A thousand pounds!?

Or the floor price!?

Almost everyone thought Lu Shi was crazy.

Only Philip thinks that this price may be appropriate, because he himself has just witnessed the magic of Lu Shi,

That pocket watch was worth it.

Lu Shi looked around,

"Guys, you seem to have questions."

Everyone looked at each other,

But no one squeaked.

Lu Shi spreads his hands,

"Actually, apart from the Patek Philippe example, you've already seen the Mirror...... No, I should say, it's me, you've seen my ability to advertise. Remember the most successful ad in the Manchester Guardian? ”

Hearing this, even Scott was a little stunned.

Cooper, who was on the side, was curious: "The most successful advertisement for the Manchester Guardian is Esprey?" Or Henry Poole? ”

Scott shook his head,

"You're mistaken. Esprey has established a long-term and stable relationship with the royal family, known as the 'Queen's gift shop', so why should we advertise to others? I think the most successful may be Burberry, but that was three years ago, and it has nothing to do with Lu. ”

Cooper spreads his hands,

"I don't even know you, the founder, so what else do I say~"

Scott looked depressed,

"yes, I don't know."

Except for the two of them, the rest of the people were also talking.

Lu Shi smiled,

"Guys, I'm talking about advertising, not in the advertising space."

The crowd was silent.

Suddenly, someone chuckled and said, "Professor Lu, it's not in the advertising space, it should be in the book review version, right?" ”

Everyone followed the prestige and found that it was Thatch who spoke.

He was staring at Lu Shi at this time.

Lu Shi nodded,

"Yes."

received an affirmative answer, and everyone suddenly realized that they all remembered the "groundbreaking" book review version,

——

THE SCOTSMAN

SOLD

20，000 COPIES！

The Scotsman

Sold

20,000 copies!

——

It's a book review, yes,

But it was also an advertisement for The Scotsman and No One Left Alive.

At the same time, it also successfully promoted Lu as a writer, allowing the little-known Lu to directly benchmark himself with Conan Doyle.

"So, rest assured, the Mirror is not just selling advertising space, but also a full suite of advertising solutions. You can ask the editor-in-chief Cooper if he would be willing to pay a thousand pounds. ”

Cooper, of course, gave Lu Shi face and said, "I'm willing to pay 10,000 pounds!" ”

This is not hypocritical politeness,

The Scotsman's entry into the London newspaper industry was a great credit to Lu Shi.

Cooper spreads his hands,

"Of course, I couldn't afford that much money at the time."

These words drew good-natured laughter from the crowd.

Lu Shi waited for them to finish laughing and said, "Everyone, I know that a thousand pounds is not a small amount, so I will give you time to think fully. ”

He pointed to the gate,

"Of course, if you think the price is too high, the door is there."

The business owners present all woke up like a dream,

This business exchange meeting turned out to be an auction.

Lu Shi set a price of fifty pounds per ticket in order to raise the bar for the auction so that the attendees were either wealthy business tycoons or outlaw gamblers who dared to take a chance.

After all, how could a stingy man of fifty pounds be willing to pay a thousand pounds for advertising?

The crowd began to whisper, each with his own thoughts.

Lu Shi opened his arms,

"Now, let's have a good drink, and after this dinner, let's talk about cooperation!"

It's a discussion, but it's actually a bid.

Everyone present knew it.

Lu Shi picked up a glass of red wine,

"Please!"

He took a sip and stepped off the podium.

Philip immediately came up,

"Professor Lu, thank you so much today! If it's not ......"

Lu Shi smiled and waved his hand, interrupting the other party to express his gratitude, and then said, "Doesn't Mr. Philip go shopping casually?" If you get in touch with the businessmen, you might be able to negotiate a good cooperation. ”

Of course Philip had this intention,

But compared to others, Lu Shi obviously cares more about him.

He said, "No, no, I still want to talk to Professor Lu more. As you know, now that Patek Philippe has become a joint-stock company, we have to think about a lot of business issues not only in watchmaking technology. ”

In other words, he wanted to learn from Lu Shi and learn a lot.

It doesn't matter when it's land,

"I didn't mean to help you, I just needed an example, and Patek Philippe was the right fit."

"That's our pleasure," Philip said. ”

He toasted Lu Shi and continued: "I didn't expect this to be an auction......

Lu Shi thought for a while,

"I think it's probably more appropriate to call it a tender."

The history of tendering and bidding can be traced back to the early 19th century, when tenders for public procurement began to appear in some European countries.

Philip laughed,

"Then I think your bidding will be a little unqualified, one did not issue a bidding announcement, two did not conduct a qualification review, and there are not even bidding documents, how can this be considered a bidding?"

Lu Shi also laughed,

"Just because you don't have it now doesn't mean you won't have it in the future."

He took a small piece of macaron, stuffed it into his mouth, and chewed it carefully.

Philip asked, "Professor Lu, why do you want to talk about advertising after dinner?" ”

Lu Shi spreads his hands,

"You just said that today is an auction~"

He pointed to the business owners around him,

"If you want to buy something, you have to set a psychological price, right? Take your Patek Philippe as an example, it's not you, right? ”

Philip shook his head repeatedly,

"Of course not."

Lu Shi said: "Then it is necessary for the partners to discuss and set the price together. That's what this dinner time is for them. What's more, the auction also requires strategy, and the business tycoons have to be given the opportunity to spy on each other. ”

Philip glanced at Lu Shi,

"I'm afraid that's more than that, right?"

Just now, Lu Shi said that the auction will be temporary, and in the future it will be in the form of bidding and bidding.

At that point, will you still need to negotiate the price?

The corners of Lu Shi's mouth hooked,

"I met a giant named Andrew Carnegie in the United States, and he told me that he was determined to devote the rest of his life to philanthropy."

Philip was surprised, not understanding what the other party meant,

The thinking span is too big!

Lu Shi also knew that the other party did not understand, and continued: "Mr. Carnegie has set up a charitable technical school and is preparing to be promoted to a comprehensive university. However, due to the lack of faculty, he was never able to find professors in the humanities and social sciences who were willing to teach. He approached me and asked me to help convince Columbia and Harvard to offer part-time lecturers, and he even offered to name the future College of Humanities and Social Sciences after me. I was deeply touched by this spirit of charity. ”

Philip's eyes widened,

"Could it be...... Not...... That's not right......"

Lu Shi asked, "What's wrong?" ”

Philip frowned,

"I thought you wanted to donate the money from the sale of advertising space as a donation, but I didn't think it was possible."

Lu Shi nodded,

"Of course it can't be. "The Mirror" makes money by pointing to advertising space! ”

Philip was stunned for a long time, and then suddenly laughed,

"Professor Lu, you are really ...... Hahaha...... You're so peculiar! It's rare to admit so bluntly that you want to make money. Okay, so tell me, what is the purpose of charity that you just mentioned? ”

Lu Shi replied: "I am going to donate the ticket money for this business exchange meeting. ”

Philip:!!!

Now it's clear who the real business wizard is.

"This kind of advertising for the Mirror, right?"

Lu Shi nodded,

"Yes, and it's soft."

He looked around, looked at the business owners who were whispering, and said, "And, I'm sure, they're more than willing to pay for it." Because it's also advertising them. ”

Philip bowed his head in contemplation,

More than that, he felt.

Lu Shi's business exchange meeting gathered so many big figures in the business world, it is not an exaggeration to say that it is a summit.

Participating in this conference, it doesn't matter if you can't shoot the advertising space of the "Mirror".

Advertise for enterprises in the name of charity, and at the same time, they can also communicate with each other and socialize across fields, which is definitely worth the ticket price.

The essence of business is poor information!

Isn't that what Philip paid for that fifty pounds?

He even felt that these tickets would also become an auction in the future.

Because fifty pounds is too little!

As for the small businesses that can't afford it......

I can only say, I'm sorry.

How much does a ticket cost?

It is difficult to do charity, capitalists sometimes have to find more reasons for themselves, after so many years, whether profits have risen or not, have they made serious money?

Philip asked in a low voice, "Professor Lu, how often is the Mirror going to hold this business exchange meeting?" ”

Lu Shi replied: "One year...... No, it's still half a year. Every six months, the Mirror sells advertising space and turns into a corporate tender. ”

Economic, Political......

The 20th century changed too fast,

Once a year is obviously too frequent.

"Half a year, ......"

Philip muttered to himself, as if calculating something in his mind.

Lu Shidong watched the fire, waved his hand,

"Mr. Philip, are you going to let Patek Philippe flow to the hands of the merchants?"

Philip was shocked,

Then, he smiled wryly,

"Professor Lu, you can really see everything."

Lu Shi said: "You want to provide watches to the next business conference, of course I can see that. But as far as I know, the polishing of mechanical watch movements requires meticulous work, and providing hundreds of watches in half a year will inevitably cause problems in quality control, which will damage Patek Philippe's reputation. And ......"

Philip sighed,

"I understand."

Supplying the watch to the merchant will increase the copper odor of the brand and reduce the tonality.

Philip also wants to make his products the favorite of nobles, royalty, and dignitaries like Breguet.

Get those people, and the merchants will chase after them.

But the question now is......

"We're going to survive."

Philip was helpless.

Lu Shi did not expect that the luxury watches pursued by everyone in later generations would be so miserable at the beginning of the 20th century.

He thought for a moment and said, "Do you know that the Nobel Prize will be awarded next year?" There are only a few winners, and in terms of time, it is enough for you to work slowly......"

Before he could finish speaking, he was suddenly bumped.

It's Cooper.

This old brother seems to be hiding from someone, looking around, looking like a thief.

Lu Shi showed a surprised expression,

"What's wrong?"

Cooper said helplessly: "I invited my friends to support the scene." As a result, he complained to me that the Mirror advertisement was too expensive, and that the fifty pound tickets were in vain...... Not...... He's coming, you can help me block it. ”

After saying that, he ran away with a smoke.

I saw an extremely strong white male walking up, looking left and right,

Probably didn't see Cooper, so he muttered dissatisfiedly, "This cunning Charles." ”

He has broad shoulders, a thick chest, and strong arm muscles, and even bulging thick knuckles and calluses on his palms.

Lu Shi said: "Sir, it's not good to talk about people behind your back. ”

The whites were visibly surprised,

"You...... Forehead...... Hello, Professor Lu. ”

Lu Shi saw the other party's doubts and explained: "Although I am Chinese, I am very familiar with the editor-in-chief Cooper, so I can understand the Scottish accent. ”

The white man stretched out his right hand,

"Percy Caro, the sausage seller."

Caro Foods is a well-known supplier of meat production and processing, with pork as the main supplier and beef as the second.

Lu Shi covered his hands with him,

"Hello."

Carlo couldn't help but sigh and said, "Frankly, I admire your abilities. But I really can't think of how you can advertise my sausages, just by mouth? ”

Philip frowned,

The heart said, no wonder Londoners call Scots hillbillies, and they are indeed too rude to speak.

Lu Shi didn't think about it,

He thought for a moment and asked, "Mr. Carlo, when I was in the United States, I saw something very new, and you might be interested." ”

Carlo was curious: "Can you tell me?" ”

"As far as I know, the meat yield of cattle is only 55 percent. In response to this low rate, the Americans sealed the entrails of cattle in tin boxes and put them on shelves. ”

Caro showed a disgusted expression,

"Professor Lu, don't look at me as a butcher, but I can't accept this kind of thing either. You are a Chinese ...... Forehead...... In short, the British don't eat offal, and the embalming of this kind of thing is also very problematic, right? ”

Lu Shi said: "It's not for people, it's for cats." ”

Carlo showed a shocked expression,

"Huh?"

Lu Shi is actually talking about canned cats.

The history of canned cat food can be traced back to the late 19th century, when Americans began to make canned cat food, but the purpose was not to solve the problem of cat diet, but to dispose of the scraps of meat donors.

Carlo fell into deep thought,

Suddenly, he said: "What Professor Lu just said is soft and wide, and now the most popular "I Am a Cat" ...... Hmmm......"

He was obviously thinking of something,

Don't look like a coarse person, but there are fine in the thick.

Lu Shi showed an expression of "children can be taught", glanced at the pocket watch,

"It's almost time."

He stood back on the podium.

As a result, before he could speak, someone below shouted: "It's finally begun!" Professor Lu, you don't need to say anything, we Bardes fully believe in you, Bardes bids, 1,000 pounds! ”

Straight to the point.

Lu Shi is also happy to see the current atmosphere of not talking nonsense,

Business should be real.

"Thank you, Mr. Bardes," he said. I love your silverware. ”

As soon as the words fell, someone immediately made an offer: "Barber, 1,200 pounds." ”

This is a clothing brand.

Lu Shi was about to speak to express his gratitude, but he didn't expect that others would not give this opportunity at all.

The price of pigs is advancing by leaps and bounds,

"£1,500!"

"£1,650!"

"2,000 pounds!"

……

Breaking through the 2,000 mark, the venue was quiet.

Suddenly, someone said, "Three hundred pounds, seven shillings, five pence." ”

This number of bits and pieces attracted everyone's attention.

The man said solemnly, "This is all the balances in our Flories accounts. Friends, I hope you can give face, I don't want to sell the house. ”

His intention was obviously to scare off his opponents,

However, speaking out in this way of showing weakness is much less aggressive.

The rest of the people showed expressions of admiration,

"Give it to him."

"£3,000 for an ad is really too expensive. Although I trust Professor Lu and the Mirror, let's take a look at it first. ”

"Makes sense, we can take a break."

……

The crowd fell silent.

Philip looked at Caro,

I saw that the green tendons on Caro's arms burst out, and his face turned purple.

Obviously, he didn't have enough money.

For enterprises, the money that moves is the money.

Especially in livestock farming and meat processing, cash flow changes are based on the time when the livestock is slaughtered, and it is not always in the tens of thousands of pounds on the books.

Philip sighed,

Lu Shi has already explained the number of ways to make money, but you don't use it if you are given the opportunity, what can you do?

I can only say, it's still the same old saying:

Capitalists sometimes have to find more reasons for themselves, after so many years, have profits risen, have they made money seriously?

Just when everyone thought that the Mirror advertising space would be sold to Flores this time, Carlo suddenly raised his hand.

Lu Shi was surprised,

"Mr. Caro?"

Carlo stared at Lu Shi tightly and said, "What I am giving is not a specific amount, but 35% of the profit of Carlo Foods in the next five years." ”

"Hiss......"

Almost everyone in the room gasped.

Lose your marbles!

That's the word that pops into their heads.

But soon, their eyes were full of admiration again.

Dare to bet heavily, it is the background color of this era,

If you don't succeed, you will succeed.

Floreth glanced at Carlo with a complicated expression, and then said, "This is no longer a bid, but a business cooperation." I...... Alas...... We quit. ”

(End of chapter)