Chapters 143-44: You're treating consumers like guinea pigs! (Chapters 2 and 3)
Sheng Huainan's words made everyone present boil with enthusiasm!
Boy!
Even if the largest electronic technology company in China even thought about it, it only honestly bought IBM in the beautiful country, and did not dare to move IBM's R&D strength in the beautiful country, and even, in order to cooperate with IBM, moved the global headquarters there.
Now, they don't have the idea of self-developed chips at all, and you only have a volume of 50 billion 'small points', you really dare to think!
The employees of Shangsha Technology present at this time couldn't figure out whether Sheng Huainan was painting a big cake or really thinking like this, but even if it was a big cake, they also recognized it, in 07 years, the boss who dared to draw this kind of big cake was not many, it was not!
Coupled with the amazing products that Shangsha Technology landed in the past two years, they really took it seriously this time, this kind of big cake, they want to eat!
If you see this, you will find it strange if you see it.
After you Sheng Huainan traveled back and achieved financial freedom, he handed over the company to professional managers, traveled in the mountains and rivers, invested in investment, and put the sister, isn't it fragrant, why do you have to work thanklessly to make any chips, and try your best to make Shangsha Technology bigger?
In fact, these foreigners predicted everything, but what they didn't expect was: the great power feelings of the Chinese people!
Since Qin Shi Huang unified China, the car is on the same track, the book is the same, and the feelings of the great power have been deeply engraved into the blood and bones of every Chinese person, and it has lasted for two thousand years.
Ranking first is what it should be, ranking second is just not good.
And for Shangsha Technology, it is impossible to rank second, and it is impossible in this life!
Seeing the excited people, Sheng Huainan smiled slightly, and said, "When I communicated with Mr. Shi before, I once revealed my general plan to him, but I didn't say it in detail. ”
After seeing everyone take out their laptops, he continued, "This time, the product we want to make will be a low-end mobile phone!" ”
Low-end phones?
The people in the mobile phone R&D team of Shangsha Technology were mentally prepared, but they were still taken aback, and at the same time calmed down from the excitement just now.
Not to mention whether this phone makes money or not.
Generally speaking, products that are positioned in the middle and high-end will rarely launch low-end products.
Have you ever seen that Hermes will launch a 200 yuan Hermes orange bag?
Have you ever seen that Star River will make the kind of low-end ordinary house products that are less than 90 square meters?
Have you ever seen the Pingguo of later generations, launching a low-end machine at the level of 1000 yuan?
Have you ever seen Rolls-Royce, which launched the kind of just-needed car that is only less than 100,000 Chinese dollars?
It's not that they don't want to kill the whole product line, it's that they can't!
Even now, Nokia, the king of mobile phones, has a mediocre performance in the high-end product line, far less amazing than the later generations, mainly because their core products are low-end mobile phones, with volume, but low profits, and the image in the eyes of consumers is fixed.
This kind of brand impression is very unfavorable to the brand, and Xiaomi is a typical example.
Have you ever seen a private business owner or a government librarian use a Xiaomi phone to put on the table at a high-end meeting?
Impossible!
Their only choice is to be neutral and peaceful, which is the harm of brand image fixation.
"Mr. Sheng, tell me, what should we do with this low-end mobile phone?" Although he was reluctant, Shi Yongxin still asked stubbornly.
Now that the brand matrix of Shangsha Technology has been preliminarily improved, he is a little unsure whether Sheng Huainan wants to make a big deal, but in view of his previous god-level performance, he still wants to ask first.
Sheng Huainan looked at the black pressure below, and continued, "The initial investment cost of chips is high, the return speed is slow, and there is no large-scale company in Huaguo that can complete the chip design independently. If it is a profit-oriented enterprise, there is a high probability that it will not choose to design and develop chips, and ordinary enterprises and companies simply cannot afford huge upfront long-term investment, let alone extremely risky, so there will not be a lot of capital involved! ”
As soon as these words came out, the voices that were originally some cautious discussions below suddenly became silent.
Ordinary people may not know much about these things, but as practitioners in the industry, whether it is chips or electronic technology products, they know more and more comprehensively.
Now the comparison between Huaguo and other companies in the chip field, the difference between the level of Huaguo chips is not a level at all, and other chip companies in Huaguo are at least more than 20 years behind, while the beautiful country has long been ahead of the world.
In this case, the price to pay to overtake in a corner and catch up is definitely beyond imagination!
But they also know that this is something that can't be helped, and the crushing lead of the beautiful country in the chip field is not so easy for you to find a few people and form a small company.
This is not only the advantage of technology, but also the advantage of the market, some chips, people sell a chip for several years, the selling price can be as cheap as 100 yuan, your cost will be hundreds, so how do you play with others?
When everyone heard this, they nodded again and again, under the leadership of Sheng Huainan, they already had a concept that others can, and we must be able to do it, so it is natural to enter Sheng Huainan's rhythm now.
"Then what should we do when we go to the sand? Now the mate series of mobile phones has been bottlenecked, our core component SOC is a beautiful country, we can only do what they do, now the limitations are very large, we can only follow the back of people's butts in the later stage, we can not do anything, we can only work hard on some surfaces, in photography, screen, these places to work hard, this is a problem, Mr. Shi, this is your dereliction of duty, don't always pay attention to your one-third of an acre, you have to jump out of the R&D center, stand in my perspective to think about the general direction of R&DYou need to control the overall R&D strategy, and stop being like an R&D manager like before. Some details, let the people below control! Sheng Huainan looked at Shi Yongxin, pointed at him with his finger, and said coldly.
"Yes, Mr. Sheng, I will learn from you!" Shi Yong's confidence jumped, and he lowered his head sharply under Sheng Huainan's momentum, admitting his mistake.
A hint of confusion flashed in his eyes at first, and then he shuddered and lowered his head.
He had heard a side answer to this question from Sheng Huainan, but because Sheng Huainan only conveyed a vague concept to himself at that time, he didn't think much about this question.
Seeing the blank expressions of the people below, Sheng Huainan felt a moment of disappointment in his heart, but soon he was relieved that they were not reborn after all. After all, I didn't see the development of electronic technology in the future, and I didn't expect that the development of electronic technology in the future is so simple, and competitors even use off-site means to attack Chinese enterprises, and it is already rare for them to be able to follow the trend of the times, so that they are ahead of the trend of the times, it is obviously some wishful thinking.
[Chapter 144]
"Hmmm! Now I announce that the mobile phone R&D team of Shangsha Technology will focus on a new sub-brand in addition to Shangsha - enjoy! This new sub-brand will use the latest SoC chip Lingxiao 501 of Shangzheku Chip, the latest mobile phone battery Honghu 201 of Shangsha Battery, and the latest operating system of Shangsha, which is designed according to Google's open-source Android bottom logic! ”
Sheng Huainan's words were like a loud bang, which turned the employees below upside down!
Boy!
This new mobile phone, all at once, has three new subsystems, this is to use these consumers as guinea pigs, right, no wonder I dare not name it Mate 3!
This news can no longer be controlled, causing an uproar among everyone present.
For a while, all the people in the mobile phone business group in the field were excited and couldn't control themselves.
The task given to them by Sheng Huainan was too arduous.
New SOC, new battery, new operating system!
Not to mention the others, the run-in of these three core components is a big project, and it is necessary to integrate these three things in a mobile phone without problems.
Forget it, Mr. Sheng, you should kill us!
Shi Yongxin, who was sitting next to Sheng Huainan, couldn't help but open his mouth, and Sheng Huainan was a little silent now.
This is also a bit too much belief in the ability of the R&D center, this kind of mobile phone is launched, and Shangsha Technology doesn't know whether to be scolded to death.
"Listen to me, thank you!" For some reason, these two sentences couldn't help but appear in his mind.
"Don't worry, you have to make your own ecology in the field of electronic technology, it's not that simple, these three subsystems, don't launch them now? Not launching next year? Not the year after? So when are we going to launch it? Tomorrow after tomorrow, the time node will never be mature, don't take advantage of the enthusiasm of our Shangsha technology now, and directly face the difficulties! Therefore, in the future, our technology development team has a great responsibility, and every step of Shangsha Technology's expansion in the field of electronic technology is inseparable from your efforts! Sheng Huainan stood up and said.
When everyone heard this, they immediately recovered their mentality and looked high-spirited again.
It's true,Although most of the technology of this Changxiang mobile phone still uses part of the technology of Mate 2,And downgrade accordingly,Reduction,Now the difficulty is SoC,Battery cooperation,And the operating system cooperation,So many difficulties have passed before,Now it has to be difficult to go up!
Their hearts have become heavy, it can be said that the next Changxiang R&D work almost carries their hopes, but also carries the hope of the future of Shangsha Technology!
At this moment, everyone stopped talking, but looked at the colleague next to him with a solemn expression and nodded.
"The military heart is available!" Sheng Huainan secretly praised in his heart.
Mature people will only think about how to eliminate difficulties, and will never use difficulties as an excuse for their failure.
In fact, he hesitated for a long time before deciding to take the risk of getting on the horse and enjoying the mobile phone project.
First of all, it must be too difficult to develop chips. Not to mention its overall technical difficulty, from the perspective of the industry, if the SOC chip does not carry out product trials to iterate quickly, it is very difficult to catch up, not to mention the Pingguo of the future, even Intel, NVIDIA, Qualcomm These manufacturers have done very top, if you hesitate to hesitate, you can't do these head manufacturers.
The second is that consumers can be fooled. For ordinary consumers, they may not understand the essential difference between SOC chips and special chips, and an important criterion for consumers' recognition of high-end products is the ability of self-developed chips, no matter what kind of chip it is. The strategic SoC chip is the most important chip in the chip, which can also stimulate consumers' national emotions and drive the brand upward, which is feasible, and they are also prone to inclusive emotions.
Sometimes, patriotic rice is delicious, and it has to be eaten!
Finally, but also because of the difficulty of SOC, once overcome, it can often play an immediate role in brand barriers, product technical image, software and hardware optimization. Relatively speaking, foreign giants are more inclined to control this core competitiveness at the bottom. This kind of scarce competitiveness will become the core bargaining chip of Shenghuainan's policies to various governments!
In a sense, to sit firmly in the high-end market for a long time, it is a breakthrough idea to start with peripheral special chips to accumulate technical heritage and push up brand premiums, but the ultimate goal may still be to face the flagship main chip - SoC, which is a hurdle that manufacturers cannot get around after reaching a certain height.
Instead of dragging out more and more passively, and then fighting hard, it is better to get on the horse now!
Now the butterfly effect has become more and more obvious, many things are different from the previous world he knew, before his rebirth information gap advantage disappears, this core strategy, he can't hesitate, and must take risks!
Sailing against the current, if you don't advance, you will retreat, and those who are in the chess game must know the truth clearly and clearly!
"About enjoying the mobile phone, I already have a new idea, you take a look first, and there is the Suzaku operating system that has been launched before, I also have a new idea, this is for Mr. Shi, you take a look carefully, if there is any problem you don't understand, we will discuss it again! Adjourn today! After he finished speaking, he handed the tablet in his hand to Shi Yongxin.
This adventure must not be lost, so he must escort this new project.
In later generations, Pingguo relied on the experience and brand premium of software and hardware integration formed by the self-development of operating system + SoC chip; Sansang is the key link in the control of the industrial chain - including self-developed SoC chips and screens; Zhongwei also comes from its core competitiveness in Kirin SoC's self-developed chips and 5G level + underlying systems.
Therefore, from a certain point of view, the combination of operating system + SoC, he can't afford to lose, if there is a problem with the battery plate, you can push it back, but if there is a problem with the operating system + SoC, here he is absolutely, absolutely not allowed!
Now it's time to watch Shangsha Technology fight a tough battle!
After Sheng Huainan left, Shi Yongxin was surrounded by a group of curious R&D personnel, who had already heard of Sheng Huainan's 'jingle cat' level tablet.
After looking at it carefully for five minutes, Shi Yongxin sighed, "... ”
(End of chapter)