"It's exploded!"

"Sold out!"

Editor-in-Chief of the Mirror,

Carlo, who was sitting opposite Lu Shi, was very excited,

The muscles on his arms bulged, making the whole person have the temperament of a tough guy like a hideous butcher.

"Scared!"

The junior next to me was startled and wanted to hide under the table,

outcome

Boom!

The little guy hit the skull.

It looked at the table legs with a bewildered expression.

Carlo laughed,

"You've been eating too much lately!"

He went over and picked me up directly.

My generation: "Meow~"

looks like a loveless life.

As the saying goes, "one thing descends one thing", when my generation first came into contact with Caro, I was very disgusted with this big man full of tendons and meat, and directly showed his paws to greet,

Who would have thought that Carlo's skin was as hard as sandpaper and could be used as a cat scratcher.

After a few attempts, I gave up and let it go.

Lu Shi said helplessly: "That...... Mr. Carlo, I think, you should stop feeding it. ”

Some time ago, Caro Foods researched canned cats, and my generation was a taster.

So it's a lot fatter.

Of course, cats are animals that only know how to eat, not fat, so the little guy will be confused when he hits the table leg just now.

It had no idea that it was now a ball.

Carlo put me on the table,

"Professor Lu, really...... I really want to thank you. ”

This week, he was amazed to find that business could be so good.

In the past, beef offal was included in the cost of loss, because almost no butcher shops would buy it, so it could only be disposed of as garbage.

And now Carlo food has to get offal from other slaughterhouses,

Outrageous!

Lu Shi smiled,

"To each his own according to his needs."

The Mirror needed an extremely successful start,

In this way, it will be easier to do advertising tenders in the future.

Just like CCTV, which began bidding for prime-time advertising space in 1995,

In the first year, Confucius Banquet Liquor won the bid with 31 million, and the sales revenue was 918 million that year, an increase of nearly 350 million over the previous year.

So, in the second year, Qinchi wine sold 67 million,

It's more than doubled.

Caro food is equivalent to the Confucian banquet wine of the "Mirror".

Lu Shi said with a smile: "Mr. Carlo, how much do you think the advertising space of "The Mirror" can be sold for the next bidding?" ”

Carlo bowed his head and groaned,

"Is it just an ad space?"

He believes that the current success is not only in the advertising space, but also in the full set of advertising programs.

Soft ad ideas are invaluable.

Lu Shi smiled and did not pick up.

Carlo doesn't dwell on either,

"I think there will be a lot of predators in the next bidding...... Giant crocodile, 5,000 pounds or even tens of thousands of pounds is probably possible. After all, those people value the independence of the enterprise more and will not use the future expectations to fight the current possibilities like me. ”

Thousands of dollars buy horse bones,

It's not a question of money, but it's also a question of money.

Because judging from the current development momentum of Caro Foods, 35% of the profit in the next five years will definitely exceed 10,000 pounds.

Carlo said, "Speaking of which, Professor Lu, we haven't signed a contract yet. ”

Lu Shi waved his hand,

"Rest easy."

Carlo couldn't help but be surprised,

"Then you ......"

Before the words fell, there was a sudden knock on the door outside, and a low male voice sounded,

"Lu."

It was Wardhouse's voice.

Lu Shi went over to open the door.

In addition to Wardhouse, there was also Margarita outside the door.

I haven't seen her for a long time, and Her Royal Highness the princess is still radiant, but because of the lady's coat in late autumn, she looks more mature.

She saluted Lu Shi and said, "Professor." ”

Lu Shi nodded,

"Your Highness."

Hearing this, Carlo couldn't help but be startled, and he didn't know where to put his hand.

He hurriedly said, "Your Highness, I am a country villager...... I ......"

"Poof!"

Margarita covered her lips and chuckled, saying that this Scotsman was too nervous to even drag the word "country man".

She waved her hand at each other,

"No need to be polite."

With that, she and Wardhouse walked slowly into the room and sat down.

When Carlo looked at Lu, his eyes were full of inquiry.

Lu Shi smiled: "That's why I told you not to be impatient." We have decided to spin off the advertising business from the Mirror and form a separate company, with Princess Margarita as the manager. ”

The Mirror has a large stake in the University of London Alliance, which is an official background.

It is impossible for Lu Shi to say a word and dismantle it.

However, if the advertising business and the media business are not separated, it will inevitably bring great restrictions in the future.

For example,

If a company wants to advertise but has no plan or the strength to place it in the Mirror, can it take over its advertising plan?

Whether you make money or not is secondary,

Most importantly, there is a strong correlation between the media industry and the advertising industry, and the Mirror cannot afford to rest on its laurels, otherwise it will be surpassed.

After thinking about it, Lu Shisi introduced a new shareholder——

Crown estate.

Not long ago, Edward VII decided to pay taxes on the income and financial gains of the royal estates.

His Majesty the King was in such a painful condition that he heard that there was a way to make money, and regardless of whether he would compete with the people for profit, he directly asked the royal estate to allocate 50,000 pounds to get involved in it, and won the advertising company and the "Mirror" 10% of the shares.

The "people" of the University of London Alliance can only endure the pain and cut their love.

Of course, Waldhouse was happy about it,

It's a great thing to get closer to the king!

The royal family of iron,

The Prime Minister of Flowing Water.

Margarita is familiar with Lu Shi, is a member of the royal family, and is also a student of London economics.

This triple identity propelled her to the position of manager.

Lu Shi was also very happy,

On the one hand, it successfully split the advertising business and the media business;

On the other hand, His Majesty's pen is a full 50,000 pounds, but it only accounts for 10% of the dry shares, and the value of the shares in Lu Shi's hands has swelled, almost equal to prostitution.

I have to admit that finance is comparable to industry to make money,

The main thing is that Edward VII is good at fooling.

All in all, it's a win-win situation.

Although Carlo was born as a butcher, he has been up and down in the business world for many years, and his heart is as careful as a hair, and he immediately thinks through the joints.

He said slowly: "This is the same reason that I have set up a separate subsidiary company for canned cats." ”

Canned cats are for cats,

Sausages are for people to eat,

If they are all products of Caro Foods, it would be awkward to think about it.

Lu Shi nodded approvingly,

"Frankly, I wanted to remind you to come, but I didn't expect it...... Hehe...... Mr. Caro is an experienced businessman, and it seems that I am overly concerned. ”

Carlo quickly shook his head,

"No, Professor Lu, you should teach me more."

He was genuinely pleading.

Lu Shi's heart is weak,

To be honest, he doesn't understand business, and he can say something about it purely because of the foresight of the traverser.

He scratched his head and said, "I think the most important thing is the quality of the product." ”

That's a big vernacular,

Who does business not know the most important product quality?

But at this moment, Carlo is already a fan of Lu Shi's brain, what does Lu Shi say and what.

Caro Meditations,

"Professor Lu is talking about the expiration date, right? It is true that tinned iron sheets can make cans have better sealing, easy to transport, and not easy to break, but cat cans are different, there is a seasoning problem, and you can't rely on salt to prevent corrosion, otherwise dogs won't eat it...... Forehead...... Cats don't eat it. ”

Tinned iron sheet is the so-called "tinplate".

Lu Shi didn't expect Fang Dihua to be serious, so he touched his nose in embarrassment,

"Actually, tinning iron sheet is a problem in itself. Tin is war material, and it may not be able to be used for civilian use one day. ”

Carlo nodded,

"Thank you, Professor Lu, for your advice. Next, we focus on two places, on the one hand, on the anti-corrosion, and on the other hand, on the alternative to tinned iron sheets. ”

These two aspects are indeed the core pain points,

The latter can reduce costs,

Not to mention the former, if it weren't for the shelf life not keeping up, the cat cans would have been on the shelves long ago.

Carlo's team admired more and more when he landed,

He said, "Professor Lu, we are signing the contract now...... Not...... Do I sign a contract with the Mirror or an advertising agency? ”

Lu Shi smiled: "Three-party contract." ”

Carlo pulls out a pen from his breast pocket,

"So let's get started?"

Lu Shi waved his hand,

"You wait a minute."

He hooked his finger at us,

The little one immediately jumped over the shoulders when he landed.

Lu Shi complained: "You're too heavy, aren't you?" ”

My generation: "Meow~"

Jumping from the left shoulder to the right shoulder, the steps were heavy and majestic.

Lu Shi was helpless, looked at Caro,

"Mr. Carlo, what do you think of our generation?"

Carlo was surprised,

"Professor Lu is going to give me my generation? It just so happens that we are short of tasters. ”

As soon as these words were spoken, the other three all showed shocked expressions,

“……”

“……”

“……”

An eerie silence.

Suddenly, Margarita let out a crisp laugh and said, "Mr. Carlo, you are really ...... It's ......."

She couldn't seem to find the right words.

Wardhouse said for her: "'Incomprehensible'. ”

Lu Shi sighed,

"Mr. Carlo, I obviously didn't mean that. I just wanted to ask you, do you think my generation is suitable to be the endorsement cat of your brand...... Forehead...... Ambassador? ”

The word "endorsement" had too many semantics in English, and he didn't want to explain it too much.

Carlo couldn't help but look confused,

"What...... What is an 'ambassador'? ”

This word he heard for the first time.

The first endorsement advertisement in modern times came from Betty Davis in the United States,

Davis is a famous actress, and in the 20s of the 20th century, she began to endorse advertisements for a cosmetics company, becoming the brand image of the company.

So, at the beginning of the 20th century, there was no similar concept.

Lu Shi pondered for a moment and thought of an example,

"In China, there is a story of "Ten Times the Price of a Horse". It's about a merchant who stays in the market for three days in a row to sell his horse, but people don't know about the horse, and no one wants to bid. So, it went to Bole...... Forehead ......"

Lu Shi is ready to explain who Bole is,

As a result, Wardhouse on the side spoke first: "This Bole is an expert in Soma. 'Maxima is always there, but Bole is not', right? ”

He looked at Lu Shi proudly,

Land Hours: ???

The heart said that this old brother is too fierce, and I don't know how many Chinese classics I have read recently.

He continued: "Yes, Bole is an expert in Soma. The merchant came to him and asked him to help him, to see the merchant's horse, to circle around the merchant's horse a few times, and to look back again as he went. For this reason, the merchant is willing to give Bole a day's expenses. Bole accepted the request, so he went around the horse a few times, looked at it, and when he was leaving, he looked back again, and the price of the horse immediately increased tenfold. ”

As soon as he finished speaking, Wardhouse showed a shocked expression,

"This ...... What happened to Bole? ”

Lu Shi nodded,

"That's right."

"Hiss......"

Wardhouse gasped and said, "Isn't this Bole from 5,000 years ago?" ”

Lu Shi: "......"

"No, no! Bole was a native of the Qin State during the Spring and Autumn Period...... Forehead...... I can't tell you more about it, but it's only about 2,000 years ago. ”

The "only" of Shente Meow......

Waldhouse's face was complicated, and he muttered, "Lu, I kind of know why you're so smart. It turns out that many of the tricks now are left over from you Chinese. ”

Carlo on the side said: "Professor Lu, you took a Patek Philippe pocket watch that day, so you are its Bole." ”

But it can draw inferences.

Lu Shi agreed: "It's not wrong to think so. But to be honest, my main purpose at the time was to prove that soft advertising worked amazingly, and I didn't want to be an ambassador for Patek Philippe or anything. ”

Carlo pondered for a moment,

"So, Professor Lu, how should we advertise when we become the image ambassador of canned cats?"

Lu Shi replied: "There are many ways~ For example, print the image of my generation on the packaging of cat cans; Another example is to use the whole page of the "Mirror" to advertise, and ask Mr. Picasso to paint, and there is a canned cat in the painting, and my generation eats it with relish. ”

Carlo's eyes lit up,

"That's definitely possible!"

There are many reasons, but the most important one is that "I Am a Cat" is too popular!

Then, he hesitated a little and asked uncertainly, "But wouldn't that be a hard broad?" ”

Lu Shi nodded,

"That's right. But now, Soft Guangzhou has entered a bottleneck period, and it is time to launch an offensive to bomb. ”

With these words, Carlo no longer hesitated.

He thought for a while, and then said, "In that case, let's just invite two ambassadors." Most of the cats in London are women, and if possible, it would be better to find an elegant and beautiful woman to appear in the painting at the same time, and the advertising would be more effective. ”

As he spoke, he looked at Margarita on the side.

Margarita blushed,

If she becomes the ambassador of this Rausch, her father, the Archduke of Hesse, will definitely blow up.

She waved her hand repeatedly, ready to refuse.

Unexpectedly, Lu Shi actually said one step ahead of her: "The hero sees the same thing." I had already thought of this, Mr. Carlo, and invited a woman who is well known to many in London. ”

As he spoke, he took out his pocket watch and looked at the time,

"The rehearsal should be over, she'll be right over."

Margarita put down her hand, a little depressed.

Just then, there was another knock on the door,

Her Royal Highness the princess didn't know what to think, so she disregarded the royal majesty and stood up directly to open the door instead of Lu Shi.

She wanted to see who the "woman that many people in London knew" was.

Squeak –

The door was pulled open.

I saw a young and lively girl standing at the door,

The girl has a slender figure, short black hair, and bangs, which gives people a feeling of vitality,

Her face is well-defined, her skin is fair, and her eyes are large and bright, full of curiosity and agility.

Margarita was stunned,

She remembered that in front of her was Princess Anne from "Roman Holiday".

No wonder she has that hairstyle!

Phyllis was also stunned,

The woman's sixth sense clearly told her that this woman with an excellent temperament who appeared in Professor Lu's office might be the prototype of Princess Anne.

Phyllis and Margarita looked at each other,

"Your Highness the Princess." ×2

The two spoke almost in unison.

With just one face, they each confirmed the guess in their hearts.

They looked at each other for a moment,

"Professor Lu often talks to me about you." ×2

Again, in unison.

Caro in the room rubbed his arms, a little puzzled, why was the room getting a little cold?

He looked at Lu Shi.

Lu Shi didn't think much about it,

"Mr. Carlo, what's wrong?"

Carlo shook his head in confusion, walked to the window and closed it, and said, "It's autumn now, keep warm." ”

Land Hours: ???

What is this!?

He beckoned to Phyllis outside the house and said, "Philip...... Miss Dale, please come in, there's a business to talk to you about. ”

Phyllis immediately jumped into the house lightly,

"What business?"

As a result, it was Margarita next to her who answered,

Actually, it didn't mean to answer, because she said it to Lu Shi.

She smiled and said, "Professor, now that I'm the manager of an advertising agency, why don't I talk to Miss Dale directly?" ”

Of course, Lu Shi is happy to be idle,

He nodded again and again,

"Good, good, good. I also rarely rest. ”

Margarita turned to Phyllis and said, "Miss Dale, come with me?" My temporary office is right next door. ”

Phyllis was very crisp,

"Of course."

She saluted the three men in the room and grimaced at us.

The two women left the room.

As soon as they went out, Carlo rolled up his sleeves in surprise,

"Strange, why isn't it cold again......"

(End of chapter)