For Sheng Huainan, the mobile phone business has two major missions.

One is to stand up to the parent brand of Shangsha, so that it can leave a high-end brand image in the hearts of consumers.

The first impression of a brand is crucial because it represents the brand's core positioning at all consumer levels!

Are you a factory girl?

Or is it a medium-class machine?

Or is it an 8848 local tyrant?

This determines the company's next development strategy!

In later generations, Biati, who built cars, would never start from the low end if the boatman brother had a choice.

The other is to provide a large cash flow!

Although the sales volume of the Mate 1 mobile phone is not large now, it is still in the other, but the profit margin of this product is high, and the volume has also risen, even if it is not listed or a loan, it is enough to maintain the normal operation of Shangsha Electronics.

Now, the Mate 1 mobile phone has perfectly achieved its first mission at the mobile phone launch conference, and the rest is only to sell money.

And the main product line of the mobile phone in the later 23 years, with 4000-8000 yuan of the high unit price of the mobile phone as the main sales product is completely different, in 06 years, most of the consumers are still relatively poor, the income is very low, the main model used is about 2000 yuan, some are even below 1000 yuan, in the model of about 3000 yuan, the consumption is not high.

Therefore, for Nokia, Motorola and Sansang, the three main foreign brands, the high-end models in China are not particularly concerned, and their main battlefield is in the high price range of 2000-2500 yuan!

Now Kupai and Lian want to start a price war, for them, it is not broken, so it is very likely to continue to maintain the price of some high-end products above 3000 yuan, and at the same time reduce some products in the price segment of 2500 yuan to about 2000 yuan, carry out the bottom price fight, and seize the limited Chinese market!

This is a little unacceptable for Shangsha Electronics.

If the Mate 1 phone is also reduced to this price range, it is equivalent to a backstab to the customers who have already purchased it!

The first mobile phone dares to play like this, you think you are Tesla, there is a bonus to licking (river crab) dog customers, and you will not be able to produce high-end products in the future.

But now that the competition is directly flipped the table, you have to admire how awesome this strategy is!

It's actually about the same as playing Go.

The master of playing Go pays the most attention to willingness, and this group of people must be a cold, utilitarian, and efficient living computing machine!

For the sake of the future, you can now give up without hesitation, and even need to take the initiative to give up in exchange for a chance to win. When a top chess player sees his own chess, his first reaction is not "I want to save this piece", but "how much do I have to pay to save it, and how much benefit can I get in exchange if I give it up".

Now Kupai and Lian Xiang can just make Shangsha Electron unable to move with just a light throw on the chessboard!

If you want to sell, you have to reduce the price, but if you reduce the price, you will close the future upside.

It's a paradox that leaves you neither left nor right.

The trader is a master!

Sheng Huainan stood in front of the landing field of the president's office of Shangsha headquarters, rubbing a piece of green jade paperweight with one hand, and said with emotion, "Why do others start a business that is smooth step by step, in less than a few years, they will hug left and right, enjoy the blessings of all people, and I start a business, but it is frightening step by step, and every product listing is bumpy step by step!" ”

Li Jingshu, who was standing on the side, was resolutely silent, her mouth was very tight, and she would not easily comment on any opinions expressed by Sheng Huainan.

At this time, he gently patted his palms with a paperweight, turned his head and glanced at Lin Zhengde, "Mr. Lin, you can tell me your opinion, you can talk about it, what are we going to do?" ”

"Now it's the next step to cut the price directly! We have initially stabilized our high-end positioning, but there is a price to pay for having this positioning, our products have been listed in advance compared to the mainstream autumn products, but they have only been on the market for a few months, and it is not yet time to iterate on the price reduction! Lin Zhengde quickly stood up.

"Now our sales decline is not too obvious, in the last month, the sales were at the level of 30,000 units/month, and this month's sales have only dropped to 28,000 units/month!"

Indeed, now Nokia and Motorola have no action, and before they can't figure out the main action, if the little shrimp on the sand moves around, it won't make any sense at all.

"I think what we're going to do now is, no price cuts! But we have to take the preemptive action, before Nokia they react, take out 200 yuan from the sales price, that is, 10% of the sales, and rebate it to the channel provider, so that the channel provider will be more active in helping us sell our mobile phones, 10% more, their attitude will be completely different! Lin Zhengde said with emotion.

Zhang Mo and Shi Yongxin, who were on the side, nodded hurriedly.

It seems that Shangsha hired Lin Zhengde to hire the right person, this kid really has a method and a routine.

This is definitely a very good and practical method!

Shangsha not only achieved no price reduction at the market level, but also stimulated the potential of channel providers at the channel level, killing two birds with one stone!

"No way!" Sheng Huainan stared at Lin Zhengde, squinted and said, "Now the R&D pressure is so great, the R&D team is still expanding rapidly, if this is done, our total profit may even directly become negative, the reaction to the listing of Shangsha Zhihui screen is undecided, we don't know whether it is hot or not, if you play like this, how can the company ensure its survival, you always think about the problem from your own point of view, and you have never considered the overall problem of the enterprise!" And even if we give 10%, will our sales go straight to the sky? It's good to be able to stabilize at the same level for 2-3 months, this strategy is simply drinking to quench your thirst! ”

Now the mate 1 mobile phone has made a time difference and made a lot of money, but after all, it will become the target of public criticism, Nokia and Sansang heard that they have begun to follow up and develop the same style of mobile phone, so the action of Shangsha Electronics must be faster, so as to survive this crisis!

The executives present were silent!

They really didn't think about it.

After all, they didn't expect that the competitors would move so fast!

In fact, Sheng Huainan also felt that he underestimated the heroes of the world.

These business tycoons, without relying on gold fingers, can be mixed to this extent, luck, ability, and wrist are all indispensable, where is it so easy to kill a bloody road!

In many cases, it's not like you have a golden finger that you can push directly in this world!

"My thoughts about this crisis are...

Bards mingle in the entertainment industry

"The character gains the heart of a bard and successfully inaugurates the bard profession ......"

Shuoshuo, do you have any thoughts about becoming an actor?

Actors?

Chen Shuo looked at the career panel and couldn't help but fall into deep thought

Like, I'm quite suitable......

(End of chapter)