The weather in Yanjing is much warmer in April, and the city that was once quiet has been lively again since this month, with tourists from all over the country flocking here to experience the unique cultural charm of the city.

In the headquarters building of Fenghua Film and Television Company, a very important internal meeting was going on at this time.

In addition to Li Shengyao, Wu Wenhui, the executive president of Fenghua Video, and the head of Fenghua's special effects department, there are also two new members.

Since Fenghua Video was listed in the beautiful country, it has been about four years, and Fenghua has not made any big moves except for building a cinema.

This meeting was mainly to announce the group's new major projects.

At this time, it was Li Shengyao who was explaining the next plan.

There are three main things.

First, the Fenghua special effects department will be independent, and a subsidiary will be established with Fenghua special effects in the future.

After several years of technical accumulation, Fenghua Special Effects has enough strength, and the internal members have a strong will to make their own animated films.

The second is to set up a live broadcast website called Fenghua Live.

At this time, several live streaming websites in the mainland have emerged, playing games, singing, dancing, or taking the audience on a tour of the mountains and rivers.

Overall, though, the content is relatively thin.

In Lee's view, this is a vast and untapped market.

The third is to set up a video website independent of China, which has a server in Singapore and is mainly used by Southeast Asian audiences.

The name of the video website is Fenghua Online.

In Li Shengyao's previous life, several large video platforms in Europe and the United States began to enter Southeast Asia after 2015.

At this point in time, the living standards of Southeast Asian audiences have been greatly improved compared with before, and many viewers can spend 25 US dollars a year in membership fees.

In this plane, Li Shengyao relies on the advantages of idol dramas accumulated in his early years, and he can open the Southeast Asian market more easily.

He intends to lay out in advance and seize the market.

Not only will he translate a large number of domestic idol dramas and sweet dramas, but he will also cooperate with local film and television stars in Southeast Asia to produce film and television dramas that meet the needs of Southeast Asian audiences.

Several high-level officials who participated in the meeting had already received the news and knew Li Shengyao's intentions, and attending the meeting at this time was just to further confirm this matter.

The meeting went smoothly, and after half an hour, several high-level officials left, and only Wu Wenhui remained.

"Boss, I still think it's unreliable to enter Southeast Asia now, and we are losing money and making money."

Li Shengyao rarely manages the company's specific business, and most of the time, Wu Wenhui makes decisions.

However, when encountering some strategic issues, Wu Wenhui will consult Li Shengyao's opinion.

Just like in the past few years, the Super League has been very popular, many real estate developers have gone down, and there have always been some investors who have invited Fenghua to enter.

Wu Wenhui saw Evergrande's success and won the AFC Champions League, and he was a little moved for a while.

Later, Li Shengyao vetoed it.

There is also the live broadcast of sports events, and recently major video websites have spent a lot of money to introduce the five major European leagues, as well as the NBA, which looks very lively.

Fenghua is the largest video website in China.

There is a need for a number of executives to compete in this area, to bring in the Premier League, or the NBA.

This proposal was also vetoed by Lee Shengyao.

It turns out that in addition to the live broadcast of the NBA, other events are really losing money and making money at all.

LeEco bought the rights to the La Liga Premier League, and later defaulted on the contract without paying the money.

The main reason is that there are too few fans to watch, and fans in Huaxia like to point fingers, but there are not many people who are willing to spend time and money to watch the game.

As for the Chinese Super League, it has now become a platform for competing for financial resources, and any messy player has a signing fee of 80 million.

The annual investment is about three or four billion, which is simply meaningless to burn money.

Wu Wenhui has always admired Li Shengyao's strategic vision, but in recent years, he has often traveled to Southeast Asia on business, and feels that except for Singapore and Malaysia, where living conditions are good, other places are not good.

Southeast Asia has a large population and looks like a big market, but it doesn't necessarily make money.

The situation in Southeast Asia is actually very similar to that in the mainland, where ordinary people have not developed the habit of paying to watch film and television dramas, and they are now mainly watching pirated videos.

When Li Shengyao heard this, he shook his head, "In this matter, we have to lay out in advance, I have heard the news, Disney and Warner are planning to establish video websites in Southeast Asia, we have an advantage that others do not have, we can expand this advantage and quickly occupy the Southeast Asian market."

Cultivating Southeast Asian audiences to pay to watch film and television dramas cannot be rushed, and the early stage is mainly to earn advertising fees.

As long as we have enough daily and monthly active users, we can still keep the website running even if we rely on advertising fees. ”

is different from Lee Shengyao's previous life, in his previous life, Netflix entered Southeast Asia and invested a lot in the early stage, because they needed to buy a lot of Korean drama copyrights.

And Lee Shengyao has produced enough idol dramas before, and has already influenced Southeast Asian audiences.

They don't need to buy the rights again, they just have their left hand to their right hand, and their cost will be much lower.

As long as the follow-up idol dramas and sweet dramas can keep up, they can continue to attract audiences.

When Wu Wenhui heard this, he still felt a little unreliable, he went to Guowanwan, Hong Kong Island, and the advertising fees in these places were pitiful.

It can be said that there are only Huaxia and beautiful countries in the world where advertising costs are expensive, and only these two countries can support huge investment in film and television dramas.

None of the other countries can do it.

He doesn't believe that relying on advertisers in Southeast Asia can survive.

"Boss, let's postpone it for a few more years, we don't need to do it so early, we can let Disney and Warner build the market first, and then go and grab the market."

It's a good idea, it looks more economical.

But why do you think you can grab it?

If Southeast Asian audiences are accustomed to watching American and British dramas, they need to spend more energy if they want to change their viewing habits.

Li Shengyao still feels that it should be done in advance.

And this matter is not only to make money, but also to have a reputation, which shows that Huaxia's video website was the first to notice the Southeast Asian market.

Thinking of this, he said to Wu Wenhui with great certainty: "Listen to me about this matter." ”

Li Shengyao knows very well that in the next few years, Huaxia and the beautiful will wrestle in Southeast Asia, and the greater the influence of their video website in Southeast Asia, the more important they will be.

When Wu Wenhui heard this, he no longer persuaded him, nodded, and then said: "Then I will immediately arrange someone to make a plan, and then you can take a look at it and put forward some suggestions, and we will build a new website according to the plan." ”

"Okay, no problem."

……

"Fenghua will launch a video website for Southeast Asia."

"Fenghua Online was launched, and it gained 500,000 new users on the first day."

"When Tencent and iQiyi were still making a fuss in China, Fenghua had already deployed overseas."

"If we want our culture to go global, we should have our own platform to speak."

"Li Shengyao: I still have an idea, which will be launched in two years, and I hope that this new idea can really sweep the world and make a way out in the media industry where Europe and the United States have a monopoly on discourse.

"Fenghua Online is so popular, and Fenghua idol dramas have played a vital role."

"Many viewers in Southeast Asia grew up watching Fenghua idol dramas, and now it's the season of Fenghua harvest."

Fenghua launched a special effects department and a live broadcast website, which did not attract much attention.

They launched "Fenghua Online", a website for Southeast Asia, which attracted the vast majority of media coverage.

Not only the domestic media, but also the media of the peninsula, island countries, and beautiful countries are vying to report.

Many foreign media believe that this is a cultural strategy of the Chinese leadership, and they believe that Fenghua is the mouthpiece of the government.

Such remarks are still very marketable overseas, and those who grew up listening to fake news have said that they cannot tolerate such behavior and want to reject Fenghua Online.

In terms of public opinion, Huaxia has always been in a weak position.

Fortunately, the childhood filter exists, and the idol drama filmed by Li Shengyao more than ten years ago has cultivated a large number of audiences, and these people have downloaded the "Fenghua Online" APP without any burden, and then registered new users and recharged money to become members.

In such a situation, the voices outside are constantly singing and declining, but Fenghua Online is still making great strides to occupy new markets.

For such a situation, the most angry person is not Netflix, nor Disney.

It is next to Li Zekai on Hong Kong Island in the mainland.

Li Zekai has always wanted the right to operate TVB on Hong Kong Island, but now the big boss of TVB is Li Shengyao.

Later, Li Zekai learned from the pain and felt that the Southeast Asian video market was very promising, so he came up with the idea of building a video website.

He knows the power of Fenghua idol dramas, and he knows even more that Lee Shengyao will not sell the copyright to him.

He plans to buy some American and British dramas to expand the market.

I never expected Li Shengyao's pace to be so fast, he was still preparing here, and Fenghua was formed.

Li Zekai heard the news at home, and called a friend in Singapore to further confirm that Fenghua Online is indeed popular, with hundreds of thousands of downloads every day in Southeast Asia, as well as the registration of new member users.

Li Zekai was really very envious and regretted that he should have done this in 2013, but as a result, he spent more time on the tender model, so that the progress of the business was slow.

"Bang!"

Li Zekai picked up a pot of flowers, and then fell out heavily.

He then called the person in charge of the preparation of the new website, "How long will it take for our website to be completed, and whether it will be ready in three days?" ”

"Boss, three days will definitely not work, at least three months."

"Why did Li Shengyao do it in three days, why are we so slow here?"

"Fenghua has experience in video website production, and they already have enough film and television resources, those idol dramas don't need to be purchased, just transfer them internally, they can save a lot of things.

In fact, even if we have a website now, we don't have enough resources in it, and it's still difficult for us to attract audiences. ”

Contrary to his words, Li Zekai heard the report of his subordinates, drank a glass of water, sat down and blew a cool breeze, and then calmed down.

Things have happened, and now even if they are not convinced and dissatisfied, they have no choice but to accept this reality and see if they can overtake in corners.

"Okay, let's go according to the previous plan, and I want to buy the rights to more American and British dramas."

"Boss, do you want to increase the copyright fee?"

"Yes, I will give you another 100 million, we must fire the first shot, squeeze Fenghua Online out, we want to become the leader of Southeast Asian video websites.

When the users of our video site surpass Fenghua Online, I must mock Li Shengyao to my face. ”

Not only Li Zekai was dissatisfied with Li Shengyao, but Spielberg, who was far away on the other side of the ocean, was also very unhappy with Li Shengyao.

When he first met Li Shengyao, he was amazed that there was such an outstanding young man in the world.

Later, he found out that this young director was very sensible and respected him in the beautiful country, and he felt that Lee Shengyao might become an excellent commercial film director.

However, just when Lee Shengyao was making money, he gave up his development in Hollywood and returned to the mainland.

Since then, Lee Shengyao has grown rapidly, and almost every film in recent years has won awards at the three major European film festivals.

Li Shengyao's status in the film and television industry has risen rapidly like a rocket.

Spielberg was even more dissatisfied with Li Shengyao at this time, and Li Shengyao had a tendency to become the first director in China.

Some well-intentioned people began to hint at Spielberg and let him suppress Lee Shengyao, so the usually mild-mannered Jewish director often belittled Lee Shengyao in interviews.

Before Lee Shengyao won the best director at the Berlin Film Festival, Spielberg was very angry.

At this time, the new website created by Li Shengyao swept Southeast Asia, which made him even more depressed.

Spielberg is no ordinary director, he has long been promoted to capital.

He knows very well that several video websites in the beautiful country are eyeing Southeast Asia, and he has also participated in related plans, but he didn't want to open them, and they haven't made any efforts, so they have seized a large number of markets for Li Shengyao.

At this time, a reporter called over to interview Spielberg's opinion about Fenghua Online.

"I don't think it's fair commercial competition, they have a monopoly on the cultural development of Southeast Asia, and I feel sorry for the audiences in Southeast Asia, who will watch the most Chinese film and television dramas in the future.

I hope that after Disney, Warner, Fox and other websites enter Southeast Asia, they can have more choices and have more rich cultural food. ”

The reporter then asked Spielberg what he thought of Lee Shengyao's participation at the Cannes Film Festival next month.

"I heard that his new film is a song and dance film, and there has been no excellent song and dance film in the world film industry for more than ten years, I hope he will not disappoint."

Regarding Spielberg's yin and yang weird words, Li Shengyao actually didn't want to pay attention to it, but the old man said bad things about him again and again, and when he was interviewed, he said directly: "Some old people don't know what's going on, they always like to look at people with old eyes, they can't keep up with the world, I suggest they retire and go back to their hometown to raise flowers and weeds, so as not to dislike people." ”

He then threatened: "Huaxia is a huge market, and I hope that the six major Hollywood studios will choose their producers and directors carefully, and not choose people who are enemies of Huaxia, otherwise it will be difficult for your films to be recognized by mainland audiences." ”

It's not a question of whether you can get the audience's approval, it's whether you can come in.

Lee plans to give Spielberg a card when his new movie is released next year.

lest the old man think that he would not have to pay the price.

(End of chapter)