Floyd left.

James shrugged,

"Look, that's right? Before him, I had always felt that the Germans were rigid, but he ......"

Lu Shi interrupted: "He's Jewish. ”

James: "......"

After a moment of silence, he said, "I see, that makes sense." ”

Lu Shi's lips trembled, and he didn't pick up.

James added, "Speaking of which, how do you see about the Jews...... Ah, that's right, the last name. The surname 'Freud' is indeed very rare in Europe, and his accent is also distinctive. ”

Just like a person called Maimaiti and a person named Wang Xiaomei, it is not difficult to guess the ethnicity.

Lu Shi looked at "The Interpretation of Dreams",

German, for him to read without barriers.

Natsume Soseki on the side leaned over and asked curiously, "This book is genuine after all, right?" ”

Lu Shi spreads his hands,

"He's given me signed books, can it still be pirated?"

As he spoke, he flipped it open.

This book introduces the concept of "id" and describes Freud's theory of the unconscious, which is applicable to the interpretation of dreams, and then to psychology, which interprets the appearance of the subconscious in dreams.

"The Interpretation of Dreams", together with Darwin's "The Origin of Species" and Copernicus's "Theory of the Movement of Celestial Bodies", is known as the classic work that led to the three major ideological revolutions of mankind.

It can be said that what Lu Shi holds in his hand is a part of history.

His fingers caressed the spine of the book,

The "Interpretation of Dreams" that I came into contact with before crossing over is a revised edition, and if you read the first German edition, you may have something new.

He said, "Let's go." Go to the room. ”

James said, "I've arranged for you staff dormitories. ”

After saying that, he began to lead the way.

The two of them live in the corner of the college, secluded and secluded, as if isolated from the world.

Blending tradition and modernity, history and present, the façade retains its masonry structure and is surrounded by lush lawns and manicured gardens that create a sense of tranquility and relaxation.

After James said goodbye, the two entered the room.

Natsume Soseki sighed,

"The Cambridge professors are treated really well. Here, you can calm down and read, write, think, or discuss and collide with friends. 'There is a great deal of talk and laughter, and there is no vain in communication', right? ”

Lu Shixiao,

"The average professor is not necessarily treated so well. Mr. James was trying to poach me to Cambridge. ”

It sounds like Versailles,

Natsume Soseki was speechless.

Lu Shi sat in the armchair and began to read "The Interpretation of Dreams".

Natsume Soseki "forehead ......",

"That...... German ......"

Lu Shi reacted,

"It's okay, I can translate."

After the crossing, I didn't do my old job anymore, just practice with this book and find a feeling.

He found the typewriter,

Crackling -

The handwriting appears on the white paper.

Because it is the old model of Remington, after each line, the carriage and horizontal grid must be manually reset when landing.

But even then, it's still fast.

Natsume Soseki was stunned by the side,

It's not that he hasn't seen Lu Shi work, and in the furious typing mode, Lu Shi has no problem writing tens of thousands of words a day.

But that's writing, a direct output process.

Translation, on the other hand, needs to be input, then converted, and finally output.

And some people, the conversion even wants the medium.

For example, Natsume Soseki himself,

When he first arrived in London, speaking English required a process of "English → Japanese → English", which resulted in his words often conforming to the Japanese word order and not the English word order, so he received a lot of starback.

When we go back to land,

The speed at which he translates can only explain one thing,

That is, he is as proficient in English and German as his native language, and can complete the direct conversion of "German → English".

Is this Nima still human?

"Hiss......"

Natsume Soseki gasped.

Lu Shi turned his head,

"What's wrong?"

Natsume Soseki quickly shook his head and said, "It's nothing, it's nothing. Don't you continue to translate? ”

Lu Shi spreads his hands,

"The machine is overheating, wait a minute. And it's a bit of a jam. ”

As he spoke, he pulled the joystick next to him and began to adjust the position of the paper in strict alignment.

Natsume Soseki was even more speechless,

I really can't easily compare myself with Lu Shi, it's easy to hit self-confidence,

People are more angry than people.

He said, "Shall I read it first?" ”

Lu Shi nodded,

"Read on, the first chapter is pretty much over."

Natsume Soseki picked up the translation of the first chapter and read,

Freud believed that dreams were a shortcut to the unconscious, the fulfillment of desires. Dreams are not accidental, but meaningful, and the inner world of the dreamer can be revealed by analyzing the content of the dream. Tut...... Looking at it this way, it is indeed more serious than that pirated book. ”

As he was talking, there was a knock at the door outside,

"Professor Lu."

Lu Shi went over to open the door,

I saw that outside the door, in addition to James, there was also a young white man,

He is quite tall, with a hint of healthy wheat on his skin and a slight sunburn, indicating that he likes outdoor activities such as hunting.

This looks like an American.

Lu Shi asked, "Mr. Gale?" ”

Sure enough, the other party responded: "I'm Harlow Gale." Hello, Professor Lu. ”

The two immediately shook hands.

James said: "Professor Gale wanted to visit Cambridge as soon as he arrived, so I brought him in. In that case, let's talk. I also have to prepare for tomorrow's exchange meeting. ”

With that, he left the room.

Lu Shi led Gael into the house and poured a glass of water for the other party,

Gail had sharp eyes, and immediately noticed the "Interpretation of Dreams" being translated on the table, and said with a smile: "Professor Lu, what is so good about this kind of book?" What else do you say about weakness of the urethra and rectum, and you will dream of going to the toilet to relieve your hands, isn't this nonsense? ”

Lu Shi: "......"

I don't know what to say.

Gail was puzzled,

"What? Am I not right? ”

Natsume Soseki on the side said, "Mr. Gale, you may have bought a pirated copy. The Interpretation of Dreams is currently only available in German. ”

He pointed to "Die Traumdeutung" on the table,

Turning the title page, there is also the signature of Floyd's dragon and phoenix dance.

Gail:???

"Huh?"

He looked confused.

Lu Shi waved his hand and changed the topic: "Mr. Gale, why did you come to the UK for exchange." ”

The corners of Gail's mouth hooked an arc,

"Frankly, I'm here to meet you. At the end of last year, I conducted an e-mail questionnaire and published a research report on consumer advertising psychology based on the results. At the time, I was complacent and thought I had set a precedent for the polls, but I didn't expect ...... Humph......"

He glanced at Lu Shi,

"Someone preceded me."

I don't know why, there is a feeling of "the heroes of the world, only the king and the ear".

Lu Shi was embarrassed and took a sip of water to cover up.

Natsume Soseki on the side leaned over and said in a low voice, "Lu, how do I feel that the rub is also different?" ”

truly

Freud looked doglegged,

And Gail is very confident, like "it's your pleasure to rub you".

Therefore, rubbing is also divided into soft rubbing and hard rubbing.

Lu Shi asked, "What is the result of the polls?" ”

Gail looked embarrassed,

Long

"Alas......"

He sighed.

Lu Shi can probably guess,

"Now, the purpose of advertising research in universities is to sort out the normative image of the advertising industry and improve the status of the industry. As a result, 'learning' and 'art' are not well combined, so research will eventually be overshadowed by practice. ”

Gail's eyes widened suddenly, and he admired Lu Shi very much.

He said: "Professor Lu, you remind me of Walter Dill Scott, a social psychologist and president of Northwestern University, who systematically laid out many points on how psychology should be applied to advertising. ”

Scott is the author of The Theory of Advertising.

It was he who established the world's first advertising department at Northwestern University in 1903.

Gail sighed,

"Today's advertising is still focused on the issue of 'what to say', and only the Mirror has put forward the concept of soft advertising and thought about 'how to say'. Judging by the results, soft advertising is undoubtedly a success. One step ahead, you can naturally make a lot of money. ”

Lu Shi "hehe" smiled,

"So, you quote the soft ads from "I'm a Cat" again and again in your speech?"

"This ......"

Gaelic Stopper,

Then, he waved his hand again and again,

"No~No~ I never cite specific examples."

This kid is really thick-skinned enough,

Worthy of Americans.

Lu Shi can see this,

Even the Nonotist Committee has to put down its body to rub traffic, let alone a little-known figure like Gail.

Moreover, there is a good saying, "If you come out to mix, you will have to pay it back after all", I didn't miss Sherlock Holmes's wool back then, and I was about to make Conan Doyle bald, and now it is normal to be rejected.

Lu Shi smiled: "Mr. Gail, it's okay. ”

Seeing that he was really generous, Gail breathed a sigh of relief.

You must know that Lu Shi's status in the United States is quite high,

a close friend of the President,

Board of Trustees of Columbia University,

Ivy League Advisor,

An old friend of the American people,

……

With these identities, in the academic world, whoever wants to block the whole family can block whomever the whole family.

Gail is completely submissive,

"Thank you, Professor Lu."

The tone was full of solemnity.

Lu Shi asked, "Tomorrow you will have a face-to-face communication with Mr. Floyd, do you have any strategy?" ”

Gale glanced at "The Interpretation of Dreams" on the table,

"The soldiers will come to block, and the water will cover the earth."

……

The next day.

When Lu Shi got up, the weather was a little cloudy,

The sky has a gradient of dark blue to gray, giving it a dull and oppressive feel.

The air is somewhat humid,

Fortunately, I have lived in London for a long time, and Lu Shi has become accustomed to it, and my clothes will not feel uncomfortable when they stick to my skin.

He had breakfast with Natsume Soseki and headed to the auditorium.

Surprisingly, people were much more surprised.

When he came to the door, there was a noise coming from all directions,

……

"Have you heard? Professor Lu will be here today! ”

"Of course I heard. Or why do you think I would get up early in the morning and come over to listen to two people who don't even know who they were to exchange academic views without even doing experiments? ”

"Alas...... It's been a long time since I've seen Professor Lu. I miss him. ”

"I miss him too."

……

Lu Shi listened to the big man,

If possible, the students of Cambridge might have erected a monument to him, which reads:

Professor Lu is immortalized.

Natsume Soseki chuckled,

"It seems that Mr. Floyd and Mr. Gale are really on the right track."

Indeed, in the current Britain, except for Edward VII, my generation, Phyllis, and a few Internet celebrity parliamentarians (such as Churchill), it is estimated that no one has a greater flow than the land time.

Lu Shi walked into the auditorium,

For a moment, the air was quiet, then it became unusually scorching.

Someone shouted: "Professor Lu, I used the money I saved for two months to buy "The Mystery of Roger", can you sign it for me?" ”

Driven by this sound, the auditorium became noisy.

Fortunately, Cavendish maintains order,

"Quiet!"

The majesty of the headmaster is still useful,

The students calmed down.

It's just that their eyes are still warm when they look at Lu.

Lu Shi was like a man on his back, and hurriedly sat down next to Cavendish in the first row, for fear of making some trouble.

After a while, Freud and Gale entered,

The two of them had a place on the east and west sides of the auditorium podium.

This-for-tat arrangement reminded Lu Shi of the scene of the TV debate of the future US president during the election campaign, and the drama and traffic were full at the same time.

Cavendish got up and cleared his throat,

"Ahem, ahem, ahem......"

The attention of the crowd was on him.

He raised his voice and said: "Because of the booming economy, the commodity market is becoming more and more abundant, and the rapid growth of the urban population has led to a high demand for consumption. Advertising has undoubtedly become a ubiquitous existence. And how should the content of the ad be written? ”

Throwing the question, he paused for a few seconds,

"That's where psychological research comes in. Psychological research is not simply a treatment for mental illness, it has an application side. I think anyone who has watched "I Am a Cat" is deeply impressed by the canned cat in it, right? ”

The audience laughed good-naturedly,

Everyone's eyes fell on Lu Shi.

Cavendish continued: "So, is there an academic side to psychology at all? Today, we have two people, Professor Harlow Gale and Dr. Sigmund Freud, who want to talk about advertising and psychology, whether it can be advertising and psychology. ”

He turned to the podium,

"The two, academic exchanges, must be elegant."

The two people on the stage nodded,

"Yes."

Cavendish said, "Okay, then you can begin." Why don't you start with the psychology of advertising? ”

Gail immediately picked up the conversation,

"Advertising psychology is the study of the role of advertising on potential consumers and the motivation for purchasing decisions in a general sense. This is typical of applied psychology, which is far from the mystical dream. ”

The crowd was in an uproar,

Unexpectedly, Gail was full of aggression as soon as he spoke.

Freud said calmly: "Application? I wonder if Mr. Gale can give an example? ”

Gail immediately replied: "Of course! Actually, Mr. Chancellor has already said that. ”

He looked at the students in the audience, looking confident,

"Have you ever read the Mirror?"

Let's start talking,

"Sure enough, he's going to move Professor Lu out."

"Isn't that normal? I would do the same. I also wrote my graduation thesis, "Thank you Professor Lu for your advice." ”

"Hah, too."

……

Cambridge students are no strangers to academic encounters.

Gail said: "In the 'I Am a Cat' comic, there are soft ads for canned cat food, and as for its sales, I'm sure everyone knows about it. This is a clear proof of the application of psychology. ”

Freud touched his beard,

"You said the Mirror...... Speaking of which, Professor Lu also has a signed book from me~ It is "The Interpretation of Dreams". ”

Land Hours: ???

"Hiss......"

He felt a toothache.

Unexpectedly, Gale also spoke: "Professor Lu is also my best friend, and we have almost the same views on opinion polls. ”

Land Hours: ???

This special meow ......

He felt his teeth hurt even more.

Freud snorted coldly,

"Mr. Gale, you have studied your advertisement. Psychology, you are a layman. ”

Gail said, "I'll you!" When I wrote The Psychology of Advertising, was your book published? Toilet paper literature, also worthy of elegance? ”

Hit the snake and hit the seven inches,

Scolding should be exposed.

Freud's face couldn't help but change,

"You...... You're so ......! @*#￥%……”

The following paragraph is garbled.

Lu Shi knows German and can hear it clearly, which is a standard "German greeting".

Although Gale couldn't understand it, he could guess a rough idea, and immediately shot back: "You can't even sell 100 copies of your own book in Austria, so you are embarrassed to shout in front of me?" It's not even worth mentioning that the English version doesn't have the goods! ”

Freud blushed,

"600 copies! "The Interpretation of Dreams" sold 600 copies! ”

He bypassed the pulpit,

"You don't want to slander me!"

Gail also walked around and said, "What's the matter, you want to use force with me?" ”

Lu Shi: "......"

What about the "must be elegant"?

How do these two guys highlight an offline truth?

He looked at Cavendish and said,

"Mr. Headmaster, don't you care?"

Unexpectedly, Cavendish looked excited and said, "Okay! Hit Hit Punch! Isn't fighting with an opponent for the sake of the truth in one's own heart just a manifestation of scholars defending their ideas? With this dozen, we in Cambridge will inevitably ...... Hey...... Hey, hey, hey......"

The laughter grew eerie.

Lu Shi saw it in his eyes and figured out a fact in his heart,

The University of Cambridge turned out to be a rubbish.

(End of chapter)