"The biggest winner of the Shanghai Film Festival, "1937" won seven awards with ten nominations."

"Best Film "1937" at the Shanghai Film Festival, Best Director Li Shengyao."

"Huang Xiaoming won the Best Actor at the Shanghai Film Festival."

"Huang Xiaoming: Thank you Director Li for giving me this opportunity, he is my film guide and my life's nobleman."

"1937" will be watched soon, and the industry is optimistic about this movie."

"1937" will participate in the Golden Rooster Award competition, and Huang Xiaoming is expected to win the Golden Rooster Actor."

"Cheng Long will invest in the third largest cinema chain in Tyrande together with Fenghua - committed to better spreading Chinese culture."

"Chinese opera will set up a bronze statue of Li Shengyao, and Nortel plans to set up a bronze statue for Lao Mouzi and Kaizi Ge."

……

May has passed, and June has come in stride.

The most important event in the mainland entertainment industry is the opening of the Shanghai Film Festival and the upcoming release of "The Great Cause of the Party" on June 15.

The Shanghai Film Festival, like the three major in Europe, is a Class A film festival.

However, only the three major European films in the world require the premiere of the film festival, and the three can only enter the competition once, and if they participate in Cannes, they cannot participate in Venice and Berlin.

Other film festivals, whether it's Tokyo or Busan, the Shanghai Film Festival doesn't require so much.

As long as you are a film within one year before the start of the festival, you can participate.

"1937" participated in the Shanghai Film Festival, and received ten nominations, and won seven awards including Best Director and Best Film, becoming the biggest winner of this film festival.

Li Shengyao naturally went to accept the award, he still meant before, that is, he would continue to work hard and make more good movies.

After participating in the Shanghai Film Festival, Li Shengyao began to take the crew of "1937" to promote in major cities in China.

Especially for several TV stations with good ratings, there are many various publicity programs.

On June 20th, Li Shengyao took time out to return to Yanjing from Jinling, and he wanted to attend the "1937" viewing party.

The vast majority of domestic movies will have a viewing party, and the viewing group is not ordinary people, but high-level people from major domestic theaters.

For example, China Film, Shangying, Hengdian, Wanda, Bona, and Light.

These people think that the movie is good-looking and has commercial prospects, so they give a higher film schedule, they feel that the movie is not interesting and cannot make money, so they will naturally reduce the film schedule.

It can't be said that they are 100% accurate, but as people in the industry, they still watch the vast majority of movies relatively accurately.

At the "1937" film viewing meeting, almost all the top executives of theaters in China have passed.

Li Shengyao, as the owner of Fenghua Cinema, is half a peer with these people, but he has some common topics.

He didn't sit in the theater and watch movies, he mainly sat outside, connecting with the theater executives.

At the end of the movie, the theater burst into applause.

When Han Sanping walked out, her eyes were slightly red, "Director Li, this movie is really well made, there is a level, I like it very much, China Film has at least more than 40% of the films." ”

Wang Changtian also came over, "Director Li, the shooting is really good, much better than "Martial Arts". ”

Li Shengyao chatted with the senior executives of the cinema chain, and also invited the big guys to dinner, and everyone said that their cinema chain would give at least forty percent of the prime time schedule.

"Director Li, this year's summer file, just watch "1937".

Last year's summer file "Sugar Mountain Earthquake" exploded and got more than 600 million.

Before "1937", the big guys were actually looking forward to "The Great Cause of the Healthy Party", but the movie has been released, judging from the current box office trend, the total box office may not be as good as "The Great Cause of the Nation", many people criticize the movie for not being sincere, it is just a group of stars going through the motions.

"Sugar Mountain Earthquake" and "Let the Bullets Fly", two 600 million-level movies, have raised the expectations of the mainland box office.

"The Great Cause of the Healthy Party" only took about 400 million, which was no longer able to satisfy the big guys.

Li Shengyao listened to the words touted by everyone, but did not say anything arrogant, and seemed very modest.

When the dinner was over and Li Shengyao was about to leave, a person quickly came to Li Shengyao in three steps and two steps, and then bowed deeply surnamed Li, "Director Li, I am Park Sungmin, the general manager of CGV Cinemas." ”

When Li Shengyao saw someone bowing like this, he thought it was a small book.

When I heard someone talking, I realized that it was a peninsular.

CGV Cinema is the Star Convergence Cinema Line, and the boss behind this cinema chain is the CJ Group of the Peninsula.

CJ Group is a big financier of the Peninsula film and television industry, and in Cannes, they invested in "Parasite", which won many Oscars.

CJ Group is the real boss of the entertainment industry on the peninsula, and they have built more than 200 cinemas on the peninsula and have the largest cinema chain on the peninsula.

Although the population of the peninsula is small, they really like to watch movies, and the number of movies watched per capita per year is 3.8 times, beating the island countries and beautiful countries, ranking first in the world.

CJ Group's cinema chain in the peninsula is definitely a lucrative business.

With the success in the peninsula, CJ Group began to buy properties all over the world or build its own cinemas.

Now they have more than 400 studios around the world.

Before Lee Sung-yew's previous life, CJ Group had more than 600 cinemas in Southeast Asia, Nammg, and Jungdong areas.

CJ Group entered the mainland in 2006 with the creation of Gathering Cinemas, and just five years later, they now have 40 cinemas.

Similar to Fenghua Cinema, Xingjuhui Cinema takes the high-end route, although the number is far less than that of Wanda Hengdian Cinema, but the profit of a single cinema far exceeds that of those humble cinemas.

The distinction between national strategies can be seen here.

Orange Sky, the second devil capital, has always wanted to buy a theater chain, but he didn't approve it for several years.

However, Xingjuhui, the capital of the peninsula, has been approved and has developed rapidly in the mainland.

Park Sung-min is in his thirties, with a white short shirt with black trousers, black leather shoes, leaving a Korean-style middle part, good skin, Han Fan is obvious.

It's just that the eyeliner is drawn, which makes people feel a little uncomfortable.

Li Shengyao smiled and nodded, "It turned out to be Mr. Park, hello." ”

Park Chengmin saluted again, looking very filial, "Director Li, I want to talk to you, I don't know if you have time." ”

"Okay, let's find a place to sit for a while."

CJ Group has built so many cinemas in Asia and in the Americas, and this is exactly the path Lee wants to take.

He thought maybe we could talk.

Soon after, Lee Sung-yao and Park Sung-min came to a nearby teahouse, and the two sat down face to face, and Park Sung-min also brought a very beautiful secretary.

This secretary has an excellent figure and walks very steadily in high heels, which reminds Li Shengyao of the Peninsula girl group.

"Director Li, congratulations on your great success in Cannes, the great impact of "1937" not only let more people know about the Battle of Songhu, but also let many people understand the history of aggression of the island country, we people on the peninsula have benefited, I and many friends are very grateful for your efforts."

At this time, the relationship between China and the peninsula was good, and many people believed such words.

When Li Shengyao heard this, he smiled and waved his hand, "I didn't think about it so much when I made the movie, you don't have to be so polite." ”

Park Chengmin picked up the teacup, and then took the initiative to toast Li Shengyao with a cup of tea.

"Director Li, I just watched "1937", it is very exciting, our stars gather in theaters, and we will fully support "1937", and when it comes to the release date, fifty percent of the films will be arranged."

There were still quite a few movies during that time.

For example, "Snowflake Secret Fan" and "God of Wealth Inn".

Other theater executives all said that they would give forty percent of the films, and Park Chengmin said fifty percent, which is rare.

Li Shengyao smiled and expressed his gratitude.

"Director Li, we still want to introduce the peninsula, and we will focus on promoting this movie on the peninsula when the time comes."

In this life, because of Li Shengyao's suppression, Peninsula TV series can only be trapped in the mainland.

However, Peninsula Movies has not been affected by TV dramas, just like Lee Shengyao's previous life, Peninsula Movies focuses on a dare to shoot, coupled with a comprehensive study of Hollywood's production system, it still has a very big development.

In this case, the people of the Peninsula mainly watch local movies, as well as Hollywood movies.

They don't watch much Chinese-language films, and occasionally bring in some movies of interest, such as "Red Cliff", "Astringent Ring", and "The Secret That Can't Be Said".

"1937" tells the story of the Songhu War.

Lee Sung-yow was already planning to give up the peninsula and the island market, but he didn't expect CJ Group to take it so seriously.

But there is nothing to be done, and it is either a traitor or a thief.

CJ Group was suddenly so enthusiastic, and he felt that there must be a reason.

Park Sung-min continued: "Although our peninsula is far less big than the mainland market, there are many talents, but there are also some good actors, such as Kim Hee-sun, Son Ye-jin, Jun Ji-hyun, are all very good actresses, if Director Li falls in love with them, we can match them at any time, and we will definitely let them come over to film for you." ”

Son Ye-jin is really beautiful, there is no plastic surgery, and her appearance and figure are top-notch.

When Li Shengyao heard this, he couldn't help but glance at Park Chengmin.

These chaebols are really cool, and I don't know if this dog in front of me has ever been cool.

Park Sung-min noticed that Li Shengyao's eyes were slightly different, and he was proud.

"Director Li, we have a lot of energy on the peninsula, if you go to the peninsula in the future, I can take you to play, it will definitely make you unforgettable."

Li Shengyao nodded, picked up the teacup, and touched Park Sung-min.

Park Sung-min continued, "I heard that Fenghua is interested in expanding overseas cinema chains, and we at CJ are experts in this regard, we have experience and connections, and if Fenghua and CJ Group work together, we will definitely be able to create a cinema alliance covering the whole world." ”

Lee Sung-yao nodded at the table, "If I have the opportunity in the future, I will definitely cooperate with CJ Group." ”

Park Chengmin shook his head and immediately continued: "Director Li, there is no need for the future, the two of us can sign a contract now, form a strategic alliance, march overseas together, and expand our influence." ”

CJ Group's overseas cinema investment strategy has already formed a scale, and Lee Sung-yew has just begun, he only arranged for someone to visit Tyrande a few days ago, and it is not certain whether he will cooperate with Cheng Long to acquire that cinema chain.

Comparing the two parties, CJ Group is an industry giant in this regard, while Fenghua has just started.

At this time, CJ brought Fenghua, and there is no doubt that Fenghua took advantage.

Li Shengyao knew that there was no such thing as a free dinner in this world, so he asked, "What does Fenghua need to do?"

When Park Chengmin heard Li Shengyao's words, a trace of ecstasy flashed in his eyes, his mood changed quickly, and he suppressed it at once, and then said solemnly: "Director Li, we want to cooperate with Fenghua and shoot TV series and movies together, you and me, actors, directors, and screenwriters use each other." ”

When Li Shengyao heard this, he probably knew what Park Chengmin wanted to.

In fact, in his previous life, for a long time, the Huaxia Peninsula film and television industry was such a cooperation model.

Mainland investors contributed money, and Korean films produced actors, screenwriters, and directors.

The result of this is to help Korean films upgrade.

In the history of the development of the peninsula film and television circle, they once had three financiers, the first island country, from 2002 to 2009, most of the film and television dramas and movies on the peninsula in the eight years have been invested by island country capital.

The second financier is mainland capital, from 2010 to 2016, for about seven years, mainland Aiyouteng invested heavily in Korean films and Korean dramas.

During that time, even actors like Zhang Han signed several Peninsula actresses and then filmed several dramas.

The third financier is a beautiful country, mainly Netflix, but this one is different.

Both island countries and mainland capital only invest money and then participate in the sharing.

And Netflix demanded the full copyright of film and television dramas, this move directly killed Korean films and Korean dramas, and when Li Shengyao crossed, the three major TV stations on the Peninsula had no money to produce TV series.

To be fair, the people of the Peninsula are indeed good at singing and dancing, all of them are very burning, compared to the Chinese entertainment industry, they are more volatile and cheaper.

If Fenghua cooperates with CJ Group, there is a high probability that Fenghua will pay for it, and then someone else will produce actors, directors, and screenwriters.

It's not impossible to have such a model, Fenghua can learn Netflix.

Li Shengyao paused for a moment, and then said, "Mr. Park, I don't know if you have ever understood Fenghua. ”

"Naturally, I know very well, the movies you have made are very exciting, I have seen them all."

Li Shengyao nodded, "Then do you know that all my movies, the main copyright is in my hands?" ”

Lee Shengyao's original films, he himself had full copyright, and later needed Warner's help in global distribution and to solve the interference of beautiful countries, which gave Warner 30% of the copyright.

He continued: "If CJ Group wants to cooperate with Fenghua, it is naturally possible, but the main copyright belongs to Fenghua, and we can refer to the distribution model of Fenghua and Warner, Fenghua is 70%, CJ Group is 30%. ”

Netflix attracted Korean film practitioners at a high price, and then the copyright belonged to Netflix, and the TV series produced did not sell the broadcast rights to Al Jazeera, which made the ratings of the three major TV stations on the Peninsula lower and lower, and the income became less and less, and they died directly.

The same is true for Korean films, Netflix has raised prices, the value of Peninsula actors has skyrocketed, and the production cost of Korean films has increased significantly, which has directly led to the release of 100 local films in the first half of 2023, only three of which are profitable, and the rest are all loss-making.

And in the second half of 2023, there will only be about 50 new film projects, which will be cut in half compared to the past.

If CJ Group dares to agree to this share, Lee Shengyao will dare to invest in Korean dramas and Korean films, pay salaries to actors and directors at mainland prices, and then build a drama website by himself instead of selling to the three major TV stations, which will directly kill the Peninsula film and television circle.

When Park Chengmin heard this, he was stunned for a moment, and then said, "Director Li, this ...... It's impossible, the copyright is divided equally between the two of us,"

Li Shengyao smiled and shook his head, "No, Fenghua has at least seventy percent of the copyright, I have such an attitude towards Warner, it is impossible to treat you differently, in that case, Warner thinks I discriminate against them." ”

"Director Li, we are all Asians, so we should be united."

Li Shengyao looked at Park Chengmin with a smile, "Mr. Park, think about it again, my side has always had this attitude, and it will be the same ten years later." ”

After the words fell, Li Shengyao got up and left.

CJ Group will definitely not agree now, but in another 12 years, when Netflix enters the peninsula, Korean movies are about to collapse, and CJ Group may need other financiers at that time.

Park Chengmin looked at Li Shengyao's back and shouted in a low voice.

He wants to make a career, and wants to use Li Shengyao's funds to make film and television dramas for himself.

But Li Shengyao was unwilling to even pay five or five points of copyright, which made him very helpless.

He thought of the atmosphere of drinking and playing with women together on the peninsula, and frowned slightly: "Do I want to bring Jun Ji-hyun over?"

……

When Fenghua held a viewing party for "1937", "Martial Arts" had already held a viewing party.

At that time, the senior executives of major theaters in the mainland listened to Chen Kexin's narration and gave high praise to this suspenseful reasoning martial arts movie, and many theater managers said that they would definitely be able to arrange three rows of films on the premiere day.

Chen Kexin was still very excited at the time, and it wasn't until 9 o'clock in the morning on June 30 that the film schedule on July 1 came out, and Chen Kexin shook his head with a wry smile.

"Martial Arts" was released on July 2 and got three rows of films.

and "1937" was released on July 1, and a series of state-owned theaters dominated by China Film arranged about 48% of the film schedule.

Fenghua Cinema Line arranged 55% of the film schedule against the sky.

Private theaters such as Wanda, Guangguang and so on have arranged 45% of the films.

This schedule covers almost all prime time.

"Snowflake Secret Fan" and "God of Wealth Inn" are scheduled to fall off a cliff directly.

People can't be compared with people, and movies can't be compared with movies.

The production cost of "Martial Arts" is 150 million, and "1937" is only 80 million

The two films participated in Cannes together, one walked away in a gray way, and the other won the Palme d'Or.

The two films were released at almost the same time, one with at least 45 percent of the film schedule and the other with 30 percent of the film.

It can be said that "Martial Arts" is inferior to "1937" in other aspects except for the higher production cost.

Chen Kexin sat at the new Jin Jiang Hotel in Shanghai, looking at the Huangpu River flowing eastward, and the sorrow in her heart was as endless as the river.

After "1937" won the Palme d'Or, it seemed that people all over the world were helping to promote it, and everyone was boasting.

Chinese opera erected a bronze statue of Li Shengyao, and the Shanghai Film Festival gave seven awards.

Then watched the film, and a group of theater executives followed suit.

It is said that in the cinemas and cinemas in the mainland, the most promotional posters are "1937".

In this case, what should other movies do?

"Snowflake Secret Fan" and "God of Wealth Inn" have given up and let "1937" rage, but Chen Kexin doesn't want to do this.

The production cost of "Martial Arts" is 150 million, and a straw hat is tens of thousands of US dollars.

The news of his abuse of power for personal gain is everywhere, and if this movie is not good, then investors are afraid that they will abandon him.

It was the thing he feared the most.

used to be a director on Hong Kong Island, and the investors deducted the ropes, but he didn't make any money.

came to the mainland, the cost of "Casting the Name" is 300 million, the cost of "Martial Arts" is 150 million, and the cost of "October Siege" is 150 million.

Chen Kexin relied on these three movies to buy a big villa directly on Hong Kong Island.

He is really reluctant to be such a vanity fair.

Wu Junru sat opposite Chen Kexin, saw her husband frowning and looking out the window, thinking that Chen Kexin was looking at a beautiful woman, she couldn't help but scold in her heart, planning to find Liu Jialing at night and go to a nightclub to find a few fierce men.

"Alas, what should we do, "1937" is so fierce, it is difficult for us to grab the box office."

"What's wrong?"

Wu Junru knew that she had misunderstood Chen Kexin, and immediately followed.

Chen Kexin then told the next dilemma with a bitter face.

"If "Martial Arts" is not successful, I am very likely to be abandoned by investors."

Wu Junru's eyes rolled, "Let Takeshi Kaneshiro and Tang Wei open a room together." ”

"No, the mainland is not Hong Kong Island, mainland audiences don't eat this set, "Wuji" can't make Nicholas Tse and Zhang Baizhi reunite."

"Then promote Donnie Yen, doesn't he have ten movies, all over 100 million, what are you worried about?"

Donnie Yen is indeed very popular, with ten movies exceeding 100 million, but in addition to the "Painted Skin" series, most of the movies starring him have a box office of more than 100 million.

"Martial Arts" invests 1.5 billion, and more than 100 million is not good.

"No, the audience has long known that he is very capable of fighting, and this news is not new."

"So what to do? Do you want to back up and reschedule?"

When Chen Kexin heard this, he hesitated slightly.

After thinking about it for a long time, he shook his head, "Our propaganda has been released, suspenseful martial arts, now that it is out of gear, to re-publicize, not only does it require more expenses, but also the momentum is gone." ”

When Wu Junru heard this, she pursed her lips and stopped talking.

She has been thinking about her children's school recently, and she doesn't care much about Chen Kexin's movie box office results.

After all, "October Siege" and "Casting Names" are all at a loss.

"Martial Arts" is not yet able to fool investors.

At this moment, Chen Kexin suddenly whispered: "Is there a possibility, "1937" is too high-end, although it is very popular with film critics, but the audience does not like it. ”

Winning the Palme d'Or does not mean that there will be a high box office.

Movies that can win awards are generally more literary and artistic.

Wu Junru thought for a while, "It's very likely, "1937" may be the same as those movies of the King of Sunglasses, with a good reputation and foreigners like it, but the final box office is not good." ”

Chen Kexin picked up the coffee and drank it all, and the warm coffee flowed into his body, making him feel much fuller.

It seems that he has gained a force that makes him no longer afraid.

"You're right, Lee Shengyao is not a god, it is impossible to say that his movies will definitely be a big hit, this time "1937" is known as a shot to the end, and it can indeed attract professionals, but ordinary people, who cares about this, in the end, it is not whether watching movies is attractive."

"That's the truth."

Wu Junru echoed.

She really doesn't think there's any need to worry, anyway, is there Donnie Yen, hundreds of millions of dollars will definitely work.

Hong Kong Island movies have never been hundreds of millions on Hong Kong Island, and now "Martial Arts" can break 100 million in the mainland, isn't it enough?

Chen Kexin comforted himself and nodded, the more he thought about it, the more he felt that even if "1937" had a good reputation and won the award, it might not have good results at the box office.

"1937" is the Waterloo of Lee Shengyao's commercial films, this time it is definitely not as good as expected, the greater the hope of ordinary audiences, the greater the disappointment, maybe it will collapse directly, and the record of high box office will end here."

"My "Vote for Fame" is 200 million, and "October Siege" is almost 200 million, I'm not bad, there's no need to be afraid of Li Shengyao."

(End of chapter)