Chapter 219: Worries on the Peninsula
When Son Ye-jin was watching "My Name is Kim Ailing" at home, in a building next to Peninsula Frog Terrace, the Cultural Promotion Department was nervously counting the data.
Since the Asian financial crisis in 1998, the peninsula has developed a strategy of cultural statehood.
Guo Jia vigorously supports the cultural export of the peninsula.
The reason for this policy is precisely because in the Asian financial crisis, they had no resistance and could only be easily harvested.
This made the top brass of the peninsula very helpless.
They then came up with a business strategy, which was to build a cultural state.
Promote the products of the Peninsula with excellent culture, and let more people know and recognize the culture of the Peninsula with Korean dramas and Korean sounds, and then buy the products of the Peninsula to promote economic development.
It is under such a grand strategy that the hto has received a lot of resources.
And the Peninsula official took the initiative to buy them drafts and fans, creating a false impression that they are very popular in all of Asia.
But even though it's an illusion, the common people don't know it.
The people are still very happy, very excited, proud, and feel that their Guo Jia culture is very remarkable.
Then "Blue Life and Death Love" is popular all over Asia, and the popularity of this drama mainly depends on the quality of the TV series itself, and they have not done much to promote it.
This made the people in the Peninsula Cultural Promotion Department very excited, and they realized that they still have a lot of talent in Guo Jia.
However, just as they are polishing their eyes, they are ready to wait for the new Korean drama to take Asia by storm.
But more than two years have passed, and no new Korean drama can reach the level of "Blue Life and Death Love".
And at this time, Chinese dramas quietly rose, first "Love Hotel", then "Winter Love Song", and then "Stairway to Heaven", "My Girl...... And so on.
These TV series are all from Fenghua Film and Television Company.
Among them, "Winter Love Song" is particularly enviable, this drama is a big hit in the island country, from last year to the end of this year, NHK has broadcast three rounds.
Zhao Yang made a lot of money in the island country, shooting advertisements all over the world and performing commercial performances, incomplete statistics, Zhao Yang earned almost 100 million this year.
This is the envy of the people in the Peninsula Cultural Promotion Department.
How eager they are, "Winter Sonata" is a Korean drama, and Fenghua Film and Television Company is Peninsula Company.
In this way, their cultural statehood strategy will be more likely to succeed.
However, after all, it is imagination, and this is not real.
What frightens the Peninsula Culture Promotion Department even more is that Fenghua Film and Television Company is also constantly producing new high-quality dramas.
This time, "My Name is Jin Ailing" is very good.
not only sparked great discussions in the mainland, but also quickly sold more than a dozen Guo Jia.
Not only the peninsula, but also the island nation, the new Matai, and even the Philippine Island were quickly purchased.
Everyone was attracted to the old and musical heroine.
But this is obviously bad news for the Peninsula's Department of Cultural Promotion.
Chinese dramas are becoming more and more successful, and the easier it is to occupy the market, the more difficult it is for them to shake the status of Chinese dramas.
At this time, Park Jung-min, the head of the Ministry of Cultural Promotion, came over in person, to study the results of "My Name is Kim Ailing", and then try to copy it to provide ideas for film and television companies on the peninsula to help them succeed.
"Minister, this is the data of "My Name is Kim Ailing" in the Philippines."
Park Jung-min took the report and found that "My Name is Kim Ailing" has achieved a super high rating of 27% on the Philippine Island, and many people say that this drama is very good.
The main comment is that the heroine makes a lot of women more confident.
"I feel like she's my idol, and I hope to be like her and get beautiful love."
"She's so ordinary, but she's still so lucky."
"I like to watch "My Name is Kim Ailing", she made me understand that even if I look ordinary, I can still get true love."
The following is the opinion of the Peninsula Culture Promotion Department, they feel that "My name is Jin Ailing" is superficial, but it has given many ordinary girls a beautiful dream.
"Minister, this is the ratings of "My Name is Kim Ailing" on KBS tonight, as well as the evaluation of netizens."
Another person handed over a report.
Park Jung-min picked it up and took a look at it and found that the KBS ratings reached 35 percent tonight.
Although the peninsula often has more than thirty percent TV series.
But foreign dramas have this performance, which is really rare.
After all, the broadcast time of foreign dramas is generally late at night, and if this drama is a prime time, I am afraid that the ratings will be higher.
He took a deep breath and watched the comments below.
"Kim Ailing is brave and calm, she is a representative of women in the new era."
"Only with self-esteem and self-love can we allow ourselves to survive in this changing world."
"Be full of positive energy, just like Jin Ailing, as long as she doesn't die, she should be full of hope."
Relatively speaking, there are fewer comments on the peninsula because the heroine has won the love of the boss, and more because of the recognition of the heroine's attitude to life.
This ideological realm is higher than that of the Philippine Island.
There is also the opinion of the Peninsula Cultural Promotion Department below, they feel that this drama is profound and far-reaching, although it is a romantic drama, it can stand up to scrutiny.
This......
It's superficial, it's profound, what's going on.
Park Jung-min is going to be confused.
He called two staff members who were doing the investigation, "You said that this drama is superficial, you said that this drama has a profound idea, are you two fooling me?" ”
The two staff members glanced at each other, but they did not panic, because "I Am Jin Ailing" is indeed two sides of the same coin.
If you look at it simply from the perspective of idol dramas, the old and ordinary woman has won the love of Prince Charming, this theme is very superficial and can attract some little girls.
But if you start from the thinking of a mature woman, you will find that the heroine is completely different from the heroine of ordinary idol dramas, she has a mediocre appearance, but she is a very thoughtful and positive person.
The two staff members then explained their thoughts.
Park Jung-min was shocked when he heard this, he didn't expect this Fenghua Film and Television Company to write such a good script.
Soon after, ratings and reviews from other Guojia regions also came out.
Similar to the Philippine Peninsula, the ratings are very high, among which Singapore and Malaysia, as well as India Island are the local ratings champions.
And the comments are also of these kinds, little girls, and some immature women envy Jin Ailing's beautiful love, while some mature women admire and like Jin Ailing's attitude towards life.
In short, this drama can not only please those little girls, but also allow some urban women with ideas to get some positive energy from it.
It can be said that the design is ingenious and includes all female audiences.
This is the reason why this drama can be popular everywhere and cause great discussion.
The more Park Jung-min watched the information, the more he felt that this drama was not simple, and he even wanted to recommend it to his wife and daughter.
No, maybe they're already watching at home.
He sighed, his scalp was numb, this Fenghua film and television company in Huaxia is so outstanding, it completely suppresses Korean dramas, and the cultural establishment of the country is far away.
I'm done with things at home, and I'll resume updating at seven tomorrow.
(End of chapter)