In Wang Shuo's original time and space, there was a very famous phenomenon in the NBA, called the "regurgitation phenomenon".

There are many classic cases of the "regurgitation phenomenon".

Here are just one of them.

For example, someone's classic sentence "not one, not two, not three, but four, five, six, seven, eight championships".

Because the tone was too high at the beginning, when these seven or eight championships became six overall runners-up before Wang Shuo crossed, it also became a weapon used by Zhan Hei to "attack" James.

Although, the Zhan Hei just retold what James said back then.

But......

Don't ask, it's just that these words are made up by you Zhan Hei! How could Lao Zhan, who is so "honest" in my family, say such arrogant and offensive words?

"Think about it, Michael, if you did everything in 1995 the way you used to advertise it, and we managed to create a storm of public opinion about your comeback, but you didn't play what people wanted, how would people perceive you?" Previously, when talking to Jordan about his promotional comeback plan, Wang Shuo almost sealed his throat with a sword.

Originally, Jordan was still very old and arrogant that as long as Wang Shuo's tactics in the new season could be perfectly executed, how could he Jordan not be able to?

But soon, Wang Shuo gave Jordan a "The-Shot": "Believe me, the fans' demands on you are absolutely endless, as long as you can score 30 points today, they will expect you to score 40 points or 50 points tomorrow."

Because you're Michael Jordan, and because you've been able to do anything before, no matter how good you do then, someone will always run out and pick your thorns. ”

Clearly, Jordan was convinced.

"In your opinion, what kind of publicity should we make about my comeback?" Jordan had eaten the dividends of public opinion back then, and he knew that what Wang Shuo said was not possible, but 100% would happen.

"In my opinion, your promotional comeback plan can be done in three steps." Wang Shuo said.

The first step is to get a vaccination, which is also known as "stacking nails".

As long as my nails are thick enough, you can't really hurt me.

In Wang Shuo's view, Jordan can pave the way for his upcoming comeback by selling the news of Wizards stock after training camp in July.

Because the "God of Basketball", who started to conduct special training in the training camp and sold off his stocks at the same time, it is impossible for him to just be idle, so someone will definitely take the initiative to stand up and help him bring the rhythm of his comeback.

"But what's the difference between this and my previous plan?" Jordan asked, looking puzzled.

Hearing this, Wang Shuo smiled "slyly" and said, "The difference is in the next. ”

In Wang Shuo's view, after the foreshadowing work is completed, Jordan not only should not continue to adjust the appetite of fans, but should take the initiative to reveal some news to people.

For example, his recovery in training camp was not ideal, he was already really feeling the damage that time had taken him, and it was true that he did want to come back, but the reality was too harsh, etc......

"But what's in it for me to say that?" Jordan was like Kobe Bryant shaving off his explosive head at this moment, and he fell into deep doubts with some "can't touch his hair".

"The good thing is that you can actively lower people's expectations of you!" Wang Shuo's words woke up the humanity in his dream.

To put it simply, after Jordan took the initiative to lower people's expectations for him, when the new season begins, people's never-ending demands for him will change to "10 points is passing", "Oh my God, did Michael score 20 points today?" "He's so powerful, the NBA is really a veteran who doesn't die, but just withers."

In Wang Shuo's original timeline, Kobe Bryant did this when he retired from touring in the future, so that that that season, no one else could make headlines how to dunk the basket, but as long as Kobe Bryant can dunk once, it will attract people's applause and directly rush to the hot search of sports news after the game.

Wang Shuo used the method of deduction to give Jordan, who knows how to promote the NBA best, and then ...... Jordan reacted immediately!

Original...... It turns out that there is still such a way of publicity?

Don't blame Danzi for having little knowledge.

Because in the future, after the rise of social networks, how to market is a professional knowledge.

As a basketball blogger with millions of fans in the future, if Wang Shuo just relies on complaining about NBA stars, how can he be so big?

"But, I don't think it's enough!" Jordan, who has always liked to draw inferences, immediately said that he also had a bold idea at that moment.

Wang Shuo was curious about what ideas Jordan could have.

And then......

Wang Shuo, who patiently listened to Jordan's idea, suddenly felt the ruthlessness of the basketball god towards him.

"I could have invited one or two young players before training camp and had them come and go head-to-head with me and deliberately let them and me out of the heads-up results." Jordan said to Wang Shuo.

At the moment, Jordan is in this state......

When you let him go head-to-head with the new generation of stars, you undoubtedly want to see him stink unilaterally.

In fact, few people know.

Jordan, who has always only liked to win, is basically impossible to play one-on-one with others when he is not in good shape.

"Well, forget it, let's just invite Kobe. I like him more, and I can accept losing to him. After pondering for a moment, Jordan added.

Really......

Jordan's naturally strong heart, even if he understands the importance of lowering people's expectations for his new season at this moment, it is impossible to completely have no lower limit.

Only lost to Kobe, which can be said to be the last stubbornness of Boss Joe.

Although Jordan likes Kobe Bryant, there is a big reason because Kobe, who has been imitating him, can make him have traffic after retiring, but as time goes by, Jordan often looks at Kobe Bryant in private, and it is definitely the old father looking at his own stupid boy.

"So how do we take the second step?" Jordan asked.

The second step?

Wang Shuo smiled: "The second step is called letting the bullets fly first for a while!" ”

Jordan was a little puzzled.

But what Wang Shuo said next quickly made him understand why he wanted the bullets to fly first for a while.

Because if you're going to lower people's expectations of you, you can't start planning right away.

After all, people also need time for reaction and fermentation.

Only when everyone accepts that you are indeed old can you move on to the next step of your work plan.

That is, after September, shout slogans in a high-profile manner and make a low-key comeback.

"In your opinion, how should the slogan be shouted?" At this moment, Jordan, who had already determined that Wang Shuo was 100 million times stronger than his own propaganda team, asked curiously.

"I don't mention anything related to competition, I only talk about dreams, I only talk about inheritance, I only talk about veterans not dying, but they are gradually withering." Wang Shuo said to Jordan.

As a legendary figure in the history of American marketing, the best thing about the five-star emperor MacArthur was not how good he was to fight, but that he would never forget to take reporters wherever he went.

As the saying goes, if there is no script, you have to make up a script.

The NBA is a big stage for storytelling, as long as there is a good story, why should Jordan worry about no traffic in the new season?

In Wang Shuo's view, after waiting for public opinion to ferment for a period of time, Jordan should have said in an interview at this time that although he is indeed old, his love for basketball is still there.

"I see, you're trying to get people to focus from focusing on how high I can get this comeback, to what I finally chose to come back because I love basketball." Jordan said.

Look, the smart Danzi is a little bit clear!

"And this is also in line with the NBA theme that David is now pushing (I LOVE THIS GAME, Chinese literal translation: I love basketball)!" For Jordan, who is very familiar with Stern's character, he knows very well how much his comeback will help him after his comeback.

"Also, I suggest you praise the group of newcomers that David Stern has been championing in the past two years as we begin to build momentum for your comeback." Wang Shuo added.

"Not only that, but I should also mention the old guys in passing, in your words...... Is this called uniting all the forces that can be united? Again, Jordan drew inferences.

Hearing this, Wang Shuo was happy.

Because if he remembers well, this summer's "big dream" Olajuwon will be swept away by Space City, and next season, Malone, Stockton, Ewing and other Jordan's old opponents in the past will not have a good time, so if Jordan can write a few small essays at that time, it will definitely resonate with this group of veterans.

Of course, Boss Qiao's small composition, in Wang Shuo's opinion, must limit the number of words for him.

Otherwise, a small essay of 800 words, he can give you a paper of tens of thousands of words.

"However, even if our plan goes smoothly, it will be difficult to avoid that someone who wants to pick on us will jump out." Wang Shuo said to Jordan.

"Do you have any good ideas in this regard?" For his "dog-headed military advisor", Jordan is definitely Liu Bei seeing Wolong at this moment, like a fish in water, and trusting him.

"We need someone who can help you share the firepower off the field." Wang Shuo said.

Alas!

What is sharing the firepower, isn't it just to carry the blame?

On Benzema's status in the world of sports.

You know, backing the pot is a science.

But right now, can anyone on this Wizards team take on such a heavy responsibility?

In the team, except for Jordan, he is Hamilton's biggest name, but Hamilton's personality is ...... How do you find fault with him?

Do you blame him for walking the dog every day, causing his little male dog to have no time to soak in the female dog?

In this era, the firepower of the print media is certainly not as strong as that of the future social networks, but Jordan, as a person who has come over, is also very clear, of course, in the Bulls, Pippen and Rodman usually take the blame for him and attract firepower from the media.

Oh, no......

Wait a minute!

Isn't the person in charge of carrying the blame far away and close at hand?

Obviously, what Wang Shuo was waiting for was Jordan mentioning him.

Because as a 27-year-old Asian coach, if you don't understand, ask if someone else is more suitable than him to carry this pot and become the target of public criticism in the new season?

However, in the NBA, will there really be any coach willing to take the blame for the players?

As we all know, at least ninety-nine out of 100 NBA head coaches are "non-stick".

In Wang Shuo's previous life, like little Van Gundy, he was just a strange phenomenon in a million, not a universal phenomenon.

How did he lead the team to do the Black Eight when he was little Van Gundy?

Isn't it this hand that bears the blame for the players, so that the Knicks, who are like scattered sand, are extremely united?

Including when working with Da Yao.

Whenever Da Yao didn't play well, Little Van Gundy would always say in an interview that it was because his tactics were not well arranged, which caused Da Yao to not play well.

Outcome......

Houston really took Van Gundy's word and replaced him with Adelman, who they thought could make Da Yao play.

Of course, there are many reasons for the "Houston XX" in Wang Shuo's memory to change coaches later.

But in short, in the NBA, in this star league, normally speaking, coaches want to keep their jobs more than giving players the blame and sharing the firepower.

After all, after carrying the pot for these giant babies, God knows if he will directly sweep you out of the house in the next second?

For example, Mike Brown and Mike Malone in Wang Shuo's memory, if the pair of "Sleeping Dragons and Phoenix Chicks" are really as bad as someone fan says, may they win the championship as an assistant coach and head coach after leaving someone?

Unlike football coaches, who like to share the pressure for their players at press conferences, since basketball is not the team that is greater than everything, but the stars who are greater than everything, so basically if you look closely at the NBA head coach's speech at the press conference, you will find that it is called a drop of water!

If I can be faulted by your media, then I will lose!

So now the question arises.

Is Wang Shuo willing to share the firepower for Boss Qiao and carry the black pot of the new season?

In fact, in the next second, Wang Shuo dispelled the doubts in Jordan's heart.

"Of course, why not? In the new season, we really need someone to take the initiative to stand up and be caught in the media.

Because we still have a lot of young people in the squad and they need time to grow.

And this person, can there be anyone else but me? Wang Shuo said righteously.

At this moment, Jordan was in awe of Wang Shuo.

In just a few seconds, countless images popped up in Jordan's mind.

There is the picture of Constantine XI dying in the city of dreams and desires, the picture of 300 Spartan warriors fighting at Thermopyla, and the back of Wang Shuo's resolute and generous "death".

If I don't go to hell, who will?

"I have my own way of attracting firepower, though, and I hope you'll support me on that, Michael." Wang Shuo said to Jordan.

Hearing this, Jordan, who knew that he could only give Wang Shuo all support except mental, took a deep breath and assured Wang Shuo: "You will definitely get what you deserve, believe me." ”

Seeing this, Wang Shuo said happily in his heart: Of course I will get the reward I deserve, after all...... If I don't do this, if the future wizards are really ready, how can I, who have no foundation at the moment, get a piece of the "prestige cake" at that time?

If you want to wear a crown, you must bear its weight.

In this world, how can there be any pie-in-the-sky good thing?

All the gifts given by fate have already been secretly marked with a price.

……