Lu Shi's self-confidence impressed everyone.

The applause came, and the mountains roared like a tsunami, as if they could tear off the roof.

Lu Shi looked at Cavendish and said,

The latter nodded and said silently with his mouth: "Let's finish." ”

Lu Shi held down with both hands, signaling the students to be quiet.

Then he said: "Ladies and gentlemen, I hope that those who are fortunate enough to witness history today will become people who write history, or even become part of history, in the future. ”

At this point, the exchange meeting is over.

The students left the venue one by one, still reminiscing while chatting,

"I'm going to do a double degree. Alas...... It's a pity that the Department of Advertising hasn't been opened yet, otherwise I would have tried it. ”

"Well, that one makes money just listening to it."

"Withdraw money at every turn, the idea is vulgar! The purpose of advertising is to get good products to those who need them, do you understand? ”

"Cut~"

……

There are fewer and fewer people in the auditorium.

"Whew~"

Lu Shi stretched.

Floyd leaned over and whispered, "Professor Lu, I want to thank you." If it weren't for you, the students at Cambridge would never have recognized psychology, and might have even thought of me as a liar. ”

Lu Shi spreads his hands,

"Ha, one exchange won't change anything."

Freud was silent.

Gail on the side also stepped forward and shrugged,

"Dr. Freud, what is the reason why you think 'Dream Interpretation' is not popular?"

The healer does not heal himself,

Freud couldn't tell, and couldn't help but fall into deep thought,

Long

"There are many reasons for this. For example, I mentioned the 'yin phobia complex' in the book, and many people don't recognize it. ”

Gail scratched his head,

"What's that?"

Lu Shi explained next to him: "Actually, it's literal. Women's physiology is different from men's~ You know. ”

Gail was stunned for a moment, then laughed and said: "No, no, I think the 'yin phobia complex' has a positive effect, because gender discrimination is still prevalent, and the academic world is dominated by men, so ......"

Freud was stunned and uncertain and asked, "That's genetics?" In my doctrine, the question of genetics is not taken into account. ”

This does matter,

In fact, the effect of genes on psychology is significant.

But Gale still shook his head,

"No, no, no."

Sigmund Freud: Huh? Then he asked, "Is that some of my theories conflicting with common sense?" ”

Gail came to the interest,

"What theory? Let's give an example. ”

Freud tilted his head and thought for a moment, and replied, "Professor Lu actually mentioned it just now. However, the most criticized view for me is that 'all the important psychological events in life occur before the age of three, and all experiences after the age of three are compulsive repetitions of the major traumatic experiences before the age of three'. ”

Gail frowned, savoring the words,

"Tsk......"

He muttered softly, "I actually approve of it." ”

Freud excited,

"Would you like me to give you psychoanalysis?"

Gail shook his head,

"No, no, I'm not mentally ill."

Sigmund Freud said, "Theoretically, everyone has mental illness, but it is only mild or severe. ”

Gail almost set himself on fire, so he didn't sell it anymore.

He said: "That's what I think about 'Dream Interpretation'. You're actually ...... Not...... I'll just say it directly, how many people do you think psychoanalysis can influence? ”

Freud:???

What do you mean by "how many people are affected"?

He didn't quite understand.

Cavendish spoke, "Dr. Freud, this is actually a real problem, and I can explain it. As a Cambridge Principal, I'm going to think about school management, so I'm going to ask you, if a hundred students have studied psychology, how are they employed? ”

"Ah......h

One sentence puzzled Freud.

Gail chuckled,

"That's exactly what I meant. For example, the upgrading of advertising to advertising is predictably a profession that will create a large number of jobs and generate millions of pounds. And what about psychology? ”

Freud could not answer.

Lu Shi also knows that this is the current dead knot,

From a historical point of view, the period in which psychology developed most rapidly was the post-war period of the two world wars,

The war has created a large number of people with mental illness.

Lu Shi groaned,

"Dr. Floyd, have you ever considered going to the United States?"

Freud was surprised,

The United States at the beginning of the 20th century was an academic depression,

To this end, the United States has formulated three major strategies: immigration, study abroad, and currency scattering.

Immigration is the "Landing Roots Act" and the "Alien Immigration Act", which attract a large number of foreign nationals to the United States, including many engineers, doctors, and artists, and have made important contributions to the scientific, technological, cultural, and social development of the United States;

Study abroad is to send international students to study in Europe, especially in the fields of science, engineering and medicine;

As for the scattering of coins,

In fact, it is to hire top scientists to teach in the United States through high salaries, Harvard University and MIT have done this.

Third-rate professors give first-class money,

Second-rate professors give money to the top,

First-class professors not only give money, but also help set up laboratories,

And like Lu Shi, it is possible for the presidents of various schools and the president of the United States to receive high-level receptions, highlighting a Resby.

Money talks

It's no wonder that the United States later became a paradise for higher education.

Freud could understand what Lu Shi meant,

It is indeed tempting to go to the United States and be treated as a guest, with money and a working environment.

But

"It's going to be a mess......"

Freud worried.

Gail, the American on the side, was not happy,

"What do you mean by that?"

Floyd rubbed his nose in embarrassment and explained, "Professor Gale, you don't know something. If you have read "The Interpretation of Dreams", you will know a classic case - Anna O, at that time, my friend who was studying with me was Joseph Breuer. If I left Europe, I would be alone and I would not be able to do a lot of things. ”

Studying psychology, you must not be able to avoid the case of Anna Ou,

She was a healthy girl, but after the illness of her beloved father, she also developed many symptoms, such as weakness, anemia, anorexia, and sleep disorders......

Breuer gave it a "talk therapy",

This was the precursor to psychoanalysis.

Therefore, Freud's ability to create theories is inseparable from Breuer.

Gail scratched his head,

"Then just let your friends come to the United States, Minnesota, the weather is very nice."

God's "weather is very good",

Further north in Minnesota is Canada, where winters are quite cold, and locals don't even dare to put a tuba outdoors for fear of sticking.

Lu Shi tilted his head and held back his smile.

Then he said, "Doctor, you must have heard about my recent work on global university rankings, right?" Rest assured, many universities in the United States will be on the list. Going there is not a burying talent. ”

With his words, Freud was relieved,

He asked, "What will be the ranking of the University of Minnesota?" ”

Landtime: !!

"Nice weather today?"

He looked out the window.

It seems that nothing was said, but everything was said again.

Freud understood in seconds,

Even if you go to the United States, you must not go to the University of Minnesota.

Gail on the side was very depressed,

"Professor Lu, it's not that bad, is it?"

Lu Shi laughed awkwardly, diverted the topic and asked, "What are Professor Gale's plans for the future?" ”

Gail thought for a moment,

"Go back and develop advertising."

Lu Shixiao asked, "Have you ever considered staying in the UK?" ”

Gail:???

Freud:???

Both of them were a little confused.

Lu Shi fooled Europeans to go to the United States and Americans to come to Europe, this kind of family change, could it be that there is some NTR preference?

Gail asked, "Why?" ”

Lu Shi explained: "If advertising is to be established, it must rely on the development of commodity economy. Because only when the commodity economy takes off, there will be a greater demand for the advertising industry. At present, the United States falls short compared to Europe. ”

Gail asked, "That's it?" ”

When the land time is low-voiced,

"You also have to think about the background of the school."

Gail couldn't help but be dumbfounded,

Indeed, it is unlikely that the University of Minnesota will open a new advertising major.

Lu Shi said: "I heard that Mr. Scott, the president of Northwestern University, gave a series of lectures, which were compiled into a volume and prepared to be published under the name of 'On Advertising'. Among them, psychology has a wide range of applications, not only in the advertising industry, but also in various industries. ”

Gail's face was embarrassed and ugly,

Academics are also circles,

Scott is the principal, has a background and connections, and can naturally rely on "Theory of Advertising" to become the father of advertising.

And I, a little transparent in Minnesota, can't write "Advertising Psychology" on the stage.

There's no way, the right to speak can't be competed for......

Gail pouted,

"Professor Lu, you can see this kind of thing thoroughly."

Lu Shixiao,

"'The world is bustling, all for profit; The world is crowded, all for profit. 'Who doesn't flock here for profit and go their separate ways for profit?' That's why I advise you to stay in Europe. Let Mr. Scott do Newton. ”

Gail was puzzled,

"Newton?"

At this point, Cavendish interjected, "Newton and Leibniz. ”

Only then did Gale understand that Lu Shi was hinting at the priority battle between the two,

And judging from the results, Leibniz was the de facto victor, because he also gave a set of symbolic expressions when he proposed calculus, which led to the set of mathematical symbols that the world uses when using integrals.

Gail laughed and said, "Professor Lu is really good at talking. ”

He was already convinced in his heart.

Lu Shi also laughed,

"The University of London Alliance is ready to open its doors for Professor Gael. Of course, London's attractiveness doesn't have to be strong. ”

As he spoke, he looked at Cavendish

The latter understood, and said, "Mr. Gale, you can teach at Cambridge." ”

From the University of Minnesota to the University of Cambridge,

Definitely a qualitative leap!

Gail instantly blushed with excitement,

"Mr. Principal......"

Cavendish waved his hand and pointed to Lu Shi again,

"Thank him."

Gail immediately thanked Lu Shi again and again,

Sigmund Freud did the same.

Both of them felt that this exchange meeting was very worthwhile, not only rubbing the traffic, improving the theory, but even having a clearer plan for the future.

"Whew~"

Lu Shi stretched,

"That's all for today."

He said goodbye to Cavendish and left the auditorium.

By the afternoon, the clouds had already dispersed,

The setting sun shines brightly.

The river flows slowly through the school, and a few drops of water are stained on the withered yellow grass blades, which are sparkling in the sunlight, like crystal clear pearls.

The view of King's College gives a pleasant and comfortable feeling.

Natsume Soseki and James stood by the river,

The two chatted,

"I think 'I Am a Cat' is a long story full of wisdom and humor, and it is a classic in Japanese literature."

"Professor James has won the award, but your study of the Bible is profound."

"Mr. Natsume also reads the Bible? This was a bit unexpected. ”

……

They had a great conversation.

Cavendish couldn't help but smile and said, "Professor Lu, let's go?" ”

Lu Shi nodded,

"Okay."

The two walked along the river in the direction of the cafeteria.

After not taking a few steps, Cavendish said in a low voice: "Professor Lu, I heard that you are already a trustee of Columbia University, and you are preparing to set up a journalism school?" ”

Lu Shi was surprised,

"Why did you talk about this all of a sudden?"

The corners of Cavendis's mouth curled up and asked, "Advertising should also be one of the majors of journalism, right?" ”

Lu Shi shook his head cautiously,

"It should be divided into two categories, one is advertising that is combined with marketing and journalism, and the other is advertising design and production that is combined with art and design."

"But no matter what, it's time to create a journalism school," Cavendish said. Moreover, it is also very beneficial for global university rankings. Because we are now in the tide of discipline independence, especially in the social sciences, the disciplines are differentiated. ”

Lu Shi nodded,

"That's really the way to go."

Cavendish laughed and said, "Professor Lu, you have the global university rankings in your hand, you first established the School of Journalism at Columbia University and became a trustee, and then you have vigorously encouraged advertising as an independent discipline in the United Kingdom, plus you just told Professor Gale the metaphor of Newton and Leibniz...... Hiss...... Isn't this a backstab to the United States? ”

"Poof!"

Lu Shi laughed on the spot,

"Mr. Headmaster, don't say anything 'backstabbing' in front of me, you Englishman. The one who is best at 'backstabbing' is not British. ”

Cavendish smiled even more happily,

"Yes, yes, yes! "Yes! "Prime Minister" said, 'Britain has always been inappropriate in terms of being inhuman. ’”

This sentence is written on the title page of the script, and the meaning is clear.

Think about the-stirring things that Great Britain has done with the "continental balance of power policy", so to speak, there is no wrong.

Lu Shi spreads his hands,

"Just tell the truth."

Cavendish nodded,

"Daying is good at backstabbing, and there's nothing to deny. Hey...... We're still thick-skinned. ”

This is undoubtedly a self-defeating joke.

But Lu Shi vaguely pondered a little bit and asked the other party: "Mr. Chancellor, you don't want to invite me to be a professor at Cambridge University, do you?" ”

Cavendish let out an "um",

"That's right, I'm going to backstab the University of London Union and the Earl of Kimberley."

If Wardhouse is present, he must PK with the other party.

Lu Shi looked at the river,

"It's fall."

Cavendish ???

I don't understand why Lu Shi suddenly talked about the season.

Lu Shi suddenly stood still and said:

“

Quietly I'm gone,

As I came quietly;

I waved my sleeves,

Do not take away a single cloud.

”

Cavendish immediately heard that this was a modern poem written in Cambridge before Lu Shi.

He was a little helpless,

Even if you refuse, it's a little new.

"Tsk......"

He couldn't help but be speechless,

was about to say something, but he didn't expect Lu Shi to finish chanting.

“

A pool in the shade of the elm,

It's not a clear spring, it's a rainbow in the sky;

……

The autumn insects are silent for me,

Silence is Cambridge tonight!

……

Quietly I'm gone,

As I came quietly;

I waved my sleeves,

Do not take away a single cloud.

”

It's autumn now, and Lu Shi naturally doesn't say "golden willow" and "green wattle", and even "summer worm" has been changed to "autumn worm".

Interestingly, his chanting is somewhat similar to that of Xu Zhimo, the author of the original poem, in terms of time.

At that time, after Xu Zhimo revisited Cambridge, because the itinerary was very rushed, he immediately set off to Daltington Village to meet another British friend, so he did not record this emotional activity.

It wasn't until he sailed out of Marseille on his way home that he wrote down his feelings about his return to Cambridge.

Therefore, Xu Zhimo also writes poems in autumn and summer.

Cavendish looked a little complicated,

"Professor Lu, you are such a peculiar person."

Lu Shi said: "What? ”

Cavendish chuckled,

"You keep saying that you want to learn from Daying's 'backstabbing', but when it comes to yourself, you become loyal and determined. To be honest, I really don't understand how anyone could refuse Cambridge and stay in London to do politics. ”

As he spoke, Cavendish silently added in his heart,

Is this the Chinese?

"Don't take away a cloud", really free and easy.

Lu Shi felt that the other party was a little too much,

He said: "Mr. Chancellor, my properties are all in London, and it is very inconvenient to move to Cambridge to live...... Besides, I'm not without backstabbing. No matter how cheeky I am in the global university rankings, I can't rank London politics and economics ahead of Cambridge. ”

Cavendish glared,

"If you do, the students at Cambridge might assassinate you."

(End of chapter)