Chapter Seventy-Seven: Taking Stock of the Harvest, Sales Create a New High!
When Sheng Huainan saw the pick-up requirements sent by the direct stores and channel providers, his face was also very complicated.
I wasn't particularly excited, but the big stone that weighed on my heart slowly fell to the ground.
He felt that it was really difficult to be reborn as a boss!
50,000 mobile phones, 150 million turnover, in addition to the 15 million of the direct store immediately back to the company's account, the return of other channel providers, it will take about 1-2 months, but if nothing else, now his mobile phone business has been regularized, and the bankruptcy crisis has been initially lifted!
In addition, due to the high pricing of this mobile phone, if the annual sales are about 100,000 units, there will be a profit of about 20%; If the annual sales exceed this number, the profit margin will be higher.
He looked left and left at the bill of lading, then put it on the table again, slowly stood up, and walked to the windowsill, "Now, has the number of mobile phone reservations for channel merchants and directly operated stores been counted?" ”
"The statistics are out! After removing the sold goods, there are about 50,000 new reservations this month! Lin Zhengde, who was on the side, replied happily.
Two 50,000 units!
He originally thought that the sales volume of 50,000 yuan could sell more than 20,000 or 30,000 in the first month, which was very good, and after a year, there was a sales volume of 100,000 units, so the single product of the mobile phone was very good.
Where did I think that this product is so powerful.
At the very least, it has to cross two large product resistances.
1: Ultra-high unit price. At the price of 3000-4000 yuan, it is the world of foreign brands, especially high-end foreign brands, this group of high-net-worth customers, most of them are very picky, they are located in the middle of the city, with a high cultural quality and a broad vision, to extract teeth in the tiger, it is not easy!
2: The weakness of the Huaguo brand. Now the main customer group, or the 60s and 70s two generations, some of the 50s also have strong purchasing power, this group of people, not to mention all, but most of them have the idea and cognition of worshipping foreign flattery, the so-called public (river crab) knows most of them in these three generations
In this kind of bizarre theory, this can be said to be in stark contrast to the remarks of the little pink in later generations and all kinds of beautiful countries.
Under the background of such a big public opinion, it is really an accident and a surprise that Shangsha Mate 1 can sell well!
This can only show one point, the spine of the Chinese people is just hidden and not broken!
Sheng Huainan couldn't help but be surprised and delighted, and a smile appeared on his face.
There are 100,000 orders in this month, although it cannot directly become 1.2 million units in a year, and in the next period of time, as the popularity disappears, the sales of the Mate 1 will continue to decline.
After all, people who are eager to buy must be the first to buy it.
However, even if this is the case, even if it is a conservative estimate, it is still easy to triple in a year and sell 300,000 units a year.
In 06, the total sales of mobile phones at this price were only 1.9 million units.
With a market share of 16%, an emerging mobile phone occupies a place in the market segment, and it occupies a place in the high-end market segment, which is not comparable to China Cool Union now!
Although they sell a lot of mobile phones, they are basically concentrated in the price range of 0-2000.
Mate 1 has changed its sales strategy, but with a 20% profit, the profit of a mobile phone can be almost 600 yuan, which is a very exaggerated number!
You have a 1000 yuan mobile phone, at best 100-200 yuan of profit, even, as little as a few dozen yuan, when you want to upgrade the industry, others think that your brand is low, low-end, how do you play?
It's a very painful thing to do.
Now Shangsha Electronics, mobile phone products alone, annual sales can be expected to reach about 900 million, this sales performance, can be said to be a perfect start!
You must know that in Yuzhou, the annual sales reach more than 900 million, no more than 2 fingers!
More importantly, this large-scale company in the southwest region can have a very large space for political maneuver in Shangsha.
"Excellent! It's been a great time! ”
Hearing Sheng Huainan's rare encouraging words, several bosses around him shouted, "Unfortunately, bitter!" ”
Lin Zhengde and Wang Mo, who were on the scene, also secretly exchanged a look and exhaled secretly.
Of course, happiness is really happiness.
During this time, everyone came over 996,007.
However, now that so much volume has been sold in a month, and there is such a large amount of profit, the company has made money, and these people below them can make money.
They come out to work just to make money, not to eat flatbread, and if they don't make money, they might as well go home and sell sweet potatoes!
If the bonus is issued this time, they can be regarded as gold collars in Yuzhou and even in cities like the imperial capital and the magic capital, and the salary is much higher than in the previous company, such a company, he is willing to let him work until death, and easily realize the dream of buying a car and a house in the imperial capital and the magic capital, this kind of class jumps rapidly, who will not be moved!
Like Shi Yongxin, although he graduated with a master's degree, his hometown is a rural person in Jiangbei, Sujiang Province, when he was a child, his family was so poor that he could only eat sweet potatoes, such a rural child, in the old society, he could only do long-term work, as far as his appearance, he didn't even have a landlord's long-term follower, but under Sheng Huainan's hands, he had a very high income, which was the opportunity given to him by Shangsha and even this big era!
Next, Lin Zhengde and Wang Mo continued to report on the sales situation in various regions, although Sheng Huainan was fluctuating in his heart, he was also very serious.
More than a dozen directly operated stores have performed very well, and now they can easily eat up 10% of the sales share, which is not much, but it is a very good start.
However, opening a direct store is a water mill effort, and it is also a laborious effort, and now other companies have not paid serious attention to this sector, so Sheng Huainan wants the marketing sector to seriously implement this work.
When Sheng Huainan decided to make mobile phones, many management members did not agree with it, the company was operating tightly, the profit was less than 100 million, and the capital chain was about to be broken, and they still wanted to make mobile phones?