Mu Cheng looked at Hu Xiaoyue and listened carefully, coughed his throat and continued: "First of all, we have to establish a brand image. Let the designer design some LOGOS and register the trademark. Hu Xiaoyue took out her notebook and began to record. Mu Cheng said to himself: "The Ninth Five, 95 is the largest, let's first register a restaurant management company called 95, but the number can't be registered directly......" Then he said to Hu Xiaoyue: "We registered a company called Jiuwu Restaurant Management Company, and put all the registered brands into it." Mu Cheng thought for a while, and then said: "Remember, we have to register these brands: One Tea House, Two and a Half, Three Bears, Four Fish, Five Five Kai, Six Six Shun, Seven Fruit House, Octopus, and Nine Houses." That's all, except for the one on the financial check of One Tea House, the rest are capitalized in numbers. Hu Xiaoyue felt a little unbelievable when she listened to these brands that Mu Cheng read out casually.

Mu Cheng ignored the reactions of the two and continued: "We use four fish for the brand of fish hot pot, and we must have a complete VI design, including business cards, tooling, packing bags, etc. The decoration style of the store should also set a unified standard, so that future franchisees can strictly follow the implementation. Even the supporting points redemption and settlement system and free snacks and fruits need to be harmonized. In short, once the store is built, all the details must meet the same standards. We want to build Four Fish into a brand with a unified image. As for the goose restaurant, we can use the brand of Liuliushun, based on the four fish, and then add cultural export, and the main promotion of the benefits of eating goose will be more prominent. ”

Hu Xiaoyue is now full of love for Mu Cheng's planning plan, and every idea makes her refreshed. She looked at Mu Cheng and thought for a moment, then hurriedly asked, "Then how to implement the fruit chain plan?" Mu Cheng replied with a smile: "If we successfully carry out the fruit chain business, we can also consider opening a milk tea shop in the future." Fruit sales are highly profitable, the repurchase rate is also high, and the access to member resources is crucial to the development of the entire enterprise. Therefore, we will take Qiguowu as the brand, and formulate detailed plans for fruit preservation technology, warehousing, logistics, packaging and product classification. Hu Xiaoyue fell into thought while recording. She realized that the amount of work was not small. Mu Cheng looked at them, smiling silently, waiting for them to speak. Hu Xiaoyue and Ding Peng waited for Mu Cheng's next words, but Mu Cheng remained silent.

Mu Cheng glanced at Hu Xiaoyue, then at Ding Peng, and suddenly said, "Don't you two express your opinions?" Hu Xiaoyue followed up and said: "I think what Mr. Mu said is very good, and a lot of content needs to be further digested and studied, especially the subdivision and preservation technology you just mentioned, I need to have a deeper understanding." Mu Cheng shook his head helplessly and said: "What I just said is just the foundation, we have to do better, we have to find something different to achieve differentiated competition." Hu Xiaoyue and Ding Peng said in unison: "Please ask the boss for advice!" "They are all eager to learn more from Mu Cheng and contribute more to the success of the project.

Mu Cheng let out a burst of laughter: "Your voices are really Qi!" Well...... The first difference is that our fruit shop should be combined with our other food and beverage outlets, at least open a four-fish or six-six shun next to the fruit store, and provide customers with unsold fruits as freebies, but I would like to emphasize that bad fruits must not be used as gifts, and word of mouth must be guaranteed. The advantage of this is that we can guarantee the freshness of the fruit, making our fruit shop more competitive than the average fruit store. Hearing this, Hu Xiaoyue asked directly: "Isn't this going to make us lose money?" Mu Cheng replied: "If there is no fruit store, the restaurant still needs to buy fruits, and for the sake of word of mouth, we also need to buy high-quality fruits." So, for the sake of the whole business and reputation, we must make such a choice. Hu Xiaoyue and Ding Peng suddenly realized and expressed their understanding and support.

Mu Cheng continued: "The second difference is that we have to do the thing of claiming fruit trees, in the village of Miao Cannon, there are many farmers who plant fruit trees, and we have to let the fruit trees be given to members." I'll give you a plan for the detailed operation method. Hu Xiaoyue and Ding Peng were confused when they heard the claim of the fruit tree, but Mu Cheng said that he would go back and give a specific plan, so they didn't ask again. Mu Cheng looked at their reactions and continued: "The third one is different! Make a fuss about the scale. Hu Xiaoyue hurriedly said: "If you are short of two catties, you can't do it long." Mu Cheng said helplessly: "Who told you that there is a shortage of catties and two pounds, I have such a big investment, and the brand and the supply chain will do such a stupid thing, what do you think in your head?" ”

Hu Xiaoyue stuck out her tongue embarrassedly.

Mu Cheng ignored her expression and continued: "We have to spend money on weighing, there is a company that produces a high-end scale, the price is too high and there is basically no market, now is the opportunity, Hu Xiaoyue, you go and talk, they call us round." Let them change the LOGO on the scale to our Seven Fruit House. Their scales are not only beautiful to look at, but also have a lot of advanced features. First of all, it uses high-precision sensors that can accurately measure the weight of the fruit and ensure that the number of fruits purchased by the customer is accurate. Secondly, the high-end scale is equipped with an intelligent recognition function, which can automatically identify the types of fruits, including apples, bananas, oranges, etc., so as to help store staff quickly identify and measure different kinds of fruits. In addition, the high-end scale also has the function of weighing record and data management, which can record the weighing results of each time, which is convenient for the store manager to analyze and manage. On top of that, high-end scales also have anti-cheating features that can detect whether someone has deliberately tampered with or manipulated weighing results, ensuring a fair trade. Overall, the scale not only provides accurate weighing capabilities, but also improves the management efficiency and customer experience of the fruit store. Mu Cheng said the various functions in one breath, which made Hu Xiaoyue and Ding Peng's eyes light up, and they felt that he knew a lot.

Mu Cheng took Hu Xiaoyue and Ding Peng to visit the entire air-raid shelter, and gave a detailed introduction to how to combine the three projects and the specific development direction. Hu Xiaoyue looked at Mu Cheng, who was so much younger than herself, and her heart was full of admiration and emotion, and Mu Cheng's intelligence and excellent leadership skills shocked him deeply. He lamented that when the school enters the society, a person's ability and value cannot be measured simply by age, everyone has unique strengths and potentials, and as long as they work hard, they can achieve surprising achievements.