Chapter 4: What is the second package?

For each part, after Wang Mo contacted more than a dozen suppliers, he finally found a perfect quotation and gave it to Sheng Huainan!

Plan A uses a supplier with better quality, Wang Mo basically chose some well-known suppliers of large enterprises in the industry, especially the core chip, and found the best UMC in the industry for quotation, and the cost of a smart watch is almost 500 yuan.

The lowest price C plan, not only is it used by small companies, but also the chip is ready to be manufactured by a chip factory in China, and the cost of a smart watch is only a few dozen yuan, and the messy cost of taxes and fees is almost 300 yuan.

Sheng Huainan couldn't help but sigh when he saw the quotation, his Shangsha Electronics, as a small factory, had no bargaining power.

In later generations, this thing, a relatively good smart watch with a color screen, is more powerful, the price is only 200 yuan, and there is also an external audio.

Now the cost of the black and white screen alone is about 300 yuan, which is simply a money grab!

"Mr. Sheng, I think we should not take the intermediate state, the cost of plan B is 400 yuan and the wholesale price is 500 yuan, and the wholesaler will sell it for about 600-700 yuan, which should sell well!" Wang Mo asked cautiously.

Now there are still hundreds of thousands of funds in the account, and now the partners can supply them first and pay later, they can play that once, but there is only one chance, and he doesn't dare to help Sheng Huainan make the decision.

"Nope! With the cheapest plan, 600-700 ghosts will buy our products, and the wholesale price directly hits 300 yuan, we only need 10% of the profit, and ask the wholesaler, we will start to be ruthless, the suggested retail price is 350 yuan, we will make 10,000 smart watches this time, but you have to remember, only 3,000 to the supplier, no matter what the supplier asks for first! ”

Sheng Huainan put the cup in his hand heavily on the table and said categorically.

"10,000?!" Wang Mo was taken aback by this initial stocking amount, and he couldn't fix it directly.

There are two reasons for this.

First, in 05 years, the electronics factory at that time did not make much, but it was not like the later generations with only single-digit profit margins, and now the transformation to make their own products, the profit is only 10%, that is really not enough to plug the teeth, if the channel business pressure the goods, it is estimated that even the cost of capital is not enough, and the later stage is a fart.

Second, in his thoughts, this kind of gadget is different from TVs and big color TVs, it is a pure niche market, this thing can sell 10,000 a year, even if it is a small hit, this single product, if you follow his plan, you can make a profit of 500,000 a year.

1 million is estimated to be the cost of a house in a second-tier city in later generations.

But in 05 years of Yuzhou, an ordinary college graduate a month of living expenses is 300 yuan, in this era, a year can earn a stable annual income of 500,000 manufacturing factories are very good, like Shangsha Electronics Factory, every year losses, struggling on the line of life and death, there are not a few.

This good guy, at the beginning, the volume was 10,000, which is a posture of annual sales of more than 100,000!

If the goods are pressed, they will be pressed into millions, and if they are unsalable, they will die directly.

"Come on, this factory belongs to others, and people can do whatever they want." Wang meditated and complained.

This Sheng Zeren simply carried out the transfer of property rights, and left the field to Sheng Huainan, regardless of it.

Although it was hard to live in the past, after all, the factory can also do it.

If Sheng Huainan dies out, he will have to go out again to find a job, and Yuzhou's economy is underdeveloped, and related industries may not be suitable.

After everything was ready, Sheng Huainan asked Wang Mo to register a trademark.

Shangsha Electronics!!

For this product, Sheng Huainan also sold the car that Sheng Zeren gave him, and barely scraped together enough money to press the goods.

This time he himself can only succeed, not fail!

However, in the following months, when the samples were made, the situation was not as rosy as Sheng Huainan imagined.

Wang Mo found some channel providers, although they felt that this product was quite bright, but they were also suspicious, and this group of people were all people who did not let go of their interests.

After their inspection, they felt that Shangsha Electronics was a small electronics factory after all, and the guarantee of product quality and the later service of this product were all problems.

300 yuan is not much, but it is not a lot.

The mainstream products sold on the market now are basically dozens of yuan, and there are many inferior goods for more than ten yuan, but there are not many of these functions, most of them are just to look at the time, look at the date or something.

However, it's cheap.

Therefore, if it is implemented according to Wang Mo's opinion, it is estimated that it will really become a niche product.

It's really, it's too hard.

"Only thirteen channel dealers came to get the goods, and most of them were small regional partners in the southwest area, and they took more than 2,000 smart watches in total." Sheng Huainan frowned and asked.

"I'm sorry, Mr. Sheng, these partners still try to cooperate for the sake of our parent company's face, and as for those outside the southwest region, the radiation range is even weaker." Wang Mo said apologetically.

In the past, they did B2B (business docking between enterprises) business, and the excavation of channel providers was not in-depth, but now they have turned to B2C, and they can find some, and people also see Sheng Zeren's face.

In fact, Sheng Huainan already had a perfect business operation plan before making this smart watch.

In view of the fact that this thing is just a gadget, there is no too high threshold, and there is not a long hot period, at most it is a matter of half a year, and there will be a large number of imitations and competing products on the market, so there will not be much profit margin, and it can only make a wave of quick money.

Unless it is like Xiaomi in later generations, it will establish its own channels and fixed brands, it will have sustained profits and the ability to attract fans, which is the second step of Shangsha Electronics.

And in this era, there is no live video, and online payment channels like Taobao cannot quickly ferment information online, so he can only sell offline, and he also needs to build a sales network from scratch, and I don't know how long it will take to reach the scale of selling tens of thousands of smart watches a month.

Therefore, from now to the end of the year, the revenue that smart watches can generate in their own hands is estimated to have peaked by more than one million.

One million is indeed a lot, but for the industrial chain of smart watches, the value of the industrial chain is only 10 million, the so-called industrial chain, is the value it creates, to feed the entire chain of interests.

Production and development, testing and maintenance, channel distribution, terminal sales, every link must make money.

Not to mention that Sheng Huainan alone has no ability to establish a channel network that can only sell tens of thousands of watches a month, even if there is a ready-made network in front of him, the benefits are evenly shared, and the profits he can get may even be negative, and he can't afford to raise it, and the operation of the business is very realistic.

However, it's too miserable now, the price is so low, and the channel merchants are still so small, how long will it take to ferment?

"Okay, more than 2,000 watches, let's start the second set of sales plans now!" Sheng Huainan touched his nose helplessly, and said categorically in his heart that he wanted to make some achievements.

"What's the sales plan?" Wang Mo asked curiously.

In this era, at most, newspapers advertised, far from the emergence of a variety of marketing strategies in later generations, and he did not know what other ways to promote sales in addition to giving profits to channel dealers.

What exactly is this second set of sales plans?