At 10 a.m. on October 6, 2005, the Yanjing area was overcast and looked like a storm was coming.

Liangmahe Building Fenghua Film and Television Company, special effects group studio.

Li Shengyao sat on one side, Wang Xuan sat on the other side, and another employee sat on Wang Xuan's side, and the three of them were discussing the digital special effects of "Extreme Escape".

After "Extreme Escape" was completed, Li Shengyao quickly rushed to Yanjing with the film, and then edited it.

I cut it last night.

This year, the dubbing will begin.

The reason why Li Shengyao came to the company's digital special effects team is for part of the digital special effects in "Extreme Escape".

There are a lot of poisonous gas-filled scenes in the plot, which naturally cannot be filmed in real time, and digital special effects are required to complete.

It shouldn't be a difficult special effect, but it will take a long time for this thing to be realistic.

Wang Xuan thought for a while, and then said: "Boss, if we let all of our people come back, it should be completed in twenty days, and if it's just the two of us, it should take almost two months." ”

Feng Xiaogang's "Night Banquet" also has digital special effects, and there are more of them, and he placed an order with Fenghua.

Before Li Shengyao returned to Yanjing.

Wang Xuan took his partners to make special effects for "Night Banquet".

Now that Fenghua has something to do, Wang Xuan will naturally come back, and he will also bring back a skilled employee.

When Li Shengyao heard this, he was a little surprised, he had long known that making special effects was expensive and time-consuming.

But he didn't expect that the simple spread of poison gas would take two months.

This time it was he who miscalculated.

Fortunately, there are still two and a half months left before the Chinese New Year.

It's completely timely, but there is no need to continue to pull people from the aspect of "Night Banquet".

"Then work hard for the two of you, since the "Night Banquet" has signed a contract, then don't break the contract, let them continue to do it."

Wang Xuan nodded, "Boss, do you want the picture to be more gorgeous, better-looking, or more realistic?" ”

"Night Banquet" went to many places to shoot this time, and Feng Xiaogang has a little bit of the meaning of learning from Lao Mouzi.

Several of the locations are very beautiful.

After their post-special effects processing, it is even more beautiful.

It can be regarded as a new attempt in the technology of small steel cannons.

When Li Shengyao heard this, he said, "Don't pursue good looks, I want to be real, the more realistic the better." ”

Wang Xuan understood what Li Shengyao meant, and nodded solemnly.

He continued: "Boss, in terms of funding? ”

"How much do you expect it to cost?"

"Three million."

The previous budget of 40 million has set aside 5 million now, excluding dubbing soundtracks and secondary editing, there should be 4 million.

Li Shengyao nodded, "Okay, let's do it, there are more than ten or two hundred thousand, you decide for yourself, if it is more, report to me." ”

……

The budget of "Extreme Escape" is only 40 million, and it does not include the money for later publicity.

Now that the special effects cost so much, Li Shengyao estimates that he will have to advance about one million publicity expenses in the future.

If it is seven or eight years later, the publicity will cost tens of millions at every turn, even higher than the cost of production, it will be really expensive.

And at this time the publicity is much cheaper.

Regarding "Extreme Escape", Fenghua Video has been promoting, and the studio's water army is also promoting.

Lee doesn't plan to continue spending a lot of money on publicity.

His plan is to make some posters and put them in various movie theaters.

The total cost should not cost a million.

In fact, as far as this year's Chinese New Year movies are concerned, the publicity can be said to be varied.

Wait until the premiere day of "A Thousand Miles to Ride Alone" in December, Zhang Weiping will hold a grand banquet of 1,000 tables in Yunnan.

All travelers and locals are invited to join the dining.

It is said that this celebratory feast cost a total of 2.5 million.

And the publicity of "If Love" has already been carried out.

"If Love" is a song and dance film, with many songs on it, which are broadcast on major TV stations and subways, and posters are posted everywhere.

The cost of this publicity must be very high, let alone five or six million.

"The Great Sage of Love" is a little more provincial, they are mainly operated by the media.

Huayi has been operating in the mainland for many years, and naturally cooperates with a lot of media.

Today it is speculated that Nicholas Tse has an ambiguous relationship with Zhu Bingbing, and tomorrow it is speculated that Chen Bailin will open a house with Assa.

Both Huayi and Yinghuang like this routine.

After Li Shengyao met Wang Xuan, he returned to his own office.

The assistant then rushed over, "Boss, this is a promotional poster designed by someone from the company, you can see which one is more suitable." ”

Since there are a lot of promotional posters, it is natural to make an attractive poster.

Fenghua specially found a well-known design company in the industry to make it.

In order to attract Fenghua, a big customer, this first business was only offered for 100,000 yuan.

Although the money given is small, Li Shengyao's demand will not weaken.

This time, the assistant handed over a total of five pictures.

Li Shengyao glanced at it roughly, then frowned, and pushed it all back, "Why are the five pictures of Brother Cheng Long standing in the most conspicuous position." ”

Cheng Long is indeed the biggest actor in "Extreme Escape", and he is also the most appealing actor in "Extreme Escape".

But his scene was only two minutes, just a cameo.

Li Shengyao doesn't want the audience to think that the focus is on Cheng Long.

This is not just about deceiving the audience, it is just as disrespectful to Cheng Long.

When the assistant heard this, he looked at Li Shengyao in confusion, "Isn't Brother Cheng Long the hottest actor in the crew?" ”

Li Shengyao shook his head, "He's just making a cameo, leave a profile picture on the side, just write a special appearance, don't put him in the middle of the poster." ”

"This ......"

Whether it is at this time or more than ten years later, there are behaviors of rubbing big-name traffic.

Especially more than ten years later, Shen Teng made cameo appearances in several movies, one of which only showed his portrait, and even put Shen Teng in the most conspicuous position of the movie poster.

Li Dadao's identity is not ordinary, so naturally he will not do such a low thing.

He nodded to the table and said seriously: "Hurry up and change it, Deng Chao and Li Lianhua stand in the middle, they are the core of the movie." ”

The assistant nodded, but hesitated slightly, and did not leave immediately.

"Boss, there's one more thing."

"Tell me if you have something."

"That's the case, Li Lianhua's assistant contacted me and asked me if I would like to arrange for actors to hype up emotional problems in "Extreme Escape"?"

"Does Deng Chao agree? Doesn't he have a girlfriend anymore? ”

Deng Chao seems to have never hyped up such a scandal, and in this regard, he is quite pure.

"Deng Chao should not agree, Li Jian means that Li Lianhua can be arranged to hype with you."

When Li Shengyao heard this, he couldn't help but look out.

It was dark today, and it looked like it was going to rain, but the clouds had been squatting for two or three hours, and it hadn't rained yet.

It's weird.

The world is so big, there are really no surprises.

Director Li has already established a girlfriend Chen Hao, but insiders basically know that he still has several women.

Netizens have more or less heard similar reports.

This kind of thing actually has no impact on Li Dadao.

The assistant then added: "Li Lianhua said, if you agree, you can arrange for Li Lianhua to go to your house." ”

Go to my house, isn't that a dish delivered to your door?

But well......

"I don't agree."

Li Shengyao doesn't like Li Lianhua's appearance very much,

And he is a big director, so it's too embarrassing to hype up emotional problems like this.

Lao Mouzi, Brother Kaizi's movie will not hype such a topic.

The assistant nodded, glanced at Li Shengyao in admiration, and then left in a hurry.

Li Shengyao stood up and came to the glass window.

The street below was full of people, and there was a street performer who was singing with a stereo, and at this time there were still seven or eight people stopping to watch.

Li Shengyao opened the window and could faintly hear some singing, which seemed to be quite good.

However, such a singer, without Bole, will never be famous.

No matter what time it is, being talented doesn't mean you're famous.

Marketing is still very important.

Li Shengyao closed the window and returned to his desk.

The last time "Punch, Dad" was screened at the Shanghai Film Festival and gained word of mouth.

"Extreme Escape" can't be screened this time, and he will screen it seven days in advance.

But in addition to screenings, as well as posters, Fenghua videos, and water armies.

Are there any other ways to spread the word?

The publicity of "Extreme Escape" is not comparable to "Riding Alone for a Thousand Miles" and "If Love".

"If Love" has posters at subway and bus stops in major cities across the country.

So should Extreme Escape do the same?

Li Shengyao thought about it, but shook his head, then he closed his eyes, lit the table, and after a moment he suddenly opened his eyes.

He suddenly thought of a clever idea.

Isn't Extreme Escape very much like Temple Run?

So can they find a game company and make a simple "Extreme Escape" page game?

In this way, it can not only promote but also make money.

The more Li Shengyao thought about it, the more he thought it was a good idea.

Games are a money-absorbing weapon, and he knows how many games can be popular in the mainland.

Games are also considered entertainment products, so there's no reason not to use them.

Li Shengyao then asked the assistant to call Wu Wenhui over.

A moment later, he told Wu Wenhui his thoughts.

Lao Wu's eyes lit up when he heard this, "Boss, this is a good idea, the feasibility is very high, and it's not just a movie, many of our starting books can also be made into games, and we should make use of this piece." ”

In fact, just this year, Shanda has proposed the intention of buying a starting point to Fenghua.

But now Fenghua is not short of money, so he naturally refused.

Wu Wenhui then thought of Shanda's intention, that is, he wanted to take advantage of the starting point.

He was looking for a chance to talk to Lee about it.

However, Li Shengyao has been busy recently, and Fenghua needs to use money now.

Now that Li Shengyao proposed it himself, Wu Wenhui naturally agreed.

When Li Shengyao heard Wu Wenhui's words, he immediately understood that Wu Wenhui had already had relevant ideas, and smiled slightly, "Let's find a game company with strength but relatively cheap first, let's buy it and make the "Extreme Escape" page game first, and then consider other games when we have money next year." ”

"Okay."

Wu Wenhui then left excitedly.

Li Shengyao closed his eyes and praised his brain.

(End of chapter)