Okay, finally got the point!

Hu Yiqin's most important revelation to Yang Ruoqian is that as long as the live broadcast is boring enough, no one will watch it.

What kind of live streaming is interesting?

Entertainment live broadcasts may not be interesting, but non-entertainment live broadcasts must be boring.

Hu Yiqin's live broadcast was because he was bored, so he died violently.

"If you look at the current live broadcast platforms and video platforms, most of the content is mainly entertainment content." Yang Ruoqian said eloquently, "Even the three anchors of our guild are no exception. ”

Weng Ziqin and Wen Lianji glanced at each other, and they both saw a deep incomprehension in each other's eyes.

Mr. Yang said this very well, the only drawback is that it is not much different from not saying it.

Now that the workplace involution is so powerful, everyone's life is already very hard, and when I go home from work, I naturally want to see something that doesn't require much braining, and I can relax my mind when I am relaxed and happy. If you don't get entertained, how can you attract an audience?

Gao Naiyun gives people a contrasting surprise, Huang Rushi is demonic brainwashing, and Ruan Min'er provides a place to vent her emotions......

To sum up, the purpose of the live broadcast of the three anchors is all to please the audience, no matter what form it takes.

Now, Mr. Yang said that he wants to give up entertainment content?

If it weren't Yang Ruoqian, who had won many battles, the three of them would have to turn around and leave-there was nothing to communicate with this kind of layman.

But...... Since Mr. Yang said this, it means that this idea must be correct!

If they don't feel right, it's that their own understanding is not enough.

If you don't understand it well, you have to ask more and learn more!

"What Mr. Yang said, uh, is very philosophical." Wen Lianji nodded again and again, "That's it, I don't know how Mr. Yang plans to operate?" ”

Wen Lianji really couldn't think of what Mr. Yang was going to do.

In her understanding, completely abandoning entertainment live broadcasts, the audience is too small and too small.

Even if it can attract attention because of differentiation, such a boring live broadcast, even if the audience accepts it on a whim, it is difficult to generate stickiness, and you will not click on this live broadcast room anymore when you look at it.

The audience's mentality when watching entertainment content and non-entertainment content is completely different.

Non-entertainment content may satisfy a person's curiosity, a sense of superiority over watching different live content, or a sympathy for anchors who stick to their dreams, and so on. Entertaining content, on the other hand, is very simple and straightforward – making the audience happy.

Curiosity dissipates after seeing too much. People who have a sense of superiority will soon wake up under the oppression of life......

Sympathy, superiority, compassion, and other emotions will not make people feel longing for a long, long time as long as they experience one satisfaction.

But happiness is different, people want to be in a happy state all the time, so its needs are infinite and frequent.

The difference in the degree of demand for the two emotions has led to the supply of the live broadcast market, which is basically completely inclined to entertainment.

To add insult to injury, the monetization capabilities of the two are not at the same level at all. How to make a profit from non-entertainment live broadcasts?

Seeing that the three employees were in a state of bewilderment, Yang Ruoqian smiled: "We can do a live broadcast program like street interviews, go deep into ordinary people, and engage in some down-to-earth live broadcast content." ”

Interview?

Down-to-earth?

Weng Ziqin suddenly realized: "Oh! I understand, Mr. Yang, you want to design a set of hidden questions to guide the interviewee to answer funny answers in some way, right? ”

The simplest and most classic example is the "Are you happy?" No, my surname is Zeng. Q&A.

It's just that this question is asked unintentionally, and the street interview is to turn the unintentional into intentional.

This kind of live broadcast content, as long as it can be done well, is indeed very interesting.

But how to design questions, how to ask questions less deliberately, how to guide the interviewer, how to select interviewers who are likely to answer funny answers...... And so on, and so on, is not as simple as it seems.

Without a professional team to carry out the all-round design, the whole interview will be particularly embarrassing, not only will it not have the effect of the show, but it will make the audience feel very disgusted.

And the live broadcast also needs a steady stream of inspiration, otherwise it will soon be impossible to live.

Weng Ziqin thought that he had grasped the boss's thoughts, and was about to be a little proud, when he heard Yang Ruoqian's negative voice.

"No, it's not. This approach requires a constant flow of inspiration, and without a team, there is no way to sustain live content for a long time. Inspiration dries up too quickly, and the career life of such a streamer will not be very long. ”

The most important thing is that such a live broadcast really has the possibility of exploding!

It must be vetoed, and it must be vetoed in the firmest of voices!

All plans that may catch fire need to be stifled in the cradle.

Shao Yiqi snorted and shook his head at Weng Ziqin: "I'll just say that you didn't understand what the boss meant, right?" What the boss said was 'similar' to a street interview, and the most important thing to say was in the second half. ”

As a classmate of Yang Ruoqian and Chang Zhiqing, a high-achieving student who graduated from a famous university, Shao Yiqi is rotten and rotten, and the rich second generation is rich and the second generation is rich, and his ability to do questions is absolutely unambiguous.

After Yang Ruoqian said that paragraph, Shao Yiqi immediately took out his ability to do Chinese reading comprehension in high school, began to analyze word by word, and came to his own conclusion:

"The boss's focus is on going deep into ordinary people and being down-to-earth." Shao Yiqi smiled and took out his mobile phone and opened a video clip, "Look at it, this pair of brother bloggers, although they are not anchors, have attracted countless viewers because of the filming of rural scenery and the production process of bamboo rats." ”

Simple and down-to-earth life, the occasional village bully behavior of "stealing chickens and touching dogs" and the funny style of taking bamboo rats to cut if they don't agree with each other...... A variety of elements come together to allow the brothers to accumulate a huge number of fans.

Down-to-earth enough, right?

It's deep enough to go deep into the homes of ordinary people, right?

The content is novel enough to arouse the curiosity of the audience, and there are often some laughs to maintain a sense of anticipation......

As long as the conditions are met, why stick to what street interviews?

Moreover, with such a live broadcast, you can also sell your own agricultural products, and you can easily monetize your fan traffic, and you don't need to rely entirely on the audience to reward and eat, and your career life is extremely long.

Both the popularity and profitability are second to none!

Weng Ziqin is really too inexperienced to understand what the boss means.

After guessing Yang Ruoqian's sinister plan for the Yuefu Guild, Shao Yiqi now claims to be the number one military advisor in the company, claiming to be able to easily figure out Yang Ruoqian's thoughts and keep up with Yang Ruoqian's ideas.

This time, it won't be an exception!

"No, it's not." Yang Ruoqian glanced at the pair of brother bloggers, who had nearly 10 million fans, and quickly, resolutely and seriously vetoed Shao Yiqi's plan, and made up a reason on the spot, "Think about it, this pair of brothers has their own farm, their cultural level is okay, and they have connections in the local area." ”

"If we follow up like this, not to mention whether the fire is hot or not, the cost of money and time required to open a farm alone is scary to death. And it is difficult to find such a person with such a live broadcast effect and a pleasing image in the countryside. ”

The most important thing is that the vast majority of people in rural areas do not have the idea of developing in the live broadcast circle and the entertainment industry, and these people will not be marked as recruitable.

It is difficult to recruit people and it is really possible to become popular, Yang Ruoqian will definitely not do this.

Shao Yiqi, who was vetoed by the speed of light, was stunned.

What, his idea turned out to be wrong?!

He subconsciously looked at Weng Ziqin, and saw that the little sister was looking at him with a foolish gaze.

Do you really think that if you guess Mr. Yang's idea once as an afterthought, you will be able to guess it again and again?

If you want to be so powerful, why don't you become your own boss?

"Well, I didn't think it right." Shao Yiqi let out a long sigh and turned his head to look at Wen Lianji, "Both of our ideas have been rejected, does the agent girl have anything to say?" ”

Wen Lianji thought about it and said very uncertainly: "I think the boss still wants to do street interviews, but he takes the appearance route." It would be very eye-catching to ask a handsome guy to interview a beautiful woman and ask some gossip questions. ”

"And with such a live broadcast, the content of the question is easy to design, and it will not enter the dilemma of running out of inspiration."

"Because the audience is not interested in the question itself, but on the gossip of the interviewee, a question can be asked many times, and as long as the question is changed occasionally, it can be kept fresh."

"Even if you can't be as popular as Sister Gao, Brother Huang and Sister Ruan in the end, after all, the audience is there, and you can make some money more or less without losing money."

This live broadcast plan is almost exhaustive, covering all aspects of grounding, cost savings, risk control, convenience and even life expectancy.

Shao Yiqi and Weng Ziqin listened and couldn't help nodding, seemingly agreeing with Wen Lianji's suggestions and judgments.

"That's good, agent girl, professional enough!"

"Well thought out...... No wonder you can be a broker. ”

Boy......

Yang Ruoqian listened to his three employees analyzing and interpreting this, and couldn't help but secretly rejoice in his heart.

Fortunately, they didn't take the initiative to recruit people, otherwise it was really possible to recruit a few popular anchors.

Why are these people not long after they joined the company, but their business level is high one by one, and they all have unique skills, and they come up with these scary plans at every turn, and they have great hope for success at a glance?

It doesn't matter, no matter how high their level is, isn't the final decision-making power still in my hands?

The biggest problem now is that Wen Lianji's plan is so perfect that Yang Ruoqian doesn't know how to veto it......

Forget it, if you can't think of an excuse for vetoing, then veto it directly!

Who made him the boss?

As a boss, you can do whatever you want.

"No, it's still not right!" Yang Ruoqian waved his hand and directly vetoed Wen Lianji's idea, "If we want to take the elitist route, we can't hold your mentality of making more or less money and not losing money, your plan is too conservative, and the content has no depth." ”

To take the elite route, you can't have the mentality of getting by, and you have to do in-depth content......

Wen Lianji looked at the impassioned boss, and her heart was full of shock.

Even the boss has such an enterprising mentality, and as an employee, he is still so conservative.

It's so undeserved.

Wen Lianji was immediately a little ashamed, and apologized again and again: "Mr. Yang, I'm sorry...... Otherwise, you might as well just say what you think, I can't think of it because of my limited ability. ”