Chapter 537: Take TVB

The autumn breeze is silent, blowing yellow and falling leaves.

In a luxurious villa in Repulse Bay, Lee Shengyao saw Run Run Shaw lying on the bed.

A few years ago, when Li Shengyao saw Run Run Shaw, although the old man looked thin, his eyes could still focus on light, and he could see that he was in good spirits.

At this time, Run Run Shaw was not only very thin, but his eyes were also much more godless, his skin was black, and he looked like he was about to go.

His breathing was quiet, but judging by the heaving of his chest, it was slow and long.

Run Run Shaw is already one hundred and four years old, and if he were someone else, he was afraid that he would have left long ago.

That is, he has money, and he can rely on modern medicine, and he breathes a sigh of relief.

"Hello Uncle Six."

Li Shengyao greeted respectfully.

"Hmm!"

Shaw opened his mouth, as if he had a lot to say, but after only one word, it seemed to use up most of his strength, and then closed his mouth, breathing much heavier.

Fang Yihua stood aside, her eyes turned red, she then lowered her head, pretended to rub her eyes, and took the opportunity to wipe away her tears.

Seeing this, Lee Shengyao pulled a chair, sat down next to Run Run Shaw's bed, and then talked about his recent situation and what happened to him when he came to Hong Kong Island to shoot "Parasite" this time.

Shaw listened quietly, a smile on his lips.

Obviously, very few people are chatting with him now, and he looks very happy listening to Li Shengyao.

Li Shengyao drank three cups of tea and talked for half an hour.

Shaw was tired, so he retreated.

Moments later, on the balcony of the hall outside Shaw's room, Lee Shengyao and Fang Yihua sat across a small round table.

Shaw is old, and so is Fang Yihua.

She is seventy-seven years old this year, and although she is not short of money, the burden of TVB falls on her and consumes her great energy.

In Li Shengyao's previous life, half of Shaw's family property was left to the Shaw Foundation, half to Fang Yihua, and the management of the foundation was also given to Fang Yihua.

In fact, it is equivalent to handing over all the money to her management.

The reason why Run Run Shaw sold TVB shares was because Fang Yihua was tired and didn't want to do things.

At this time, Fang Yihua was wearing a pair of black glasses, her hair was all dyed black, and she looked younger.

But if you look closely, you will find that her face can no longer hang the flesh, her cheeks are sunken, and she is really old.

"Aunt Six, what is Uncle Six looking for me?"

Fang Yihua was immersed in the sadness of her husband's aging, and waved her hand when she heard the words, "You are a smart person, you should be able to guess it, the sixth uncle is old, I have no energy, we can't manage TVB, and several children of the Shao family are not interested in TVB, so we can only sell TVB." ”

Run Run Shaw has a total of two sons and two daughters, the eldest of these four is seventy-three years old, and the youngest is sixty years old.

What's more, these four children were born and grew up in Po Village, and they have no feelings for Hong Kong Island, so they don't want to take over TVB.

As for some media saying that Run Run Shaw had a bad relationship with his four children, did not leave an inheritance to his children, and did not want his four children, this is pure nonsense.

Run Run Shaw has more than 20 billion assets, he doesn't want so much money, are his four children saints?

In fact, at Run Run Shaw's funeral, his eldest son did not go, the second son went, and several grandchildren passed.

The children of the Shao family are not fools, they don't want so much money.

After Shaw's death, his Shaw Foundation was managed by Fang Yihua, and after Fang Yihua's death, all her money was transferred to the Shaw Foundation, and Shaw's descendants took over the foundation.

In other words, Shaw's inheritance was completely taken over by his descendants.

When Li Shengyao heard this, he was secretly happy in his heart, but he didn't show it, but frowned, and asked with a solemn face: "Aunt Six, are you going to sell TVB to me?" ”

"Yes, Director Li, let's hurry up."

"Well...... Fenghua Video was listed in a beautiful country last year, and our company has grown a lot, but if you want to spend a lot of money to buy TVB, this matter needs to be considered carefully. ”

Fang Yihua pouted, "Director Li, many people want to buy TVB, but we didn't sell it, and we chose you because our husband and wife think that you are not an ordinary person, and if you don't want it, we can only choose other buyers." ”

This is a fact, Li Zekai, Yang Guoqiang, and Li Zhaoji have all expressed the idea of wanting to buy TVB.

In Li Shengyao's previous life, Yang Guoqiang almost bought TVB in 2008, but then it didn't work out for some reason, and in 2011, Run Run Shaw sold TVB to the shell king Chen Guoqiang, the big guy didn't care about anything, and handed over TVB to Li Ruigang, who has an official background in the mainland.

In addition, Shaw Brothers has 32 percent of TVB's equity, the mainland's Xingmei Media has 18 percent of the equity, and the third largest shareholder is Morgan Bank of the beautiful country, with only 8 percent of the equity.

At the beginning of TVB's establishment, Run Run Shaw formulated a rule that whoever holds the shares of Shaw Brothers has the decision-making power of TVB, so after the equity change, TVB can actually be regarded as "Chinese-funded".

When Li Shengyao heard this, he no longer concealed his thoughts, "Sixth aunt, Fenghua's funds may not be sufficient, but I want to buy the shares of Shaw Brothers." ”

Fang Yihua nodded, picked up the coffee, took a few sips in a row, and lifted her spirits a little, then she said: "Director Li, you can't say that, Fenghua is rich, TVB is a high-quality asset, you don't want to save it at this time." ”

"Aunt Six, in business, it is best for the two of us to have a win-win situation, and everyone has something to earn."

Fang Yihua smiled, and then she waved her hand behind her, and a young woman in a professional suit walked over.

"Director Li, my name is Jessica, I am Aunt Six's assistant, let me introduce you to the situation of TVB."

Jessica was supposed to have studied in Europe and the United States, and she tanned herself wheat.

She then introduced TVB's revenue in recent years, as well as TVB's ongoing plans, and finally said: "TVB has Cantonese-speaking Jade Channel, Mandarin-speaking TVBS, English-speaking Pearl Channel, Jade Channel and Pearl Channel are all broadcast globally.

Jade Channel is the best rated TV station on Hong Kong Island and Omen, and there are many viewers in Malai, Pocun, and Australia.

We also have a very rich film and television library, whether it is modern dramas, costume dramas, war dramas, suspense and reasoning dramas, all kinds of genre dramas, everything is available in TVB.

Corresponding to it is a group of outstanding talents, not only actors, but also directors, screenwriters, photographers, and various types of field workers.

TVB also has a lot of appeal in the Greater Bay Area, and many people in Guangdong Province watch TVB on time.

The most important point is that TVB has the widest viewing group on Hong Kong Island, whether it is Poison Fruit Newspaper or other TV stations, they are not comparable to TVB, it can be said that mastering TVB will have the most important right to speak on Hong Kong Island. ”

After Jessica finished speaking, she nodded at Li Shengyao, and then retreated.

When Li Shengyao heard this, he thought about it, and then said: "Sixth aunt, what Jessica said just now is not wrong, these are all advantages, but we must look at the problem comprehensively, not just the advantages. ”

He paused for a moment, and then said: "TVB is indeed great, it has a very special status on Hong Kong Island, but TVB's profit is getting less and less, I'm afraid that in a few years, TVB will lose money."

And this matter is difficult to solve, and it can even be said that there is no solution, and I don't know what TVB should do to reverse this trend.

In addition, TVB's advertising value is very low now, and it is clear that Hong Kong Island's economy is becoming more and more developed, but TVB's advertising value is constantly depreciating.

The market for TVB continues to shrink, and young people are becoming less and less fond of watching it.

There is also the aging of the subject matter, and now TVB's TV dramas are becoming less and less attractive, not only young people on Hong Kong Island don't like to watch it, but also young people in the mainland, Malai, and Po Village don't like to watch it.

In short, TVB looks valuable now, but the future will not be good. ”

In Li Shengyao's previous life, TVB began to lose money in 2019.

There are three main reasons, one is that there are too many employees and too much burden, the second is the low advertising value, and the third is that there is almost no external market.

TVB has more than 4,000 employees, of which about half are film and television production departments.

But TVB's TV series can't support so many people.

Many people can see that TVB wants to make a profit, and the most critical point is the separation of production and broadcasting, don't make TV series, just buy dramas, then TVB can live a very chic life.

is like ViuTV, which was later established by Li Zekai, only one-tenth of TVB's ratings, and it is not a loss.

The main reason is that ViuTV does not produce dramas, but buys cheap Korean dramas and broadcasts Japanese dramas, so that the cost of ViuTV is very low, and it is easier for them to make a profit.

However, a large team of more than 4,000 people, where can it be easily laid off.

Every time TVB wants to lay off employees, a group of media criticizes TVB for not having a sense of social responsibility, and even asks for a ban.

Among them, the most active one is ViuTV, I have to say that Li Zekai is really a dog. Its own TV station does not produce TV dramas, and it has almost no employees, but it requires TVB not to lay off employees and must produce local TV dramas.

The second problem is that TVB's advertising value is low, Hong Kong Island only has more than 7 million people, the audience is too small, and the audience is small, so the advertising value is naturally not good.

So much so that later, after the Greater Bay Area was able to watch TVB, many advertisements for pharmaceutical companies and hospitals in the Greater Bay Area were added.

The third is that the content produced by TVB cannot maintain the market, and it is those people who go back and forth, and they are all those routines over and over again.

In the information age, these themes have long been outdated, how can young people like TVB?

When Fang Yihua heard this, he looked at Li Shengyao suspiciously, "Director Li, can't even you solve TVB's problem?" ”

"It's hard."

TVB can't lay off employees, it's really troublesome to support so many people.

Li Shengyao saw the worry in Fang Yihua's eyes, thought for a while and said: "Of course, if I control TVB, I will do my best to support him, and I will definitely not let TVB decline, or let other TV stations grow big on Hong Kong Island." ”

Fang Yihua nodded, "Director Li, do you have anything else to say?" ”

The cold wind blows, and the autumn leaves are flying.

Li Shengyao stood up, faced the wind, and took a deep breath, "Sixth aunt, if I master TVB, then for at least ten years, I will not make a big move, I will keep the old man who follows the sixth uncle and six aunts, TVB is still the original feature."

In addition, I am sure that TVB will maintain its value, and I will never let TVB decline, TVB will always be the strongest TV station on Hong Kong Island. ”

TVB waited until 2019 to start losing money, and there are still eight years to go, and Li Shengyao doesn't do anything, so he may not lose much money.

He's big enough now.

There is no need to make drastic reforms in TVB, make some small moves first, and wait until 2021 to make adjustments.

What's more, the people on Hong Kong Island have feelings for TVB, and he changes his style as soon as he comes up, which is easy to annoy.

As for the guarantee not to let TVB decline, it is a promise to Run Run Shaw.

In Li Shengyao's previous life, Run Run Shaw did not completely sell TVB's shares, and still retained three percent.

After his death, Fang Yihua did not sell.

After Fang Yihua's death, the descendants of the Shaw family did not sell.

It should be the result of Shaw's request, Shaw wants to leave the mark of Shaw Brothers in TVB, he is reluctant to completely separate himself from TVB, he has feelings for TVB.

In addition, when Run Run Shaw found Li Shengyao, didn't he fancy his ability?

Now Lee Shengyao is about to make his attitude clear, it is hard to say whether TVB can be great again, but he must ensure TVB's dominant position on Hong Kong Island.

When Fang Yihua heard this, he nodded with satisfaction, and then got up, "You wait, I'll talk to the sixth brother." ”

Fang Yihua then entered Shaw's room, and after about ten minutes, she came out, holding a document in her hand.

"Director Li, we believe that your talent can maintain TVB's status and will not let TVB decline, we want to sell 29% of Shaw Brothers' TVB equity to you, which includes all TVB employees, film and television libraries, TV station licenses, and TVB's headquarters building, a total of 7 billion.

In addition, we also got a piece of land in Repulse Bay to build a film and television city, with a total value of three billion.

These are detailed information for you to see. ”

In Li Shengyao's previous life, the shell king Chen Guoqiang spent 6.2 billion yuan to buy 26% of Shaw Brothers' equity, Shaw Brothers kept 3%, and sold 3% to some of Shaw's old friends.

Chen Guoqiang also spent 3 billion yuan to buy the land in Repulse Bay.

Now it is sold to Li Shengyao, which is three percent more, and 800 million more.

Because of the cooperation between Fenghua and TVB in this life, TVB has made money and has a higher market value, so if you look at it this way, it is reasonable to look at 29% of the equity and be worth 7 billion.

Seven billion plus three billion, that's 10 billion.

Fenghua naturally doesn't have that much cash and needs to borrow from the bank.

Li Shengyao asked tentatively: "Sixth aunt, Fenghua doesn't have so much money, how about 6.5 billion?" ”

When Fang Yihua heard this, he didn't hesitate and nodded, "Yes." ”

When Li Shengyao saw this, he was stunned.

Fang Yihua looked out lonely, "I have no children with Uncle Six, it doesn't matter how much money you have, don't go too far."

Director Li, we really recognize your ability, don't live up to our trust, you must keep TVB. ”

The cold wind was blowing, and Fang Yihua's voice was faint in the wind, with an inexplicable sense of mission.

Li Shengyao immediately put away his smile and solemnly replied: "Aunt Six, don't worry, what I said, TVB will always be the No. 1 TV station on Hong Kong Island." ”

(End of chapter)