July 2, 2011 at 10 a.m.

Yanjing, the headquarters building of New Picture Film and Television Company.

In the president's office, Lao Mouzi and Zhang Mo sat on one side, and Zhang Weiping sat opposite them.

Zhang Weiping asked the secretary to make tea, then got up and poured tea for Lao Mouzi's father and daughter, and he took out a cigar, then lit a cigarette, and Meimei took a sip.

"Jiang Zhiqiang gave it to me, it tastes very good, and it is at least two thousand yuan outside."

Zhang Weiping looked proud, and the crow's feet on the side of her little eyes were happy.

He is now worth hundreds of millions of dollars, and he still does things, not only to be stingy with others, but also to save himself, and he will have a box of small umbrellas when he stays in a hotel.

"Lao Jiang sent me a box."

Lao Mouzi picked up the teacup and took a sip of tea.

He smoked when he was younger, but when he was older, he stopped smoking and had no hobby of cigars.

"We have to contact Mr. Jiang as soon as possible, and we have to confirm the schedule."

"The Thirteen Hairpins of Jinling" has been filmed and is in post-production, and it will be completed by September.

The target of this film is the global market, not only to clarify the domestic schedule, but also to determine the foreign schedule in advance.

When Zhang Weiping heard this, he immediately nodded and said that there was no problem.

He then asked, "Yimou, did you watch "1937" yesterday?" ”

Now the hottest topic in the film and television industry is naturally "1937", and the film schedule on the premiere date of this movie is about 46%, which is very strong.

Zhang Weiping paid attention to "1937" because he wanted to predict the box office of "The Thirteen Hairpins of Jinling" through "1937".

After all, they are all Chinese movies.

Lao Mouzi smiled slightly, "I've been busy doing late stage these days, so I don't have time to look at it, so I'll see ...... later."

He paused and glanced at Zhang Mo, "But she went to see it, and she watched it twice." ”

"Xiaomo, how is the movie?"

"Of course it's very good, yesterday's daily box office champion completely suppressed "Snowflake Secret Fan" and "God of Wealth Inn", there were many people in the cinema last night, judging from the current word-of-mouth, the box office of this movie is stable."

Zhang Weiping frowned slightly.

Lee Shengyao is so successful that it is like running a money printing machine at home, and every movie is popular.

"Xiaomo, why is this movie so attractive to the audience?"

Zhang Mo glanced at Zhang Yi and did not reply immediately.

When she was young, she was disdainful of Lao Mouzi, but later came into contact with movies, she admired Lao Mouzi more and more, and respected Lao Mouzi more.

"Tell me?"

Lao Mouzi was happy with his daughter's study of movies, so he encouraged him.

Zhang Mo nodded, "I think Director Li's "1937" is really an all-round impact on the movie-going group, and almost every movie-going group can find their favorite point."

For example, audiences who like literary films, watch "1937" in one shot to the end, as well as the film's unique photographic aesthetics, although this movie has few wide-angle lenses, but every long-range shot is very beautiful and very tasteful.

Another example is fans who like to watch war movies, they can see the real Songhu battlefield when they watch "1937", I have read a lot of posts analyzed by military fans, and they all say that "1937" has a very high degree of restoration of the Songhu War.

There are also ordinary viewers who like to read stories and feature films, and this part of the audience can find the cruelty of war, the growth of small people, big scenes, and patriotism in movies.

The summary is that this movie fully takes into account the crowd that watches the movie, no matter what kind of audience it is, it can find what you want. ”

Zhang Mo said a lot, a little thirsty, so he stopped and took a sip of tea, and then continued: "The movie is very good, I watched it twice." ”

When Zhang Weiping heard this, she sighed with emotion in her heart.

Li Shengyao is getting more and more powerful, it used to be high at the box office, but now it has been upgraded, not only can he win awards, but also the box office is good.

Thinking of this, Zhang Weiping couldn't help but peek at Lao Mouzi.

When Lao Mouzi used to focus on making literary films, he was seriously biased, although he won the award softly, but in terms of box office, it was unsatisfactory.

After the turn of the millennium, it mainly focused on commercial films, and the box office was much higher, but it was not liked by the judges of the film festival, and it looked just as biased.

And now Lee Shengyao awards are taking into account the box office, which is really rare.

He shook his head, shook off the thought, and said, "Can we learn?" ”

"No need."

"Hmm, don't you need it?"

Li Shengyao is a well-known screenwriter in the Chinese film and television industry, with a unique business vision.

Before, Lao Mouzi, Xiao Gangcang, and Brother Kaizi all asked Li Shengyao to read the script.

Zhang Weiping thought that Zhang Mo would say yes this time, but she didn't expect to say that she didn't need it.

Is it because it has already been filmed?

Or is Zhang Mo floating?

Zhang Mo smiled, "When I was an assistant director in "1937", I talked to Director Li about the script of "The Thirteen Hairpins of Jinling", and he said that the original book and script are excellent, and the story is very good, but there are a few places that need to be slightly modified. ”

When Zhang Weiping heard this, she became much nervous.

"Where?"

"It's just a few sensationals, and there are funny places, we have already changed them, Mr. Yan agreed, and said that after changing them, it will be more thick."

Mr. Yan is Yan Geqin, the screenwriter of "The Thirteen Hairpins of Jinling".

When Zhang Weiping heard this, he breathed a sigh of relief, he slowed down, and then his voice was lower, "Did Director Li predict the box office of "The Thirteen Hairpins of Jinling"?"

"As I said, he said that the domestic box office is at least 600 million."

When Zhang Weiping heard this, she didn't laugh.

"The Thirteen Hairpins of Jinling" has a lot of investment, a full 600 million, and after investing so much money, the box office of 600 million is obviously not able to return to the capital, Zhang Weiping still thinks about 8900 million?

Lao Mouzi felt Zhang Weiping's emotions and comforted: "The movie is released worldwide, not only at the box office in the mainland, but also at the box office of other countries. ”

"1937" spent so much money on Bell just for the international market.

And they will also compete for the Golden Globe Award for Best Foreign Language Film, once they can win the award, there will be one more point of publicity, and I believe that the box office at home and abroad will be better.

Hearing this, Zhang Weiping thought about it and nodded.

He thought that the highest box office of Chinese films in the mainland is "Let the Bullets Fly", with a total of 637 million, 600 million is really not less, "600 million is not bad, I think "1937" may also have 600 million. ”

Zhang Mo nodded, "There should be 600 million." ”

Both of them know that now more than 600 million is the box office ceiling of mainland movies.

Don't look at the data on the first day of "1937", but it's really hard to say whether it can reach 600 million.

"Let the Bullets Fly" and "Sugar Mountain Earthquake" both triggered a movie-watching boom and public opinion, and they have only reached 600 million.

Zhang Weiping is kind words.

Zhang Mo is out of trust in Director Li.

……

Not only Zhang Weiping pays attention to the box office of "1937", but also many people in the Chinese film and television industry pay attention to the box office trend of "1937".

Among them, the person who cares the most should be Chen Kexin.

"1937" was released on July 1, and "Martial Arts" was released on July 2.

The box office on the premiere day of "1937" yesterday has come out, probably around 32 million.

Chen Kexin is looking forward to the premiere of "Martial Arts" at the box office.

This result is obviously difficult, and it requires an extremely high attendance rate of "Martial Arts".

"1937" was released yesterday, and the film schedule was about 46%.

Today's release of "Martial Arts" is about 30%, and if you want to compare with "1937" with fewer films, it will be more attractive to the audience.

At eleven o'clock that night, Chen Kexin was thinking about the box office of "Martial Arts", and she couldn't do anything, so she called Takeshi Kaneshiro, Donnie Yen, and Tang Wei to go out for some supper.

Soon after, the actors all came over, and they came to the supper stall, which looked very low-key

Chen Kexin ordered some good barbecue, and then let the actors order their own food.

Soon the restaurant brought the barbecue water to the boil, and the four of them chatted while eating.

Donnie Yen and Takeshi Kaneshiro are in a good mood, and the atmosphere is excellent.

And Chen Kexin is obviously absent-minded, he is waiting for the premiere day results of "Martial Arts".

At this moment, a call came in, and Chen Kexin's secretary called.

Chen Kexin immediately connected the phone.

"Boss, the box office of our movie on the premiere day can probably be calculated."

"Oh, how much?"

"The total box office of "Martial Arts" on the premiere day is about 21 million."

The box office of "1937" on the opening day was 32 million, and "Martial Arts" is now 21 million, which is not a level of film at all.

Although Chen Kexin had been mentally prepared for a long time, he was still very disappointed when he heard the secretary's words.

He thought for a moment, then said, "Where's the new Matai?"

"The box office of the new Matai has come out, "1937" is about three million, and "Martial Arts" is lower, estimated to be more than two million."

Audiences in the New Matai region are obviously not very fond of war films, and "1937" did not do as well as "Hurricane Rescue" at the box office.

But "Martial Arts" turned out to be two million later.

Chen Kexin frowned, "Why so little?"

"Our questionnaire survey is not interested in martial arts films, many people think that they are routine movies and have no new ideas."

In the past, Southeast Asia was the backyard of Hong Kong Island movies, and martial arts films could be sold well in Southeast Asia, but now it is obviously declining.

The audience even formed a prejudice, "Martial Arts" is obviously a suspenseful martial arts film, but the audience thinks it is an old routine.

Chen Kexin was even more disappointed, and then asked, "What about Hong Kong Island?" There should be more "martial arts" on Hong Kong Island, right?"

As long as "Martial Arts" has a place where the box office beats "1937", they can make a lot of announcements to hype up this matter and help "Martial Arts" promote.

Audiences on Hong Kong Island have always disliked watching war films, let alone mainland war films, and the young people and media on the island feel that the propaganda of mainland war films is very strong, and they naturally boycott mainland war films.

"Boss, Hong Kong Island is not very good, "1937" has a box office of about 1.5 million on the premiere day, and "Martial Arts" is more than 1.2 million."

"How is there less 'Martial Arts' than '1937'?"

""1937" won the grand prize at Cannes, and the publicity was one shot to the end, and many people were curious, on our side, the story and action were too old-fashioned, and the audience found it boring."

Chen Kexin was speechless when he heard this, and then he asked: "What about the bend, we should be the box office champion in the bend, right?"

He believes that with the creativity and sincerity of "Martial Arts", it can easily surpass the local films of the bend.

"Boss, in the bend, "1937" is still pressing "Martial Arts".

"How can this be, isn't Wanwan not introducing Lee Shengyao movies?"

"It changed at the beginning of the year, when the Golden Horse Award was bent, they specially organized Li Shengyao's film screening activities, and "1937" introduced bend this year, or the sharing system."

When Chen Kexin heard this, he was very speechless, he didn't understand how to give in if he was good.

Well, now, even in the bend, they can't press "1937", and they still blow a yarn.

Whether it's in New Matai, or Hong Kong Island, or the mainland.

"1973" completely suppressed "Martial Arts", and they simply couldn't boast of hype.

Chen Kexin was desperate in her heart, and she had a bad heart.

"Got it, so be it."

……

Li Shengyao didn't know what Zhang Weiping and Chen Kexin thought, he has been very busy recently.

Although the movie was released, he still had to take Huang Xiaoming and Zhang Yi to promote it.

Fortunately, the movie did not disappoint, the premiere day was Friday, 32 million box office, and the next day "Martial Arts" was released, and a lot of film schedules were shared, "1937" was reduced to 40 percent, but they still got 40 million box office.

On the third day, driven by high word-of-mouth, the daily box office reached 41 million.

In other words, in the first three days, a total of 113 million box office was obtained.

This is Lee Shengyao's highest-grossing film in the first week so far.

The surprise continues, because "1937" suppressed "Martial Arts", and then the schedule of "1937" rose slightly.

The box office continued to rise in the second week, falling back to 28 million on Tuesday, and the rest of the time it was above 30 million.

Especially Friday, Saturday, and Sunday.

"1937" grossed 43 million on Friday, 45 million on Saturday and 47 million on Sunday.

Overall, it got a box office of 262 million in the second week.

In other words, the total box office of "1937" came to 375 million.

There were no great movies in the third week, mainly "1937" harvested the box office, and "Martial Arts" followed with some soup.

The box office of "1937" in the third week totaled 221 million.

In other words, the total box office of "1937" came to 596 million.

It's almost 600 million, and "Martial Arts" is only 1.5 billion at this time.

At this time, it is already late July, and in three days, "Transformers 3" will be released worldwide, which is an absolute blockbuster.

Once "Transformers 3" is released, the box office of "1937" is afraid that it will fall off a cliff.

But it doesn't matter, there are still three days to go.

In the next three days, "1937" also got 38 million at the box office.

From the release on July 1st to July 20th, the total box office of "1937" reached 634 million.

Before that, the highest box office of Chinese-language films in the mainland was 637 million, created by "Let the Bullets Fly".

"1937" needed just three million to catch the record of "Let the Bullets Fly," and they still had ten days to go.

Although "Transformers 3" will be released next, there is no doubt that without any pressure, "1937" will surpass "Let the Bullets Fly" at the total box office and become the highest-grossing Chinese-language film in the mainland.

Create a new box office record for Chinese-language films.

(End of chapter)