Chapter 66: "Shangsha Electronics, Opening a New Era of Mobile Phones" Product Launch!
Everyone present was so shocked that they didn't come back to their senses.
All in, this is the real all in, this 10 million is estimated to be the last home of Shangsha Electronics!
If you don't go crazy, you can't live.
This Boss Sheng, are you pulling to the limit?
It can only be described in one word, cow!
Bombing 10 million in a month, if you don't want to hear a sound, I'm afraid it's difficult!
You know, in 06 years, there is no marketing dynamic explosion, within a month directly spend all the marketing expenses of the year, and only concentrated in the first and second tier cities, Lin Zhengde is a marketing background, and he has never dared to play like this.
The more he thought about it, the more he felt that this idea was bullish.
Buying a mobile phone is a medium-sized large item, is very important to word of mouth, an unknown small brand, to squeeze Nokia, Motorola these big brands of the market, especially now is still in the era of foreign brands of obsessed belief, if there is no excellent product force and blasting propaganda to cooperate, it is difficult to tear a line of defense, the final result may be to precipitate in the other, and finally drown in the sea of involution machines in China.
Therefore, under the premise of insufficient marketing budget, now we will focus on opening up the situation in the first- and second-tier markets, and then let the first batch of customers carry out the secondary dissemination of product information, which is the so-called tap water, which is the way that the Mate 1 mobile phone should take.
"Okay, Mr. Sheng, then our water army, the budget can be more sufficient." Lin Zhengde hesitated for a while and said.
"Divide the group into groups to carry out targeted irrigation, don't let people see that it is a water army, that is too low-end. Just like the teasing and teasing in cross talk, some people have to play the positive side, some people have to play the negative side, and the two parties have to conflict together, so that the people who eat melons can be brought in, just like watching a movie, with relish. Some things can't be too hard, they need to be soft to be easy to use. And, crucially, play a role on each forum at the same time, so that the topic can be stirredγγγγγγ β
Lin Zhengde's brain was blasted by these shocking news that poured in almost instantly, and he was shocked and numb today.
In his experience, the water army is to send a few sentences to the people below, and then let them copy and paste, sometimes if it is unprofessional, it is possible to omit (5 cents for this copy and paste).
This one is all about a headless fly.
Compared with what Sheng Huainan said, these actions are simply the difference between the regular army and the imperial army, and the gap is too big!
Opened your eyes, really opened your eyes!
"Unexpectedly, Mr. Sheng's insights in marketing are no worse than those in technology." Shi Yongxin, who was on the side, also listened with relish, technology and marketing basically belong to two different types of work, Sheng Huainan can do it to such an extent, it is really beyond his expectations.
"Finally, I want to say that in 10 days, we will start our Shangsha Mate 1 mobile phone brand launch, and the technology must cooperate with all the marketing work!" When the meeting was about to end, Sheng Huainan stood up and said solemnly.
It's time for a decisive battle!
Can Shangsha please ask for this crisis, just open such a shudder!
"Yes!"
"Yes!"
"Roger!"
Everyone stood up and hurriedly said yes.
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At noon on May 15, Shangsha Electronics officially announced that it will hold a product launch conference of "Shangsha Electronics, Opening a New Era of Mobile Phones" in the 798 Art District of the Imperial Capital on June 1, and Sheng Huainan, the founder of Shangsha Electronics, will preside over the meeting.
After this news spread, it immediately aroused discussion in many technology media.
First of all, the location of the press conference, Shangsha Electronics is the first mobile phone manufacturer to rent the 798 Art District as a product launch conference, which is really a high-profile press.
This place is the cultural and creative industry agglomeration area of the imperial capital, the most trendy place in the whole country in 06 years, very literary and artistic, and Shangsha Electronics, the electronic brand in the southwest region, can not be said to be completely compatible, can only say that it does not match at all, and you are not engaged in art exhibitions.
The second is the slogan of "opening a new era of mobile phones", Nokia and Motorola did not dare to use it, a domestic electronics manufacturer actually shouted out, and the controversy and praise are slowly fermenting;
Finally, it is "Sheng Huainan, the founder of Shangsha Electronics", these technology media can't help but ask the philosophical trifecta: who is he? Where did he come from? Where is he going?.
Of course, one of the things that can cause these media discussions is the entry into the narrow niche market of the tablet computer caused by the previous Lianxiang and Ku party tablets, which caused a decline in Shangsha Electronics. The second is the miraculous rise of Shangsha Electronics, which makes the media very curious about its boss, curious about what kind of person he is, who can lead the small brand of Shangsha to this point.
In addition, now the water army on the sand line is cooperating with the propaganda and faintly pulling out the formation on the Internet, which is also to add a fire to this product launch.
This press conference also sparked heated discussions on a small scale.
However, the comments under the relevant information are mixed.
[Now any pheasant company can make mobile phones, is the manufacturing threshold for mobile phones so low? ] γ
[I don't know upstairs, North China is looking for Brother Qiang, the whole industry chain of mobile phones, one-stop service, and you can also get discounts if you have a large amount! ] γ
[This company is really good, and it has also opened a new era of mobile phones, and it can go to the sky with a boast! γ
[Grapevine, this is a rich second-generation business, don't become a negative second-generation in the end. ] γ
However, under the muddling of the water army, some people also praised it.
[This company is really good, dare to enter the mobile phone industry to stir up troubled waters, like! ] γ
[This domineering president can be handled, and he is really on the matter. γ
[Macho man, I can imagine him being ridiculed by those media, Cup! γ
[If you want to scare those foreign brands like this, what's wrong with our Chinese brand? ] Is the performance of our Huaguo brand worse than that of foreign brands? Now all low-end products are the world of Huaguo brands, and high-end brands will definitely be born in the future! γ
[Well said upstairs!] γ
[Well said upstairs!] But there is one thing that does not include Chinese football. γ
[Upstairs, it's not right for you to say this, maybe in the 2022 World Cup more than ten years later, Chinese football will win the World Cup. γ
[Upstairs, you are dreaming, as far as Chinese football is concerned, you can't enter the World Cup again in 800 years. γ
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At 9:30 a.m. on May 30, 2006, a message popped up on everyone's QQ.