When Lee Shengyao was preparing for "1937" to participate in the Cannes Film Festival in the later stages of production, Chinese-language films showed the same stride forward as last year and the year before.

In the first month of 2011, it performed extraordinarily, and the Chinese New Year films released in December, such as "If You Are the Truth, Do Not Disturb 2", won more than 400 million.

is completely a movie released in January 2011, there are six movies that exceeded 100 million, and the overall box office data in January is about 2 billion.

According to this development trend, the total box office of this year's movies will inevitably exceed 12 billion, and perhaps this year it will surpass the island country and become the second best film market in the world after the beautiful country.

By February, there were still a lot of movies released, and there were three movies with a box office of more than 100 million.

In January and February, there were nine movies that broke 100 million yuan, while three or four years ago, there were only five or six movies that broke 100 million at the box office a year.

The feedback from mainland films in March and April was slightly worse, not as good as the previous two months, but the overall trend is still upward, compared with March and April last year, the capacity of the mainland film market is increasing.

In such a situation, the mainland market has become a sweet spot.

More and more Chinese-language films are being produced in various places, and there are also more and more foreign films that hope to be screened in the mainland.

Han Sanping told Li Shengyao that the film schedule is much more intense now than in the past, and it is difficult to directly give 50% of the film schedule on the premiere day as in the past.

Li Shengyao can naturally understand Han Sanping's words, but "1937" is his work that took him almost ten months, and he still hopes that the film will get a high box office in the mainland.

And if you want to get the expected box office, in addition to the high quality of the movie and the publicity in place, you also need to have a high-ranking film.

On the morning of this day, Li Shengyao asked Han Sanping to have dinner at the International Trade Center, and he planned to finalize the schedule of "1937".

In addition to Li Shengyao and Han Sanping, there is also Huang Jianxin.

Li Shengyao has known Han Sanping for almost six years, but Director Han doesn't seem to be getting older, but getting younger and younger.

His face was full of red light, with a smile on the corner of his mouth, a smile hidden in his eyes, and even the wrinkles at the corners of his eyes were smiling.

is not only the success of "The Great Cause of the Nation", but also the rapid rise of the mainland film market, which has become a non-negligible existence in Hollywood.

In the past, China Film wanted to invest in Hollywood blockbusters, but people loved to ignore it.

Now China Film has become the most popular investor in Hollywood, and everyone wants China Film to invest.

And under Han Sanping's serious consideration, they did invest in a lot of Hollywood movies, and the book data of China Film looked much better.

In such a situation, Han Sanping was naturally very happy.

Huang Jianxin was full of smiles, he was very tired when he made "The Great Cause of the Nation" before, but with the successful experience of "The Great Cause of the Country", he was much easier to produce "The Great Cause of the Party".

"The Great Cause of the Party" has been confirmed and will be released in mid-June.

Last time, "The Great Cause of Strengthening the Country" was more than 400 million, and they believe that this time "The Great Cause of the Party" will have more than 400 million, and even more.

The three of them chatted while eating, and naturally talked about the release time of "1937".

Han Sanping picked up the wine glass, drank it all, and then took a long sip.

"Director Li, when do you want it to be released?"

"1937" has already won the public release dragon standard, and it is waiting to be finalized.

Li Shengyao did not hesitate, and immediately said the day he had in mind, "How about July 1st?" ”

On Friday, July 1st, and it was the Healthy Party Day, "1937" is a patriotic war film, which is released at the right time.

In fact, if "1937" can win an award in Cannes, then under the rendering of the award, the end of May, or the beginning of June, is more appropriate.

However, starting in June is considered a summer file, and this time has always been competitive and incentive.

This year, the movies that have been confirmed in the mainland will be "Kung Fu Panda 2" on May 28, "X-Men" on June 3, and "Healthy Party Greatness" on June 15.

Overall, the end of May and the beginning of June are not suitable.

At the end of July, "Transformers 3" will be released, and the box office of this movie will exceed one billion in the mainland, becoming the box office champion in the mainland this year.

Lee didn't plan to let "1937" compete with "Transformers 3", so he chose early July.

Judging from the movies announced so far, only one "Martial Arts" box office can be made in early July.

Others like "God of Wealth Inn", "Snow Secret Fan", "Flying Sky", and "Ultimate Express" seem to be good, but they are actually all street movies.

Han Sanping thought for a while, "Director Li, there were a lot of new movies released during that time." ”

Mainland movies generally make box office in the first two weeks, and Han Sanping is not worried that the release of "1937" on July 1st will affect "The Great Cause of the Party".

He talked about things, and there were indeed a lot of new movies released in early July.

Huang Jianxin nodded, "Director Li, you can put it in early August, when the protection month arrives, there is not so much pressure." ”

"There are indeed a lot of new movies at the beginning of July, but there are not many of them, such as "God of Wealth Inn" and "Snow Flower Secret Fan" are all movies that are not useful, and there will be no breakthrough at the box office."

"God of Wealth Inn" is a new drama film directed by Wang Jing, the male protagonist is Nicholas Tse, and the female protagonist is Asa.

Nicholas Tse acted in comedy, and he didn't know if Yinghuang's senior management had water in his brain or had a convulsion in his brain.

One can imagine how embarrassing this movie will be.

Moreover, Nicholas Tse and Asa have no box office appeal in the mainland, and it is impossible for the movie to make money.

As for "Snowflake Secret Fan", it is actually very interesting, this movie reflects the feelings between women.

If it were twelve years later, when women's boxing was prevalent, maybe it would really get a good box office, but at this time, this movie is a street hit.

Li Shengyao paused for a moment, and then said: "I also took into account the Cannes Film Festival, if "1937" can win an award in Cannes, then the sooner we release it, the better."

If not in Cannes, there's the Shanghai Film Festival in June.

Han Sanping and Huang Jian said in the news, and only then did they understand Li Shengyao's thoughts.

Han Sanping nodded, "Okay, let's release it on July 1st, and try to arrange more than 35% of the film schedule at that time, if the film can win the award in Cannes, then at least 40% of the film schedule." ”

Han Sanping has been proud recently, but it seems that she still attaches great importance to Li Shengyao, and without any hesitation, she directly determined the film schedule, and did not even mention the cinema manager to watch the film.

Li Shengyao smiled, "After the exhibition in Cannes, I will hold a film viewing party, and then you and I will work together to determine this matter." ”

"No problem, give me news when the time comes, and I will definitely come and support you."

Han Sanping picked up the wine glass, drank it all again, and then snorted a few times.

"Director Li, I heard the news from Radio and Television that "1937" is very exciting, can the film win an award in Cannes?"

Li Shengyao shook his head, "I can't say this, there are too many good movies, and it takes some luck to win awards." ”

(End of chapter)