Chapter 11 and 12: 07 sales inventory and sand structure adjustment! (Chapters 2 and 3)
In mid-to-late January, the weather in Yuzhou has begun to drop dramatically and is already approaching the freezing point.
Large-scale icing has already occurred on some of the higher mountain ranges around Yuzhou.
However, Shangsha Building is the headquarters of Shangsha Technology, and the whole building uses central air conditioning, and the four seasons are like spring, but you can't feel the cold.
At the annual summary and plan meeting of Shangsha Technology, Lin Zhengde took the stage to speak on behalf of the marketing team.
"In 2007, the annual sales of Shangsha Technology broke through a record high, and after repeated cross-proofreading by the Marketing Department and the Ministry of Finance, the sales volume was revised from an estimated 5.3 billion yuan to 5.46 billion yuan, compared with the whole year of 2006, an increase of nearly 5 times!"
"Among them, the plan formulated at the beginning of the year, the mobile phone ecological matrix, the planned sales of 1.2 billion yuan, due to the sales of more than 07 years to enjoy the mobile phone, the current mobile phone series sales reached 3.4 billion yuan, is 2007, the core sales highlight of the whole year!"
"Shangsha smart screen, the planned sales of 1.5 billion yuan, has also exceeded expectations, reaching 1.8 billion yuan!"
"Shangsha smart tablet has a planned sales of 200 million yuan, and the sales volume has also broken through a record high, reaching 260 million yuan!"
"At the same time, it is worth mentioning that although in 2007 derivative products, sales of only 3.5 million yuan, but two-wheeled balance car, in January 08, so far, half a month, sales reached more than 80 million, is expected to be this year, this product will become the main product of Shangsha technology!"
"At the same time, it is worth mentioning that in 2007, the overall annual profit of Shangsha Technology reached 600 million, and the overall profit exceeded 10%, creating a record high!"
"Moreover, Shangsha Technology grasps it with both hands, and both hands must be hard. Invested 300 million yuan to enter the field of commercial banking and obtained 10% of the shares of Yuzhou Bank. Obtained effective protection in terms of funds! ”
The middle and senior employees in the audience all stood up and applauded warmly.
In 2007, the Shangsha ecological matrix has been preliminarily completed, with two main mobile phones, a TV, a tablet, in the derivative matrix, with 5 small products and 1 two-wheeled balance car traffic products, it can be said that it has completed the perfect transformation from a primary technology company to a medium-sized technology company!
It's not easy!
Although nearly 35% of the employees who came to work in Shangsha in 2006 chose to leave because they could not adapt to the work intensity of Shangsha Technology, the corresponding number of college graduates is even more alarming, and the turnover rate within a year even exceeded 45%.
However, those who remained were stabilized, and some of them soon became the backbone of Shangsha Technology.
After all, Shangsha Technology is still very willing to give money!
Grassroots R&D personnel have an average salary of more than 10,000 yuan a month, which is considered a super high salary in the imperial capital and the magic capital at this time!
In Yuzhou, it's cheap to rent a house, buy a house, eat and wear cheaply, even if it's a mother-in-law, it's cheap, and you get a high salary, isn't it fragrant!
"About the 2008 sales plan, we will be for the mate series, smart tablet, Shangsha smart screen, three matrix products for a comprehensive iterative upgrade, after internal discussions, the requirements are as follows: Shangsha mobile phone series sales amount requirements of 50 billion, Shangsha smart screen sales requirements of 25 billion, Shangsha smart tablet sales requirements of 5 billion, two-wheeled balance car annual sales requirements of 3 billion!"
"Throughout the year, the annual sales plan of Shangsha Technology is 8.3 billion! Moreover! Lin Zhengde looked at the middle-level employees below with stunned expressions, and continued, "We want to target 10 billion sales this year!" ”
Boom Boom!
The middle-level cadres below could no longer be quiet, and let out bursts of noise.
"! No, 55 billion, the task is 83 billion, and at the same time sprint 100 billion, Mr. Sheng really looks up to our marketing department. ”
"I saw this sales task on Alexander, our East China region is the focus of sales, 07 sales to account for 35% of the entire Shangsha, I think I have a bad year."
"Our R&D center is pitted! This year, three products are going to iterate, and now the manpower is like this, and it used to be able to support, but now everyone has a task at hand, who will support you! ”
"Isn't the administration department tired? Now that the mobility is so great, many HR girls have bald hair. ”
"Silence! Quiet! Lin Zhengde saw the noise of hundreds of people below on the stage, and couldn't help frowning.
The number of people in his marketing department can be about the same as that of the R&D center, but it is obvious that the people sitting in the marketing center are the noisiest, which makes him feel a little embarrassed!
Mother's Hippie's!
Don't he know the task!
Just touch the fish and you'll be done.
Can't do wow!
This task is to make it a little difficult for you to jump, so that it is a more effective task goal.
And Sheng Huainan, for the ambition of 08 years, not only has, but also is very big!
"Next, I would like to invite Mr. Sheng Huainan, Chairman and CEO of Shangsha Technology, to deliver a speech!" When the discussion gradually slowed down, Lin Zhengde announced.
With even more enthusiastic applause.
Sheng Huainan stood on the stage, looking at the black pressure below, and couldn't help but sigh.
Leading this group of people and leaving traces in history is the mission given to him by history!
"Hello everyone! I'm Sheng Huainan! ”
There was a tsunami-like cheer below.
All the middle-level employees present basically agreed with one point of view: although Sheng Huainan is a cruel boss, he is a genius product manager like Jobs!
This is their sincere cheering for the awesome!
"Our Shangsha Technology, originally originated from Shangsha Electronics Factory, plus ordinary temporary workers, there are only about 100 people in total. So far, excluding Shangsha Electronics Factory and Shangsha Battery Factory, up to now, a total of 7568 like-minded companions have grown up with Shangsha, thank you! ”
The employees below couldn't help but applaud.
There's only one reaction in their minds – cow pis!
This is a miracle that belongs to a young boss for more than 20 years!
"I like "Mao Xuan" more"
"There are clouds in the theory of practice in "Mao Xuan": practice, understanding, re-practice, and re-understanding, this form repeats itself to infinity, and the content of each cycle of practice and understanding has advanced to a higher level."
"As you can tell from this, I am a very practical person! One of the concepts that I have always agreed with is that the office is full of problems, and all the methods are at the grassroots level! ”
"All of you here are people with strong practical ability and hard work, and I am very fortunate to have your help. Thank you! ”
After speaking, Sheng Huainan bowed.
[Chapter 12]
All the middle layers involuntarily stood up and applauded!
"Mr. Sheng's level of presentation is absolutely masterful! The whole process of off-script speeches can coax the following group of middle-level employees who are older than him to be stunned, I am sighing to myself, my speech, and boiled water, light birds. I'm a little skeptical that he's ever been involved in shipping sales before. Lin Zhengde looked at the group of middle-level employees below, and whispered to Shi Yongxin on the side.
"I don't know if it's a master, but you didn't eat enough Niu Huanxi sashimi last time, it's true." Shi Yongxin fought with him, but he did not fall behind at all.
This kind of hexagonal boss who understands products, marketing, and speeches can be said to be crushing them throughout the whole process.
He's already lying flat and not struggling!
"In the new year, I have communicated and exchanged with two rounds of investors in AB, and our company's organizational framework will undergo a new round of adjustment and reform!"
At this time, even Shi Yongxin and Lin Zhengde, who were chatting, couldn't help but stand up in shock!
They didn't discuss it, so they put a fried (river crab) and pop it out.
This is a big adjustment related to the future fate of every employee!
"Shangsha Technology. On the basis of the original, it will be divided into five sub-sectors: Shangsha Electronics BG, Zheku Chip BU, Shangsha Battery BU and the newly established Dynasty Smart Travel BU and Shangsha Derivatives BU! In the future, each branch will have to rely on its own food, and it should be an independent system, operate independently, register the company independently, and make money by itself! ”
"On the five wholly-owned subsidiaries, Shangsha Technology will be independently set up as the main body of investment and financing, and in the 1+5 model, from real to virtual, no longer set up a straight line jurisdiction, and the five wholly-owned subsidiaries will report to the newly established Shangsha Technology ICT Management Committee under Shangsha Technology! At the same time, the group should gradually change from a business management company to an asset management company, from managing people and business, solving specific problems, and giving everyone a bottom line, to making value judgments from the perspective of the market! ”
"Of course, due to the particularity of the plate, I will implement a parachute mechanism for Zheku chip BU and Shangsha battery BU, and within three years, there will be no profit-related assessment!"
The audience all looked at Sheng Huainan in shock.
The decision was too sudden.
However, the whole division is not so simple.
Two super teams, how will the Shangsha R&D Center deal with it? What about the Shangsha Marketing Center?
How are rights and responsibilities divided?
How to cut the intersection field?
Sheng Huainan made a distinction between the fields he wanted to be involved in, and the projects in different fields should not be put under the same company shell, which is indeed a high-growth company, which must be sorted out and straightened out, but it needs to be further cut and divided.
"The core product of Shangsha Technology is still the electronic ecology, and it will also develop around this core in the future; The core of chips and batteries is to reduce costs, but in the future, these two sectors will test the waters to do some third-party business, which can be opened to any enterprise in the future! ”
The few employees below understood what Sheng Huainan meant, and immediately began to carefully study the framework provided by Sheng Huainan, and from the context, they could find that the core of all these actions is actually around self-financing!
Now, although Shangsha Technology is developing rapidly and the scale is also growing, the profit is too low!
The volume of the entire group is more than 5 billion, and the profit margin is only 10%!
This is an electronic technology company!
Not a manufacturing company!
Although there are various factors such as taking a stake in Yuzhou Bank, this problem is actually very serious, which means that as long as there is a problem with one business item of Shangsha Technology, it will directly make profits to 0, or even direct large-scale losses.
For Sheng Huainan, this is completely unacceptable at this time.
Therefore, in order to take precautions, Sheng Huainan feels that there is potential to be tapped internally!
The implementation of business divestiture and self-responsibility for profits and losses can force the five major sectors to improve their profitability as soon as possible, and the group will no longer have unprincipled blood transfusion and bottom-up, and let the five major group sectors perform their duties and strengthen their own capabilities!
Otherwise, ten years later, Shangsha Technology has become more than 200,000 employees like Alibaba, but it is in danger of bankruptcy, and in the end it can only be forced to reorganize, which is funny.
In fact, even in later generations, Zhongwei's HiSilicon chip, such a powerful existence, has also implemented this model, Sheng Huainan doesn't believe that Shangsha Technology can't play this!
"In addition, we will dissolve the R&D center and marketing center, merge the major functions into the major BG and BU, and the major BG and BU will integrate and grasp the resources, fight their own food, and deepen and thicken their own moat, which is very critical for Shangsha Technology!"
Seeing the dignified and unexpected expressions of the employees below, Sheng Huainan smiled unexpectedly.
"At this wrap-up meeting, I talked about some extremely heavy topics. But for Shangsha Technology, it's important. Over the past three years, Shangsha Technology has been innovating through self-evolution and breakthroughs, and every change has given birth to new growth. Our recent changes have brought about a new corporate organization and governance structure, but the company's mission has never changed. ”
Such a spin-off and the implementation of the group's core strategy, Sheng Huainan has been thinking about it for a long time.
Due to the macroeconomic and policy environment, as well as the imminent financial crisis, Shangsha Technology is dealing with it in order to give greater vitality to the business line, and each business will report from reporting to the CEO of the group to reporting to the president of each business company, and at the same time, each has the flexibility to go public or survive independently, so that Shangsha Technology, the future productivity will be further improved!
Getting in shape every once in a while is just as important to people as it is to the company!
"I explained for so long, in fact, it is also so that everyone can deeply understand what the core strategy of Shangsha Technology is! We, not a company sitting on the credit book, we will go all out, run forward, and not allow to be left behind! ”
"Finally, I announced that since Shangsha Technology has perfectly completed the annual sales task, I will distribute profits according to the original plan of 1/8 of my equity, because considering that this is the first time to issue, I have communicated with other shareholders, and their part will also be distributed together, that is, 75 million profits will be issued, and profits will be distributed within the original framework!"
Mr. Sheng, you are really here!
"Wow!!"
The employees below couldn't help but get agitated, although this time it was only 75 million, and only 10,000 yuan was distributed to each person.
But what about profit growth after the split of the framework?
What if the profit increases by another 5 times?
Will it take more?
Unthinkable!
Unthinkable!
Unthinkable!
(End of chapter)