Chapters 26 & 27: Mate 3 Shocks the Launch! (Chapters 2 and 3)
This time, Shangsha Technology's strong exposure to the Mate 3 is a bloody investment.
In the bus stops, radio stations, aviation magazines, newspapers and other traditional media that were rarely used before, have received a certain amount of investment, and Shangsha Electronics has also launched all the self-operated stores, for the densely populated areas near the store, the sales staff led the little bee team, carried out 1V1 fixed-point expansion, sent hundreds of thousands of DM orders, and did a solid job in publicity.
In the case of such a strong explosion, the attention of Shangsha Technology's mobile phone Mate 3 is rising.
In addition, this is the mobile phone endorsed by Emperor Zhou, so the latest attraction is Emperor Zhou's core fans!
This group of people paid attention to everything about Emperor Zhou, and naturally paid attention to this domestic Huaguo mobile phone.
With the gradual increase in the popularity of Mate 3, it has attracted the curiosity of some people in the inner circle of technology.
Why is this little Shangsha so crazy that he dares to say, 'Once again, change everything!' 'This kind of hubris, and also, is this a fight with the iPhone?
That's a lot of fun!
Look lively, who doesn't love!
Even if the Yangtze River is flooding, the people of Yuzhou will lie on the edge of the ladder dam and take a look!
As they dig deeper.
What does the phone look like?
This is really not picky, now the new matte texture, don't say to see it before, even if you hear it, you haven't heard of it!
An upgraded version of the Mate 2?
But Erl! It looks pretty much the same, nothing has changed.
Big-screen phones?
It's kind of interesting! But this is not a man's one, what's the use of being bigger!
SoC and battery are self-developed?
Fierce! Dare to use self-developed parts on the flagship machine, it is still an ordinary small brand, and it can't be more fierce!
Subsequently, after the fermentation in the circle, and with the spread of Shangsha technology promotion, someone contacted Wu Hui's article, linking the Chinese brand Shangsha mate 3 and iPhone together!
Many people have the feeling that although the quality of Huaguo is poor now, it will not continue to be poor, so most of these silent people have invariably begun to pay attention to this mobile phone!
Although the Mate 3 has many epoch-making features and ideas, there are two things that appeal to users the most:
One is the large phone screen, which is absolutely friendly for male users.
One is the peculiar fingerprint password control system, not to mention Huaguo, that is, for mobile phones in other countries, it is an absolute black technology.
As for touch screen technology, 3G baseband, these are all functions that need to be slowly explored by users, and these functions are difficult to catch their attention at the beginning.
With the mobile phone group chat function brought by 3G, now mobile phone users urgently need to solve a potential just need, but when the group chat has not yet been born, now customers just use the experience is not very good QQ mobile experience version, users do not like it, but there is no choice.
However, even so, the gold content of this phone is very high!
Other Huaguo mobile phones,Imitate mate 2,But it also imitates the skin,Get a touch screen,Maybe it's still the kind that uses a pen,Or it's an old bottle of new wine,Just a folding,Below are buttons,Above is a touchable screen,A comparison of machine cards,It's a crash when you playγ
The key is still - ugly!
These mobile phone manufacturers more or less continue their inertial aesthetics, and do not completely abandon everything before, close to mate 2, so that the appearance of the mobile phone is not to mention mate 3, even iPhone 2 is far inferior.
Mobile phone, no matter how fancy you are, what music phone, what sports phone, what tyrant phone, in the final analysis, it must be convenient to use.
It's comfortable to use, and it's easy to handle.
This is a good phone!
When this silent majority, when they feel that this mobile phone is more suitable for them than the mobile phone they used before, their expectations for this mobile phone are also full!
Therefore, the release of customer information and the increase in tension before the launch of the Mate 3 should officially kick off the moment it is launched.
But at this moment, it stands to reason that it should be the best moment for the Mate 3 to debut.
Consumer sentiment is already full, and expectations are at their highest.
However, at this time, Shangsha Technology released an advertisement on the official website - "Dream It Possible"!
This is a 4-minute advertisement, but what is rare is that the brand logo of Shangsha only appears twice!
Is a commercial film with only two logos still called an advertising film, and are you sure that this is not called a product placement?
The music video for this commercial tells the story of a young girl who struggles for her musical dreams, and with the support of her grandfather, she finally enters the "Vienna Musikverein", the temple of musicians' dreams, and realizes her piano dream, but her grandfather dies peacefully in the hospital.
Accompanied by the melodious melody, people also understood this advertisement and understood Shangsha!
When your dreams come true, you are unstoppable.
Wave your wings, chase the sun, and look for beauty.
Shine in the darkness and turn stones into gold.
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From the valley to the top!
We're in a wildfire!
Never give up, never stop!
After listening to this music video, many people's eyes can't help but moisten.
Even, some sensual viewers, cried!
It's not easy!
From this, they can see that this song has been closely associated with Shangsha and Mate 3 since its birth.
Looking back on the experience of Shangsha Technology along the way in the past few years, is it like the lyrics of this song, from being questioned to Phoenix Panni, and then to the amazing bloom of Mate 3!
No one knows how much Shangsha Technology has done, perhaps in the eyes of others, Sheng Huainan's insistence on R&D and insisting on using his self-developed SoC and mobile phone battery on his flagship mobile phone Mate 3 is an extremely stupid decision.
Ordinary entrepreneurs will not, and cannot make this kind of decision, which is made only when there is water in their heads, and this is precisely the decision made by Sheng Huainan, a rising star who stood up from an electronics factory on the verge of bankruptcy.
Big guy, I don't understand!
Audience, I can't figure it out!
But!
When the audience listens carefully to the song "Dream it possible", they will understand that Anna, the protagonist of the MV, has finally stood on the stage of realizing her dream after 15 years of pursuit.
Through a large amount of R&D expenses, Shangsha Technology is to master the core high-tech and ignite the spark of the forward direction of Chinese civilization!
This is Shangsha Technology, the real soul!
Shangsha Technology, after paying a lot of advertising money and excavating all the potential of its customers, used a MV to detonate all the emotional points, and used the real emotions of this MV to connect their potential customers with themselves!
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[Chapter 27]
15 June 2008, evening.
The sky of the magic capital was full of dark clouds, and a light rain was falling in the sky, and pedestrians on the road were hurriedly walking on the road with umbrellas.
Li Dong, who works as a programmer at a technology company, walked down the road with a sad face.
He didn't have an umbrella.
Because, he was notified by the supervisor that from today, he was fired!
Mourning, it's really mourning!
Not only that, but his girlfriend Zhang Yan also informed him a few days ago that the relationship between the two of them officially ended.
This means that he was dumped!
Mourning on mourning!
Li Dong is a small-town problem-solver with excellent academic performance since childhood.
In his third year of high school, he was admitted to Modu Jiaotong University with the first grade in the county and became a student in the computer department, which made him a child of someone else's family in the mouth of everyone.
However, he was lost in this aura.
During school, he messed around, relying on talent to barely graduate, and when it came to working hours, it was still the same, and in the end, his leader couldn't stand him and had to fire him.
"Otherwise, I will jump into the Huangpu River, to a useless person like me, there is not one more me in this world, and there is no less than one me!" He walked along the road as if he were drunk, and occasionally bumped into a pedestrian or two.
"Snake spirit disease!"
"You have in your brain, don't you have long eyes when you walk!"
"There's a serious illness!"
He is the best child in the family and a role model for his neighbors.
And now, I can only walk on the street like the walking dead.
He was a little confused and didn't know what to do in the future.
Want to go home?
He quickly erased this thought, he went back to his hometown, this is simply a slap in the face of his parents!
Is it possible for a top student of Modu Jiaotong University to go back to his hometown to be an otaku?
Looking for a job?
He's been mixed up for a while, and it's a little unrealistic to go to a big company, and his resume is no longer glorious. But when he went to a small company, he couldn't accept this reality.
Touching his pocket, he still has more than 20,000 deposits, and he needs to make a decision quickly!
At this time, when he passed by a well-populated store in Lujiazui, he was attracted by a large TV screen outside the store.
Here, it is the flagship store of Shangsha Technology.
On it, there is an advertisement for "Dream It Possible"!
Perhaps, many people who can't understand English songs need a translator, but he can understand it!
He froze there, letting the rain wash over him.
I don't know if it's tears, I don't know if it's rain, gradually, blurring his face.
He's really been brought in!
Songs are like life, and life is like songs.
He remembered the scene of his hard work when he was studying.
I remembered the childish vow I made when I got up at 6 o'clock to read aloud and read aloud for the rise of China.
When I remembered that I was helping my parents feed pigs, chop wood, and help myself earn living expenses, I said that I wanted to pick up my parents outside and enjoy the picture of the world.
I remembered that I pursued my ex-girlfriend, and walked to a place 3 kilometers away on a cold day at 12 o'clock in the morning, just to help her buy a bowl of warm mushroom and lean porridge.
Those scenes, bit by bit, come to mind one by one!
Forgot? Forgot!
Did you really forget? Didn't forget!
"Wow, the husband should be like this!" Standing for a long time, Li Dong seemed to have returned to his soul, and his body was full of strength!
He looked at the long queue, and felt that this should be the most important intersection on the fork in the road of his life, as if a thread of fate was pulling him, and walked briskly.
At the back of the long line, he asked the last passer-by curiously, "This is... β
"Yes! This is the direct store of Shangsha Technology, and the brothers are also here to grab the Mate 3 mobile phone! It's on fire! It's so hot! I also watched "Dream It Possible" last night and couldn't calm down for a long time, so I planned to come over and buy a Mate 3 phone, but I didn't expect it! You have to queue up on a rainy day! This mobile phone, just like this MV called "Dream It Possible", is on fire! β
Passers-by looked at the young man who was soaked and wearing jeans and a plaid shirt, and couldn't help but secretly admire him.
This is not an umbrella to line up to buy a mobile phone, this is undoubtedly an iron fan!
Li Dong wanted to speak and stopped, but then he took the tissue handed by the passer-by with a closed smile, wiped his wet face, and waited for the end with a full face.
"Perhaps, this is the phone I was destined for, no matter how much money I spend, I will buy it!" Li Dong secretly swore in his heart.
After they queued for more than an hour, it was finally Li Dong's turn to enter the directly operated store, where he saw a large number of customers waiting at the checkout counter to settle the bill.
"What kind of mobile phone is this, it sells so well!" Li Dong was only in his heart because of his emotions, and at this time, he was also secretly curious about what this legendary mobile phone looked like.
When he walked to the table of the Mate 3 alone, there was a strange brilliance in his eyes!
This phone looks so beautiful!
There is no such shoddy texture as a domestic mobile phone at all.
There is a feeling of a high-end phone.
Then, wiped his hands that were still clean with his pants, touched the mobile phone, and under the guidance of the salesman on the side, he pressed the switch next to it, and the mobile phone turned on instantly.
"Our mobile phone, using the latest 4.5-inch 480x800 high-resolution screen, 5 million rear camera, it is worth mentioning that our processor is a 1GHz processor, which is the most advanced processor in the world, at the same time, we also use the most advanced fingerprint unlocking design... The salesman was introducing the hardware and software configuration of this Mate 3 with several customers at the same time.
Li Dong listened, and hurriedly nodded secretly on the side.
This phone, but it is excellent!
How much does it cost?
Li Dong looked to the side.
it!
The minimum configuration, 5899 yuan!
The price is close to 6000 yuan, which is more expensive than the hot-selling iPhone 2 in the front time, and the high-end mobile phone ceiling in Huaguo belongs to yes.
He hesitated a little, and he had more than 20,000 yuan on him, of which 10,000 yuan was severance compensation, which cost 6,000 yuan, what if he couldn't find a job in the magic capital?
The magic capital is a paradise for the rich, but a hell for the poor!
Finally, he watched the music video for "Dream It Possible" in the store.
For the sake of my ideals, I gritted my teeth and bought it!
I, Li Dong, live between heaven and earth, and I'm still afraid that I won't be able to find a job, isn't that no different from the rats!
When he paid 5,899 yuan at the front desk, there was a shout from behind him, "All the Mate 3 phones in the store are sold out, and customers who want to buy can register at the front desk!" β
There was a burst of shouts from the scene.
Li Dong instantly felt that he was worth buying!
(End of chapter)