Registration is set.

Next, it is time to discuss the specific organization of work.

Scott and Cooper are both experienced editors-in-chief and can quickly figure it out.

"First of all, you need a printing house, an office location, a source," Cooper said...... In short, there are so many of them that there is nothing more than the word 'funding'. ”

Lu Shi pointed to Wardhouse,

"Simple."

Wardhouse also had the consciousness of being wronged, shrugged his shoulders and said, "It's easy to talk about the funding." Because it is a newspaper run by the University of London Alliance, the cost will naturally be paid by us, and in the same way, we will take the majority of the shares. ”

After speaking, he coughed lightly,

"The 'we' here includes Professor Lu. I think he should be the president of the newspaper. ”

Lu Shi doesn't want to be shot out of the head,

He excused himself: "Since I borrowed the name of the university press, why can't I be the president?" ”

Wardhouse seemed to have anticipated this, and said, "Well, you can give a few thousand pounds and take more shares, and you'll be ...... It's fifty percent. University of London Union Press accounts for 30 per cent. ”

The implication is that the Manchester Guardian and The Scotsman each have a 10/10 each.

This is also very reasonable,

The two reports do not pay money, only experienced personnel, which can be regarded as technical shares.

Moreover, the "Mirror" is the first tabloid newspaper, and Scott and Cooper can also take the opportunity to accumulate experience, and they will not lose anything.

Lu Shi said: "Fifty percent, a little too much." ”

Scott shook his head,

"Not much, not much at all."

Cooper said beside him: "Lu, you will take the lead in completing this matter, and the final content of the "Mirror" also needs to pass your eyes, which is equivalent to the editor-in-chief of the "Mirror". And you also contributed funds, fifty percent is not too much. ”

A newspaper is nothing more than two key points -

Operations and content.

Lu Shi felt that these two points were pressing on him, so he asked, "Can't you let me catch everything, right?" ”

Waldhouse shook his head,

"Knowing that you have a lot of things to do, you don't have the skills to do it, so you don't care about the business affairs, the main thing is the content. Anyway, the tabloids don't have much space, you just have to look at it. ”

This makes a lot more sense.

Lu Shi did not refute again.

Scott said, "Now it's time to talk about the layout. Sports news and entertainment news are easy to understand, such as Mr. George Bernard Shaw and actress Ellen Terry, who are in and out of pairs, staying in such and such a place......"

Before Scott could finish speaking, the other three looked at him in amazement.

He said, "What's wrong?" ”

Lu Shixin said that those who do media really have the potential to be paparazzi.

He waved his hand again and again,

"No, Mr. Scott, please continue."

Scott always felt that others looked at him strangely, and he couldn't help but scratch his head.

Cooper coughed lightly and picked up the topic just now,

"If you want me to say, the section of people's livelihood consumption is unheard of, even if it is just to record the rise and fall of flour and other ingredients, just with this section, the sales of "Mirror" cannot be bad. Lu, you are such a genius in journalism. ”

Lu Shi joked: "Why don't you editors touch the ground with your feet~"

It's a satire that the newspapers on Fleet Street don't care about what the citizens really care about.

Cooper and Scott gladly accepted,

"Indeed, we want less."

The two were unimpressed by Lu Shi's sarcasm.

Especially Scott, after Lu Shi's sales of "Manchester Guardian" exceeded 100,000 copies in a single day, he was very happy and convinced of Lu Shi, so he didn't think Lu Shi's sarcasm was an offense at all.

Cooper asked, "What should I do with the scandal page?" ”

Lu Shi pointed to Waldhouse,

"Don't we have a source?"

Wardhouse was stunned, waved his hand again and again, and said, "Don't, don't, don't, I'm a member of the House of Lords, and it's impossible to be interviewed." ”

He still wants to continue to mix politics.

Lu Shi chuckled,

"It's okay, if there is any political scandal, it will be written 'according to reliable sources' in front, and it will not be named. Rest assured, it will not affect our great, brilliant, pure and unblemished Earl Kimberley. ”

Waldhouse has a headache,

"I still feel like I'm going to be exposed......"

Lu Shi said: "Then please ask the politicians who have retired to be shields~"

A word to wake up the dreamer.

Wardhouse played with his beard and said, "Well, that's possible, and I can introduce some of my colleagues...... Hum...... The tabloids are good. ”

He also sensed the benefits of tabloids at this moment,

Dig where there is a cat, no need to rigorously verify the authenticity,

Is there a better tool for public opinion than polls?

In comparison, the big newspapers are not very good.

Wardhouse smiled sadly: "Hehe...... Hehehehe......"

I don't know what this old brother came up with.

The other three had cold hairs standing on end.

Cooper coughed lightly and continued, "There are also pages in the back, including, comics, genders, jokes, and common sense of life. It's the easiest, Lu, if you go into battle in person, you will definitely be able to pull up sales. ”

Scott: "The comics, the jokes, the common sense of life are also very simple, just choose from the editors of the Manchester Guardian and The Scotsman. It's just that the two sexes are ......"

As he spoke, Scott and Cooper looked at each other,

The expressions of the two are very peculiar, and looking like that, they seem to have thought of some unhealthy adult-oriented content.

Lu Shi hurriedly said: "No, don't think about it." ”

Scott laughs,

"No, we didn't want to be crooked."

Cooper laughed too,

"That's right, we're on the right track."

The faces of the two of them were the kind of weird expressions that "men understand".

Lu Shi's face darkened,

"You ...... Alas...... Let me give you an example, and after listening to the example I gave, you will understand what 'sex' is. ”

He pondered for a moment and said, "Suppose a lady has been subscribing to the Manchester Guardian for a whole year, and a messenger comes to deliver it every day. But one day, the newspaper man suddenly left London, and the lady left no evidence of a newspaper subscription, what should she do? ”

Scott immediately replied: "Find a newspaper." Rest assured, we'll be able to fix it for sure. ”

land time black line,

￣□￣｜｜

"No, I mean, how do you write the story I said as news?"

This stumped Scott and Cooper.

The two exchanged glances,

Eventually, Scott couldn't help but ask, "Is that news too?" ”

Lu Shi smiled and said: "How many grievances and hatreds are hidden behind a small newspaper, who will take over her unfinished love in the red dust", you see, what is the title? ”

Scott was stunned,

"This ...... This...... Fxxk！ ”

He looked at Cooper beside him,

I saw that Cooper also looked quite shocked, and his eyes were about to pop out.

Lu Shi said: "The so-called 'gender' page is actually a big fuss, and everything can be written in the emotional aspect of dog blood." The lingering emotional story of compassion and ups and downs, coupled with the gimmick of documentary close-ups, is what readers like the most. ”

Scott and Cooper used to think that they were old-timers in the press industry, and they could say in front of Lu Shi,

As a result, they found that they were completely incomparable to Lu Shi.

Lu Shi is too good at creating a breaking point!

"Goo......

Scott subconsciously swallowed his saliva and said, "Lu, teach me." ”

Cooper followed and said, "Lu, teach me too." ”

The two of them put on a posture of humbly seeking advice.

Lu Shi is puzzled,

"Teach? What to teach? ”

Cooper said, "Teach us how to keep our ...... open Ahem...... Teach us how to write that kind of in-depth press release. ”

Obviously wanted to say "open your eyes and tell nonsense", but I forcibly held it back.

Lu Shi waved his hand at the two of them,

"Mr. Scott and Mr. Cooper, both of you are the editors-in-chief of the big newspapers, and with the resources in hand, you can reduce the ten meetings with one effort, why do you want to learn these crooked ways? Not necessarily, not really. ”

Scott chased after him and said, "There is no end to learning, Lu, don't hide your secrets." ”

Lu Shi is helpless,

"Okay. I can...... No, what am I teaching you? ”

He doesn't really understand journalism.

Just now, I just said it casually, and mixed the title party and bosom friend.

Unexpectedly, the two editors-in-chief actually regarded it as a guideline.

This is outrageous!

Scott said, "Lu, you don't know what to teach, it's okay. Whatever we ask, you do your best to answer. ”

He paused and asked, "First of all, how should that kind of article be written?" ”

Lu Shi was caught off guard by the question,

In modern times, what was complained about by netizens turned out to be the "Sunflower Treasure Book" that everyone on the rivers and lakes robbed at the beginning of the 20th century.

He said: "In order for this kind of essay to have a narrative function, it must also have a personal feeling of prose and poetry, and the documentary component of reportage is also indispensable. ”

Scott frowned,

"Isn't that the four dislikes?"

Lu Shi said: "So, it depends very much on the author's writing. ”

Cooper asked, "Can you write it?" ”

These words stopped Lu Shi.

He said with some hesitation, "Probably...... Maybe...... Possible...... Maybe...... Can you write it. ”

Scott and Cooper looked at each other silently,

When they looked at Lu Shi's performance, they all felt that that way of writing should be difficult, so that the authors of "No One Survived" and "Roger's Mystery Case" were all hesitant and afraid to say for sure.

Even so, it is even more impossible for other ordinary people to control it.

Scott relented: "It's hard to write, so tell us how to choose the title." ”

Sometimes, catchy headlines are more important than great content.

Lu Shizhi said: "The title is ......"

Scott nodded repeatedly,

"Yes, just like the one just now, "How many grievances and hatreds are hidden behind a small newspaper, who will take over his unfinished love in the red dust".

Lu Shi: "......"

casually came up with a title, and the number of words was ridiculously high.

I didn't expect Scott to remember it after listening to it once.

There is no choice but to try to "preach and receive karma to solve doubts".

Lu Shi said: "If you want to write a similar title, you must meet two major needs of readers, one is drama; The second is a sense of empathy. For example, "Snow White" can be called "Hard-working Girl, Seven Righteous Brothers Hold Up a Small Sky for You". ”

"Poof!"

Wardhouse just took a sip of tea and sprayed it directly.

He laughed,

"Professor Lu, you're really joking."

As he spoke, he looked at the editors-in-chief of the two newspapers,

Unexpectedly, Scott and Cooper did not find it funny, but instead had serious expressions on their faces, as if they had been baptized with knowledge.

Wardhouse looked confused,

"You ...... You are ......."

Scott and Cooper didn't pay attention to him, but solemnly thanked Lu Shi and said, "Taught." ”

A layer of fine and dense beads of sweat floated on Lu Shi's forehead,

"No, I'm just ......"

Before he could finish speaking, he was interrupted.

Cooper smiled and said, "Lu, are you going to be humble again?" Are the Chinese as modest and cautious as you? It doesn't have to be like this at all. With what you've just taught us, it's no problem to pay a thousand pounds for tuition. ”

Scott chimed in: "A thousand pounds? Just give this little money, and I'll feel like I've earned it. ”

Even if Lu Shi copied so many books, his face was thick to a certain extent, and he couldn't hang it up a little at the moment.

He turned the subject back to business,

"Both, what else is there to discuss about the Mirror?"

Scott shook his head,

"No problem."

In fact, running a newspaper is far from that simple.

In addition to the editors who are responsible for the content, there must be at least reporters, and there must be no shortage of functional departments such as distribution and communications.

When these are ready, the newspaper can be built.

However, because of the publishing house of the University of London Alliance, the Manchester Guardian and The Scotsman contributed to the equipment, and those management and business matters can be brushed aside.

At this point, the "Mirror" can be regarded as picking up a big bargain.

Lu Shi said: "Thank you two. ”

Scott hurriedly said, "No, no, no, we should thank you." ”

Lu Shi was afraid that this buddy would talk about something again, so he preemptively said: "In this case, let's go back and prepare, and strive to make the "Mirror" appear within a month." ”

Cooper did the math,

In a month or so, the serialization of "The Hobbit" is almost over,

And Lu Shi made it clear that after "The Hobbit", there are many works related to it.

Cooper was eager to ask about Lu Shi's follow-up work.

As a result, Scott glared at him, preventing him from being able to get his words out of his mouth.

The four of them left the box and said goodbye at the door of the café.

After Lu Shi and Wardhouse left, Scott said to Cooper, "Do you know why I didn't let you speak?" ”

How could Cooper not understand?

He knew that Lu Shi wanted to take a break for a while after serializing "No One Survives".

But because of Wilde's death, Lu Shi asked Cooper to temporarily revise the supplement of The Scotsman, and temporarily added "Generation" before the end of "No One Survives".

In order to repay, Lu Shi wrote "The Hobbit" non-stop, which was serialized in "The Scotsman".

Cooper muttered, "I know I shouldn't be greedy, but ......"

He sighed deeply,

"Alas......"

Scott patted his friend on the shoulder and said, "You're right, people shouldn't be too greedy." ”

Cooper asked, "What?" ”

Scott smiled and looked at the river, his eyes deep and distant,

"Lu is an amazing person. Just like just now, he taught us a little bit of anything, and we can all use it endlessly. So, why rush for a while? ”

Cooper fell silent,

Long

"You're right, there's no need to rush."

Scott smiled with relief when he heard Cooper agree with his opinion,

He said, "Actually, after coming here and meeting you in the box, I can probably guess what Lu wants to do." At that time, I was ready to help as much as I could, and it would be okay to suffer a little loss. But who would have thought that they could learn so much? ”

Scott took a deep breath,

"We are very fortunate to be involved in the preparation of The Mirror. In the future, I have to study hard......"

Cooper thought so,

"Yes, learn from Lu."

(End of chapter)