Clarify? Cryogenic treatment?

How can this be?

It is necessary to take this opportunity to create a tough, arrogant and unrepentant corporate image for netizens on the Internet.

Apologize?

It is impossible to apologize in this life, you have to be stubborn to the end.

Yang Ruoqian flatly refused: "It's not our fault, why clarify, why treat it coldly?" Not only can we not clarify, we can't be ostriches, but we have to fight back against them with righteous words! ”

"Fight back?" Chang Zhiqing was a little anxious, "Boss, public relations can't be so public!" ”

When a company encounters a PR crisis, there are various ways to deal with it, such as playing dead, apologizing, cutting off the whole incident, or pushing a temporary worker out to take the blame......

And the worst choice is generally to be hard-mouthed, not only do not admit mistakes, but also throw all the mistakes on others, and beat them upside down.

Generally speaking, such a PR company will provoke everyone's anger, attract a lot of abuse, cause a bigger PR crisis, and the vicious circle will be until the whole incident subsides.

Even because of improper handling of public relations, it directly led to the collapse of the entire company's stock price and revenue collapse.

In fact, many times, as long as it does not involve issues of principle, the people who eat melons on the Internet are still very tolerant. As long as the apology is sincere, and a few sweet dates come out, the wind review will improve immediately.

is like a foreign artist who stepped on a sewing machine, obviously the previous reputation was not very good, but he released a self-blackening wide-faced song, and a large number of "road to fans" and "black to fans" immediately appeared.

Therefore, in Chang Zhiqing's view, this kind of incident that is so small that it is not a public relations crisis at all, the company apologizes casually, suppresses the heat, and will soon be forgotten by the Internet.

There is no need for the company to reply at all, it only needs to be silent for a few days, and the matter is over.

There's no need to fight back!

However, Yang Ruoqian insisted on going his own way: "Our webpage is just unique, and the content is completely formal content, without any bad guidance. There will be such an accident, it is entirely their own reason, how can the blame be placed on us? ”

"Do you think the audience will believe your explanation?" The corners of Chang Zhiqing's mouth twitched, "This matter is not a big deal, if you go and talk about it, it will directly make a big deal!" ”

Of course, Yang Ruoqian knows that at this stage, at most, even if a college student complains about a company's homepage, it can't be said to be a trivial matter, and it can basically be classified as "nothing" column.

If others want to turn big things into small things, and small things into small things, Yang Ruoqian has to do the opposite.

With the nature of the company, it is really difficult to encounter a public relations crisis. Now that a once-in-a-lifetime public relations crisis is just around the corner, Yang Ruoqian must consider whether this will be his only chance in this life.

It is incumbent upon our generation to smear the company's image.

But I can't say the same for Chang Zhiqing.

Yang Ruoqian said seriously:

"If you want to maintain the company's image, you can't tolerate these people's words."

Chang Zhiqing directly covered her face: "Okay, okay, okay!" You're the boss, you have the final say! So how are you going to fight back? ”

How to fight back......

In fact, Yang Ruoqian had a lot of ideas in his heart, but he felt that it was a little less interesting.

Suddenly, Yang Ruoqian thought of a good idea.

"Ruan Min'er should have been broadcast by now, right? You called her to my office. ”

Nguyen Min'er...... Nguyen Min'er......

When Chang Zhiqing heard this name, she unconsciously flashed in her mind the beautiful scenery of a beautiful and petite girl outputting to her teammates in the chat box and the audience in the live broadcast room.

She trembled, and a sense of absurdity arose: "Boss, do you want Ruan Min'er to help you write a public relations statement?" ”

Let her write it, and in the end, what will be written is a PR rhetoric or a declaration of war?!

"That's right, this girl has a talent for it." Yang Ruoqian was very satisfied with his genius idea, and his tone was firm and unwavering, "Go ahead, believe me, there is nothing wrong." ”

Chang Zhiqing is going crazy.

Are you the boss or the melon eater?

How do you feel a little suspicious that you don't think it's a big deal to watch the excitement?

Chang Zhiqing reluctantly received the order and walked out of the door, with unstoppable thoughts in her mouth: "If it weren't for the sake of your name Yang Ruoqian, I would definitely resign on the spot!" ”

……

After a while, Ruan Min'er's voice came from the door of the office: "Boss, can I come in?" ”

Except for the interview, it was the first time she entered the boss's office, and she still had a little expectation.

"Come in, I'll have something to tell you." Yang Ruoqian responded.

"Hey, hey, here, here." Ruan Min'er pushed open a crack in the door and walked in, "What's the matter with the boss, the little woman will definitely do it for you when she goes up the knife mountain and down the sea of fire." ”

How did this Internet addict girl learn one set at a time?

Yang Ruoqian shook his head with a smile and handed over the phone: "Someone expressed dissatisfaction with our company's homepage on social platforms, you see, what words should we use to fight back against the past?" ”

"Huh?" Ruan Min'er took the phone, a little strange, "Boss, it's okay for me to scare people on the Internet, but I don't know how to use public relations rhetoric." ”

I'm just going to make you scared......

Yang Ruoqian said with a smile: "If you don't try it, how do you know that you can't do it?" Show the confidence you have when playing the game and never doubt your abilities. ”

Showing confidence when playing games?

I'm good at this.

Ruan Min'er suddenly felt a lot more relaxed, picked up her mobile phone and began to look at the cause and effect of the incident.

More than ten seconds later, Ruan Min'er returned the phone to Yang Ruoqian, with some expectation and nervousness in her tone: "Boss, I did think of how to answer, but I'm afraid something will happen." ”

Have an accident?

If you are not afraid of accidents, you are afraid that nothing will happen!

"It's okay." Yang Ruoqian encouraged, "If you have anything to say, send it out boldly, don't worry about accidents, the company is your most solid backing!" ”

Ruan Min'er paused on her phone and asked, "Then, which account do I use to send it?" Do you use a botnet account or just use the company's official account? ”

Yang Ruoqian didn't think twice: "Just use the official account, from top to bottom, we will never engage in any fake fan army, never buy playback, except that real is real!" ”

Just kidding, what Yang Ruoqian wants is the effect of the official personal end, how can the comments issued by the hired water army attract people's attention?

Ruan Min'er nodded, typed a line on the screen of her mobile phone, and then looked up and asked, "Then, I sent it?" Or boss, do you take a look first? ”

"Hair, direct hair!" Yang Ruoqian has great trust in Ruan Min'er's ability in this regard, "Don't worry, what you say is what the company says!" ”

Syllable...... Nguyen Min'er on the screen a little.

The comment was sent successfully.

Yang Ruoqian took back the mobile phone from Ruan Min'er's hand, and at a glance, he saw an account with blue V authentication and an ID of "Yueguang Entertainment Media Co., Ltd." sent such a comment in the comment area with a lot of discussion:

"Why do the up lord and the up lord's girlfriend want to be crooked when they see this homepage? Do you two dare to light up your browser history? ”