The early morning sun shone through the office window, and Hu Xiaoyue knocked on Mu Cheng's office door with Wang Fang and Xu Dongdong, hoping to ask for instructions on the plan to open a bubble tea shop. Xu Dongdong has been focusing on warehouse management and is ready to report to Mu Cheng about the idea of opening a bubble tea shop.

Mu Cheng looked up at the door and greeted the arrival of Hu Xiaoyue, Wang Fang and Xu Dongdong with a smile.

"Good morning, Xiaoyue, Fangfang, Dongdong. What's the matter? Mu Cheng asked.

Hu Xiaoyue said a little nervously: "Mr. Mu, in our recent discussions, we considered a brand new business project, that is, to open a bubble tea shop. This is also what you mentioned earlier. Fang Wang and I are both interested in this idea, but we hope to get your input and guidance. "

Mu Cheng nodded after hearing this, and said encouragingly: "Very good, opening a bubble tea shop is a commercial project full of potential. Dongdong Xu, you have been studying warehouse management recently, do you have any thoughts and suggestions for this project? "

Xu Dongdong stood up, took out a detailed report from the folder, and began to show Mu Cheng and two other colleagues the results of his research on opening a bubble tea shop. He provides an in-depth explanation of strategies and considerations in terms of market demand, product positioning, supply chain management, and warehousing.

Mu Cheng was pleased with Xu Dongdong's report, and he praised Xu Dongdong's efforts and expertise: "Xu Dongdong, your research on warehouse management is very in-depth, and your report is detailed and organized. I believe that your ideas and suggestions will play an important role in the process of opening a bubble tea shop. Hu Xiaoyue and Wang Fang, what are your thoughts and plans for this project? "

Hu Xiaoyue and Wang Fang looked at Xu Dongdong's report excitedly. "We plan to build a trendy and comfortable bubble tea shop in the heart of the city, offering a variety of flavors and services," Hu said. We have already started market research and established initial partner and supplier contacts. We look forward to your support and guidance to ensure the success of your project. "

Mu Cheng nodded and said encouragingly, "Very outstanding, I appreciate your plans and efforts." I will fully support your bubble tea shop plan and provide the necessary resources and guidance. We can discuss the details further and develop a sound business plan. "

Hu Xiaoyue, Wang Fang and Xu Dongdong were full of joy and confidence when they heard Mu Cheng's encouragement and support. They understand that with Mu Cheng's support and guidance, their bubble tea shop plan will have a greater chance of success.

Mu Cheng continued: "I don't think there's anything wrong with Xu Dongdong's plan, but I want to add some ingredients on it. ”

Hu Xiaoyue, Wang Fang, and Xu Dongdong were all looking forward to Mu Cheng's guidance, and they listened quietly.

Mu Cheng continued: "Previously, Jiuwu Catering had made full preparations for brand positioning, and One Tea House was a brand under Jiuwu Catering. The establishment of One Tea House stems from the unremitting pursuit of 'original, freshly made, and healthy'. In order to make this delicious taste accessible to as many people as possible, we will combine the differences in taste between the northern and southern regions of the Dragon Country through a variety of recipes and production methods. The successful combination of traditional techniques and modern techniques ensures that the product achieves the best taste on a healthy basis and achieves excellent beverage quality. One tea and one house, all in the cup. We take 'pay attention to details, do not give choices, follow the virtuous not from the crowd, employees first, customers second' as the guiding ideology, give more protection to partners, so that the team continues to grow, and the brand image is unique. What we want to show is that the cup is small, but the capacity is infinite. ”

Hu Xiaoyue and the others listened to Mu Cheng's words, and they were a little confused. Milk tea makes the concept of health that they never considered. And the sayings of "not giving a choice" and "being virtuous and not following the crowd" are even more confusing to them.

Mu Cheng noticed the confusion of Hu Xiaoyue and others, he did not explain directly, but continued to share the actual content of the product: "Original flavor means that we make tea with heart, so that the product returns to the taste of the ingredients themselves; Ready-made not only refers to the ready-made milk tea, but also includes the instant production of many materials; In terms of health, our ingredient formulas avoid unhealthy elements; In terms of details, we pay attention to every link. Our product range includes milk tea, dirty tea, fruit tea, yogurt probiotics, milk cap series and coffee. I'll give you recipes, about 200 of them, but no more than 20 options on the menu at a time. This is called no choice, and we do it exactly according to the company's customization. This preparation method is relatively less material, which helps to reduce costs. ”

Hearing Mu Cheng mention that there are more than 200 kinds of milk tea recipes, Hu Xiaoyue and the others were a little shocked, and they had never heard of the terms dirty tea and milk cap series before. Although they have been researching the operation of bubble tea shops recently and have done a lot of market research, at the moment they realize that they still have a lot to learn. They began to realize that they needed a lot of supplemental learning in order to be able to better understand what Mu Cheng was saying.

Mu Cheng doesn't care what they think now, he continued: "Although we have limited options for our customers, it doesn't mean that we really have fewer products. In addition to the formula I give you, I ask that every month I research a new product and do it more professionally. One of the details is to ask the customer about the strength ratio when ordering a drink, adjusting the amount of ice according to the customer's requirements. Waiters will increase the amount of flavouring when brewing drinks to avoid affecting the sweetness and consistency of the drinks. I hope you'll draw inferences and apply this kind of attention to detail in other areas. In addition, the quality aspect is also very important, and when brewing tea, it is necessary to adjust the temperature and time of tea brewing according to the characteristics of different tea types. To wake up tea, it is necessary to oxidize the tea soup and the air to enhance the aroma of the tea flavor and reduce the bitterness. These are the details that we need to grasp. ”

Xu Dongdong suddenly felt confused and asked, "Does milk tea still need to be boiled?" I've researched a lot of bubble tea shops, don't they all brew directly with powder? ”

Mu Cheng replied with a smile: "The formula I gave you, you can discuss it yourself." We don't just follow the trend and open a bubble tea shop, I hope this bubble tea shop can quickly expand to the whole country and even the world. As I said earlier, we're ready-made, and the recipes I'm giving you even have a timing for rollout, and we're not going to put all the products on the market in one go. I hope you will understand the mystery in this process. ”

Hu Xiaoyue, Wang Fang and Xu Dongdong opened their eyes again, and every time they heard Mu Cheng talk about business, it was a pleasure. So, they went all out to further refine their business plan and prepare well for opening a bubble tea shop. They realized that there was still a lot to learn and master in the process, but they were confident that their bubble tea shop plan would be a success under Mu Cheng's guidance.