At 5 o'clock in the morning on June 17, 2005, the sky in Yanjing was a little brighter, the steamed buns in the bun shop on the street had not yet been steamed, and the cleaning aunt was sweeping the floor, and Chen Kai woke up Li Shengyao.

"Get up, get up."

Li Shengyao opened his eyes, then reached out and grabbed a handful, "Want it?" ”

Chen Hao shook his head with a smile, "The movie is out, aren't you nervous?" ”

The premiere of "Punch, Dad" was a great success, and after the premiere, there was another wave of touting and hype.

In the early hours of this morning, "Punch, Dad" was officially released nationwide.

Li Shengyao kept his hands on the go, then grabbed and pinched, constantly changing shapes, "Don't be nervous, it's useless to be nervous." ”

He was actually a little nervous, he didn't go to bed until about the early hours of the morning last night, and before going to bed, he called his assistant to ask about the situation on Hong Kong Island and Singapore, Malaysia and Thailand, and made sure that there was nothing abnormal, and there was no problem with the film schedule in various places, and then he went to sleep.

But there is no need to say such a thing.

Director Li must have momentum.

Chen Hao nodded with admiration, then leaned closer and hugged Li Shengyao, "I'm a little nervous." ”

"Then I'll give you relaxation."

An hour later, Mr. Lee and Mr. Chen got up, and the two of them went to the noodle restaurant on the street to eat ramen together.

At this time, the sky was much brighter, and Li Shengyao received a call from his assistant.

"Boss, I have asked the data of major theaters in the mainland, and so far the box office of "Punch, Dad" should be around 1.5 million."

From half past six in the morning, one and a half million, if it is an ordinary movie, this result is not bad.

However, for "Punch, Dad", which has an excellent reputation, this box office is actually decent, so-so.

"Hero" grossed 15 million on the first day and 52 million in the first week.

The first week of the box office here is not seven days, but three days.

That is, Friday, Saturday, Sunday.

Mainland movies like to be officially released on Fridays.

"Ambush on All Sides", "Kung Fu", and "No Thieves in the World" were all released on Friday.

"Punch, Dad" is no exception.

Last year, "Kung Fu" set a new record for Chinese-language films, with a box office of 17 million on the first day and 63 million in the first week.

Now "Punch, Dad" has only been 1.5 million in the past six and a half hours, and the data should be far inferior to "Kung Fu".

However, relatively speaking, this time point is not as good as the Chinese New Year.

Although there are no new Hollywood blockbusters released recently, there are still Hollywood movies in theaters.

For example, "Firewall", "Ice and Snow Horror", "Star Wars Prequel 3", in addition to some domestic films, such as "Thrilling Shennongjia", and "The Wind Rises".

Li Dadao has a big face, and the total schedule of "Punch, Dad" is about 50%, like in Fenghua Studios in various places, it occupies 60% of the film schedule.

Such a result is not good, but it is not bad either.

Today, Li Youbin will promote in major cinemas in Yanjing, and tomorrow they will start to go to other cities.

Li Shengyao doesn't need to be so tired, he mainly rests in Yanjing during this time and listens to the data.

After breakfast, Li Shengyao then went back, he slept late last night, and he had to catch up on sleep.

Chen Kai turned on the computer and searched the Internet for news related to "Punch, Dad".

"The word of mouth is very good, it's all praise, but why is the box office average?"

Li Shengyao also felt a little uncomfortable in his heart, but he had already been mentally prepared, and he didn't think much about it, so he climbed into bed and fell asleep.

When he woke up, it was already ten o'clock at noon, and Chen Hao appeared in front of Li Shengyao with a smile on his face, "Guess how many thousands?" ”

At this time, the sun was just right, and Li Shengyao saw that although he was not smiling, there was excitement in his eyes, so he said, "Is there three million?"

"Well, everyone is sleeping in the early morning, and there are more people watching movies during the day, and now it's 3.16 million."

There are still fourteen hours, and the morning and afternoon should be about the same, mainly to see if there can be an outbreak in the evening.

In fact, whether it is "Hero" or "Kung Fu", there are large-scale screenings before the release, which means that there are millions of box office screenings.

Although this box office will not be counted in the first day box office, it will be counted in the first week box office.

And after a few days of screenings, word-of-mouth fermentation will definitely be faster than the premiere.

The reason why Li Shengyao did not choose to let "Punch, Dad" be screened was because Fenghua Cinema was working for the first time and there were not enough personnel.

The screening needs to arrange a large number of employees to keep an eye on it, otherwise, the movie will be leaked, and it will be a disaster.

"Punch, Dad" was not screened, and the box office on the first day and the box office in the first week were relatively average, but they were all normal.

The main thing is to see if the word-of-mouth diffusion can attract more audiences.

It is best to complete the box office harvest in the first two weeks, and generally speaking, the box office will drop significantly in the third week.

And "Wuji" will be released in half a month, although the box office of this movie is very watery, it will definitely affect "Punch, Dad".

First of all, "Wuji" will squeeze the film schedule.

Secondly, the pool is so big, some viewers may not have so much time, and in hesitation, they choose one of the two and choose Wuji.

Therefore, it is still necessary to harvest it early, so as not to get the back, and the box office will not work.

Li Shengyao then got up, he took Chen Hao to Fenghua Film and Television Company, and found that the employees in the company were all very concerned about the box office of "Punch, Dad".

He was moved in his heart, and then announced that he would buy milk tea, Coke chicken wings, and give benefits to everyone.

Amid a burst of cheers, Lee returned to his office.

At 12 o'clock in the afternoon, the box office growth slowed down again, and the total box office was only about 3.5 million, and in the afternoon, the box office increased again, and at 6 o'clock in the afternoon, the total box office came to 5 million.

This box office can only be said to be average, and the water army on Zhuowei's side is not very easy to blow, because he can't find an entry point.

Li Shengyao was also a little worried at this time.

It's been eighteen hours, and it's only five million, which is really a little less for a movie that aspires to exceed 100 million.

However, many urban white-collar workers get off work on Fridays, and then it is a real weekend holiday.

Li Shengyao didn't want to worry about the employees in the company, which made him irritable.

And Director Li can't fall into fame, he doesn't want others to see his nervous appearance.

At half past seven, the assistant called, and his voice was a little excited, "Boss, good news, good news, I just got the latest box office statistics, and now the box office is around seven million." ”

In just an hour and a half, the box office increased by two million, and if nothing else, the box office should be 10 million on the first day.

After all, it's not Lao Mouzi, Zhou Xingxing.

It would be good to have 10 million on the first day, and Lee Shengyao was personally very satisfied.

More than four hours later, in the early hours of the morning, Li Shengyao received a call from his assistant again, "Boss, not just 10 million, there are 12 million." ”

"Okay, send the announcement."

12 million on the first day, which was better than Lee Shengyao expected and could be blown.

(End of chapter)