Because it is a voluntary registration, full participation, open and fair, two-way choice, and invite the discipline inspection team, the expert group to guide and check the whole process, the first time to attract the attention and participation of all employees of the newspaper, the fanfare operation situation in the industry has also produced a lot of sensation, the strength of the speed, and then attracted rave reviews on the Internet - the reform is carried out step by step, in an orderly manner, and the president of the president soup is even more ambitious, Ambition is bound to win.

In this season of light smoke and rain, willow green and red flowers, everywhere sprouts vigorous vitality - wind and rain slope, pink walls and tiles, small bridges and flowing water, everywhere is a warm and graceful, picturesque dream of Jiangnan.

However, the full competition in the newspaper compound is in full swing, but it is a different scene: competition for people and posts - this is a personal matter, it has never been a trivial matter, behind the calm, the newspaper has always been an undercurrent, all parties, factions, all kinds of people, etc. are all secretly lucky, and they have performed eighteen kinds of kung fu, and even thirty-six strategies of the art of war, chasing the wind and chasing the moon, fighting openly and secretly, chasing the wind and shadows, and intriguing - it is like a gluttonous drama, and for a time there are drums and horns contending, and it is difficult to distinguish between the superior and the inferior.

In the end, after several rounds of preliminary examination, written examination and interview, in the midst of everyone's ardent anticipation, the middle-level team of the cloud newspaper office was finally freshly released: Fat Elvis Benyu was appointed as the chief of the Yunshang website operation management section, Xunhuan Xia Yuhuan was appointed as the head of the mobile network newspaper operation management section, Hua Wuji Liu Yehua was appointed as the deputy chief of the network audio-visual book operation management section (presiding over the work), and Leng Meiren Leng Qingqiu was appointed as the director of the advertising business center.

The old soup pot is really an old treacherous giant, and the old soup is by no means in vain: it is not obvious, it not only balances the interests of all parties, but also adds a secret soup - on the bright side, it boldly uses new and talented people, highlighting the purpose of specialization and youth, and the combination of old, middle and young people, highlighting the stability and pragmatism of the reform, and the important thing is to keep quiet, and further consolidate their own interests.

As soon as the list came out, everyone was happy - as the personnel of various posts were in place one after another, the first step of this reform can be described as a victory, winning the unanimous recognition of the upper and lower, internal and external.

But carefully smacking this list, the discerning person still saw something new: the arrangement of Xunhuanxia and Hua Wuji is still somewhat unexpected, Xunhuanxia as a professional and highly recommended by Gao Bushuai Vice President, although young but professional, the promotion is barely reasonable, but Hua Wuji, as a little girl who has just joined the work for less than two years, has no education, no performance, no qualifications, no qualifications, except for being white, tender and beautiful, it can be said that there are no other bright spots, was even promoted to deputy section chief overnight - it's really hard to see through and even more incomprehensible.

Old...... Old, this world is too wonderful, it is always unthinkable - the old people in the newspaper can't stop sighing. But to be honest, the personnel arrangement is already mysterious, and no accident is the biggest accident, which is really normal and normal.

Seeing that the personnel of all units and departments of the cloud reporting office were in place and sharpening their knives, the president of the company quickly made a deployment: arranged for the director Lao Tang to personally lead a team of newcomers, seize the opportunity, act quickly, quickly enter the working state, and on the basis of implementing and improving the hardware equipment and facilities, come up with the annual work plan and operation plan of the Yunshangyu Newspaper Office as soon as possible.

So Tang Qiyao, director of the Cloud Reporting Office, had no choice but to turn into the rhythm of continuous rotation non-stop, white plus black, five plus two, it was really day and night, night and day. Thinking about it, searching the intestines and scraping the belly, exhausted all the little ink in Director Tang's stomach, tossed it down, revised the plan again and again, and improved it again and again, but he didn't expect to end up being beaten back to the original shape by the president Mu Da Pen.

Innovation is the soul, there is no soul without innovation, no one pays attention to it without a soul, and there is no development without attention - thinking back to the words of Huang Huang, Lao Tang couldn't help but sigh secretly: Alas - don't say it's really reasonable.

In the past few years, the Internet has sprung up, almost running through everyone's work, life, communication, friendship, love, ideals, and even all of life...... The speed and scope are really amazing, and it also makes the old Tang feel more and more the need to update their knowledge and the lack of network skills.

The back waves of the Yangtze River push the front waves, and if you are not careful, you will be sunburned to death on the beach - the wheels of the new era are rolling, and those who go along with the prosperity and the rebellion die, and it is no longer the original past where you can survive the sun and spend the rest of your life in peace with a scripture.

Now only by adjusting the mentality, stooping down, keeping the integrity and innovation, humbly asking young people for advice, and constantly learning from new things, is the fundamental and key.

So Director Lao Tang adjusted his thinking and convened the Zhuge Liang meeting again, the first thing to do is to deeply study and judge the current reality, clarify what netizens need at present, determine what the characteristics of their websites are, what is the development direction, and the industry positioning and team support of websites and online newspapers......

Analyzing the various operating models, in fact, the main ones are only the following categories:

The search engine + encyclopedia knowledge-based represented by Qiandu provides customers with advertisements related to web content through the business model of bidding ranking, advertising and clicks, so as to achieve profitability. Based on the search engine, a comprehensive and complete encyclopedia knowledge base has been established.

Instant messaging + game + portal news + mailbox type represented by Feixun realizes Internet value-added services, mobile and communication value-added services and online advertising through the business model of membership, games and advertising.

With the security + browser + search engine type represented by the Monster Tiger 280, the business model of free + paid value-added services, based on network security, it has built a series of products such as anti-virus and firewall; In addition to the browser market, it has created the original search engine technology, and released the third-generation search engine with the ability of "self-learning and self-evolution" and the ability to discover the search results that users need most, mainly relying on online advertising and Internet value-added services to generate revenue.

The portal news + Weibo type represented by the old wave is based on the portal, Weibo communication and related value-added information services, and most of the income comes from online advertising, and a small part comes from mobile value-added services.

The mailbox + news type, represented by the difficulty, is based on email, followed by portal news and games, and uses the business model of mailbox, games and advertising, and most of the income comes from online games

The download + game + video type, represented by Sulei, adopts the business model of membership, games and advertising, based on download, and constantly expands its territory.

……

And so on, the cat has a cat road, the mouse has a mouse road, each has its own way, each has its own merits, the road is sunny, the brilliance is shining, and the contrast is bright.

Looking back, comparing and analyzing the current situation of their newspapers, the advantage is nothing more than traditional paper media + new media, a few traditional and a few modern, with a certain customer group, and their own professional creative team.

-- Life is the source of the life of the media.

Whether it is print media or new media, in the final analysis, it is the media, and the media must have news, hot spots, and attention:

Discovering and detonating hot spots is always the only rule for the survival of the industry.

The more the reasoning is debated, the clearer the Tao becomes. With the gradual clarity of ideas and the direction becoming clearer and clearer, Lao Tang and others of the Cloud Newspaper Office quickly formulated a new "Kandian Network" newspaper and network combination implementation plan with paper media + new media as the platform, with investigation and discovery, tracking and reporting, reflection and feedback on the current hot spots as the core content, and featuring private exclusive customization and personalized close service, and "advertising media, electronic business media, and Internet platform +" as the website operation model, which was quickly recognized by the leaders of the newspaper.

I still have to admire the young man's brain really turning fast, under the leadership of Fat Elvis, Xunhuanxia and others, the Yunshang Public Opinion Office carefully planned and invested heavily to create the first open-day work - "Classic Gold Unlimited-Kandian Network" Creative Golden Idea Network Fundraising Competition.

With the cross-bombardment and hype of newspapers and networks, it has once again verified that there must be brave men under the heavy money: "Classic Gold Unlimited" has instantly become a hot spot, not only attracting a large number of netizens and readers to participate, but also the sales of newspapers and the number of clicks on the website have also risen rapidly - the reform of the two legs of the newspaper has not only achieved initial results, but also is simply a blockbuster.

Next, after the vigorous online voting, netizen selection, expert review, and online awards, the online fundraising activities obviously reaped the expected success, and at the same time successfully increased the performance, it also harvested thousands of "golden ideas" - it can be said that the creativity is really infinite and the harvest is very full.

It's just that the best creative golden idea that is at the top of the list, which is greatly unexpected and unbeatable, is actually the initiative called "Looking for a Happy ......" by the online name "Hook Crescent Moon Tianrushui", that is, to find the "happy person" in "Happiness" that resonates, thinks and discusses hotly:

Is he okay? Where is he? What is he doing? What was he thinking? Who is he? Does he have any family or friends......

At first glance, it seems that everything started lively, with great fanfare, and flourished, seeing the perfect ending, but I didn't expect to turn back to the origin of the event, back to the initial starting point - in the face of such a result, even the old Tang, who has always prided himself on watching the autumn moon, couldn't help but sigh again and again in his heart:

I didn't expect it, I really didn't expect it! I have long heard that the online world is mysterious and unpredictable, but I never thought that this network would be so magical......

- Enlightened, really enlightened!

As everyone knows, what happened next was confusing, it was all drama essence, which was even more intriguing, and even the chief elder Tang who had been in the rivers and lakes for a long time was also foggy and ignorant.

Soon, the newspaper's soaring performance, vigorous development trend, industry influence, market share, audience identity, etc. soared, all of which faintly showed that the volume of all kinds of advertising business soared, and the gold absorption power and influence will surely increase sharply - seeing that the time was ripe, the president of the newspaper immediately decided to take advantage of the victory to pursue it, and then set off a new wave of reform: the newspaper and network advertising managed by the advertising center are all open to the public for bidding in all part of the period, categories and channels. Relevant activities will be held in the near future.

One stone stirred up a thousand waves, the reform of the advertising center once again caused a lot of earthquakes in the industry, but also successfully attracted the attention of many advertising dealers, so all the gods, each doing their best, the power of the gods, have through different channels, the use of various relationships, began to all-round, multi-angle, deep peek into the advertising center of the trend, insider and hidden feelings.

However, to everyone's surprise, at the critical moment when the reform of the advertising center was about to fly, the president of the company, Lao Tang Yiguo, suddenly fell ill and was admitted to the hospital - it is said that it was due to overwork, resulting in insufficient blood supply and oxygen supply to the myocardial system, which led to the recurrence of coronary heart disease, and had to be systematically rehabilitated.

In the hospital, the president on the hospital bed had a pot of soup, looked at the team members who came to visit with a solemn face, and patted his glasses yellow hand while sighing:

"Lao Huang! Comrades, this disease cannot help anyone! …… During my hospitalization, the work will be presided over by you Lao Huang for the time being! Alas...... To start a business is to seize the opportunity and seize the day, and this time waits for no one...... The reform of the advertising center must not be stopped, it must be carried out as planned, and it cannot be delayed or delayed - please... Thank you! The resoluteness of his attitude and the sincerity of his words were like Liu Bei's loneliness, and he was almost about to burst into tears, which made everyone present moved, and sighed for a while.

So next, the bidding work of the advertising center under the auspices of Glasses Huang, after a series of complicated and solemn bidding, bidding, bid opening, bid evaluation and other strict procedures, finally won the bid by the city's Zhongtian Media Advertising Co., Ltd. with a high vote.

In the evening, at the signing ceremony and celebration reception with Zhongtian Media Company, the two sides were full of sincerity and harmony...... As the song sounded, there was even more jubilation.

When toasting, Hu Luanfei, chairman and general manager of Zhongtian, smiled mysteriously when he toasted, and whispered a sentence in his ear, which made the already suspicious old Tang even more confused:

“…… Thank you, Brother Tang! My brother-in-law has mentioned you many times, thank you for your continued support and help, brother, I naturally know ......"

Seeing that the surprised old Tang stood in place, the cold beauty lost no time in quietly patting the old Tang on the shoulder: "...... Hahaha, rest assured! None of them are outsiders - Lao Mu's wife and brother ......"

Old Tang, who had his eyes white and hadn't reacted for a long time, hurriedly nodded, and just raised his wine glass...... As soon as I turned my head, I saw that the glasses in the center of the dance floor were already drunk and hazy, and the sky was full of light, so he took advantage of the wine, grabbed the microphone, and tore open his hoarse throat and sang as if no one was around:.

"Hey...... Sister, you boldly go forward, wow, go forward......"

It wasn't until Liu Yehua's wedding two weeks later that he saw a pot of red and refreshing old soup after being discharged from the hospital, especially when he saw that the groom turned out to be the slightly dull son of Vice Mayor Li, and when he vaguely heard that the matchmaker was the president of the old soup pot, Director Tang suddenly tasted the subtlety.