Chapter 378: Why The Hangover
Regarding "The Hangover", Lee Shengyao plans to go to the beautiful country to shoot, just like "The Hangover" in his previous life, to Las Vegas, and the male protagonists are four white men.
The reason why he didn't consider arranging mainland actors was because of this movie, and he didn't expect the mainland box office at all.
Not even the box office of the mainland, but also the box office of the peninsula, island countries, bends, Hong Kong Island, and Southeast Asia, he does not count on it.
In his previous life, "The Hangover" was a big hit in Europe and the United States, with a total of 35 million dollars invested in production and publicity.
As a result, it won 467 million, of which 262 million was in the beautiful country, and the rest of the box office was mainly contributed by Europe.
Excluding the later discs, the copyright income makes the production company make hundreds of millions of dollars.
The film does not have an original book, and it can also be made into a series.
The global box office of "The Hangover 2" is 574 million, and the global box office of "The Hangover 3" is 351000000.
More money than the vast majority of superhero movies.
This movie can be copied, but this movie is not suitable for the Asian region.
In fact, among all types of films, comedy is the genre with the deepest cultural barriers.
You can watch action in action movies, and you can watch horror movies in horror movies.
There are some common understandings of these.
Only comedies are more concerned about cultural background.
Not to mention a typical beautiful national R-rated, pee, and fart movie like "The Hangover".
Even Zhou Xingxing's movies are more popular in the south in China, and the north doesn't like them so much.
The same is true for Fung comedies, which are clearly more liked by northern audiences, while less recognized by southern audiences.
Comedy films in beautiful countries have always had relatively average results in Asia.
"Wonderful Night at the Museum" can be said to be the most fierce movie in Europe and the United States last year.
But in the mainland, it can only be said that it is decent, with a box office of about 60 million.
In Hong Kong Island, a relatively westernized city, the box office is not very high-end, and it has won 31 million box office.
So don't try to make comedies from beautiful countries sell well in the mainland.
Li Shengyao wrote "The Hangover" to make money, and he didn't need to find a mainland actor to mix in.
This may not be as good as "The Hangover" in his previous life.
And such a 35 million US dollar cost movie, now that Li Shengyao is coming to shoot, he carefully made a planning book, and found that there is no need for so much at all, plus publicity, 30 million US dollars is enough.
With his current reputation, coupled with the funds returned by Fenghua, he can easily scrape together 30 million US dollars.
Not enough for "Hurricane Rescue" to be a big hit, he made a lot of money in the beautiful country.
This time, if "The Hangover" is still popular, it will make a lot of money, but there will be no company in the beautiful country.
Then there is no doubt that Hollywood will definitely ban him collectively, and his movies will not enter the beautiful country in the future.
Considering that "Hurricane Rescue" can be made into a series of movies, "The Hangover" can also be made into a series of movies.
There is still a long way to go in the future to make money.
Li Shengyao plans to go to the beautiful Guobai pier in person and give up some of his interests.
"The Hangover" is not an action movie like "Hurricane Rescue", but a restrictive comedy that should not be taken so seriously.
He may be able to keep the copyright and become a major investor.
Hollywood comedy movies absorb nutrients from all over the world, and you can find all kinds of comedy in Hollywood.
However, after entering the millennium, there are two main types of comedy in Hollywood, one is a feature film starring a comedy star, and the other is a nonsensical spoof film.
The first and biggest representative is naturally Jim Carrey's films.
The second is "Bald Detective", "Screaming" and the like.
The first type accounts for seventy or eighty percent, just like "Wonderful Night at the Museum" also belongs to this type, and the second type of spoof film has some audience, but the box office is not high.
However, the first kind of comedy is like Jim Carrey, or Adam. Sandler's performances generally have a clear theme, but in fact, they all have some educational implications, but they are still not open enough.
The audience was a little tired to watch.
And "The Hangover" has no theme at all, no thoughts, and is crazy to make you laugh and make you forget the troubles in life.
In Lee Shengyao's previous life, "The Hangover" was like a key that opened the door to a fantasy world.
The appearance of this movie made another type of comedy in the beautiful country begin to dominate.
This kind of comedy has no depth, no discipline, very noisy, full of, pee and fart, some like a spoof movie, but it is more logical than a spoof movie.
The general media calls this kind of comedy a restrictive comedy.
After The Hangover, Hollywood saw a whole bunch of such comedy movies pop up.
"Friends Also Go to Bed", "Bridesmaids", "Evil Boss", "Bad Teacher", "Swapping Bodies", "Alien Paul", "Due Date" and so on are all movies of this kind.
In the beautiful country, it is all R-rated comedy.
They are generally not very expensive, but they are very profitable, and some media statistics show that before 2015, R-rated comedies were more profitable than superhero movies.
Lee Shengyao planned to make a hangover at the cost of 30 million US dollars, and he paid 20 million US dollars himself, and 10 million US dollars were handed over to Hollywood companies.
As for mainland companies, they are naturally not considered.
In fact, with the scale of "The Hangover", it is still a question whether the mainland can pass the trial, and even if it does, it will inevitably need to be overhauled.
He doesn't even take the mainland box office, and he still considers any mainland company.
On March 10, 2007, Li Shengyao flew to the beautiful country, he first went to the crew of "Rush Hour 3" to visit the class, chatted with Cheng Long for a while, and then arranged for someone to release the news that he was going to make a restricted comedy.
At 10 a.m. on March 11, 2007, Lee appeared at the Disney branch building in Los Angeles, where he met with Disney executives, Warren Brown. Egger.
The big guy isn't very famous, but when it comes to his cousin Robert. Egger, that's famous.
Robert is now the CEO of Disney.
Warren was a few years younger than his cousin, he looked about fifty, he looked ordinary, probably because he was tired from work, he had gray hair early, he also had some spinal problems, he was a little rickety.
However, seeing Li Shengyao, Warren still smiled.
"Lee, it's a pleasure to meet you, you're the most handsome Oriental I've ever met."
It's over, it's not the most handsome, there should be seven or eight people in front.
Li Shengyao smiled, "Mr. Egger, you are more talkative than I thought. β
"Lee, what's to drink?"
"Just give me a glass of water."
A hint of surprise flashed in Warren's eyes.
There are very few people in the beautiful country who drink water, they either drink drinks, or coffee, or drink ice water.
"Yes, no problem."
After a while, Li Shengyao took a glass of water, took a sip of water, and then said the purpose of his arrival.
"Li, are you saying that you want to shoot an R-rated comedy, the total investment is 30 million dollars, you can make up 20 million, and you need 10 million?"
Li Shengyao nodded, "Yes, I still need 10 million, I don't know if your company is interested." β
Film investors in mainland China are in a mess, and Hollywood is the same.
When most films are just starting out, there are a lot of investors.
Of course, if the first big explosion can make money, then it will be difficult for outsiders to enter the later series of movies.
But for ordinary films, there are often dozens of investors.
That's right, it's dozens of investors.
In Hollywood it's called "diversification" because you don't know if the movie will make money.
So investors who can enter the game will spread the money.
Li Shengyao doesn't know if such investors can make money, anyway, there are many investors.
After the explosion of the mainland film market in 2010, a lot of mainland capital will invest in Hollywood films.
Some want to make money, and some want to be famous.
Those who want to make money generally ask for the mainland box office of this movie, for example, China Film has invested in many movies, including the blockbuster "Speed" and the "Jurassic" series.
Many people think that mainland film companies are not qualified, but after the mainland market rises, China Film is qualified.
You won't let me invest, I won't let you pass the trial.
Therefore, many Hollywood blockbusters were released, and China Film was very active, opening the premiere and inviting a group of mainland stars.
There is also a kind of fame, in order to go public to cheat money, this kind of film production company no matter what Hollywood movie it is, will try to enter the game, in case there is a big hit, they will blow it up, saying that they are investors, and DMG Entertainment Culture is such a company.
At this time, Warren heard Li Shengyao's words and immediately frowned.
For comedies at this time, if you invite comedy stars, then 30 million is simply not enough.
If you don't invite a comedy star, then the movie will most likely lose money.
He subconsciously wanted to refuse, he felt that the director from the mainland of China did not understand the style of beautiful Chinese comedy.
However, he then thought of Li Shengyao's previous achievements, so he said: "Li, show me the script and the plan." β
Li Shengyao took out the script and the plan.
The script is a simplified script, slightly more detailed than the plot synopsis, mainly to introduce the direction of the story, there is no detailed plot, and there are no details.
On the contrary, the planning is written in more detail, accurately writing out all the expenses of the director, production, props, publicity, actors, etc.
Among them, Director Li's directing fee is 5 million US dollars, the production fee is 1 million US dollars, and the screenwriting fee is 1 million US dollars.
In other words, for this movie with an investment of 30 million, Director Li's salary alone is 7 million US dollars.
In addition to Director Li's salary, the other production costs are only 23 million US dollars.
What level of actors can be hired for such a comedy?
Warren's brow furrowed even tighter, how does this look like a project to cheat money?
However, it seems that the new line has paid Director Li Dadao a director's salary, and the price is 5 million US dollars.
Warren suppressed the doubts in his heart, calmed down, and then carefully read the script again.
Probably the plot is that the four good brothers decided to have an ultimate bachelor party before marriage, but the groom official disappeared, and the other three people wanted to find the groom official, and encountered a series of ridiculous stories.
Just looking at this plot, you can't see whether it's funny or not, and whether there is a selling point.
Warren narrowed his eyes, thought for a moment and asked, "Lee, are you very optimistic about this movie?" β
Li Shengyao nodded, "Yes, I think this is a very good story, and it should be a big hit." β
When Warren heard this, he smiled in his heart.
He felt that Li Shengyao, a Chinese man, was too naΓ―ve and didn't understand the preferences of the audience in the beautiful country at all.
So should you invest or not?
The cost of 30 million US dollars, how can the global box office take more than 100 million to recover.
So can a comedy movie without a comedy star sell for more than 100 million US dollars?
"Lee, I'm not very optimistic about this project."
When Li Shengyao heard this, his heart blossomed.
It's good if you're not optimistic, I've already given you a chance, and in the end I didn't invest, but I can't blame it.
He visited the dock this time, looking for investment is still secondary, and showing sincerity is the most important.
lest the movie explode in the future, and the Hollywood company will not give him a chance to enter.
Li Shengyao stood up, "It's a pity, I really want to cooperate with Disney, since you are not optimistic, then we will have the opportunity to cooperate again in the future." β
He then walked out.
Warren looked at Lee Shengyao's tall back, and suddenly thought of Disney and Fox, both of which Warner had invited Lee to sing yao.
It's a talent.
What if the movie could make money?
So if he lets go of a chance to make money, will he be ridiculed by others?
Because my cousin is the executive president, there are many people who look down on Warren and think that he is the one who walks through the back door.
Warren thought of this and hurriedly called out to Li Shengyao, "Lee, wait. β
Li Shengyao stopped and turned his head.
"Li, you are a genius, although I personally am not optimistic about this project, I am very optimistic about you."
"I trust you very much, on behalf of Disney, I am willing to invest three million US dollars, but I want you to give Disney the right to publicize the movie."
Propaganda is naturally impossible, and there are too many cats.
Li Shengyao shook his head, "Mr. Egger, I have already written a publicity plan in the planning book, there is no need for publicity, I can give you the distribution right, this movie will be established in a beautiful country, it can be regarded as a beautiful national film, and regular distribution will be fine, and the distribution will account for 8%." β
The movies of the Big Six in Hollywood, they produce and distribute their own films.
When calculating the cost of distribution, it is often not like in the mainland, which ends up accounting for a few percent of the total box office.
Instead, judge the issuance fee for yourself.
The more theatrical releases, the higher the natural distribution fee.
As a result, some films cost 100 million yuan to produce and 70 million to publicize.
In the end, the money was made by the Big Six, and those small investors may not be able to get dividends.
If it's a small local company film that doesn't have the ability to distribute, then you can negotiate with the distribution company to pay a different percentage.
Lee Shengyao doesn't need Disney to help him publicize it on a large scale, just distribute it regularly.
When Warren heard this, he understood that Li Shengyao was a monkey spirit, but it was also a good thing to be able to get the distribution rights.
In case the movie is a big hit, they have the same money.
And in case the movie doesn't work, it's a loss of three million dollars.
He walked up to Lee Shengyao and stretched out his right hand.
"Lee, happy to work with."
Li Shengyao nodded, "Happy cooperation." β
(End of chapter)