Chapter 146-47: Crisis! (Chapters 2 and 3)
His heart couldn't help but tremble, he had never paid so much attention to the research and development of any product!
At first, many people didn't think so, thinking that the boss above was pressuring to do things, but now seeing that Sheng Huainan is paying so much attention, they suddenly straightened up and listened carefully to Shi Yongxin's words.
Noticing his prompt, Shi Yongxin took a deep breath and said, "First of all, the biggest difficulty we face is the problem of cost control!" ”
"According to Mr. Sheng's requirements, the price of this mobile phone should be pressed below 2,000 yuan, which is very difficult for the design of this mobile phone.
"According to the communication between Mr. Wang Mo and various suppliers in the early stage, we carried out a preliminary fit, in which the price of the main control IC BOM is about 100 beautiful yuan, of which the main one is 36 beautiful yuan for Sansang's NAND FLASH, and LPDORS SDRAM is 35 beautiful yuan, all of which require the general 2GB version, the most core soc, and TSMC's quotation is 40 beautiful yuan. . . ."
"TSMC won't talk about it, Sansang's price requirements are very high in terms of quantity, not less than 300,000 units per year, this condition is a complete joke, where is FLASH and LPDORS SDRAM combined, the price is higher than Lingxiao 501, and it also requires such a high purchase volume, they are still quite normal when we mate purchase!"
"So, it's actually a soft, disguised rejection!"
"I remember when I was mate 2, Sansang's NAND FLASH and LPDORS SDRAM combined, a total of less than 20 beautiful yuan, how did the price increase so much all of a sudden, and our requirements for technology have also been reduced, this is not a percentage increase, this is the price discrimination of Chiguoguo, is it possible that their Sansang factory has also been on fire recently!"
Speaking of this, Shi Yongxin's tone became angry.
Such a large company is working against a small enterprise like Shangsha, and it is a shame for them to do it!
Generally speaking, the price of SOC is much more than the latter two, and now it seems that these Sansang must have heard some rumors that Zheku chips are going to engage in SOC system-on-chip, and they want to quietly get you!
"What about the other homes? What is the offer of Hynix? Sheng Huainan didn't express an opinion, and asked Wang Mo on the side.
"The situation is similar on Hynix's side, we have negotiated with them for several rounds, and they have maintained the offer and did not let go, on the grounds that our volume is too small, higher than Sansang, these two companies, like crazy, feel that they don't want to make our money! We can't follow their quotation to procure, not only the project budget is unbearable, but it will also bring endless trouble in the future! Wang Mo smiled bitterly and said embarrassedly.
This kind of core chip, he didn't dare to mess around, the changes between Hynix and Sansang were too unexpected for him.
Those who do not seek eternity are not enough to seek a moment; Those who do not seek the overall situation are not enough to seek a domain. Sheng Huainan also keenly captured some subtle changes in the current situation!
These little bunnies want to quietly encircle him and suppress his newborn SoC chip!
The mall was like a battlefield, and he could already smell the smell of blood coming from a foreign land!
MD, WHO SAID THAT HUAGUO DOES NOT HAVE THE CORRESPONDING NAND FLASH AND LPDORS SDRAM PRODUCTION FACTORY?
If it is an ordinary business owner, when encountering this situation, it is estimated that you can only admit it!
The scene couldn't help but fall into silence.
"Don't have a third supplier for me to choose from?" After listening to Wang Mo's words, Sheng Huainan nodded and continued to ask.
"Yes, but there are many poor technologies, such as Micron, such as Toshiba, all have relevant technologies to use, but their products are either not too high-end, or ordinary industrial grade, we can't use them, and we can only choose these two professional chips that we want to use in the field of ordinary mobile phones!" Shi Yongxin, who was on the side, added.
The scene fell silent again.
Generally speaking, the cost of the main control IC part accounts for 55% of the cost of the mobile phone, and the rest is the design cost of the employees of Shangsha Technology Company, the cost of packaging and transportation, the cost of after-sales service, etc.
It is worth mentioning that now TSMC has given Shangsha Science and Technology News the cost of SOC is 40 beautiful yuan a piece, not even 1/3 of the Deyi SOC in Mate 2, and the price difference is huge!
The difference is more than two, where does the difference go? Could it be that Deyi's SoC has tripled its performance in comparison? Obviously not, this is because the material price of the Lingxiao 501 is calculated based on the purchase price from TSMC, while the material price of Deyi SOC is calculated based on the selling price of Deyi. This price difference will be earned back in the selling price, but it will be handed over to Zheku chip on the one hand, and Deyi on the other!
That's a lot of money!
"In other words, the cost price of enjoying the mobile phone is about 1,800 yuan, right!" Sheng Huainan rubbed his fingers and asked Zhang Peng next to him.
"Because the battery is also made by ourselves, the total cost is a little less, plus taxes, almost 1,600 yuan, after all, we have the corresponding tax reversal, this part can be paid a little less." Zhang Peng nodded expressionlessly.
1600 yuan!
Low-end phones!
This cost price is too high!
If you don't sell it for 1,800 yuan at this price, you will definitely lose money, and if you want to make money, then this price will definitely sell higher!
Add a little more money, and you can get on the Mate 1 and some of the products that are still left, aren't they more fragrant!
"We don't have to... Lin Zhengde, who was on the side, pondered for a moment and spoke.
"The strategy of killing three soldiers with two peaches won't work here! These companies are all internally related, playing an exclusive monopoly, everyone sits in a row together, plus our order volume is not large, and they don't bird us anymore. Wang Mo immediately saw Lin Zhengde's intentions, but he denied it without hesitation.
The most classic case in Huaguo is the introduction of high-speed rail a few years ago, and Liu Chaoyue played the story of four companies such as Alstom and Siemens.
Of course, this is because at that time, several of them thought that high-speed rail was a money-losing goods and had no practical value, and they would have thought that this thing would be the first in the world in later generations, adding up to more than the total mileage of all other countries combined!
Sansan, Hynix, Micron, what kind of goods these are, it is already clear in later generations.
To engage in Huaguo chips, the most contributing is an LJ company like Micron, as Sansang and Hynix at the same level, it is not much better!
THIS NAND FLASH IS NOT THE SAME AS LPDORS SDRAM, HYNIX FACTORY FIRES AT EVERY TURN, AND THERE ARE MAINTENANCE FAILURES IN THE COLD COUNTRY FACTORY AT EVERY TURN.
This is the golden pimple of the people of the Han country, how can it be reduced because of your orders for hundreds of thousands of chips?
[Chapter 147]
It's impossible for you to be tens of millions!
Therefore, as soon as Wang Mo heard Lin Zhengde say about the third supplier, he immediately reacted.
But at the same time, he also knows very well that this strategy will never make the people of the Han country bow their heads!
The reason is simple.
The first is that the magnitude is too small, but it belongs to the marginal mobile phone manufacturers in the eyes of others, and people don't pay attention to it at all.
The second is that there are no hole cards in hand, people want to crush Ling, and they are forced to let Ling Xiao 501 be stillborn, it is too simple!
When your strength is not enough to break the original pattern of the chessboard and go directly to the point of turning the table, all the games are actually a very ridiculous thing in the eyes of the opponent.
Wang Mo roughly talked about the supplier's situation, Sheng Huainan pinched his index finger with his thumb, and suddenly fell silent.
There's never been a harder time than now!
The opponent is outside the three-dimensional space, directly reducing the dimension and crushing, you really have no room for counterattack at all, and you can't move, so how do you play?
In the impression of Chinese people, Sansang is an arrogant and rude sand tea company that produces explosive mobile phones, but in the eyes of the industry, his mobile phone is still the first in the world in 23 years!
At the same time, whether it is SoC-level chips or other main control IC chips, they are mainstream players.
In the eyes of Shangsha Technology, which is still very weak, this is definitely a giant-level existence!
This is indeed a stalemate.
But since they are sitting here, they are here to break the deadlock.
"Raise the meeting level, let the employees below the P8 level leave the conference room first, and then we will discuss the solution!" Sheng Huainan thought for a moment and said slowly.
One after another, several R&D personnel left the site, but most of the participants stayed.
And Tian Mingjian, the bodyguard outside the door, took over the guard's secrecy and never let anyone step into this office again!
"I'd like to hear your opinions on how to play next!" Sheng Huainan lay on the sofa chair, rubbed his temples, and asked with his eyes closed.
No one in the room dared to answer his question, and now they all know that the importance of enjoying the phone is much higher than that of the Mate 2!
Before they attended the meeting, they really couldn't imagine that this bland mobile phone would be targeted by a behemoth like Sansang, and then blocked!
Should this be flattered, or should it be trembling?
"I think it's not a small amount of money like Lingxiao 501 tape-out, and if this mobile phone is out, it is very likely to lose hundreds of millions or even hundreds of millions of precipitated funds, which is unbearable for such fragile economic conditions of Shangsha Technology now! Obviously, now Sansang is targeting us, and they want to accomplish something they want to achieve! Shi Yongxin, who was on the side, hesitated again and again, but still said firmly.
"What do you mean by that?" Sheng Huainan was a little irritable in his heart, put down the Shangsha signature pen in his hand and picked it up again, and said with a frown.
"What I mean is obvious, their goal in doing this is very obvious! That is to suppress the R&D progress of our Lingxiao 501 chip, they don't want this chip to be mass-produced! Should we start such a project now, even if it is delayed for a while, and wait until our foundation is thicker in 08? Shi Yongxin plucked up his courage and said, "Of course, we don't have to use it to do this, our research and development work can continue to be carried out temporarily, maybe after a while, the price of Sansang's chips will be reduced?" The situation we are in now is difficult, but we must make a decision! ”
It's a conservative move, but it's also a helpless move, it's good to enjoy the phone, it's good, but you need to consider off-site factors, which is very important!
He knows that when he says this, he will bear the infamy, but someone must say it, otherwise you will let the boss slap himself and take back the project yourself?
Everyone who wanted to refute couldn't help but fall silent when they heard his words.
For a small company like Shangsha Technology, apart from compromise and groveling in exchange for space for development, what other way can we resist Sansang?
It is a wise move to trade space for time, although humiliating, although helpless, but this method is the best solution to the real problem of the moment.
Now Shangsha Technology has developed from the verge of bankruptcy 2 years ago to the successful B round of financing, and the sales volume has increased by leaps and bounds to 5 billion, which is very fast.
In the view of the executives present, as long as the annual situation in the next few years is not too bad and there will be no big crisis like the Asian financial crisis in 97, it is very easy for Shangsha Technology to achieve annual sales of more than 10 billion yuan in the next few years!
It's too tiring to be the backbone of the nation, lie flat and eat more super dividends from the development of Huaguo, and be a rich man in the future, it will be more fragrant and realistic!
However, I am really unwilling!
Seeing that Shangsha Technology has room for development in the strategic chip of SoC, it is about to be extinguished, and this time it is reluctant to exchange for the opportunity for development, so next time, if the enemy goes crazy, it is not impossible to directly ban the sale of SoC-level chips!
However, do you have to kneel every time in exchange for this so-called opportunity?
At this moment, everyone's hearts were depressed to the extreme.
Shangsha technology is still too weak!
Shangsha Technology, there are too many shortcomings to make up!
In front of the behemoth, it is like an ant as weak and helpless!
Zhu Shangzu wanted to speak, but he found that he couldn't open his mouth, and now Sheng Huainan supports him so much, and for this reason, he has also set up this project team to support him, how can he open his mouth to make Sheng Huainan embarrassed?
There were heavy sighs at the scene.
After a while, Sheng Huainan raised his head and said to the backbone of Shangsha science and technology below the venue, "Since 1840, the Chinese people have been bending over to eat, our ancestors, in order to let our descendants have a bite to eat, can continue this civilization, how much suffering has been suffered, how much anger has been endured!" They can endure hardship, so can we eat it? OK! Shangsha Technology, can you endure humiliation and give up enjoying your mobile phone? OK! But this time, I don't, this time, I'm going to eat standing up! You have to understand one thing: the world will not recognize us without a loud bang! ”
(End of chapter)