"After nagging, let's talk about the most important purpose of coming over today! I've decided that we need to start our mobile phone development! Sheng Huainan put away his smile and said with a straight face.

Here it comes! Here it comes! Here it comes!

Everyone knows the big play is coming!

Although everyone is prepared, the mood is still agitated, I didn't expect Sheng Huainan to really start the research and development of mobile phones!

In fact, they have also discussed the later development model of Shangsha Electronics in private, some say that they want to engage in PC computers, some say they want to engage in laptops, and some say that they will continue to stabilize the current situation, but most of them feel that Sheng Huainan is so young, with his temperament, he will definitely not follow the rules and take his time, and he will definitely be the crown of electronic products, and the mobile phone research and development.

Today, this day, has finally arrived.

The mobile phone is really not something that can be developed if you want to develop it.

The mobile phone industry has not yet started an arms race.

However, there are many projects that burn money in the research and development of mobile phone technology, such as buying expensive equipment, hiring excellent talents, applying for patents, testing products, etc. Different mobile phone manufacturers have different R&D investment ratios, generally speaking, it is the highest in later generations, reaching 11.49%, and Pingguo is the lowest, only 5.1%. The reasons for burning money in R&D are similar, mainly to maintain innovation capabilities and competitive advantages, and to improve product quality and user experience. The company that burns the most money in R&D in the world is Google, with R&D investment of 29.415 billion beautiful yuan!

The cost structure of mobile phone technology research and development mainly includes two parts: one is the research and development cost, and the other is the material cost.

R&D costs refer to the manpower, equipment, patents and other expenses used to develop mobile phone software and hardware, which account for a relatively high percentage, generally more than 10%.

Material cost refers to the components used to assemble mobile phones, such as screens, chips, cameras, batteries, etc., which also account for a high proportion, generally more than 70%. There are also some ancillary costs, such as transportation, marketing, after-sales, etc.

And now Shangsha has removed the part of the company that Sheng Huainan has precipitated, only 50 million yuan, not even a fraction of Google's fraction, and now it is necessary to forcibly launch such a giant project, are you sure it can be done?

This is the question that arises in everyone's mind.

The R&D time of a mobile phone is as long as a year, and the current R&D team has to pay 30 million yuan a year, and if the mobile phone team is launched, the team will be doubled, and then 60 million will be added!

A year of research and development alone will lay a foundation of 100 million.

R&D is really burning money!

This is not counting marketing costs, R&D material waste costs, software support costs, stocking costs, and other expenses.

At the beginning, Wang Mo and the others felt that this A round of financing was a timely rain, with tens of millions of flows, and they could stabilize a year's cash flow casually, but now they didn't expect that this money is not enough, not only is it not enough, but it is still stretched!

"Mr. Sheng can think clearly, according to the annual calculation, if we stabilize the current sales on the basis of tens of millions of funds, this is still the case of smooth research and development, if it does not go well, our tablet can not support such a huge cash flow, if this money does not think of the source, it will be lifed." The three bosses, you look at me, I look at you, and in the end, Wang Mo, who is the oldest in qualifications, said that he had a question.

"Lao Mo, it's not me who wants to talk about you, you are executives, you are here to help me solve problems, not to ask me questions. Last time I asked you to dock with Gao Chun of Red Shirt Capital, did you dock to the ass? The three of you must understand one problem, this is my problem, but it is your trouble! Sheng Huainan said angrily.

He didn't bring people over, not to make trouble for him.

These problems can be raised by any old fritter in the workplace, but the role of executives is to solve these thorny problems and open up the channel to the right direction at the same time!

You can give the ABC three options for the investor to choose, and the investor decides the final direction of progress, but instead of asking the problem to come up and then ask the investor to finally solve the problem, what do you want the executives to do?

Find a cheaper manager, less than 100,000 will do, and don't care about the messy ideas of these executives with their brains in water.

How nice!

"I was wrong, boss! Last time, the red-shirted people said that our company can try to carry out overseas debt financing, but because our company has not yet been listed, this part of the cost may be correspondingly high, in addition to the four major banks I am very familiar with, we can negotiate a factory pledge loan, but this amount may not be too high, it is estimated that it is 10 million, and now the tablet business is still growing rapidly, which is the bulk of the increment. The king was wrong.

Sheng Huainan nodded.

Now that Shangsha is in the growth period, he will not dilute his equity at will, and now with the A round of evaluation of Red Shirt Capital, he can lend a sum of money, and the main operation still needs to be discussed with the government, which still depends on the support of the regional government.

The God of Wealth doesn't want to support it, do you want to go to the sand and stay in Yuzhou?

Shangsha Electronics is now in the sand area, and it can be regarded as a large-scale enterprise.

There may be overseas debts, but he doesn't report hope, Shangsha Electronics is not listed, and those overseas investors give him dollar bonds, which is a ghost.

It's mostly up to him!

R&D is to burn money, and to see who can hold on to the day when we see the light of day.

Sheng Huainan couldn't help but feel a little sore in his head, the boss of a small company is like this, he has to rely on himself for everything!

After the problem of money is over, another big problem is the cost of scientific and technological research and development.

The biggest part of the R&D expenditure is trial and error.

It burns the cost of trial and error, and the example that everyone knows is the development of the atomic bomb, and any big Ivan will cost hundreds of millions of dollars, which is the cost of trial and error.

At this time, everyone was silent, and everyone looked at him curiously, knowing that Sheng Huainan actually had an idea in his heart.

Sheng Huainan looked at the doubts in their eyes, and had already paid attention to it, took his notebook, showed them his unfinished draft of his mobile phone, and said: "You can take a general look, this is just a preliminary product design, and it still needs to be improved in this later stage." ”

Shi Yongxin took the computer in surprise, and after flipping through a few pages, his opinion on Sheng Huainan immediately changed greatly.

He originally thought that Sheng Huainan would eat his old book, carry out a simple design on the basis of a tablet, or start as an old man, and change the mode and track, but he didn't expect that he would play a letter trick this time.

Code is a boring thing, but at the same time it's an art, an art that borders on mathematics.

For example, a certain function of the program is a mathematical problem, different technicians have different ways to solve the problem, not everyone can solve the problem, and not everyone has the most labor-saving solution, so the programmer sees better code, just like a mathematician sees a better way to solve the problem, and can see the level of the other party at once.

Shi Yongxin just looked at a few pages of code, and felt that Sheng Huainan's strength was even higher than his own, if he let himself write code according to the same requirements, even if he wrote it, I am afraid that the length would be doubled!

The length of the code not only represents the programmer's mastery of technology, but also represents the programmer's logical ability.

The more concise, direct, and logical the code, the more it represents the strength of the other party, and even the talent and attainment.

But Sheng Huainan's related surface code, hell, it's too perfect!

"This mobile phone has a completely different design concept from all current products, and this immature draft is completely subversive. Unexpectedly, Mr. Sheng already has a mature direction! Shi Yongxin exclaimed in shock.

This is a mobile phone, not a large MP4, and the difficulty of research and development is increasing exponentially!

"You don't have much time, and the concept plan is also available, I ask your R&D center to give me a sample within half a year!" Before leaving, Sheng Huainan said lightly.