Chapter 80: Huaguo's money is not so easy to make

"An endorsement from the Chinese market?"

In the past two days, his main job is to shoot some advertising endorsements.

Facing the elated Mendez on the other end of the phone, Levi fell into deep thought.

"That's right, the first one is a pharmaceutical company from China, and their main product is throat moisturizers."

Hearing this, Levi couldn't help but chuckle in his heart.

It can't be the famous golden throat treasure, right?

When the time comes, have a light meal, put an orange cultural shirt on him, let him bounce the ball in front of the camera a few times, and then turn sideways and kick a huge golden throat with a volley.

grinned widely, showing white teeth, and a demonic advertising voice sounded beside him: Guangxi Golden Voice!

This really happened in the 2003 Real Madrid business friendly match in China, when Real Madrid was the first phase of the Galaxy Battleship, and the lineup to China included Ronaldo, Beckham, Zidane, Figo, Raul, Carlos and other superstars.

At that time, the Chinese company invited Ronaldo to a dinner for $300,000, and after the meal, he hoped that Ronaldo would take a group photo and shoot a video in their special costume, and promise not to use it for commercial purposes, but to stay in his company as a souvenir.

But I didn't expect that not long after Real Madrid left, the major TV stations in China were full of Ronaldo advertisements with five-cent special effects with golden voices, which instantly caused a sensation, and sales increased several times in just three years.

At that time, the price of Da Luo's advertising endorsement was as high as millions of euros.

What's even more murderous is that in 2007, they officially signed a two-year advertising contract of 14 million yuan with Ronaldo's national team teammate Kaka, at which time Ronaldo's team found out that they had been prostituted for three years, and the two sides almost went to court.

In the end, Jin Yanzi, who knew that he was at a loss, had to privately pay a huge amount of money to settle the matter.

"I haven't heard of it, it shouldn't be the company you are talking about."

Mendez dismissed Levi's idea, and Levi was slightly reassured.

Then Mendez obscuribly pronounced out the name of the Chinese company.

Levi's heart hung in the air again.

...

Levi came to the studio they had rented in advance in Barcelona as agreed by Party A.

Soon after, he met with the head of Huaguo, who was in charge of the matter.

"Levi! I'm your fan! ”

As soon as the enthusiastic Chinese man grasped Li Wei's hand, the Mandarin with a slight Sichuan-Chongqing accent in his mouth made Li Wei feel cordial.

"You speak Mandarin quite well, and you can't make out the accent at all."

What accent do I bring? Dutch accent?

The Chinese man, who claimed to be the head of the planning department of Tai Chi Group's FL Pharmaceutical Co., Ltd., enthusiastically praised Li Wei for speaking Mandarin more standard than him even though he was in a foreign country.

"The commercial you're going to shoot this time is our company's flagship product, the syrup."

The content of a magical advertisement that he had seen countless times in his childhood echoed in Levi's mind.

As an emergency syrup that also belongs to throat lozenges, after seeing the significant publicity value brought by advertising after the competitor Golden Throat pits Ronaldo and signs Kaka, he is also eager to find a publicity role of his own from the football world.

After becoming famous, Li Wei, who is now at the top of the football circle in China, naturally entered their field of vision.

Soon, the filming location was set up.

Levi stood between a green screen.

Constantly running back and forth with the ball like a fool as requested by the director.

"If you want it, you want it, it's very good!"

The advertising director seems to be the director hired by Party A.

"Then running without the ball, to show that feeling of exhaustion after a long run..."

"The feeling of panting and snorting."

Levi had to hang his head, relax his muscles, and appear out of breath.

"Look back from time to time, panic and understand, as if there is a monster behind you that wants to chase you!"

By now, Levi has roughly understood what will happen to him.

But the contract had already been signed, and he had to do it.

"It's so good, the shooting effect is quite good!"

The director exclaimed: "Now read the lines, then take a sip of the syrup, and record a running posture with a hundred times more energy." ”

"Shoot at the end and you're ready to go!"

...

Soon after, Levi saw the commercial, which had been preliminarily edited.

Levi galloped on the green field with the ball, constantly making feints to flash one after another rough special effects players.

Suddenly, there was a flash of white light, and a sturdy leopard appeared on the green field, and the players on the court began to run in all directions, while the leopard only ran behind Levi's ass.

Levi looked panicked as he ran after the leopard, and looked back as he ran.

Levi stretched out his hand to blindfold his eyes, and said in his heart, can't you change your creativity when you shoot a new advertisement?

Can't the theme of 'Me and My Animal Friends' be reversed?

"Why are you chasing me?!"

The video is not the original voice of Levi, but the voice of a somewhat weak man.

At this time, the leopard behind him said in a masculine voice:

"Because there's a rush syrup!"

After that, Levi drank the syrup, and suddenly his throat was dry and out of breath.

The scene also changed back to the green field, and he shook the goalkeeper to score a goal, raising his arms in celebration.

And as for the goalkeeper with rough workmanship.

The more I look at it, the more it looks like Valdés, and at first glance, it looks like an image that was randomly picked out from a game.

After watching the entire ad video.

Li Wei deeply felt in his heart that the money in the Huaguo market was really not so easy to make.

He is in Huaguo, and he is considered to be dead.

But he is not very easy to refuse, after all, people give a lot of money.

With his current popularity, he is a well-known star, and everywhere he goes, he is accompanied by flashing magnesium lights and the love of fans.

But this kind of advertisement is like a fashionable boy in the city, who changes into a pink apron and smokes a cigarette as soon as he returns to his hometown.

Such a feeling gave him an indescribable feeling.

Some earthy, but some kind.

...

On October 21, Levy's name was once again linked to Real Madrid.

Villalonga, the former president of Telefónica Telefónica, announced on television that he would run for the presidency of Real Madrid in 2010.

Villalonga, who served as president of Spanish television from 1996 to 2000, was a good friend of former Spanish Prime Minister Aznar and had a huge influence in Spanish political and economic circles.

"Real Madrid's members need great football and dazzling superstars, and the team should be a combination of players from this team and three or four superstars, such as Cristiano Ronaldo, Kaka, Messi, Levi and the like could play for Real Madrid. As soon as I'm elected president of Real Madrid, I'll poach all these stars at the Santiago Bernabeu. ”

In the face of reporters' questions about how these people can coexist, Villarón said with a relaxed face:

"As I understand it, Levi started with a center forward position and he can do well in that position."

"As for Cristiano Ronaldo, Messi and Kaka, they're just right on the left and right wings and up front, aren't they?"

In 2006, the bigwig tried to buy Liverpool, but was unsuccessful.

Three months ago, Villalonga tried unsuccessfully to buy Valencia FC.

Now, he has set his sights on the bigger club, Real Madrid, something that Real Madrid president Calderón did not expect.

According to a Spanish radio station, Villalonga has not given up on his determination to enter the world of football after the failed acquisition of Valencia, and now he has his sights set on Real Madrid.

In addition, he will invite some former star players to join his leadership team, "A great player like Zidane should be in the club's presidium or the management of the team. ”

Villalonga also said that the Bernabeu and Florentino are the best presidents in Real Madrid's history, and that he hopes to emulate Florentino's superstar policy and will not receive a salary from the club.

Dumbfounded, Levi watched the news on TV.

It's so wonderful to sigh at the world.

He is more willing to compete with Cristiano Ronaldo and Messi than with them in the same team.

But if Villalonga can really put these people together in a team, he would rather take a pay cut than join in the fun.

...

And soon after, when the viewers of Huaguo turned on the TV.

After seeing the advertisement for emergency syrup that changed the soup without changing the medicine, and even became more magical, my jaw dropped in shock.

Especially the majority of fans, watching Levi, who was originally dominating on the field, become like this, and they got goosebumps all over their bodies.

[I never thought that Brother Li's voice would be like this]

[What's that?] This is the post-dubbing]

[I know, but I can't get out if I enter it for a generation]

[Return...... It's weird cute! 】

[Hmph, even if you are the top scorer in the seventh round of La Liga, but may I ask if I take out the urgent syrup, what will you do? 】

Li Wei, who has followed a wave of domestic news, watched the repercussions of this advertisement in China.

In addition to the embarrassment, I am glad that the ad is not visible in Europe.

On October 23, an advertising video with English letters translated and produced by Chinese students appeared on the hot search list of YouTube video websites that had just been acquired by Google for two years.

The popularity soared, and soon the Spanish, Italian, German, French, and Portuguese subtitles were released.

Spanish fans, in particular, are interested in the magical Chinese pronunciation in the video.

"I really didn't expect an ad to bring in that kind of traffic."

Mendes was ecstatic, and it seemed that Levi was indeed a weapon to open up the Chinese market.

"The next Huaguo endorsement to find us is a game called "Legend", which is said to be very popular, what do you think?"

...

October 25th.

The Spaniards boarded a plane to Palma, the capital of Mallorca.

With every win since the start of the league and Levy's excellent performances, almost all the media are optimistic that Espanyol can win Mallorca in this away game.

Pochettino confidently said that the team is in very good shape, and the team's first firepower Levi after a period of rest...

"I'm sure he's the best, and there's very little that can affect his form!"

Pochettino said in his pre-match press conference.

To this, Mallorca coach Manzano responded lightly: "Let's wait and see." ”