The queen is buried,

A new king ascends the throne.

The following week, the Mirror's sales fell, but daily sales remained at a staggering 70,000 copies.

This is unimaginable for a new newspaper.

As a result, all practitioners began to study the Mirror in order to replicate its success.

And the headquarters of the Mirror has also moved to Fleet Street these days.

A new newspaper opened.

Early in the morning, Lu Shi and Natsume Soseki arrived, and even brought my generation over.

The little one paced majestically and proudly,

Lu Shi hurriedly brought it into the office.

Natsume Soseki looked around curiously and said, "Lu, do you have a separate room here?" It looks quite magnificent, and even the ornamental plants are arranged. It's better than the layout of Braya Road. ”

For the "Mirror", Lu Shi is the founder and founder, and of course has a transcendent status.

What's more, he is also equivalent to the editor-in-chief of the Mirror.

I touched the bonsai with my paws, and then sighed at the bonsai.

Lu Shi patted it,

"Find a place to be quiet."

My generation glanced at him aggrievedly, and sure enough, he found a corner to lie quietly.

Natsume Soseki chuckled,

"This guy wants to work with you."

Lu Shi waved his hand,

"I mostly stay in London and don't come here very often. Moreover, it is not appropriate to have a cat in the company. ”

Natsume Soseki chuckled and said, "I'll just mention it casually, don't take it seriously." If it is a very busy period, the cat meows all the time, and likes to step on the keyboard of the typewriter, and the hand of the person who writes the manuscript will definitely affect the efficiency. ”

Lu Shi shook his head,

"I'm not worried about that. People and cats will form a tacit understanding of getting along, such as us and our generation, will it disturb us? ”

Natsume Soseki thought about it and found that there really wasn't.

When they were writing at home, we would usually lie around the table, and occasionally we would like to hug it, as long as we gently pushed it and threw a few pieces of chicken to the side, we immediately understood and found a place to wait quietly.

Lu Shi said: "Having a cat can indeed regulate emotions, reduce the smell of gunpowder in communication, and relieve anxiety. ”

In modern times, there are many companies that agree to bring cats to work.

The owners of these companies are often young people who know how to communicate well with their employees.

Natsume Soseki asked, "...... that?"

Lu Shi spreads his hands,

"You've got to think about all kinds of germs."

After all, the 20th century was not a modern era with superior medical and sanitary conditions.

Cats can be kept at home.

Lu Shi stretched his waist and said, "Let's go, let's go out, Sir Wardhouse will be here in a moment, and he will cut the ribbon for the newspaper." ”

Wardhouse is the Honorary Vice-Chancellor of the University League of London, and he has enough weight.

The two left the office and plunged headlong into the hectic atmosphere.

The clerks are doing their own work, some are reviewing manuscripts, some are contacting and printing, and it is very lively.

Lu Shi said, "Let's go out." It's also a mess here. ”

Natsume Soseki nodded,

"Okay."

They went out the door.

I saw the door hanging red and green, and the lights were colorful,

There is a sign hanging on the door, which reads "The Mirror" in simple and plain strokes.

It was inscribed by Edward VII.

With the inscription alone, the "Mirror" adds a lot of luxury.

And he built a low platform in the open space in front of the door, and a red carpet was laid on it, and the lower edge was also tied with a red cloth.

At this time, the platform was already surrounded by people, waiting for the ribbon-cutting ceremony to begin.

Most of them are reporters and editors of various newspapers.

Among them are many old acquaintances:

Editor-in-Chief of The Times, George Earl Bakker;

Editor-in-Chief of The Telegraph, John Le Thatch;

editor of Seaside Magazine, Herbert Greenhoff Smith;

……

"Tsk......"

Lu Shi was staggered.

He even smelled a hint of gunpowder.

At this time, Cooper arrived,

He walked quickly to Lu Shi's side, lowered his voice, and said, "Lu, Scott has gone to keep an eye on the printing matter." In a few days, the Mirror will be completely stabilized, and we won't be so busy. ”

As he spoke, Cooper's gaze wandered.

He frowned and asked, "It seems to be troublesome?" ”

Lu Shi chuckled, climbed onto the ribbon-cutting platform, swept his eyes over the audience, made a gentlemanly salute, and said: "Colleagues in the press industry, thank you for your support." Thank you very much. ”

As soon as these words came out, everyone present sighed in their hearts.

Especially Baker,

When Lu Shi was just starting out, because of the position of the Liberal Party and the Conservative Party, the Times held a salon for Lu Shi and Doyle at the headquarters.

To say that it is a salon is actually to make things difficult.

But Lu Shi used humor and wit to easily resolve it, and even made the Daily Telegraph's Thatch see the value of use, and the two sides cooperated.

Today, Lu Shi can already use words like "colleagues" to refer to them.

How can this change in status not cause people to fall behind?

Thatch arched his hand and said, "Professor Lu is serious. There's a new addition to Fleet Street, and I'm certainly going to be there for it. It's not just about cheering, it's about learning, learning how the magical "Mirror" managed to sell 100,000 copies a week in a row. ”

Lu Shi waved his hand,

"How can there be a daily sales of 100,000!? That's an exaggeration. Fake! ”

Everyone was stunned,

Then burst into laughter.

Sales fraud is a marketing method that is very commonly used in all newspapers, especially the "Times", which puts satellites at every turn.

Unexpectedly, Lu Shi directly broke it.

At this moment, a magnificent carriage stopped,

The crowd cast their eyes on it.

I saw Wardhouse get out of the car, and at the same time bow to the door, hold it with one hand, and help a young lady to walk down.

Because of recent events, there have been a lot of reports about the royal family,

Everyone present recognized the identity of the young lady-

Princess Margarita, daughter of Queen Victoria's granddaughter and daughter of the Grand Duke of Hesse.

Wardhouse asked, "What are you smiling so hard at?" ”

No one answered.

Lu Shi said casually: "This is Fleet Street, of course we have to talk about the newspaper industry and journalism." ”

Buckle immediately took the opportunity to say: "That's right, we just talked about the Mirror. Truth be told, I've been in the industry for decades, but I've never thought of cutting the newspaper in half to expand my profits. ”

This is a harsh statement.

Even Margarita could hear that Buckle was secretly scolding Lu.

For a while, the atmosphere was tense.

Lu Shi looked around,

"That's what you all think?"

Of course, no one answered.

They are all smart people, and with Bakr in front of them, they naturally sit back and enjoy their feathers.

Thatch was a little more unscrupulous and said, "Professor Lu, frankly speaking, I don't understand the layout of the Mirror. What do you think? ”

There was more of an intellectual curiosity in his tone.

But this kind of curiosity is more or less taboo, just like asking a century-old restaurant for the recipe for sauce, which makes people embarrassed.

Without waiting for Lu Shi to answer, Cooper opened his mouth and said, "Mr. Thatch, Mr. Buckle, what are these words?" Do all newspapers in the world have the same page and the same length? If that is the case, why don't you question Le Figaro? ”

The French newspaper Le Figaro has been thoroughly commercialized,

This newspaper looks very thick, but in fact there are a lot of advertisements in it, and the news has to be cut through the cracks.

The Mirror is nothing compared to it.

For a while, no one could refute it.

It took a while for Buckle to think of his words, and he smiled and said, "Mr. Cooper is right, but he is not right. We are British, and no matter how long we stretch our hands, we can't reach France, right? ”

Cooper spreads his hands,

"Where else does journalism govern? The Times doesn't cover French news? ”

This time, Bakker was not deterred by a word.

He seemed to have a countermeasure, and said safely: "Mr. Cooper, we are not talking about content, but management. In France, there is no national association of journalists, and there are no newspaper associations. ”

In contrast, journalists in the Western press industry have always been quite wary of other laws, especially those from the government.

However, if you don't want other discipline, you must strengthen self-discipline.

The National Association of Journalists is one of the self-regulatory bodies.

As for the Associated Press, Lu Shi had never heard of it.

He asked, "Mr. Cooper, what is the Associated Press?" ”

Cooper explained in a whisper: "The Press is owned jointly by the major British newspapers outside London and the Irish newspapers. Headquartered in London, it has offices in Birmingham, Glasgow, Manchester, Newcastle and more. ”

In other words, the Manchester Guardian and The Scotsman should be among them.

Lu Shi asked, "Then what are the specific responsibilities?" ”

"The newspaper press collects news from the UK and feeds it to domestic news outlets and international news agencies, and at the same time provides domestic news to Reuters in exchange for international news," Cooper said. Overall, it is a non-profit cooperative organization. ”

When Lu Shi heard the word "non-profit", he felt that his head was big.

"What if I make money?"

Cooper glanced at Lu Shi in surprise, probably thinking that this question was a little strange.

"The surplus in the business is used to expand equipment and strengthen communications."

Lu Shi nodded,

"That's okay."

The two whispered, but Bakir waited impatiently,

He said: "Professor Lu, Mr. Cooper, there are a few taboos in the news that you must know. The first is that the news report is untrue, and truth is the lifeblood of news! We at The Times have all been plagued by fake news, and for that we have apologized, 'When we make a mistake, we throw up our hands and surrender.'" ’”

This passage is obviously accusing the Mirror of falsification.

Lu Shi almost didn't laugh out loud,

The Times's "once we make a mistake, we raise our hands and surrender", a bit similar to the Japanese "sensation your private Marseille",

Because this phrase is used so often.

For example, in March 2013, the Times reported that the Qatari royal family intended to spend a huge amount of money to open a "fantasy football league" to compete with the top five European leagues.

Of course, it turned out to be fake news afterwards, and The Times had no choice but to apologize.

It's also the same sentence:

"When we make a mistake, we throw up our hands and surrender."

Baker took Lu Shi's silence as speechless, and couldn't help but feel the spirit,

He continued: "Second, journalism must not infringe on personal privacy! If the news media's pursuit of public figures is still debatable; Then the unscrupulous acquisition of information for ordinary individuals, especially the honored and disadvantaged, touches the bottom line of social morality. ”

He spoke of two types of people:

Honorable person, meaning the royal family;

Vulnerable populations, crime victims, children, veterans, and so on.

Lu Shi was like a mirror in his heart, and he already understood Bakker's intentions.

He said, "What does Mr. Bakr want to say? Do you want to accuse "13 Years of a Princess: A Staff and a Crown to Seal the Door of the Heart"? ”

This sentence goes straight to the point.

Bakker simply stopped pretending, saying, "That's right! How true is that article? ”

Lu Shi spreads his hands,

"Didn't you notice the layout of that article?"

Bakker's face darkened, and he didn't pick up.

Lu Shi chuckled: "It's a gender section." The article in it, who told you that it must be true? ”

Bakr was utterly annoyed,

"If it's not true, why should it be reported?"

Cooper, who was on the side, immediately sneered and said, "Buckle, I think you're stupid, right?" If it's not true, you can't see it? Then the "Scotsman" should not be printed. ”

Bakr choked for a moment, then regained his strength,

"You mean, the version is?"

Cooper frowned,

"I didn't say that."

Lu Shi said beside him: "Mr. Buckle, that article is a masterpiece edited by Scott, you ask me if it is true or not, how should I answer you?" Or can you find a corresponding example in reality? ”

The corresponding examples are, of course, Queen Victoria and Alexander II,

But he lent Bakkel 10,000 dares to say this.

He snorted coldly,

"Professor Lu, you are the editor-in-chief, and you have the responsibility to confirm the authenticity of the article, right? How can you dump the pot on Scott? ”

There is still a lot of relentless pursuit on this issue.

As a result, Lu Shi was just about to speak, but Thatch interjected: "Mr. Backer, don't talk about those innocuous topics, it makes people laugh." ”

When he turned to land,

"Professor Lu, what kind of newspaper is the Mirror, can you elaborate on it?"

After all, it was still a direct takedown of Huanglong.

Cooper, Margarita, Waldhouse, and Natsume Soseki looked at Lu Shi,

They all felt that Lu Shi would not answer positively, but would only play Tai Chi.

Even Thatch, who asked for advice, thought so.

After all, no one will easily show their ability to eat.

But Lu Shi's next behavior surprised everyone,

"We call the Mirror 'tabloid' and the other traditional newspapers 'broadsheet'," he says. The characteristics of tabloids are that they emphasize timeliness and ignore truth, and the text must mainly mobilize emotions. Of course, small size is also an important feature, after all, no one dictates how big or how many pages a newspaper has to be, right? Next, I will expand on how tabloids should screen articles. ”

Everyone was stunned,

“……”

“……”

“……”

They never expected Lu Shi to tell the truth.

It took half a minute for someone to reflect, take out a pen and paper to record, and the serious appearance was like a primary school student on the first day of school.

For a time, the ribbon-cutting scene became an outdoor classroom.

Pedestrians looked sideways.

Cooper stepped forward and pulled Lu down,

"Lu, are you crazy!? How can we teach them what we are good at!? The current "Mirror" is still so weak, isn't this self-defeating!? ”

Lu Shi asked rhetorically: "Is the current "Mirror" weak? ”

Cooper was stunned on the spot,

Does a newspaper with such a high daily sales have anything to do with the word "weak"?

Lu Shi said again: "Don't worry, I just want them to send tabloids together and do the market of big and small newspapers!" And...... Humph......"

Cooper felt that Lu Shi's smile was not funny,

"And what?" he asked. ”

Lu Shi chuckled: "Don't worry, the tabloids they run will never be able to shake the "Mirror", but will only provide nourishment for the "Mirror". ”

He paused,

"Those who learn from me live, and those who resemble me die!"

(End of chapter)