Just ask, except for the pen.

Don't buy a Kirin phone with better performance, lower price, and better experience.

Who would buy a Sanxing mobile phone that is too expensive and has a lot of poor performance!?

However, Sanxing's executives obviously do not want to cut prices.

They also have their arrogance.

I'm not going to sell it to you!

There was an example of Noisy 7 before.

They found that even if they withdrew from the Great Xia market.

It can still be the world's No. 1 in mobile phone sales.

So in the face of such a situation, they did not respond positively.

No remedial measures were taken.

The results are clear.

Sanxing has almost completely lost the Daxia market.

Why do you say almost?

Because even Sanxing Tou Iron does not reduce the price at all.

But there are still some who are its loyal fans.

Even if you buy a foreign version, you have to support Sanxing.

For these people.

It can only be said that people are not short of money, and they don't see any cost performance at all.

Of course, Sanxing has actually withdrawn from the Daxia market for a long time.

Except for some individual models that have been launched.

Most of the mobile phones are not sold in Daxia.

Therefore, Sanxing also believes that Daxia's Kirin mobile phone does not pose a threat to them.

After all, the main market for Sanxing mobile phones is not in Daxia.

But they didn't think of it.

Daxia's Kirin mobile phones are not only sold in Daxia.

After Sucher released the Kirin phone.

After layers of fermentation to now, almost the whole world knows about the Daxia 3nm chip!

And there are also cheap Kirin mobile phones with large bowls that attract the attention of countless people.

There is hardly any need for Kirin phones to do too much publicity.

Kirin mobile phones are exported all over the world.

However, the price of Kirin mobile phones after export is definitely different from that in Daxia.

One reason is that Su Che doesn't want to produce a mobile phone similar to a welfare payment that is cheaper than others.

Therefore, the exported Kirin mobile phones are sold at a higher price.

And it is also in the interest of those countries that import it.

If the price of the Kirin mobile phone is the same as that of Daxia.

It is bound to seriously disrupt the local mobile phone market.

It is not conducive to the development of their local mobile phone brand.

Therefore, their authorities still support the high price of Kirin mobile phones.

But what they think is obviously a little simpler.

I thought that as long as Kirin phones don't fight a price war and don't disrupt their mobile phone market, it's fine.

But they didn't figure it out.

As long as the Kirin mobile phone is put into the field, it is already a tiger into the flock!

Be.

The price of Kirin phones is basically at the same level as their high-end phones.

But what is the configuration of the Kirin phone!?

Not to mention other accessories, in terms of chips alone, Kirin mobile phones are unique in the world mobile phone market!

Not to mention, because of the use of a large number of high-end 3D printing technology, the texture of the mobile phone has reached a level that ordinary mobile phones are far beyond reach.

With these two advantages alone, Kirin phones can form an overwhelming advantage over their competitors!

Then again.

Isn't the competitor of Kirin mobile phones Sanxing, which still occupies 22% of the world's market share after losing the Daxia market!?

Sanxing obviously did not expect the Kirin mobile phone to enter the global market so quickly.

I didn't expect the Kirin phone to become their biggest opponent!

Just a week after the Kirin phone entered the global market.

Sanxing's headquarters has received feedback from other regional markets around the world.

"What!?"

"Our sales in the global market are declining sharply!?"

"What's going on! What are you guys eating!! ”

In the huge office of the headquarters, the roar of the president can be heard.

He looked at the report in his hand, and his face became more and more ugly.

Last Wednesday, Xingxing's sales in various markets around the world fell by 10 to 15 percentage points!

It's only been a week!!

It was normal a week ago, but what happened!?

As he continued to flip through the report.

The brow tightened the more he wripped in.

In the end, he also knew the reason for the decline in sales.

It turned out to be Daxia's Kirin mobile phone that entered the global market!!

But......

How could Kirin phones cause their sales to drop so much!?

The reason for such a point-in-point can only say one thing!

That is.

Sanxing's lost market was all snatched away by Kirin mobile phones!!

This inference not only made the president of Sanxing unbelievable, but other executives of Sanxing were also dumbfounded!

It's outrageous!

Daxia only used one model of mobile phone, and it defeated Sanxing's mobile phone products in all categories!??

Arabian Nights doesn't write like that!!

President...... What are we going to do? ”

The executives all asked with some concern.

Follow this trend.

I'm afraid their sales will drop to an unacceptable level!

The president gritted his teeth and cursed for a long time.

In the end, a reluctant decision was finally made.

"Price reduction!"

"Oh, we're also lowering the price!"

He now finally understood why the fruit was so decisively lowered.

It's not that they want to cut the price.

But there is no way to reduce the price!

Even the price of Kirin mobile phones in the global market has been raised.

But the advantage of not being able to stand up to the Kirin mobile phone is too great!

Not to mention that the price is about the same as the flagship phones of other brands.

Even if the price is more expensive than the flagship of other brands, it is indispensable for people to buy it!

In many ways, Kirin phones have almost no rivals!

The huge performance advantage brought by the 3nm chip is unmatched by other mobile phones!

The quality advantages brought by ultra-fine 3D printing technology are not comparable to other mobile phones!

The advantages of system experience and humanization are still incomparable to other mobile phones!

Or even if you can break your wrist with the Kirin mobile phone in terms of system.

In several other aspects, it is not as good as the Kirin phone!

Moreover, with the blessing of the 3nm chip of the Kirin mobile phone, the experience of the system must be much better than that of the same level configuration!

In such cases.

It has also caused Kirin mobile phones to kill indiscriminately in the global market!

In the face of Kirin mobile phones, this kind of general opponent.

They have little choice but to cut prices!

When technology doesn't have an advantage.

Only by fighting a price war can we survive!

The president of Sanxing almost gritted his teeth and made the decision to reduce the price.

However, the price reduction can only solve the problem for a while.

The fundamental problem cannot be solved.

In essence, their mobile phone brands are lagging behind in technology.

That's where we are now.

If you want to solve it fundamentally, you still have to make a breakthrough in chips.

"Assi!"

"3nm chips...... How did they come up with it!! ”

After the president of Sanxing scolded angrily, he asked the director of the technical department.

"When will our chips be able to do 3nm!?"

The technical director trembled in his heart and said: 5nm can't be done! You want 3nm!?

However, he still replied: "The 3nm chip is estimated to take at least three years or so to break through ......"

Although that being said.

But he's not sure if he can break through to 3nm in three years.

"Three years...... It's too long! ”

"In the past three years, let's not talk about whether Daxia will break through more advanced chips."

"Even if their technology can't improve."

"But in the past three years, it is enough for them to turn the world mobile phone market upside down!"

The president snorted.

The technical director thought for a while, gritted his teeth and said: "Now the 5nm technology is already under development, and mass production can be achieved by next year at the earliest, and the year after next at the latest!" ”

President Sanxing frowned and said, "Even so! No matter how this is also 5nm! It's a cut short of 3nm! ”

"Not to mention, no one knows when Daxia will be able to break through 2nm or even 1nm chips!"

"Are you going to keep us behind!?"

"Then do you know that falling behind means losing the market!"

The technical director has a bitter face, doesn't he want to break through to higher technology!?

But is this so easy to break through!?

An executive in charge of marketing next to him suddenly said: "Otherwise, we will increase our investment in marketing!" ”

"Now many sinking markets don't know much about performance and configuration."

"We can rely on the brand advantages we have built up over the years and increase publicity in this regard, and maybe we can redeem our disadvantages!"

After pondering for a while, the president felt that this was the way to go.

Those who know more about the performance and configuration of mobile phones are basically young users.

And many older people don't know so much about configuration and performance, and they don't pay so much attention to it.

They care more about whether your phone can be used and whether it is smooth to use.

In the case of cutting a lot of redundant functions, they can make the system more smooth on the existing mobile phone configuration.

Then add to that the effect of mobile phone branding.

It is true that you can regain some market share!

Thinking of this, he said to the marketing director: "Increase your marketing efforts!" Also try to re-enter the Great Summer Market! ”

"We're going to fight a brand war with them! Price war! ”

After Sanxing changed its strategy.

Sales of mobile phones have really improved.

In particular, they have re-entered the Bactria market through operations, and in many developing areas, they have also begun to increase their efforts.

They do have the ability to do a good job in this area.

Because Sanxing is not all high-end products, there are also many mid-range products, and low-end products can also be picked up.

This is the advantage of the whole industry chain.

Moreover, Sanxing has indeed established a lofty brand image over the years.

The strategy from the marketing point of view has redeemed their disadvantages to a certain extent.

…

Jinghai, a super industrial park.

In Su Che's office, in addition to himself, there was also Yu Dong from Xia Wei.

The success of the Kirin phone.

It is also inseparable from the operating system provided by Xia Wei.

This time it's a win-win situation.

Last time, many of their brands came to Sucher's office together and finalized a series of collaborations.

The Kirin mobile phone generation is equipped with a 3nm flagship-level chip.

But many brands do not only exist in flagship phones, but also a large number of various high, medium and low-end mobile phones.

You can't all share the same chip!

That's the high, medium and low end of the hammer!

So they commissioned Jinghai Group to design and produce more grades of chips.

Yu Dong came this time for this purpose.

He Ting, who was originally in charge of Kirin chips, should have come.

However, He Ting had something to do, so Yu Dong came to talk to Su Che.

At this stage, Su Che has not yet begun to engage in chip design, systems and software.

So this aspect of the business.

Jinghai Group is working with Xia Wei.

And Xia Wei does have top technology in this area.

Originally, Amelica may have been stuck in chip design software all at once.

However, Jinghai Group has made up for this shortcoming through artificial intelligence technology from Sucher.

"Director Su, now Kirin mobile phones have gained a firm foothold in the global market."

"The data of the first two weeks shows that the sales of Kirin mobile phones in the global market have always been the first!"

"Even forced Guozi and Xingzi to maintain their competitiveness by cutting prices!"

"This is a big win for us!"

"However, I found that Sanxing seems to have adopted a more drastic marketing approach."

"It's been a little longer than I thought I'd be."

"I originally thought that Sanxing, which was also an ammonium Zhuo mobile phone, would be hit by a Kirin mobile phone and quickly collapsed!"

Yu Dong said with a look of pride on his face.

Su Che nodded and said, "This is the inevitable result!" ”

"As for Sanxing, which has changed its strategy, there is actually nothing to be afraid of."

"They're now focusing on marketing, sponsoring a variety of programs and programs, and advertising is more than many times more than before."

"But striking iron still needs its own hardness, and marketing may bring a temporary advantage."

"But as time goes on, the advantage in this area will get worse and worse."

"It could be counterproductive then."

Yu Dong agreed with Su Che's statement, but he still suggested: "You are right, but shouldn't we also do some marketing." ”

"We haven't done any publicity all this time, but we have just relied on the effect of your previous live broadcast to develop to the present."

"You may not like marketing, but it is undeniable that marketing can be more beneficial to our development!"

"Our products are already very strong, and after marketing, more people will notice our products!"

"What do you think?"

Su Che smiled and said, "Okay! Isn't it marketing? We can get it too! ”

Of course, he knows that marketing definitely works.

He didn't do marketing at first, not because he didn't want to.

It's just that I don't have time to think about it.

Now I see that Sanxing, which should have collapsed with one blow, has come back to life through marketing.

That's why I'm starting to think about that.

Yu Dong saw that Su Che agreed, and said happily: "Leave this aspect to me!" I'm a professional! ”

Su Che thought for a moment, and suddenly came up with an idea.

"In terms of marketing copywriting and other content, Daxia Aerospace can also be taken into account!"

"I want to ......"

"Our astronauts are also happy to help with this advertisement!"

……

(End of chapter)