For example, when planning this variety show, Yu Wei also asked the team responsible for advertising business to do it.

How to write advertising words, advertising shooting interspersed in the middle of the program, advertising design, etc., all of which have a professional team.

Yu Wei knows how to shoot variety shows and how to deal with title sponsors, but she doesn't know how to shoot advertisements.

As for what Xu Ye said about giving away an advertisement, Xu Ye talked to her about this matter before posting it on Weibo.

Yu Wei thought this proposal was quite interesting at the time, so she agreed.

But she reacted later, and the promise was too hasty.

Being able to make film and television dramas does not mean that you can shoot commercials.

To do business, many conditions are not just words.

In life, many people treat promises as farts.

But in the business field, especially this kind of business involving millions and tens of millions of dollars, promises must be written in black and white in the contract.

Like Xu Ye said that if he gave away an advertisement, he would also write it in.

Party A is not stupid.

The current situation is that many sponsors are indeed coming for what Xu Ye said.

There are two sponsors who have signed contracts with the program team.

For example, the mobile phone manufacturer represented by Zhao Xinzhu in front of him.

"Advertising is too creative to test, how can Xu Ye do so many advertisements at one time, and how can he ensure the quality." Yu Wei said secretly in her heart.

She sighed inwardly.

But Xu Ye has already put his words out, and Weibo has already been screenshotted by the marketing account, even if he deletes Weibo, it will be too late to regret it.

But overall, it's difficult, but it's not particularly difficult if you want to do it.

After all, for a variety show, there are only a dozen sponsors at most.

At present, there are only two sponsors of the variety show "Happy Departure" that have signed contracts.

If you do 60 points for each advertisement, that's no problem at all.

But if you want every ad to be very good, it will be difficult.

Yu Wei was thinking about it when her phone rang.

It was Xu Ye who called.

After talking to Zhao Xinzhu, Yu Wei got up and went out to answer the phone.

After she came back, she said to Zhao Xinzhu with a smile: "Xu Ye will come over soon." ”

Zhao Xinzhu bowed slightly: "It's okay, wait a little longer, don't worry, this time you can finally see Xu Ye Zhenren." ”

Zhao Xinzhu is not the sick number of Huohua Hospital, but Xu Ye's pure fan.

In her line of work, she has come into contact with a lot of celebrities.

Seeing other stars, her mood is still more stable, and seeing Xu Ye is really different.

"I see that people on the Internet say that Xu Ye is very handsome, and he is even more handsome than in the video and photos, this time he must have an autograph and take a group photo!"

Zhao Xinzhu said in his heart.

As for what netizens said about Xu Ye's illness?

It doesn't matter, she and Xu Ye are just a deal, no matter how sick Xu Ye is, he is always handsome.

It doesn't affect the group photo and autograph at all.

Just as Zhao Xinzhu was thinking, a staff member knocked on the door.

"Please come in." Yu Weidao.

As she spoke, Yu Wei had already stood up.

Zhao Xinzhu estimated that Xu Ye was coming, and she also stood up after her, and took a picture of her face with the screen of her mobile phone to see if there was anything inappropriate.

The mobile phone screen reflected her face, and there was nothing unusual on it, Zhao Xinzhu was relieved, and then looked at the door with a smile.

At this time, the door slowly opened.

A figure appeared in Zhao Xinzhu's eyes.

The moment he saw this figure, Zhao Xinzhu was stunned.

Who is this man?

I SAW THAT THIS PERSON WAS WEARING A STRIPED BROWN POLO SHIRT ON HIS UPPER BODY AND A PAIR OF BLACK TROUSERS ON HIS LOWER BODY.

The point is that the hem of the polo shirt is still tucked into the waistband, revealing the black belt.

What made Zhao Xinzhu unbearable the most was that there was still a bunch of keys hanging on the belt.

This dress has a strong sense of age.

This is the old man in the park, right?

This kind of dress, even no one in our company wears it like this, right?

Why does it appear in a company in the entertainment industry!

Shouldn't people in entertainment companies be very fashionable?

Zhao Xinzhu's gaze slowly moved down and saw the shoes on this person's feet.

On his feet were a pair of black leather shoes, but they were a style with holes, and the white socks inside had come out of the holes.

Zhao Xinzhu's toes had already begun to slam the ground in embarrassment.

Her embarrassing problem can't be changed.

It takes a lot of courage to go out in such clothes.

As her gaze moved up, the man took off the sunglasses off his face.

Zhao Xinzhu was dumbfounded.

Xu Ye!

This person is Xu Ye?!

You're really sick!

Can you not wear it like that!

Are you worthy of your appearance?

Zhao Xinzhu's heart roared wildly.

She thought that seeing Xu Ye would surprise her, but she didn't expect that Xu Ye would give her a big lump.

At this moment, Zhao Xinzhu even had the idea of leaving here immediately.

Boss, I want to go home!

Not to mention Zhao Xinzhu, even Yu Wei couldn't hold back.

For a split second, she almost thought it was her dad coming.

After seeing that it was Xu Ye, Yu Wei was a little relieved.

Not surprising at all.

The staff member who brought Xu Ye over was already trying to hold back her laughter, and she brought Xu Ye in just to see how Yu Wei and Zhao Xinzhu reacted.

When I saw Xu Ye just now, the group of staff below them had already been tortured once, and it was time to change the leader.

Xu Ye's dress stifled all the words of greeting that Yu Wei had prepared.

Yu Wei asked helplessly, "Why are you dressed like this?" ”

Xu Ye said with a natural expression: "Didn't you say that I want to see Party A today and ask me not to dress too casually, but to be mature, isn't this immature?" ”

Yu Wei raised her hand and rubbed her temples.

This logic is really reasonable.

Impeccable.

What can I do?

Xu Ye is such a person.

Yu Wei took a deep breath and adjusted her state.

It would be good if the clothes on Xu Ye's body were normal.

Yu Wei said: "Xu Ye, let me introduce you first, this is the marketing manager of Halo mobile phone, Zhao Xinzhu." ”

Zhao Xinzhu stretched out his hand with an embarrassed smile.

The two shook it gently.

The little girl who followed behind Xu Ye said, "Teacher Xu, what are you drinking?" ”

"Drink purified water that has been recooled after being treated at high temperatures." Xu Ye said.

The little girl immediately said: "Understand, cool and white!" ”

Zhao Xinzhu was stunned when he heard it.

"I'm only thirty years old, why can't young people understand talking now."

How did this little girl understand in seconds?

Yu Wei said helplessly: "Manager Zhao, just get used to it." ”

Zhao Xinzhu smiled: "It's understandable. ”

Actually, in my heart: I don't understand.

The little girl poured a glass of water for Xu Ye, replaced it with a new fruit bowl, and then said, "Director Yu, then I'll go and get busy first, what's the matter for me." ”

Yu Wei said: "You go and get busy." ”

The little girl immediately closed the door and left.

She has only one thought in her heart now, which is to tell her colleagues about Yu Wei and Zhao Xinzhu's reactions!

Just Xu Ye's dress, whoever sees it is not confused.

After the three of them sat down, they chatted casually for a while.

Don't worry about having no topics to talk about, Xu Ye is full of topics.

Zhao Xinzhu looked at Xu Ye's dress, and couldn't say anything if she asked for a group photo.

It's really a little embarrassing to let her take a photo with Xu Ye with this skin.

"Forget it, I won't take a group photo today." Zhao Xinzhu said in his heart.

After chatting for a while, Yu Wei naturally led the topic to business.

"Xu Ye, Manager Zhao wants to know your general thoughts about advertising, we have already asked someone to do the advertisements implanted in the variety show, what she wants to know is the one you gifted, if you don't think about it, don't worry, it's best to have a finished product plan."

In the last sentence, Yu Wei was reminding Xu Ye.

She told Xu Ye about the general situation of the halo phone a few days ago, and it is estimated that Xu Ye has not come up with it yet.

It doesn't matter if you can't think of it, you can put it off a little longer.

Xu Ye also heard the meaning of Yu Wei's words, but he had already prepared it.

Halo mobile phone, the title sponsor of the variety show "Happy Departure", is also the party that pays the most.

Xu Ye must get it right.

It's good for the show and it's good for the brand.

The benefits for him, that's not to mention.

Xu Ye said with a smile: "Manager Zhao, this year, the halo mobile phone has launched two new features, one is fast charging technology, and the other is cloud service technology, these two technologies are your current propaganda points, right?" ”

Zhao Xinzhu nodded.

It's about the same as the history of mobile phones on Earth.

Today's mobile phones in the world are in a stage of vigorous development, and the technologies are far from reaching the bottleneck.

Like fast charging technology, it is a new breakthrough and propaganda point found by domestic mobile phone manufacturers.

After all, the charging of those two brands of mobile phones abroad is notoriously slow.

As for the technology of cloud service, it is the technology that synchronizes some key data on the mobile phone to the network and stores it.

In this way, whether you change your phone or lose your phone, you can download these key materials back from the network, which is convenient and fast.

This technology is already very mature on the current earth, but it is just beginning in this world.

Fast charging and cloud service technology are the two main selling points of Halo mobile phones this year.

Xu Ye naturally did his homework.

After seeing these two selling points, Xu Ye had two thoughts in his heart.

Xu Ye continued: "I can't show these two selling points in an advertisement. ”

Zhao Xinzhu immediately said: "It's okay, as long as it can reflect a selling point." ”

The requirements for free advertising should not be too high.

Anyway, in the variety show, Xu Ye will definitely broadcast their advertising words.

Yu Wei heard what Xu Ye meant, and it was obvious that Xu Ye could say such a thing, he must already have an idea in his heart!

At this time, Xu Ye picked up the paper and pen on the table.

He said: "You have a previous advertising slogan is halo mobile phone, charging is fast, I think this advertising slogan can be, but it is not enough." ”

Zhao Xinzhu wanted to say that this was something that our marketing department had discussed for a long time.

Xu Ye's next sentence reached her ears.

"The advertisement I shot can only promote the selling point of your cloud service, as for the selling point of fast charging, I will give you an advertising word."

Zhao Xinzhu was stunned for a moment.

Advertising words?

Why did he think that the advertising slogan he wanted was better than theirs?

Xu Ye had already written it on paper.

After writing, he tore off the paper and handed it to Zhao Xinzhu.

Zhao Xinzhu immediately took it and looked at the two sentences above.

"Five minutes of charging, two hours of talking."

She read the slogan on the paper.

After reading it, her expression became solemn.

This sentence is a bit smooth to pronounce and catchy.

And this advertising slogan does match the characteristics of their mobile phones.

A five-minute charge is two hours of talking.

Zhao Xinzhu repeated this sentence several times, and the more he said it, the more he felt that this sentence read very smoothly.

And very memorable!

Before, when the marketing department went to think of the advertising slogan, it always wanted to tell users the word fast charging.

This puts everyone in a dead end.

But the advertising slogan written by Xu Ye does not have a word in it that says that the charging is fast, but it means that the charging is fast.

Absolutely!

Zhao Xinzhu's mind was already thinking about how to use this sentence.

Advertising is to advertise widely, and this advertising sentence should be spread out in an all-round way, on the poster, and in the voice.

Let everyone know that it is a halo mobile phone as soon as they hear this advertising slogan.

Halo mobile phones are fast, and they can be deeply rooted in the hearts of the people.

As long as this impression is established, even if other manufacturers follow up with fast charging technology, users will still think of Halo mobile phones first when they think of fast charging technology.

"Five minutes of charging, two hours of talking, this advertising slogan is too appropriate." Zhao Xinzhu said excitedly.

She couldn't wait to send this sentence to her colleagues so that they could hurry up and make new promotional posters and advertising videos.

Shopping malls are like battlefields, and every minute must be counted.

This made Yu Wei on the side a little surprised.

She just thinks that this sentence is very smooth, and nothing else, but looking at Zhao Xinzhu's appearance, it is obvious that she is very satisfied with this advertising slogan.

Xu Ye smiled: "It's good if it's suitable, then you believe in my strength now, right?" ”

Zhao Xinzhu said: "I believe it, but this advertising slogan, if we take it for free, it's really embarrassing." ”

She could feel the impact of that sentence.

If you really take this sentence away from Xu Ye for free, netizens will definitely say that the halo phone is really slamming in the future.

This also has a negative impact on the brand.

"I'll go back and apply to the company, and we'll pay for your words." Zhao Xinzhu said.

Xu Ye didn't care about this.

He didn't expect to make much money by shooting advertisements, which was just a matter of music.

Since the other party wants to give money, he will not refuse.

Subsequently, Zhao Xinzhu asked: "Xu Ye, then can you tell me, how do you promote the selling point of cloud services?" ”

"Do you believe me?" Xu Ye asked rhetorically.

Zhao Xinzhu naturally believes in Xu Ye now.

Being able to write this advertising slogan shows that Xu Ye understands communication.

Xu Ye said: "Don't ask if you believe me, when I finish filming, I will show you the finished film." ”

Zhao Xinzhu smiled: "It's okay, then we won't interfere with your creation." ”

Now Zhao Xinzhu is completely relieved.

It's rare to see such a reliable Party B.

With Xu Ye's serious and responsible attitude, the advertisement shot must be no worse.

Halo mobile phone is really going to be on fire now!

On the same day, Zhao Xinzhu held a video conference directly with the company.

When she took out the advertising slogan written by Xu Ye, there was a burst of exclamations in the live broadcast room of the conference.

Without the slightest hesitation, the company's executives directly offered a price and asked Zhao Xinzhu to sign a contract with Xu Ye immediately and buy this sentence.

This sentence was written at noon, and the contract was signed in the afternoon.

When the contract was signed, Zhao Xinzhu immediately began to arrange publicity activities.

It's still early for the show to air, so let's put the ad out first.

(End of chapter)