In the past few days, Lin Zhengde has been busy with the construction of offline direct stores after receiving Sheng Huainan's instructions, although Shangsha Electronics' products are well-known in the southwest region, but the channel expansion work in other regions has not been smooth.

Without him, the geographical awareness of regional brands is too strong!

Sheng Huainan did not consider relying heavily on online sales channels like Xiaomi, after all, the online shopping environment is not complete enough, and the Internet atmosphere is still very deserted.

Channel is king,The two mobile phone manufacturers of the blue-green factory in the future are relying on the cost performance and the chain offline stores that are blooming everywhere to sweep the market share,Cut Xiaomi off the horse,It's still 05 years,Internet resources have not been able to penetrate into the era of everyone's hands,If you restore the homework of Xiaomi,At this point in time, it will be completely online,Then it will die on the slag。

Therefore, from the strategic perspective of Sheng Huainan, combined with the reactions of various partners in the last Liansheng incident, his actions in the sales sector are to take the deep expansion point of the blue-green factory as the focus of blueprint expansion!

However, it is not so simple to create a channel team, although Lin Zhengde has experience in building a team, it is indeed quite difficult to start from scratch now.

At first, he wanted to choose Yuzhou and Jinzhou, two cities with deep roots in Shangsha Electronics, as the starting point for development, but due to the strong opposition of channel providers, he could only unexpectedly choose South China, where Shangsha Electronics has the worst sales, as the expansion point!

However, his work has been progressing slowly.

Now he has found the first point, which is in the BJ Road store of Guangbai Department Store, one of the top ten shopping malls in Yangcheng City, Nanyue Province, which is also the door face he found after swiping his face card and licking his face.

Now, though, he's having trouble with hiring, which he thinks is the least likely to go wrong.

"Mr. Lin, now our store is preparing more than 10 full-time employees, but now only 4 have been recruited, and even half of them have not been recruited. Wang Sheng, manager of Shangsha Electronics South China Area on the side, wiped the sweat on his head and said panting.

It's December 05, but the weather in Yangcheng is still so hot, the weather is also a little humid, people will still sweat after staying outside the house for a long time, and now they have to form a team, and they have to arrange all the details of the decoration, he and Lin Zhengde are busy in the dark.

"According to Mr. Sheng's requirements to recruit without discount, this is the first store, the first store is like this, how to mix in the enterprise in the future? Remember, the boss's demands are above all else! Lin Zhengde said solemnly.

"Now the sales volume of Shangsha Electronics is actually very subtle, the previous wave is to make money, but now after the heat wave has passed, the sales volume has gone down again, you are from the electronic products, you know, the larger the sales, the lower the cost, until it is close to the cost of materials. Otherwise, just like the current waveguide, you want profits instead of sales, and then sales are gone, and profits are gone. Lin Zhengde continued to say leisurely.

Although Shangsha tablet has been selling well in the front, the problem of luminous heat has been limited by modern technology because of small memory, small space, low CPU operation efficiency and other problems, so it has received a certain negative review rate, which has also affected the sales of Shangsha tablet.

And, due to the geographical reasons of the channel business, the regionality is too strong, and the sales volume is heavily dependent on the southwest area, and now it is really the time when Shangsha needs to break the situation, and it is also the time when they need their sales team.

But indeed, the reason why there are so few people recruited now is that Sheng Huainan is too demanding!

Requires a good figure, requires education, requires temperament, who will come to you as a salesman in an electronic store, and it is not more cool to go to a luxury store or to be a flight attendant if you meet the requirements?

What's more, you only have one product on sale now, even if you take the electronic watch of Sanhe Electronics to sell, it is just two simple products, how about the high basic salary you give, sales rely on commissions to eat, commissions are not good, and good sales will not come.

Of course, there are also people who want to try, but such people either want to earn a basic salary, or they just want to do something and fancy the development potential of the enterprise.

Now Wang Sheng belongs to the second type, he is Lin Zhengde's old subordinate, and now he comes to fight the world, his coordination ability is good, his ability to undertake work is strong, and the internal marketing sector of Shangsha Electronics is considered to have a relatively high starting point.

"Okay. Now there is still a question, are we sure to decorate the store in the way that Mr. Sheng said? It felt weird, the large, transparent floor-to-ceiling windows, the drab arrangement of bright yellow tables, the strange headlights, I had never seen anything like this in a commercial store. Wang Sheng whispered.

"Why did you say this just now, forget it for a while, look at your memory! What is the core of our push? It is a store-based customer promotion activities, as well as geographical expansion activities, these actions we can not be limited to partners, we are now taking advantage of the task is not tight, to take down some points, our sales team has the right to speak! Lin Zhengde walked to the front, patted Wang Sheng's shoulder and smiled and continued, "Believe it or not, we will help Mr. Sheng smash out a listed company!" ”

Wang Sheng was shocked, this Mr. Lin is too optimistic, he is so adult, and he is so sunny and naïve?

"Listed companies? Mr. Lin, you are too exaggerated, now there are many companies with sales of hundreds of millions of dollars in South China, but there are not many companies that really achieve continuous and stable profits and listings, most of them are dancing on the tip of the knife, let's go to the sand to get to that point, it's still early, right? Wang Sheng quickened his pace, walked side by side with Lin Zhengde, and raised his head and asked.

"I don't know about other companies, but this time I am very confident in Mr. Sheng, have you seen a tablet PC product in the South China market? There is also the investment in the R&D center, which is not a normal Huaguo electronics company, which company in Huaguo is not marketing as the core, and now Shangsha takes R&D as the core, there are foreign star enterprises, different, really different! Lin Zhengde seemed to see through Wang Sheng's mind and said calmly.

Although he has not had much contact with his boss Sheng Huainan, after a free conversation, Lin Zhengde is still very optimistic about Shangsha Electronics, and Lin Zhengde's shock to Sheng Huainan is needless to say, Sheng Huainan's understanding of the Internet and the electronics industry is so profound that a little bit of information inadvertently revealed makes him feel incomprehensible.

So at that time, he decided that he would do whatever the boss said.

In a company, it is important to pay attention to the right to speak, and whoever has the most energy in the department will have more right to speak.

Generally speaking, the sales department is the department that gets the money back, and the proportion of their resources is second only to the R&D center, but now Shangsha mainly relies on channel providers, that is, Wang Mo to take the lead in doing this, which puts pressure on Lin Zhengde.

Moreover, the self-operated team is to pull out point by point, what is needed is water grinding effort, and it is impossible to expand in geometric multiples at the beginning stage, so now Sheng Huainan has money in his hands, and he is not afraid of losses.