Liu Wu took a thick operation plan from Mu Cheng's hand, and she sat at the desk to watch it carefully. At first, Mu Cheng put her in charge of this plate, and Liu Wu was both excited and worried. However, as the pages went by, that worry gradually diminished. Mu Cheng positioned the catkins brand as high-end, and determined the characteristics and uniqueness of the brand through the target audience and positioning such as fashion, leisure and high-end, combined with the needs of the audience and market competition, as well as its own existing resources. In addition, the operation plan includes a large amount of market research data, covering the consumption habits, preferences and trends of the target audience, as well as the analysis of competitors' product positioning, pricing strategies and marketing activities. All this gave Liu Wu a clear idea of the positioning of the Liu Wu brand women's clothing, and she began to vividly imagine the future audience in her mind.

When she flipped to the chapter on product design and sourcing, she was surprised to find that there were drawings for an issue of women's clothing collections, detailing the styles and features that met the preferences of the target audience. At the same time, the plan also mentions the establishment of cooperative relationships with suppliers to ensure product quality and supply chain stability, and lists the names of several contract manufacturers. In terms of brand promotion, the plan covers a variety of channels, including online channels such as establishing official websites and social media operations, as well as offline channels such as opening physical stores, participating in fashion exhibitions, and co-promoting activities. Liu Fu lamented the meticulousness of this operation plan, and even felt that it should not be called an operation plan, but a beginner's guide, and only need to follow the instructions above.

Later chapters cover user experience and services, as well as data analysis and optimization. The plan mentions a number of measures to improve the user experience, such as personalized recommendations, fast delivery, flexible return and exchange policies, etc., to enhance brand image and loyalty by building a good user reputation. At the same time, the plan also emphasizes the importance of data analysis, analyzes sales data, user behavior and market trends through data analysis tools, and adjusts operational strategies and product positioning in a timely manner to continuously improve brand competitiveness and market share. After reading the entire operation plan, Liu Wu immediately felt full of impulse to challenge. She admired Mu Cheng's talent in business, and she was more confident in her ability to lead catkins women's clothing.

When Liu Fu found Mu Cheng again after reading the plan, she said respectfully: "Mr. Mu, I have read the plan carefully. It stands to reason that it is usually subordinates who submit proposals to their superiors, but the plan you gave is so good that I feel ashamed. I intend to implement the plan immediately, but I would like to hear your opinion on the organizational structure and candidates. ”

Mu Cheng pondered for a moment, and then said, "Since I have given you full responsibility, then you can make the decision in this regard." ”

Liu Wu asked, "Aren't you worried that I can't do well?" ”

Mu Cheng replied, "What are you worried about? You also own half of the equity in this clothing sector, and I am not the only one who invests in it. ”

Liu Wu didn't know what to say, she could only say, "Since you said so, then I will do my best." ”

Mu Cheng smiled and did not continue to speak.

Not long after Liu Wu left, Xiao Hua entered the office. Her dress always makes people can't help but take a few more looks, and Mu Cheng is no exception, and she can't help but glance at Xiao Hua a few more times. Xiao Hua looked at Mu Cheng's expression, and naturally said, "Mr. Mu, I have something to report to you." ”

Mu Cheng asked, "Please speak." ”

Xiao Hua said: "Mr. Mu, we have jointly developed a product with P Insurance Company, and if the promotion goes well, we can establish an exclusive channel with them. ”

"Oh? Co-development? We are an agency, not a brokerage company, how can we develop? ”

"It's true that the word 'co-development' may not be accurate, but it's not much different from co-development," Xiao said. At present, we tentatively declare this product as surgical accident insurance. ”

Mu Cheng said: "Please continue. ”

Xiao Hua continued, "At present, the relationship between hospitals and patients has always been a problem, which has caused a lot of problems for hospitals. Medical liability insurance only covers compensation for disputes caused by medical malpractice, and other issues cannot be helped, so many departments can only use their own small coffers to solve them. If we can get the support of the hospital, when the patient is about to undergo surgery, the salesperson recommends the purchase of surgical accident insurance, and requires the patient to add this insurance clause in the signing process, the probability of success is relatively high, which is also a semi-mandatory way. ”

Mu Cheng thought for a while and felt that this plan was feasible, so he asked, "Have you investigated the number of surgeries in the hospital?" What is the commission for this type of insurance? How big is the sum insured? He asked several questions in a row.

Xiao Hua replied: "Several key tertiary hospitals in the city have more than 100,000 surgeries every year. The premium for each procedure ranges from about 300 to 1,000 yuan. According to conservative estimates, a large hospital can receive $100 million in premiums per year. The commission is calculated at 50%, and even if the profit is only 10%, a hospital can get a profit of 10 million yuan. ”

When Mu Cheng heard this, his eyes lit up, and he said excitedly: "The market prospect of this product is good!" So, are there any issues that need to be solved now? ”

Xiao Hua replied: "Once we decided to launch this product, we had to invest a lot in the early stage, so we needed to win a few large hospitals first. Only with sufficient sales volume can an exclusive channel agreement be signed with the insurance company. ”

Mu Cheng nodded, but when he saw Xiao Hua's smile, he suddenly said, "Having said so much, you want me to develop my business, right?" ”

Xiao Hua smiled even more happily: "Mr. Mu, this kind of large-scale business still needs you to come out in person." ”

Jiang Hao had already reported to Xiao Hua that several of the company's large-scale businesses were personally negotiated by Mu Cheng. If we want to get the exclusive right to sell surgical accident insurance, we need Mu Cheng to come out in person. So Xiao Hua personally came to Mu Cheng to report about this type of insurance.

Mu Cheng felt that this business was indeed worth his personal involvement, so he decided: "Okay, you can arrange it." Remember to call me when you need to negotiate specifically. ”

Xiao Hua hurriedly said, "Okay, I'll arrange it." Mr. Mu, please get busy first. With that, she left the office.

Xiao Hua was a little puzzled, she thought that Jiang Hao said that Mu Cheng's large-scale business was all talked about by him personally, because Mu Cheng had a deep background. But what Mu Cheng mentioned just now seems to mean that they will contact the business first, and then call him when they are negotiating. If it is only about negotiation ability, she Xiao Hua is not weak, but the success or failure of the business is not only a matter of negotiation ability, there are many other factors.

But at the moment, she didn't want to think too much about this, she had to hurry up and contact the business, and then ask Mu Cheng to appear.