Now Shangsha Electronics has combined three different series of matrix products, such as tablet computers, Mate 1 mobile phones, and Shangsha smart screens, which can be said to have become an electronic technology company that has begun to take shape.

Unlike before when there was only a single product, basically all the direct stores maintained a loss or a slight loss, now there are three different products to drain each other, Shangsha's direct stores, has basically achieved a slight profit or a flat state, with the gradual maturity of the Shangsha brand, now the road to channel independence in Shangsha must be put on the agenda!

"Mr. Sheng, this is not to be carefully considered, our direct store decoration is so good, now a brand direct store construction, to 40-1 million, this does not take into account inflation, if the median value of 600,000 is calculated, 2000 direct stores to 12 billion, our sales are only this, not enough, Mr. Sheng is still leisurely!" Zhang Peng, the newly recruited financial director on the side, said euphemistically.

He was previously a senior audit manager at Merry Andersen and has CPA and CFA licenses.

After Arthur Andersen's accident, he went to Ernst & Young Modu for a period of time, and he also took a fancy to the development background of Shangsha Electronics, and felt that Shangsha could be listed, so he went to Shangsha to be the chief financial officer, he didn't want such a promising company, because the boss had a hot brain and was buried.

Zhang Mo glanced at Zhang Peng with a smile, a foreign monk is not so good at chanting!

"Mr. Lin, how many rebates do our channel providers give now?" Sheng Huainan didn't answer, and turned his head to ask Lin Zhengde.

"Almost 10 points, large channel providers, the number of agreement points will be more!" Lin Zhengde also smashed his mouth and recalled it.

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What's more, many of their channels will have a strong tendency to sell promotions, and their inconsistent actions will hurt the corporate brand intentionally or unintentionally.

Not to mention, more frequent sneaky cross-selling behavior, in this regard, even in the future life, may not be completely avoided!

Now Shangsha directly strengthens internal channels.

In the short term, it is unfavorable, which can quickly lose some of your cash flow.

In the long run, it is indeed a good way!

It's just that the problem of the capital chain is a big problem!

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Conservative self-operated store expenses of 1.2 billion, plus the iteration of new mobile phones and new tablets.

And that's not even counting the overhead of the company's underlying operations.

This is like a gold-swallowing beast, devouring the cash flow of Shangsha Electronics!

It's crazy!

Sheng Huainan is crazy!

What's more, Shangsha Technology is now an asset-light company, with insufficient collateral, and banks are not very willing to lend out even if there is local support.

Without collateral, if you fail, who will pay the money?

It's impossible to put the bank's management at risk!

Everyone is a part-time worker, so why bother.

And now, under the mediation of the local government, Shangsha Electronics has mortgaged the Shangsha plant and borrowed almost 30 million yuan.

Therefore, it is basically impossible to rely on bank loan channels to leverage and smooth the water!

There is not enough money, there is really not enough money at all!

"Any problem, in my opinion, is not a problem. If I can't solve the problem, then I'll solve the person who can't! That's always been my attitude! Sheng Huainan made the final decision for this meeting.

。。。。。。

During this time, Sheng Huainan's phone was in a state of being blown up.

N more electronic technology companies, Internet companies, private equity companies, and even some advertising companies, I don't know where to get their own phones, some people call almost familiar, some people call to seek various cooperation, and some people even directly seek advertising authorization from Shangsha Entertainment TV.

Sheng Huainan, this is really shocking!

The advertising value of traffic positions such as the opening page and the main menu page of Shangsha Entertainment TV, Sheng Huainan really didn't expect the traffic value of Shangsha Entertainment TV to be tapped out so quickly!

The person in charge of the relevant advertising called Sheng Huainan directly, and even offered more than 500,000 a quarter of advertising authorization fees on the phone, although it doesn't seem like much now, but in this era, the price of more than 500,000 is already very amazing.

That's 2 million a year, pure profit!

Moreover,Only three years of contracting,By the time of 2010,This price can be renegotiated according to the sales of Shangsha smart screen!

Sheng Huainan directly rejected the other party's request on the phone, and his wording was very direct, "Shangsha Technology will not consider exporting the advertising resources of Shangsha Smart Screen for the time being." ”

Joke!

2 million wants to buy the advertising resources of the TV version of Shangsha Entertainment, and Sheng Huainan can't agree no matter how short of money he is.

The experience of this software,It is the core of the hot sale of Shangsha smart screen,If the experience is not good,Wouldn't it give competitors the opportunity to take advantage of the void?

Don't do it, resolutely don't do it!

This is the key product that Sheng Huainan uses to set aside thousands of pounds,He also wants to use this to lay out other joint software fields in the future,No matter how high the price is,It is impossible for him to authorize Shangsha entertainmentTVThe advertising resources to any enterprise,But right now,Industry insiders just see the popularity of Shangsha smart screen,I haven't seen the real value of this product。

At the TCL internal meeting held by Li Dong himself, everyone worshiped the Shangsha smart screen for half an hour.

The so-called worship means that everyone is saying how awesome and incredible this product is, and it is simply dozens of streets away from TCL's XXX products.

In view of the fact that TCL's TV still belongs to the old product routine,So at the level of product design,It can be said that keeping up with the sand wisdom screen is not in the same world at all,Now including TCL and other domestic TV brands,The product power is being hung by the small company of Shangsha Electronics,It's just two big slaps left and right,Then he knelt on the ground without any counterattack,And then he was stepped on again。

Seeing that everyone's mood was very high, Li Dong could only acquiesce to these people at the conference table to grow others and destroy their own prestige.

He also saw some problems with TCL.

After all, TCL has been a big company for a while, and everyone thinks that they are uncles, and they feel that in China, except for foreign brands like Sony, other brands are not opponents at all.

Suddenly,A product manager's eyes lit up,Say,"Actually, the core of this Shangsha entertainmentTV version I don't feel like it's a very technical threshold,Embedded in our products,If TCL's TV has this product,Even if everything else remains the same,Then the user viscosity can also rise to an unimaginable level!" Why do we have to do all-round product improvement? How much time does it take to redesign the product with the efficiency of our company, and then the opportunity will be wasted. ”

A word to wake up the dreamer!

(End of chapter)