Chapter 60: Using a Water Army to Start a Product War?
In the next period of time, Sheng Huainan paid attention to the research and development of Shangsha mobile phones every day, and also paid attention to the sales of Lianxiang and Kupai tablets.
In addition to the advantages of their own platforms in the first month of their launch, the two products cut away some users with low viscosity of Shangsha tablets, and the follow-up users who want to cut high viscosity seem to be more than enough.
Shangsha tablet, a collection of design concepts in the next ten years, and ease of operation, is not something that these large companies can imitate casually within a year.
At present, they still have a very big barrier that they have not been able to break through, such as the precise capture and cluster effect of Shangsha tablet for female customers, and the establishment of APP content ecology that has been accumulated for a long time on Shangsha tablet, and Shangsha Electronics's attention to customer viscosity is not comparable to 06 Huaguo Company.
However, with Sheng Huainan's understanding of Lenovo and Kupai, especially Lenovo's work routines, he also knows in his heart that he still thinks that he is still the big brother of Huaguo's electronics industry, and acquired IBM's notebook business, which makes his confidence skyrocket.
They now have a very strong self-confidence, and how can they possibly become followers in a niche field and dance in the footsteps of Shangsha?
The dignity of a large company is impossible for it to do something loss-making in the tablet business!
They were able to 06 years, the era of weak technology in China, the PC business first achieved the status of the boss of China, not a simple sentence of technology, industry and trade can explain, its dedication and focus on the electronic product business, in fact, is very unique.
From this point alone, it can be seen that Lenovo must have a backstroke.
Even he is secretly holding back the big move of the mobile phone business.
Lian Xiang didn't hesitate like the previous life, and it was completely different to follow up a small splash long after the tablet came out, and they made it at this time, it can't be just a simple imitation, cutting low sticky customers, there must be a trick waiting to make a force.
As for how they will exert their strength, Sheng Huainan can't guess, so he can only wait and see what happens, and the soldiers will block it and the water will cover it.
Now the weakness of Shangsha Electronics is that the product matrix is too single, those signature pens and the like are petty fights, and they can't play a big role, and the core product is only one Shangsha tablet, once a single product fails, it will be doomed, which is also the core weakness of emerging unicorn companies.
However, no matter what kind of tricks they use, Shangsha Electronics will sacrifice the big killer of Shangsha mobile phone within 2 months, so that all companies in the industry can take a look at how Shangsha Electronics uses a simple but extreme product to achieve a subversive blow to the field of mobile phones!
You know, unlike tablets, mobile phones are the real terminals that people use.
In later generations, as small as watching live shopping on the mobile phone, to the bathing center to make a small sword of 698 yuan to wash the small head, and scan the code to pay the bill, they are all inseparable from the mobile phone.
Although Xiaomi Mi 1 is not amazing enough in the eyes of later generations, but looking at the mobile phone released in 11 years in 06, the subversiveness of the sense of technology can shock a large number of customers.
。。。。。。
Sure enough, Sheng Huainan's worries became a reality.
On this day, when he was taking his secretary Li Jingshu to visit the villa and buy a new villa, Sheng Huainan received a call from Wang Mo.
"Boss, things are getting a little in trouble." Wang Mo's tone was a little serious.
Sheng Huainan asked him, "Don't worry, what's wrong?" ”
Wang Mo said: "There are several things, the first thing is: in addition to centralized publicity in the prominent position of their own offline channels, Lian Xiang has begun a rare online drainage, they bought Taobao's traffic package for centralized diversion, look at this posture, it will burn millions a month!" ”
After speaking, Wang Mo couldn't help but sigh a little emotionally, you look at people's big business, this flamboyant posture, any marketing activity, not the main product, will cost millions.
Look at the big companies.
It's all my people, what are you fighting with me?
Now the money of Shangsha Electronics is broken into two flowers, and Sheng Huainan can be said to be the most bitter boss of the electronics industry, and he can't keep up if he wants to.
Sheng Huainan snorted and said, "Don't panic too much. This is normal, a product line itself belongs to a pure blue ocean state is not a normal state, there are no competitors before, coupled with strong product strength, it is a normal thing to quickly open the situation for the explosion and killing, whether it is online or offline, we are the first choice. Now there are competitors, and they are starting to manipulate resources that we can't get involved in, and we can't help it, this kind of thing is not supported by laws and industry standards, and it all depends on money. ”
Wang Mo's mind turned, figured out the joints, and sighed.
Now the competitors of the whole Shangsha are getting stronger and stronger, he himself is just a worker, and now he is doing a lot of things in Shangsha, and he can only do his best.
I don't know how long I can dry in the sand.
However, he thought about it again and said angrily: "Most of their products are plagiarized from us, a large company, relying on plagiarism of the works of small companies to follow up, and also use money to smash the door of online channels, why don't they rein in it?" It's also too despicable. ”
Sheng Huainan snorted and smiled coldly, and said in his heart that this is still despicable?
Later generations of XX companies understand that if the things made by small companies can be acquired directly, the acquisition will not achieve direct plagiarism, until the small company is killed, and gradually achieve hegemony and monopoly.
What is a business war?
That's it!
Indifferently use your thumb to crush your little ant directly, without thinking about any other tricks!
In comparison, even thinking about it is nothing.
Just sprinkle the water!
Now it is obvious that he has not even figured out the routine, his golden finger is still effective, and now Shangsha still has a good chance to survive!
Wang Mo didn't expect Sheng Huainan to care about such a big thing, sure enough, the boss is the boss, not comparable to a wage earner like them.
He couldn't help but say again: "Mr. Sheng, there is one more thing, now the Kupai is hiring a water army to fill some popular BBS and forums, which is really immoral!" Attack our tablet business, saying that our tablet is easy to heat, poor sound quality, image imaging average, is a pheasant in the west of the three no small company, after the after-sales maintenance is difficult! ”
Use a water army to start a product war?
This time it really shocked Sheng Huainan!