As soon as the most beautiful April day arrived, the crew of "Wonderful Night in the Forbidden City" entered the filming period.

However, on the first night of the filming day, Huang Zhan finally got in touch with Jiangshan.

"I see,"

After listening to the rambling description on the phone, Jiang Shan concluded:

"In other words, the original advertising script of Nescafe is the plot of two moving residents who meet each other late, and then put aside to chat and drink coffee?"

"Hey, hey, hey,"

In fact, after Huang Zhan saw Nestle's original plan, he thought it was okay:

"The advertising is still good in terms of plot arrangement, but Nestle's promotion department always feels that something is missing?"

Jiang Shan, who was soaking his feet, leaned comfortably on the chair in the guest house.

Xiaoyu and Xiaobai in the same room are teaching parrots to speak Mandarin seriously and lively.

Jiang Xiaoyu only stayed in the post of people's teacher for two days.

With Teacher Xiaobai's tongue, he has made improvements.

"What do you think?" Jiang Shan grabbed the phone and asked, "Do you feel this way too?" ”

"According to our analysis," Huang said:

"The purpose of the original advertising agency was to create a coffee commercial with a warm atmosphere.

It's a pity that the limitation of the advertising time affects the excitement of the plot.

If you want to beat your competitors with this plan, you can't do it! ”

Recalling the advertisement that Huang Zhan described to himself, Jiang Shan also agreed with the other party's point of view:

"The key is also to focus on Mak's advertising creativity, others are the harmonious situation of new and old colleagues gathering in the office, it is a warm scene of new and old residents gathering in one room.

If you want to rely on me, it is better to arrange a plot of Taoyuan three knots, drinking Nestle and sharing the world! ”

"Huh?"

Huang Zhan, who was still smelling cigars leisurely, was completely stunned by Jiangshan's words:

"Oh, this ...... This, this, this is simply wonderful! ”

Huang Zhan immediately restrained his arrogant sitting posture and shouted excitedly.

Then, he hurriedly covered the phone and relayed the news to Lin Yanni on the side.

Lin Yanni's eyes lit up first, but the next second she leaned in the other party's ear to remind her a few words.

Huang Zhan then remembered the key point:

"Jiang Sheng, how can every one of your advertising plans be so exquisite?"

In the eyes of Huang Zhan and Lin Yanni, almost every conversation with Jiang Shan feels very beneficial:

"It's a pity that Nestle's current requirements must be an upgraded and adapted ...... around the original plan"

"Well," Jiang Shan nodded: "Party A's opinion should still be respected." ”

Otherwise, you will be busy for a long time, who will get the money!

"Yes," Jiang Shan was ready to wipe his feet: "I took the case of Nestle." ”

Huang Zhan nodded when he heard the other side, so he hurriedly instructed:

"It's great that you're willing to help.

To tell the truth, we, 'Huang and Lin', have been worrying about the revision of this plan for the past few days.

It's a pity that I didn't come up with a suitable modification result, so I really didn't do it as well as my own single-hand planning. ”

"That's," Jiang Shan also agreed: "There are a lot of restrictions on modifying other people's ideas, and it is definitely not as happy as going directly to yourself, but who makes Party A happy?" ”

But all the requirements of the management, as long as it does not hurt the heavens and the reason, the country has to find ways to do it!

"Hey, everything is subject to Party A's starting point."

Huang Zhan laughed, he felt quite surprised by Jiang Shan's noble business spirit.

Who says mainlanders don't know how to do business?

It's so good to meet a random one, and I don't know what I can do in the future?

"Okay, Brother Zhan," Jiang Shancheng did not deceive: "Let's talk about this today, if I don't wipe my feet, the water should be cold." ”

"Look at me, as soon as I get in touch with you, I talk endlessly,"

Huang Zhan said apologetically: "Jiang Sheng, your 500,000 ...... Do you need me to send it back to Pujiang in person, or do I need to turn it back to Japan? ”

"Put it in your account first," Jiang Shan knew that the other party was talking about the money in the stock market: "When we have an opportunity in the future, let's play together." ”

"Just waiting for this sentence," Huang Zhan was excited: "That...... I'm not going to bother for now! ”

"Goodbye, goodbye," Jiang Shan had long wanted to make a call: "See you tomorrow night!" ”

"Tomorrow night?" Huang Zhan: "OK! ”

……

After splashing out a basin of water, Jiang Shan slipped an enamel basin and walked down the aisle.

As soon as I walked to the door of the room, I heard Jiang Xiaoyu's voice.

"Aunt Sisi, you can also teach it a few words of Japanese-original words, Xiao Wu will learn it as soon as he learns it."

"I don't think so,"

Yu Sigui lay on the table and looked at the parrot with the children: "It has just learned a few words, don't mess it up later." ”

In a bamboo cage on the table, a colorful parrot stands majestically.

Since Huang Yongyu bought this parrot, Xiaoyu and Xiaobai's trip to Yanjing has become more colorful.

"Sisi,"

As soon as Jiang Shan saw that it was her, he happened to inquire: "Do you like Nestle or Mak Coffee?" ”

Since these two goods entered the Greater China market in the 30s, it is this translation, so Yu Sigui is no stranger to it.

"I think it's almost the same for instant dissolving," Yu Sigui thought for a moment, "I usually buy whoever has an activity." ”

"Then why do you always bring me Nestle?" Jiangshan: "Just because it's cheap? ”

"Or else?" Yu Si glanced at the other party: "Besides, the coffee you made for me for the first time was not Nestle!" ”

I see!

After she said this, Jiang Shan also remembered.

Before Yu Sigui, Jiangshan's coffee had always been sent by Huang Hua of Pujiang Advertising.

The instant coffee in their mouths today is actually black coffee that doesn't mix anything.

In the era when coffee companions were still popular, it was still too early for the 2-in-1 3-in-1 to debut.

Compared with the acquisition king Nestle Group that was rampant in later generations, the current Nestle is still struggling to catch up with Mai's performance.

In 1867, a German pharmacist introduced a condensed milk for infants.

As a result, a trademark with "Nestle" as the product name and pattern appeared.

At the outbreak of the First World War, Nestlé's condensed milk, which was easy to transport and store, ushered in its first outbreak.

In the 30s, due to the overproduction of coffee beans, Nestlé developed coffee powder that could not only maintain the quality of the coffee, but also dissolve in water instantly.

Thus, instant coffee with the name Nestle was born.

Coincidentally, Nescafe, which had just appeared in the world, encountered World War II.

As a result, instant coffee, which is easy to carry, store, and refreshing, immediately became an indispensable armament material during the war.

But despite two God-given business opportunities, Nestlé lost to the marketer-savvy Mr. Maxwell after World War II.

McT's Coffee, which advertised itself as a must-have drink for the upper class as soon as it appeared, never blinked an eye on publicity funds.

There are many tricks and activities.

The "Red Nescafe Cup" gift box set, which was common in later generations, was originally a "buy one get one free" marketing campaign initiated by "Maxwell".

In 1924, Maxwell, whose main product was still coffee beans, was promoted to the most popular coffee company in the country with a marketing expense of $270,000 that year.

In the decades that followed, Maxwell, who continued this marketing strategy, almost swept the country's most popular film and television programs.

Its sales and profits are more than twice that of Nestle.

One of the most famous marketing cases is the advertising slogan "dripping fragrant, unfinished".

According to Maxwell's own propaganda, this sentence was originally a comment made by the then President of the United States in 1908, Rothfer, after visiting his coffee factory.

After that, Maxwell, the founder of Maxwell, changed the advertising slogan "Didi Xiangnong" used by Coca-Cola into a classic advertising slogan that has been praised for a hundred years.

"Actually, in Japan-Ben,"

Seeing that Jiangshan was interested in coffee, Yu Sigui said a few more words: "They prefer coffee sugar to coffee." ”

"Oh? Bring me some next time. ”

Coffee candy was invented entirely to conquer the Japanese market.

At the beginning, in order to let Xiao Nik-moto, who is accustomed to drinking tea, accept coffee, the research and development of coffee candy has made great contributions.

"How,"

Yu Sigui was curious: "Why did you suddenly become interested in coffee, could it be that you took the coffee advertisement again?" ”

"Well," Jiang Shan 1510 said: "Do you still remember Huang and Lin?" ”

"That advertising agency in Xiangjiang?"

"They recently took a business to improve the business of advertising planning."

"Nestle or Mak's?"

"Nestle," Jiang Shan: "Mai's is the target of this advertisement. ”

When it comes to the old business, the two people sitting facing each other have nothing to look forward to.

Yu Sigui pouted: "Nestle can't compare to Mai's, but the advertising styles of these two are quite similar." ”

"Listen to an example."

"Let's talk about Mak Coffee," Yu Sigui recalled:

After the doorbell rang, a guest holding a coffee gift box walked into the house with a smile from outside the door, and then it was a lively scene of everyone gathering in the living room to taste coffee.

In addition to this routine, there are many stars on the set and in the dressing room...... Coffee time.

In the early 90s, in order to launch 1+2 instant coffee in the mainland market, Nestle also filmed an advertisement with a similar plot.

At that time, the China CEO of J. Walter Thompson Advertising Company, who received the task, personally took 200,000 yuan in cash to live in the Hilton Hotel in Yanjing.

Later, after using the bed sheets, water cups, table lamps, silver plates, and coffee pots in the hotel room, he filmed the first family coffee advertisement in the mainland.

And a few years ago, Feng Xuerui, a master who dubbed roles such as "Huang Laoxi, Yang Kang, Qiu Chuji, Jebe, Ning Caichen, Ling Huchong".

For a Xiangjiang Nestle advertisement that is about to appear on CCTV, it is accompanied by a classic advertising slogan with great flavor - it tastes great!

"The plot of the advertisement you described," Jiang Shan continued, "is similar to the script I accept now, although I have changed from a relative to a neighbor, I have not run out of the ending of drinking coffee together." ”

"I'll just say that Nestle can't compare to Mai's," Yu Sigui: "The audience has long been tired of these commonplace advertisements, and they can't escape this circle no matter how they change." ”

This will be the country that has stopped talking, and began to ponder.

(End of chapter)