This Weibo was directly released by the official Weibo of CCTV.

Chang'an Satellite TV's official Weibo followed suit and forwarded it.

Subsequently, the nine major museums led by the Palace Museum also reposted this Weibo.

This is a big studio, and the official Weibo also forwarded it.

In this Weibo, there is a propaganda poster.

In the poster, there are four large golden characters, "National Treasure".

In addition to that, here is some information about the show.

With so many accounts forwarding, everyone's attention was immediately attracted.

What's more, there is also Xu Ye's name in this Weibo.

"A cultural exploration program? What kind of show is this? It feels very forced. ”

"The dean actually went to be the host this time, it's really you!"

"A person who writes about tomb robbers is now promoting cultural relics, and if you are kidnapped, the dean, just say it."

"I've never seen a variety show like this at all, what the hell is this show for?"

For a while, the heat on the Internet was detonated.

In this world, there are no variety shows related to cultural relics at all, not one.

The name of this variety show is too big.

A national treasure.

If this is not a national treasure, it will be laughed to death by everyone.

And this show is another show related to Xu Ye.

In the entertainment industry, the top performers couldn't help but get nervous when they saw this news.

Wende Media.

This company has cultivated a top traffic Zhou Xiaohu in the industry.

On last year's star commercial value list, Zhou Xiaohu ranked first.

Last year, when Xu Ye released an album, he happened to collide with Zhou Xiaohu.

Fortunately, the team at Wende Media made a decision immediately.

Under the circumstances at that time, Xu Ye debuted as an original musician, and he had the identity of the champion of "Tomorrow's Superstar", so it was not wise to bump into him.

Wende Media asked Zhou Xiaohu to withdraw from the ring battle with Xu Ye as soon as possible.

After that, Wei Qingfeng, who did not quit, was directly reduced in commercial value by Xu Ye.

Zhou Xiaohu's side developed silently, and avoided fighting with Xu Ye on many occasions.

This allowed Zhou Xiaohu to take advantage of this struggle between the top stream and the new top stream.

After that, the team also learned to be smart.

Anyway, just avoid Xu Ye.

It's just that Zhou Xiaohu was a little nervous at this time.

Because the new year's star commercial value list is about to open.

For Zhou Xiaohu, he had to win the first place.

Commercial value is his basic plate, except for a movie released during the Spring Festival this year, he has not released any new works so far.

His sources of income are almost all endorsements.

If you are surpassed by other stars on the list, it will be a little embarrassing.

Earn less money for sure.

So his behind-the-scenes team has also spent a lot of money to operate during this time.

As long as you keep the first place, you can spend as much as you want.

As a result, at this juncture, Xu Ye's new news came.

New variety show, big production!

Just looking at this lineup, Zhou Xiaohu was very envious.

The mainstream has always been what these traffic stars want to get into.

But this thing is not something you can get in if you want to.

The movie he released during the Spring Festival is a mainstream movie, barely catching up with the mainstream.

But this is far from Xu Ye.

CCTV also has the support of nine major museums, with Xu Ye directly serving as the host.

"Why aren't they afraid of Xu Ye collapsing the house, if the house collapses, the whole show will be gone." Zhou Xiaohu said secretly in his heart.

The agent on the side put down his mobile phone and said, "I asked clearly, this show was proposed by Xu Ye, and the request he gave to CCTV at the beginning was that the host must be him." ”

"Huh?"

Zhou Xiaohu was numb.

Good guy, everyone doesn't study hard, how can you work hard in private?

Didn't you take a year off from college?

How did you come up with such a cultural exploration program?

These are things they can't learn if they want to.

The agent continued: "But this shouldn't have much impact on you, this show should be able to make Xu Ye's ranking rise a few places, but the improvement is limited, and Xu Ye has too few endorsements." ”

If there are too few endorsements, you can't really measure your commercial value, and you can't see your star's ability to bring goods.

If some celebrities sign a contract with a brand, but there is no increase in the brand's sales, the brand will not continue to renew the contract.

These news will also spread internally, and in the end, everyone will stop going to this celebrity endorsement.

The commercial value of this star will also begin to decline.

Xu Ye is a complete exception.

His commercial value is a mystery.

The endorsement fee of 20 million was his price at that time.

Moreover, what Xu Ye has done in the past year has brought far more than 20 million to Shake Hands.

There are even many things that cannot be measured in money.

For example, when "Beautiful China" became popular all over the Internet, it made Shake Hands famous, and also changed many users' views on Shake Hands.

But now no one knows how much Xu Ye's endorsement is worth.

Many invitations sent to Xu Ye by companies were also rejected by Xu Ye.

It's not that Xu Ye doesn't love money, he just doesn't feel at ease with these brands.

If something happens to a brand one day, it will be more than worth the loss.

Zhou Xiaohu nodded, he felt that what the agent said was very reasonable.

If you don't endorse it, the natural commercial value will be lower, which is normal.

In addition to Zhou Xiaohu, many traffic in the circle also inquired about the situation.

At this juncture, it is impossible not to pay attention.

Xu Ye is the biggest variable on this list.

On the Internet, the discussion about "National Treasure Season 1" also quickly appeared on the hot search.

No way, the gimmick of this show is just too much.

The names of the nine museums alone are enough to attract a lot of visitors.

The only problem is that everyone has forwarded the publicity, and there is no movement on Xu Ye's Weibo.

The patients of Huohua Hospital directly urged Xu Ye to change under his first Weibo.

"Dean, hurry up, have you forgotten the password of your Weibo account?"

"Dean, please us, we will help you make the list!"

"Dean, you move, I don't feel it if you don't move."

The sick people are so good at having fun, and a group of people ran to the Weibo of "Li Ye 2017" to find Xu Ye.

The predecessor of this account was "Zhang Ye 2017".

Both of these are one anyway.

Under everyone's cordial urging, Xu Ye's Weibo was finally updated.

These days, Han Ran, the captain of the security team of Huohuayuan, is more boring.

Xu Ye's drama has been watched several times, and I have listened to the songs.

But Xu Ye is too short, and he can't let people have a hearty experience every time.

After the preview of today's new variety show, Han Ran finally got a little interested.

After seeing Xu Ye's update prompt, Han Ran immediately clicked on Weibo.

Han Ran looked at Xu Ye's copywriting at first glance.

"#国家宝藏#最近因为录制节目的关系, I have had a lot of contact with cultural relics experts, and I think I have a certain level in cultural relics identification, so I will show you my learning results."

"The dean will also appreciate the treasure?"

Han Ran clicked on the video below suspiciously.

In the video, Xu Ye's hands are on the table, and the perspective belongs to the perspective of a camera on the top of his head.

Xu Ye was holding a ceramic kettle in both hands, the color of the appearance was very bright, and there was a plum blossom pattern.

Han Ran didn't know how to distinguish cultural relics, but she felt that just looking at the appearance of this thing was quite exquisite, but she always felt as if she had seen it somewhere.

At this time, Xu Ye spoke.

"Let's take a look at the plum blossom pattern single-ear porcelain vase in our hands, if you look at the appearance, the shape is very exquisite, and the pattern on it is also very clear."

"Since it is porcelain, it is likely to be after the Song Dynasty, let's take a look at its bottom first, and it is basically easy to judge the age."

Xu Ye turned the kettle in his hand over.

The bottom of the kettle is revealed.

After Han Ran saw the bottom of this kettle, he felt the cerebellum shrink a little.

The bottom of this kettle is not a drop, but a circular energized connector.

"No wonder I think this thing looks familiar, isn't this just a kettle!"

Han Ran was speechless.

At this time, Xu Ye in the video continued: "You see, although this thing has not been signed, we judge according to the power-on interface left at the bottom of the pot, it should be the closest, let's take a flashlight and a magnifying glass to take a closer look." ”

Xu Ye shone the flashlight on the circular energized interface, and took out a magnifying glass to magnify the metal contacts inside.

"There are almost no signs of wear on the contacts here, indicating that it is new, from which I can conclude that this kettle should have recently left the factory, most likely within three months!"

"Let's take a look at the production date on the box and compare it."

In the video, Xu Ye really went to get the box.

After a final comparison, Xu Ye said: "I succeeded at one time, who else?" ”

This concludes the video.

Han Ran was already silent.

Her lips pursed, and she opened her mouth but didn't know what to say.

So she forwarded this Weibo to various chat groups.

Anyway, she can't be the only one who is uncomfortable.

After reposting, Han Ran commented on Xu Ye's Weibo.

"Dean, I'm relieved to see that you're having a good time."

At this time, Xu Ye's Weibo has become a gathering place for patients.

"The bag of cold elixir in my hand, I think it was produced within a year, look at the production date, and sure enough!"

"This chicken claw in my house, judging by the texture and color on it, the chicken just died yesterday, I bought it in the vegetable market, and I killed it, and I really judged it correctly."

"This difficulty is too high, I don't even need to touch it with my hands, I can identify it by looking in the mirror, this person in the mirror is a twenty-year-old single dog, this person is me, look at my ID card, I can identify it correctly!"

There are few normal people in the comments.

Xu Ye's Weibo quickly became popular.

When passers-by saw it and clicked in, their faces were full of question marks.

"What kind of people are these!"

"Does CCTV choose the host now without considering the mental state?"

"The Nine Museums: Is It Too Late for Me to Quit Recording?"

Xu Ye's video is also too happy.

This man is really sick!

Xu Ye naturally shared this video with shaking his hands.

After Weibo and videos became popular, more and more people knew about the launch of "National Treasure".

The warm-up for "National Treasure Season 1" has officially begun.

On the other hand, Xu Ye has completed the recording of the first episode of "National Treasure".

After the recording, Qi Dongxiang, the director of the Palace Museum, stopped Xu Ye.

After Xu Ye walked over, the directors of the Nine Great Museums surrounded him in the middle.

Xu Ye's eyes froze at this time, and he said slowly: "Are you going to do it here?" ”

Qi Dongxiang was a little confused when he heard this.

What nonsense are you talking about?

What do you do?

After Xu Ye chuckled a few times, he clasped his arms around his chest and said, "It's okay, I am surrounded by you today, and my skills are not as good as others, if I want to fight, I will accompany you to the end!" ”

Qi Dongxiang finally reacted.

Xu Ye, this fucking still has the second middle school disease!

Qi Dongxiang said angrily: "If one of the nine of us lies on the ground today, your career can be declared over." ”

"You're right!"

Xu Ye immediately returned to normal.

Qi Dongxiang said: "Xu Ye, do you remember what you told me about the cultural and creative of the Forbidden City?" ”

"I remember." Xu Ye said.

Qi Dongxiang smiled and said: "We are ready to officially launch the cultural and creative products of the Forbidden City on the day of the first phase of the National Treasure. ”

Many of the products of the Forbidden City have actually been made years ago.

This was followed by constant tweaking and production, as well as the addition of new designs.

Up to now, the entire R&D process has been going on for more than eight months.

"There are also these curators, they are also very interested after knowing that you put forward this idea, and they are now starting to make cultural and creative products."

The dean of Shaanxi Bo smiled: "We have already made the ice cream you said, and the sales are very good." ”

Xu Ye immediately said: "Is there any ice cream with an oily and spicy flavor?" ”

The dean of Shaanbo couldn't laugh anymore and said, "No." ”

Many cultural and creative products have gradually entered the market.

But if you want these cultural and creative products to be well-known to everyone, there is still one chance left.

What everyone wants is to take advantage of the opportunity of the launch of "National Treasure" to promote cultural and creative products.

"Dean Qi, do you need any help?" Xu Ye asked.

Qi Dongxiang smiled: "Do you remember when I said that I wanted to give you a big gift?" ”

Xu Ye nodded.

Qi Dongxiang said with a smile: "I want you to be the spokesperson of our Forbidden City's cultural and creative products." ”

For this kind of cultural and creative products, there is no need to find any spokesperson.

After all, the Forbidden City itself is the best spokesperson.

Therefore, this is Qi Dongxiang thinking of a way to send money to Xu Ye.

Whether it is the documentary "I Repair Cultural Relics in the Forbidden City" or the upcoming "National Treasure", they all have a huge positive impact on the Forbidden City.

Qi Dongxiang felt that it was appropriate to send money, but after all, it was a public unit, and the reason for sending money should be reasonable and legal.

Xu Ye looked at the other curators.

"Teachers, do you need a spokesperson? Since Dean Qi has already paid, I can give it to you for free. Xu Ye said.

Qi Dongxiang wanted to kick Xu Ye angrily.

Can you not say this kind of thing to my face?

Happy Christmas Eve to all!

(End of chapter)