Regarding the promotion of "Hurricane Rescue 2" in the mainland, Li Shengyao found that the effect was average, and the main reason was that there were too many movies during this time.

"Mei Lanfang" was released on December 5, "Ip Man" was released on December 12, and "If You Are Honest, Do Not Disturb" was released on December 18.

In addition to these three films, there are a few others.

There is too much film and television information every day, which leads to Li Shengyao participating in some variety shows even if he is very diligent, and asking the water army to promote and hype on the Internet.

But overall, it doesn't have much effect, the movie is not released after all, and if you don't spend money to buy it, it is difficult to become the first hot search.

Only then did he realize that he had taken it for granted this time.

Fortunately, Cheng Long's publicity effect in the beautiful country is said to be okay.

Mainly on the side of the beautiful country, there are almost no blockbusters in January, plus the influence of Warner, in this case, the beautiful country is full of posters of "Hurricane Rescue 2", and the topic is very high.

This made Li Shengyao's hanging heart relax slightly.

It's just that he doesn't dare to have too many expectations for the mainland box office.

Compared with 2007, the mainland box office in 2008 has increased significantly.

In 2008, there were two movies with more than 300 million yuan, "Do Not Disturb" was 314 million and "On the Red Cliff" was 317 million.

There are also high-grossing movies such as "Painted Skin", "Yangtze River No. 7", and "Kung Fu Panda".

On the 2008 box office list, the twentieth place movie was "Nine Perfect", which got 52 million at the box office.

In previous years, the data of "Ten Perfect" could be ranked around tenth, but in 2008, it moved back ten places.

It can be seen that in 2008, the mainland film market did grow a lot.

In such a situation, many media predict that "Hurricane Rescue 2" can exceed 200 million.

And Li Shengyao himself was interviewed by the media, and he said that it would be good to have 100 million.

He is really not modest, but action movies have never been too high at the box office in the mainland.

In addition, this time the publicity is not good, and he feels that more than 100 million is a success.

December passed quickly, and in January 2009, "Madagascar 2" and "Under the Red Cliff" were released first.

Although the reputation of "Under the Red Cliff" is not good, the sentence "Meng Meng, stand up" has become a new stalk on the Internet.

However, the box office of "Under the Red Cliff" is still very powerful, and it is the mainland Hong Kong Island at the same time, and it is estimated that it can be more than 200 million.

In the midst of the excitement, time passed quickly, and on January 20th, "Dragon and Phoenix" was released.

On January 22, "Hurricane Rescue 2" began to be screened in the mainland.

……

The Lunar New Year is January 25th, and this year, because "Hurricane Rescue 2" was released on the first day of the Lunar New Year, Li Shengyao needed to be watched in Yanjing, so he did not return to his hometown for the New Year.

He transferred two million to his family, and then said that he was preparing to get pregnant with Chen Hao.

Let's talk about it and make the old man happy.

At 6 p.m. on January 26, 2009, "Hurricane Rescue 2" was officially released in the mainland, along with "Silver Driver", "Happy", and "Happy Family 2009".

In terms of film scheduling, "Hurricane Rescue" accounted for 35 percent, and "Happy Family 2009" accounted for 20 percent.

Several other films, including "The Dragon and the Phoenix", which has been released for six days, together account for 45 percent.

At this time, the sky in Yanjing had already darkened, and the cold wind was howling.

There are very few pedestrians on the streets, and the city looks somewhat empty.

Most of the North Drifters have returned to their hometowns.

Fortunately, there are many young people in Yanjing, and in recent years, some traditions have changed dramatically.

Young people are less and less inclined to New Year's greetings, and they prefer to enjoy life quietly, such as gathering with friends or watching a movie.

Fenghua Cinema, at this time, there are many young people shrinking their bodies, chatting and entering the studio.

Li Shengyao and Chen Hao are also one of them, the two of them are like ordinary couples, wearing down coats, caps, masks, and walking through the gate arm in arm.

Chen Hao hadn't watched "Hurricane Rescue 2", she went to the theater to watch a movie, and Li Shengyao came directly to the office on the top floor of the studio.

His assistant had been waiting for a long time.

"Boss, according to our statistics, the audience entering the cinema today is 20 percent less than in the first half of the month."

After all, many Beipiao people have gone home, plus the first day of the Lunar New Year, the weather is cold, and the audience who enters the theater to watch movies today is 20% less, which is very normal.

In fact, this value is a little higher than Lee Shengyao imagined.

It's okay to have a low box office on the opening day, as long as you can get a premiere box office champion, you can brag about it, and there is news material, that's it.

"Our Fenghua Cinema, how is the attendance rate of the public movie?"

"The first place in attendance is naturally "Hurricane Rescue 2", the second place is "Dragon and Phoenix", and the third place is "Happy Family 2009".

After all, "Dragon and Phoenix" has Liu Dehua, and his appeal in the mainland alone is lower than that of the stars in "Happy Events in the Family 2009", and the attendance rate of this movie is higher, which is reasonable.

"Dragon and Phoenix" is now scheduled low, and there is no need to worry about threatening the daily box office champion of "Hurricane Rescue 2".

Li Shengyao nodded, thought for a while and said: "Let the arranged navy issue a news announcement, just say that "Hurricane Rescue 2" is today's daily box office champion. ”

Nine times out of ten, it's not a fraud.

The assistant then left.

Li Shengyao sat in his office, closed his eyes and waited for the phone.

Soon after, there were calls from all over the world, such as Hong Kong Island, such as Singapore, Malaysia and Thailand, all of which reported good news.

It's uncertain at the box office, but the premieres everywhere went smoothly without any surprises.

At eight o'clock in the evening, Chen Hao came back from watching the movie, she walked behind Li Shengyao and reached out to press his shoulder.

"I think the second part is better than the first, and the movie will be higher at the box office."

In Li Shengyao's previous life, this was indeed the case.

People in the industry, as long as they are not biased, they can still distinguish between good and bad.

Li Shengyao nodded, "The overseas box office should be higher than the first part, not necessarily in the mainland." ”

At this point in time, Li Shengyao was reluctant to say too much, so as not to be slapped in the face.

Chen Hao blinked his beautiful eyes, "Are you worried that this movie will not do well at the box office in the mainland?"

"It's not worrying, it's just that I don't want to expect too much, so as not to be slapped in the face."

Before "On the Red Cliff", the results of "If You Are Honest, Do Not Disturb" were too good, and the mainland box office of "Hurricane Rescue 2" was definitely not as good as these two movies.

But because Director Li's status is too high, many media touted "Hurricane Rescue 2", thinking that "Hurricane Rescue 2" could make two or three hundred million.

Li Shengyao didn't want to be ridiculed in the future, he faced reporters and the media, and he always said that 100 million is a success.

Chen Hao didn't understand, "I think it's good, maybe there can be 200 million." ”

"I hope so."

"Come, let's make a bet, if there are 200 million, then you will accompany me in February and March."

"Hurricane Rescue 3" has been produced, and Lee Shengyao will have a long break next.

She wanted to keep it to herself.

Li Shengyao smiled, "Okay." ”

(End of chapter)