Chapter 857: Marketing Strategy

The Lu family and the Han family both have their own industries in the concession area, Han Lin chose a shop in the public concession and the French concession to decorate as the main sales point of silk stockings, and at the same time, he planned to continue to open the Champs Elysées No. 1 and No. 2 stores in Jinling, so he asked Lu Manyin to advertise in the newspaper to recruit clerks, which can be regarded as arranging jobs for his wife and sister.

Immediately afterwards, he sent a telegram to Chen Mu, the manager of the original Jinling Champs-Elysées No. 1 store, and Yu Hansheng, the manager of the No. 2 store, who had moved to the mountain city, asking them to follow his transport freighter and bring several business backbones to Shanghai to train new clerks.

Then, he arranged for Wang Qi to prepare a special spring stockings product launch conference, and informed all the members of the Yinglin Club that the female dependents would attend the club to watch the display of stockings and purchase them on the spot.

Yinglin Club Residence.

"How's that, do I look good in stockings?" Tang Ying asked with a smile.

After she and Wang Qian saw the stockings, they also couldn't wait to change into a short skirt, which was originally a summer dress, but this time they were specially worn for personal experience.

"A hot and sexy, a noble and elegant, giving the stockings a different charm, very good, the United States released a new product on May 1, we opened sales on May 1, the day of the first to the club members' female dependents, May 3 officially sold in several large cities across the country, remember, you have to speak for the stockings at that time." Han Lin said with a smile.

People are beautiful and temperamental, they look good in whatever clothes they wear, and they are all long legs, especially suitable for showing the charm of stockings, this is a top model.

"This kind of stockings have high elasticity, very thin and good breathability, and I am not used to wearing them on my legs at first, but there is no uncomfortable feeling, and it is estimated that after getting used to them, I can't do without stockings." Wang Qi is very satisfied with the effect of the stockings.

"You're not wearing export goods, but DuPont displays, and on the evening of May 1st, it's up to you to perform, and it's inconvenient for me to be there." Han Lin said.

At the exhibition and launch of women's special products, what kind of system does he have in the presence of a big man?

"You said that this is just developed by an American company and has not been officially put into the market, how much do you plan to sell it?" Tang Ying asked.

"Ten dollars a pair, but the price may be raised at any time, this product from the United States DuPont new composite materials, mainly sold in Europe and the United States, originally did not plan to enter the Chinese market, but because I am optimistic about the sales of this product, in advance of hundreds of thousands of pairs."

"The raw material of silk stockings is called nylon fiber, which is also a very versatile munitions, and the production cycle is only one and a half years, so I can only get two batches at most, and I need to wait until the end of the world war to resume production." Han Lin said.

"There is a problem with your operation idea, how can we club members wear the same stockings as ordinary people? Even if the packaging is different, you have to see the difference, the price is set at $20, but you need to change the packaging as soon as possible to increase the value of the product. ”

"The members of the club are not short of money for this stockings, but they need a sense of psychological superiority, it doesn't matter if the price is more expensive, but they can't make the same product, May 1 began to sell to members, at least a month, the market can see low-priced stockings."

"With the number of members of our club, there are currently more than 500 people registered, but the female dependents of the members may have to be multiplied by three, which is not counting the purchase of relatives and friends, this new product launch, each person is limited to a maximum of ten pairs, more than that, at least 10,000 to 12,300 pairs can be sold, which is a gross profit of 200,000 to 244,000 US dollars." Tang Ying said.

She is a leading symbol at the forefront of the fashion wave during the Republic of China, and her dress and even hairstyle are imitated by others, and she has a deep understanding of luxury goods and customer groups. As long as she wears stockings and gives good reviews, she will inevitably be able to sweep the Shanghai market in a short time, this is the confidence!

"I don't care, you and Wang Qian discuss the operation, when the time comes, I will only be responsible for providing goods and collecting money, how to design the packaging box, you discuss making one, I will quickly contact the production plant to print, whether it is a paper box or a wooden box, it will take a short time." Han Lin simply gave up.

I thought that Tang Ying would only spend money, but I didn't expect to be so good at making money, it seems that selling women's products by myself is far less than Tang Ying's operation. In this case, he is waiting behind the scenes to collect the money.

"But the stockings that the two of us need every day, you have to protect them to the end, five pairs a month for each person, it's not too much, right?" Wang Qi asked with a smile.

"Not too much, not too much at all, I also like you to wear stockings, how about I try it another day." Han Lin said with a smile.

At this time, the stockings were not the ultra-thin type of later generations, let alone wearing them for a week, even a month without a problem, their requirements are indeed not high.

Agent Seventy-Six's headquarters.

Hearing Qingqi Qingyin's words, Li Shiqun seemed to be falling into an ice cave, feeling cold all over his body, and finally took advantage of Zheng Pinglu's incident to drive Ding Mocun out of the secret service headquarters.

"Qingqi Zhongzuo, I oppose Ding Mocun concurrently serving as the Minister of Police, the Ministry of Police is a joint formation of the Secret Service Headquarters and the Police Department, Ding Mocun has no influence in the Secret Service Headquarters, and all his people have been withdrawn to the Ministry of Social Affairs, in this case, I still have to command the work of the Secret Service Headquarters, I can't accept such an arrangement!"

"And Minister Zhou promised me that he would not continue to recommend Ding Mocun as the Minister of Police, why did you Mei still come to interfere in the personnel arrangements of the Ministry of Police of the new government?" Li Shiqun was anxious.

"Mr. Li, you should pay attention to proportions when you speak, and the proposal for Ding Mocun to be the Minister of Police of the new government was proposed by Zhou Gaohai, and General Ying Zuo agreed, since this matter has passed through the Mei organ, the general is the highest adviser in charge of the affairs of the new government in the empire, and his words represent the will of the empire, the will of the military department, and his authority will never allow any form of provocation!" Qingqi Qingyin was unhappy.

When Li Shiqun heard this, he immediately lost his temper, his biggest support came from the Mei organ, how could he dare to offend his Japanese master?

"Your Excellency, Shi Qun is also in a hurry, and he has no choice of words for a while, he definitely has no intention of offending His Excellency the General. But Ding Mocun is indeed not suitable to be the Minister of Police, the two of them work in the same department, it is inevitable that conflicts and contradictions will occur, and it is not conducive to the situation of the Ministry of Police, is there really no room for recovery in this matter? Ye Jiqing asked.

"Your Excellency's decision is impossible to change easily, I am in charge of the work of the secret service headquarters, but it is not good to fight for you, so let's do it, Mr. Li, you and Han Jun are old friends, he just returned to Shanghai, we are going to the Yinglin Club for a banquet tonight, if you can communicate with Han Jun in advance, please ask him to help speak to His Excellency General, it is not completely hopeless." Qingqi Qingyin said.

"Han Lin and General Shadow Zuo are also old friends, I know this, but as a person from the mountain city government, he can influence General Shadow Zuo's decision, does he have such a great influence?" Li Shiqun asked in disbelief.

(End of chapter)