was founded. In the beginning, its founder, Walt Disney, gave the name "The Film Company,"

Every time Jiang Shan spoke, the surroundings were almost silent:

"By 1955, Disney's suffix became an entertainment company."

Lu Xuzhang: "What's the difference?" ”

"The biggest difference is," Jiangshan: "It has changed from selling movie tickets before to selling everything ......"

In 1928, the world's first sound cartoon "Willie Airship" was born.

The fledgling Disney has gained a foothold in Hollywood with a mouse.

Then, animated films such as "Snow White" and "Pinocchio" flew with Disney.

"In 1955, Disney built the first Disneyland in California, which attracted millions of visitors that year,"

Jiang Shan directly ignored the trembling corners of Lu Ju's mouth.

After all, even if he is given so many tourists now, he has no ability to accept it.

Don't even imagine anything: the dream of millions of tourists earning even a dollar each.

"And this paradise," Jiang Shan pointed to the sketch, "is only the first step in this picture." ”

"Oh?"

At this time, Lu Ju looked at this picture again, although he still couldn't understand it, but he had realized its value.

"In 1957, after the success of the first park," Jiangshan continued:

Walt, the founder, was excited to draw a blueprint for Disney's future development plan.

He named the picture "Disney Flywheel." ”

"This is the one I have?" Lu Xuzhang pointed to the sketch.

"That's pretty much what it means," Jiang Shan said:

"To put it bluntly, these intersecting routes on the map range from Disney animation to books, music, toys, clothing, amusement parks, restaurants, hotels, jewelry, buses, subways, ......."

When the Lu Bureau was already showing signs of dizziness, Jiangshan stopped in time.

"In short, Disney is no longer a simple film company.

Any cartoon character or film and television architectural image will become its cash cow.

Lu Bureau, do you see, does this Disney flywheel look like a gear? ”

"Understood," Lu Xuzhang said at a glance: "That is to say, when a movie is born, Disney's commercial gears will start to work." ”

"You're so right," Jiang Shan: "These pinions that revolve around the general gears are also called Disney's peripheral industries." ”

Director Lu silently repeated: "The surrounding industries ......"

Jiang Shan: "But these big and small gears, relative to our current national conditions, can take one or two." ”

Walt Disney's strategic blueprint is enough to direct Disney's commercial IP operation for decades to come.

It is because it lives so well that it will acquire many well-known IPs such as "Star Wars", "Marvel", "Alien", and "Avatar" in the future.

Lu Xuzhang will think: What does this have to do with the problems I am currently experiencing?

If you think about the books, music, toys, and clothes that Jiangshan just said, it seems that they have nothing to do with scenic spots.

And what restaurants, hotels, don't mention for the time being!

"But the gears of its plan ......" Lu Xuzhang: "We don't seem to need any of them, right?" ”

"Wait,"

As soon as Jiang Shan said to wait, Jiang He became a bag of things.

At the same time, Jiang Shan has already turned to the next sketch.

Lu Xuzhang took a look: on a refrigerator on the sketch, several round and square things were drawn.

"What is this?"

"This thing is called a refrigerator magnet," Jiang Shan:

"Foreigners have refrigerators at home, and we will bring the characteristic buildings, plaques, ornaments, and even the treasures of the town hall to the scenic spots.

After scaling it down, press a small piece of magnet on the back and a small fridge magnet is made. ”

As soon as the words fell, Yu Sigui had already taken out two small pieces of wood from the bag and said:

"There were fridge magnets in the 60s, but they were just simple letters and numbers.

It wasn't until the 70s that many cartoon fridge magnets appeared in the Japanese-local market. ”

At this meeting, Lu Ju and Director Hou were carefully examining the pieces of wood in their hands.

"After the reform and opening up, foreign guests can finally come in and have a look," Jiang Shan said:

"For newcomers, everything must be fresh.

When you return from a lap, if you don't bring a few souvenirs, you won't be able to get a round-trip plane ticket.

In this regard, we should also prepare a variety of souvenirs for them. ”

Jiang Shan pointed to a small piece of wood the size of a palm in Lu Ju's hand.

Although the carving of a circle is a bit in a hurry, the picture of the Nine Dragons Wall stuck in the frame still has a 7-point image.

"The Nine Dragon Walls of the Forbidden City look so magnificent, buy a small one and stick it on the refrigerator.

The golden dragon chair of the Qianqing Palace is so powerful, buy and paste a piece of ......"

Every time Jiang Shan finished speaking, Yu Sigui handed him the same.

Compared with the first two pieces of wood, the back is directly a small picture.

"The blue and white vase of Xuande of the Ming Dynasty," Jiang Shan's palm held a painting: "Look here, although we are small, we also have the words of Xuande of the Ming Dynasty." ”

Lu Xuzhang and Director Hou, they would have put on their reading glasses a long time ago.

"Therefore, Bo has a big plate of blue and white, and we have a small plate of blue and white......"

After receiving a few paintings sent one after another, Jiang Shan arranged a row on the desktop:

"Not only are there plates, but our small cups, small bowls, and small teapots are all blue and white with a lot of water.

You don't know yet, do you? Every year, Disney sells tableware alone, enough to feed its staff. ”

Jiang Shan and Yu Sigui will have this face, and they are a pair of anchors with tacit understanding.

Lu Xuzhang, who was dizzying, took the time to be shocked: "So profitable? ”

"The old capitalist," Jiang Shan's eyes narrowed: "Its cups and dishes have one more Mickey Mouse than others." ”

Lu Xuzhang, who is also an old capitalist, nodded: "Disney periphery." ”

"You old Mingjian," Jiang Shan then shouted:

"It's not just a fridge magnet, we can also make a keychain for it......"

A few wire rings with small pictures hung on them came to the table with a bang.

"Terracotta Warriors, Tang Sancai, Blue and White Vase, Da Keding, Jin Ou Yonggu Cup,"

Jiang Shan was like a baby, and it was sent into the hands of the Lu Bureau:

"The Temple of Heaven, the Pavilion of King Teng, the geodynamic instrument of the Purple Mountain in Nanjing, the flying sky of the Mogao Grottoes, the nine-story tower, the crescent spring......

In addition to being made into refrigerator magnets, keychains, and knick-knacks, they can also be printed directly on umbrellas, short-sleeved shirts, and handkerchiefs.

But whatever foreigners like, we can exchange the foreign exchange coupons in their hands in any form. ”

"Everything can be sold!" Lu Xuzhang smiled, thinking that you had to tell me first.

But where to change someone, watch your skin!

"That's right," Jiang Shan reiterated again: "As long as it is in the scenic area, it can be made into souvenirs and sold, but it should be noted that it is ......"

Here's the point.

"How to sell these things, or how to market these things,"

Or, in other words, how to force and sell.

Jiangshan opened the next page of the painting: "Setting up a souvenir exhibition hall in the scenic area is a very exquisite knowledge,

In any scenic spot, there are front, back, and side ......"

When Jiang Shan said this, people had already stood up.

"Anyway, no matter what kind of door it is, we have to make it easy for them to come in and hard to get out.

To put it more clearly, there is only the entrance, not the exit. ”

"What's the matter?" Lu Bureau was not in a hurry, but Director Hou was in a hurry: "How can you not let foreign guests go out?" ”

"It's not that they won't be allowed to go out, but it's that they will be shown a clear way,"

Do you think you want to get out of IKEA, Sam's, Disney...... Is it easy? Jiang Shan pointed to a top view on a piece of paper:

"They have to go through this souvenir shop before they can get out of the store's door."

"The others are only in and out," Lu Juhui also stood up, "and then hang an exit sign in the souvenir shop." ”

"Yes," Jiang Shan: "Write the words in large size to ensure that foreign guests can see it." ”

"When they get in," Lu Ju said, "I have to go shopping." ”

"What about domestic tourists?" Wang Fulin said with concern: "You can't do the same to the people, right?" ”

"We didn't do anything to the foreign guests, did we?" Jiang Shan patiently explained: "It's just that they have taken a little more detour." ”

Lu Xuzhang said fairly: "Foreign guests and domestic guests are treated equally, but they just visit one more store and buy and sell at will." ”

"This visit, how much will buy some," Jiang Shan said with a smile: "In addition to arranging at the exit, qualified scenic spots can also set up a few more mobile stalls in the scenic spots." ”

"Hmm!"

Lu Xuzhang nodded, as if he had returned to the Anti-Japanese War period and the time when he was seeking wealth: "There seem to be a lot of empty houses in the Forbidden City, right?" You can use it! ”

Jiang Shan heard it: Yes, he doesn't need to remind him, the Lu Bureau has already realized the operation of the future generations in advance!

"It can also be located in the lobby of the hotel," Director Lu said more and more, "including the airport waiting room, it can also be considered." ”

"The chief's vision is really broad,"

Jiang Shanjian's leader's thinking has been opened: "These gadgets have high profits and are also porcelain, and the plastic molding machine can be directly pressed." ”

Director Lu smiled when he heard this: "Yanjing's toy factories 4, 5, and 6 used to specialize in the production of compression toys, which is the kind that chirps. ”

Everyone nodded.

"At present, I have lost so much that I can't even pay the bonus," Lu Ju: "It's okay this time, it's solved one piece." ”

"Then let's also solve the publicity problem of other tourist cities."

As soon as Jiang Shan said this, Director Lu instantly smiled: "How to solve it?" ”

"In addition to advertising, we can also print poker and desk calendars,"

"Playing cards?"

"Print photos of attractions in different tourist cities on the back of the playing cards," Jiangshan:

"In the same way, it's the same with the desk calendar!

Then put them in hotel rooms and souvenir shops, and sell them as a kind of advertising, but the prices of these two items can be set at a slightly more attractive price. ”

In today's society, it doesn't last long to give away for free.

It's better to charge from the beginning.

Director Lu and Director Hou glanced at each other.

For now, I can't really find a more direct way to promote it.

"In Yanjing, Pujiang, Guangzhou-Zhou and other scenic spots, you can hang posters that you want to promote the city." Landscape:

"In places like airport halls and hotel lobbies, you can also set up a TV to play promotional videos."

"Mom," Comrade Zhang Lu felt more and more incredible the more he listened: "This kind of propaganda is really pervasive. ”

Similarly, Lu Ju and Director Hou were already stunned.

"These," Jiang Shan pushed a stack of sketches on the table to Lu Xuzhang's side:

"That's the flywheel project I prepared for you."

Lu Ju looked at the sketch sent to him, and then looked at the souvenir on the table:

"Okay, I'll accept your generous gift, let's not worry, let's let the first gear turn first,"

The big guy followed his gaze and looked at the mold of the cultural and creative popsicle.

"Then," Lu Ju pressed his hands on the artwork of the souvenir shop, "this is the big baby." ”

Although it is not clear, at this time, did the Lu Bureau realize that this big treasure will be a huge industrial chain.

But Jiangshan believes that with these few gears, it is enough for the tourism bureau to turn around for a while.

The most important thing is to be able to exploit Disney's methods of exploiting us, and in turn exploiting the United States and Japan.

It is the place that makes the country feel the most happy!

However, Lu Xuzhang, who was looking at him at this time, was thinking about another thing:

[Chief, in fact, if you want to earn foreign exchange for foreign guests, you don't necessarily have to build a lot of buildings.

Some methods can be credited in less than a month.

Chief, this method of earning foreign exchange that has worked quickly has already been realized abroad.

Not only in Yanjing, but also in other tourist cities......]

"Come on, let's pick up the glasses together,"

Director Lu, who was quiet, took the lead and stood up:

"Thank you Comrade Xiao Jiang and all the professors for their ...... to our Tourism Administration."

In Director Lu's speech, plates of delicacies from the Oriole Pavilion also began to be served.

"Xiao Jiang," Director Lu patted Jiang Shan's arm at this meeting:

"Tomorrow morning, there will be a car to pick you up, don't worry about anything, just get in the car and follow him......"

(End of chapter)

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