Chapters 14 & 15: Shangsha Mate 3 Phone! (Chapters 2 and 3)
Enjoy the mobile phone, this kind of white mouse machine, you can experiment with the Lingxiao SOC chip.
After all, this is a cheap model, and the customer's expectations are not high, plus the price is cheap, and the cost performance comes up, so the impact on the brand is not large, and it is within the controllable range.
Now, Shangsha Technology Mate series is currently the company's most high-end brand, and it is the profit ballast of Shangsha Technology.
When Ling Xiao is not mature, will there be a problem with going directly to Ling Xiao SoC?
Moreover, because Shangsha Technology is not the kind of communication company in Zhongwei, it has its own foundation in the construction of base stations, so now the baseband has to be plugged in, this chip is so urgent, after the baseband is plugged in, will it poke out a big basket, in fact, even if it is Zhu Shangzu, it is not sure.
Shi Yongxin, the executive president of Shangsha Electronics BG on the side, wanted to interject, but he wanted to say something and stopped, and finally couldn't help but give up.
Sheng Huainan saw Shi Yongxin's expression, smiled playfully, and asked him, "Mr. Shi, you are the CEO of Shangsha Electronics, you should make a statement first, are there any problems with these requirements?" ”
Shi Yongxin said without hesitation: "There is no problem. ”
Just kidding, now that Sheng Huainan has made a decision, no matter how big the difficulty is, it can't be a difficulty, at most there is only correction!
Now all he has to do is to get the job down to earth.
Sheng Huainan nodded and said, "Very good!" This is my basic requirement for Shangsha Electronics. You have to remember that the chip is only one of the links, the key is the combination of technology and the high position of the product! You have to think about the product from the perspective of guiding the trend of the times, so that you can make a popular product, so we have developed a new fist product, and the idea is there! ”
Everyone looks at me and I look at you, but they don't know what Sheng Huainan is referring to by the new fist product.
Sheng Huainan knocked on the table with his finger joints and said: "The new fist product needs to start from the logical basis of the product, I have a prototype here, you can take a brief look." ”
His reputation as a popular expert is not blown.
Now he is basically moving forward alone with Shangsha technology.
Everyone is looking forward to what kind of products Sheng Huainan will come up with this time.
Regarding Shangsha, the product concept map given by Sheng Huainan is also very simple.
After speaking, Sheng Huainan pressed the arrow keys of the computer and switched to the next PPT, at this time, a product idea picture was displayed, and everyone's eyes were focused on the title: large-screen mobile phone!
"This time, our new mobile phone of Shangsha Technology, the research and development direction is - large screen!"
Big screen!
Everyone's spirits lifted!
Ignoring the reactions, he continued, "Don't care too much about what consumers think. ”
"Remember!"
"Only the product manager with a monthly salary of one or two hundred thousand yuan in the lattice of the office building in the first-tier city will define the user, and study the portrait of support there every day, and the person who really makes money will not lick the user's needs, and then vote for it, because at this time, all the things that need to be studied on the shelves cannot represent your core competitiveness."
"Never define your users, define your products."
"A high-end product, for its own users, is always attracting, not persuading!"
Don't define users!
Define the product!
Attract!
Persuade!
Four key words, so that everyone present is excited!
Everyone is excited, Sheng Huainan's depth and breadth of understanding of products are not available to them!
In particular, Shi Yongxin, as the former person in charge of Shangsha Science and Technology R&D Center, has a deeper feeling in his heart, because he has a closer understanding of the details of Sheng Huainan's products.
The keen insight into the forward-looking nature of the product is amazing.
Although the R&D department of Shangsha Technology has always been poached by major famous enterprises, the core reason why the product building power is still not declining is because of Sheng Huainan!
"What we have to do in the end is to take the sand electronic matrix as the core, with a variety of different products, together to seize the user's most Internet addiction time, the best result is that users can not use our own products on the Internet in the future, so that all our competitors are not afraid."
Sheng Huainan's requirement is to spare no effort to seize the user's time online, which is also the direction of the future development of large companies, the future of Shangsha technology will be based on the mobile phone this basic point, involved in the entire Internet pan-entertainment, improve customer immersion!
Ecology, everything is for ecology!
"Therefore, although we responded to the needs of female consumers in the early stage, when our company developed to a certain extent, this response was insufficient!"
"When we designed the Mate 2, we ignored the real needs of one part of our customers, and that is men!"
"Many of them, 170+ tall, have very large palms, but the mobile phones on the market are very small due to technical or R&D inertia, and they are not aware of the charm of large-screen mobile phones! So, let's start with this piece and fugue (give something meaning to things)! ”
At the same time, in terms of appearance, the Mate 3 will adopt an integrated metal body design, and the front and rear sides of the fuselage are made of metal, which looks very textured and feels very comfortable in the hand. The difficulty is here, you see, the fingerprint recognition module on the back is convenient and fast, you can quickly unlock the phone, this meme I will tell Mr. Shi about the principle, this piece also needs to communicate with the touch screen manufacturer, the time is very tight, the task is very heavy! ”
。。。
Sheng Huainan talked eloquently on it, and everyone listened carefully to his statement, and they couldn't help but think thoughtfully.
"Mr. Sheng's understanding of electronic technology products can be said to be more than 30 years ahead of Huaguo."
"Godfather-level product insight!"
"It's incredible, how could Mr. Sheng come up with such a sophisticated and complex idea alone."
"God-level product manager! It's hard for me to imagine what our company would be like without Mr. Sheng! ”
"One person dragged the whole company away, it's simple, Mr. Sheng did it!"
After a long time, Sheng Huainan finished some of the main points, turned his head solemnly, and said to Shi Yongxin, "The current competitors are chasing after Shangsha Technology, you have to come out with twelve points of spirit!" Now this phone, I need you to be officially available by July! ”
The latter was slightly stunned when he heard this, thought for a while, and then nodded.
Now Shangsha Technology has established a new BU, Dynasty Intelligent Travel, although at present, in addition to an interim manager responsible for the production and sales of two-wheeled balance vehicles, there is no official executive president, basically in a state of virtual swing, but in Shi Yong's confidence, with his understanding of Sheng Huainan, this is definitely his second Shangsha Technology!
And this mobile phone, at first glance, is a popular product after a thorough iteration, and Shangsha Electronics must fight a beautiful opening battle after he takes over!
Sheng Huainan nodded with satisfaction, and then asked Shi Yongxin and other company leaders to take the lead in making a military order, and then explained in detail some of the product details that he remembered, and explained his plan for this super product to the core personnel for the last time.
After the explanation was completed, Sheng Huainan said with a smile, "This mobile phone, due to the fingerprint meme and the large screen, the cost is very high, so at this price, you must be prepared!" ”
The entire conference room was immediately filled with the sound of everyone gasping.
Prepared?
The price of the Mate 2 is already high, what do you need to prepare?
What kind of price is needed to shock their imagination.
Even the performance of this product in all aspects is perfect.
However, if the price is too expensive, can it really be sold?
I don't know!
There is really no bottom in everyone's hearts!
This realm is all the world of the gods!
[Chapter 18]
Sheng Huainan looked at everyone's expressions and knew what was going on in their hearts.
However, he didn't want to explain too much.
Because he knows that he needs to do his best in the 08 environment, how hungry the Chinese mobile phone market is for large-screen mobile phones.
Even in later generations, basically the main mobile phones of every mobile phone company are large-screen!
Even if it's so big that girls can't hold it, it continues to develop in the general direction!
He also knows that this benchmark product in later generations will hurt the mobile phone market in China and even the whole world, and what kind of bloody rain will it bring!
At that time, the competition will be even more fierce!
。。。。。。
The technical documentation of mate 3 has been distributed to the BG of Shangsha Electronics, which belongs to the R&D personnel of Shangsha Electronics, and as before, the drawings transmitted by Sheng Huainan are sorted out and grouped, and divided into various sub-modules.
Screen, motherboard, battery, etc., a total of 21 sub-modules, these sub-modules continue to be subdivided, a total of 1034 sub-items!
Sheng Huainan mainly controls the main shape and functional configuration of mate 3, how to land, how to cooperate between parts, these are all up to the engineers to solve by themselves!
"Did the material be submitted to the screen group? Haven't paid it yet? What the? Give me a reminder, their task this time is the most difficult, I want them to participate first, don't worry about optimization and verification, give them the data first, let them optimize, now the general map and the sub-map start optimization together, let's grab time together! ”
"Mr. Zhu sent the initial sample modeling of Lingxiao 601 over there? Good! Thankfully, there's good news! ”
"Ah Niu, I asked you to contact the mobile phone screen manufacturer, how was the contact? How big of a screen can we use this time, this is the core action related to the next step of research and development, how is the connection? ”
"Still communicating? What the hell are you doing! How long do you want to communicate at this time? If you continue to rub like this, I'm going to eat you Nanyuezai! Within three days, I want to see the final feedback, and at the same time, after three days, I will have the manufacturer send someone to do the pre-development work with us. Remember, if there is a problem with this communication, the whole project will be affected, and none of us can afford this responsibility, you hurry up and help me implement it, at least the top ten manufacturers in the industry will communicate for a round! ”
"Ah Qiang, has the experimental material process gone? The basic experiment stage and the drawing stage are crossed, no waiting! Complete a module, experiment with a module! Too wasteful? Lao Tzu doesn't dislike waste, do you dislike it? Do you know more about developing mobile phones than Mr. Sheng? Hurry up and roll the calves to finish the process! Don't let me see you here again! If you can't finish it, I'll make you a little strong! ”
In the R&D center of Shangsha Electronics BG, Shi Yongxin looked serious, and he was very familiar with the people in the R&D center.
His forehead was slightly sweating, of course, not because of the hot weather, but because, half an hour ago, in front of Sheng Huainan and all the Shangsha Electronics R&D personnel, he set a flag, and he must grab the first product launch before July!
Shangsha Technology, from the general contracting system to the subcontracting system, the core point is to stimulate the self-confidence of the responsible persons, to do the work seriously, and to motivate the work.
Judging from Shi Yongxin's current attitude, the effect of this policy is not bad!
"What difficulties do you still have, just say it now, I will try my best to solve it for you, if there is something that can't be solved, the platoon task of the platoon, the platoon panorama plan of the platoon three-level panoramic plan, I will find a way to ask Mr. Sheng for resources, we must cross this hurdle!"
"At this time, a big project is also a difficult project, and many technologies are tried and tested for the first time, so it is very normal for you to feel pressured. But don't be afraid of challenges, Mr. Sheng has given us the most difficult part, if we can't even do it, then how can we prove that we are the only BG of Shangsha Technology! The first big project can't be done, how can we get a foothold! ”
"Big guy, me to death!"
Shi Yongxin looked kind, but he didn't have any room to speak!
After listening to this, Chen Yuzhang, the R&D manager on the side, showed a wry smile on his face.
It's mobilizing all resources, and don't be afraid of challenges, isn't this just beating yourself!
Shi Yongxin was so nervous, it was the first time he had seen him.
Mr. Shi is in charge of the first battle of Shangsha Electronics, and no one dares to pull down!
Now Dong Hu has been transferred to derivatives BU to make a fortune, and he is the only one who stays in Shangsha Electronics, although he is the project manager who carries the beam, but how many shortcomings there are!
If people don't have dreams, what's the difference between them and salted fish!
Now Shi Yongxin's nervousness, he also empathizes.
Why was Dong Hu promoted?
It's time to make a difference!
Sheng Huai Nanzhi punished Zang No, the grievances and grievances were clear, and he didn't look at the relationship, but only the ability.
The money, the location is here, it depends on whether you can get it or not!
It seems that in the past half a year, everyone has to work overtime, this is not the rhythm of 996, this is 007!
It seems that I have to rent the house in the apartment next to the Shangsha Building, although it is very noisy over there, but it is convenient!
Thinking of this, Chen Yuzhang took a deep breath and replied, "Mr. Shi, don't worry, the ability of your brothers should be clear in your heart, which of us is lagging behind!" All members of our project have made plans, and they will definitely not delay the progress of the project. ”
PS: I'm working overtime today, I'm late! I go to work every day, and by the way, the code word is 6000 words, a total of three chapters, and I have never asked for leave, everyone knows that this is not easy! Ask for a commuter pass!
(End of chapter)